Meetopolis Education Business Lunch

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Meetopolis Education Business Lunch

Forget Social Media #Daretogive & start using your network




Gerrit Heijkoop Partner HCIBS

@gheijkoop or @hcibs

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv May 2, 12 5

May 2, 12 6


Where do you stand?

“I !nd myself quite a good networker”

Agree Disagree


“I am doing pretty well on Social Media”

Agree Disagree



May 2, 12 Tweet je vragen en inzichten naar: @gheijkoop 11

Social Media explained Twitter Facebook Foursquare Instagram Youtube Linkedin Pinterest Last FM Google+

I’m eating a donut I like donuts This is where I eat donuts Look at my donut! Watch me eating my donut My skills include donut eating A collection of the best donut pictures Now listening to “Donuts” I’m a google employee who eats donuts



why


Knowledge Creativity Relations



ASSIGNMENT: “Share at least 3 tips”



ASSIGNMENT: “Share at least 3 tips”


why


Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …


“What is the impact of Social Media on

our communication?”


“With Social Media it takes less e"ort

to reach more people”


fundamental di!erence

HCIBS social media solutions


fundamental di!erence

fundamental di"erence:

HCIBS social media solutions


how

AIDA still exists…


Attention Interest Desire Action Share

Capital vs Relations

Bought media  Advertising  Commercials

 Flyers & Posters  Direct mailings

Earned media  Tweets  Shares & Likes

 Photo & video  Forwarded e-mails



“How can you activate

your network?”


#daretogive


what

Tweet je inzichten naar: #event12 en @gheijkoop

#listening


EXAMPLE 1



EXAMPLE 2

Tweet je inzichten naar: #event12 en @gheijkoop May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 40


Smart !lters for ‘All friends’:

 Hash-tag event  Who  How  Where  Help

  ?   RT   http://   Youtube  ….


EXAMPLE 3



May 2, 12 Tweet je inzichten naar: #Klantinteractiebeurs 45

137 160 189 253

+80

+50

100

150

200

250

300

350

400

2009 2010 2011 2012


Twitter?


Facebook?


Linkedin?


#daretogive 1.  €10,- cash for every visitor 2.  €200,- cash for every exhibitor 3.  Weekly update to all participants


you


#re"ection the power of networks


“How can you apply #daretogive?”



Before I go …



Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link!

@gheijkoop or @hcibs


Forget Social Media #Daretogive & start using your network




Meetopolis Education Business Lunch