MEETING USERS ONLINE Public libraries' experiences with Library 2.0 Maryanne Gosling Glenn Harper Michelle McLean
May 19, 2015
MEETING USERS ONLINE
Public libraries' experiences with Library 2.0
Maryanne Gosling Glenn Harper Michelle McLean
Who we are
http://www.erl.vic.gov.au
http://www.frankston.vic.gov.au/library
http://www.cclc.vic.gov.au
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What CCLC did
BlogsPhoto sharingMaps Learning 2.0Web pollsSocialbookmarkingScreencasts
Why?Growing virtual use
Improve existing servicesOffer new servicesInteract with users Present content in new
waysCommunicate directlyShowcase
What did we use?
WordPress
Blogger
Flickr
Google Maps
Poll Daddy
del.icio.us
Camtasia Studio
Who does it?One person
Working part-timeWith a team of interested staffand management support
How do we promote it?RSS feeds
Word of mouth
Information tool
Learning 2.0
Postcard
Staff talks
Links, links, links
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How do we manage it?With management
support
Develop policy
Creative Commons
Use stable tools
Backups
How do we justify it?Statistics
Links, links, links
Relevance to existing service
Lessons learnedPromote
Use multimediaHTML skillsCasual voiceExperimentInvite interactionBe creative
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More lessons learned
Use tools in unusual waysUse RSS feedsUse existing resourcesStatistics from startLearning 2.0Have fun!
Plans for the future
New website
Screencasts
Podcasting
Vidcasting
More blogs
Wikis
What ERL did● ERL - 13 branches, 3 mobiles with
a fulltime Web Administrator (webgurl)
● Lots of blogs● Wiki● Podcasts● Forum for book discussions● Google Maps of the branches, links
on branch pages (embedding slows page load)
● Social network mashups
Why?
● Better way of promoting events● Incorporate member input into the
website● Reach a greater audience with events● Find interesting new ways to present
information ● Make the website more dynamic
During renovations - Boronia● Photos of the renovation were
uploaded to Flickr● Flickr badge placed in the sidebar
of the What's New blog
Podcasting the radio showhttp://share.ovi.com/channel/webgurl.public
● radio show is recorded● use Acoustica to edit out music and
ads● uploaded to Ovi● now podcasting author visits
Adding more authors
● Issues with quality control○ Need guidelines & policies○ education (instructions and hands-on)○ set up post templates for blogs
● Control the style for a professional look
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Developing Web Links Wiki
Reasons for choosing Wikka Wiki
● We could host the wiki ourselves● We could hide the registration form
and create our own● We could control access to read
and write to the wiki globally and per page
● It had a simple editor● There were no ads
Dealing with spam● Need to be an editor to add
content● Editors need to register with
library staff through the website form
● Disallowed comments
Promotion● If you build it they won't necessarily
come● Stage 1 Staff - Need staff training so
editing is not intimidating● Stage 2 Schools - Demonstrations to
local school librarians● Stage 3 General public - screencasts● Potential for collaboration with
other library services● Currently at Stage 1
Why FLS use web 2.0
● Website boring● Change library’s public image● Work outside Council style guide● New ways to promote services● New ways to interact with
customers● Offer new services● Learning 2.0● Put web 2.0 into redesigned website
What we do
● Blogs ● Feeds● Polls● Mashu
ps
What do we use?● Blogger – two library blogs● Feedburner - email and RSS feeds● Google Maps – locations and
directions● Google Reader – RSS feeds into
blogs● Bravenet – polls and blog counter● YouTube – video embeds● Flickr – image slideshows and
badges● Odiogo – text to speech audio
streaming● Imagechef etc – still and video
mashups● Twitter via Twitterfeed – RSS into
How do we promote & distribute it?
● Links from website to blogs● Links to specific posts from
website● Email subscriptions ● RSS feeds, including into Twitter● Embedded links to email and to
save in Digg and Delicious● Word of mouth ● Promote to colleagues
My two blogs
● Blogalogue○ library news and what's on○ literary prize winners and shortlists○ service promotion○ reader development○ monthly customer feedback PDFs○ fun stuff
● Read Alert live○ what’s new in stock○ generated from LMS emails
FISH
The Blogalogue’s guiding principle is the FISH philosophy – Be There, Play, Make Their Day and Choose Your Attitude™
Image courtesy of gnewman at StockXchng - www.sxc.hu
Blogalogue = fun
We adopted and promoted the Middleton Interactive Learning Centre as a new branch
Comments● Enable and ask for comments
● Moderate comments - post or reject
● Reject spam● Have a comments policy linked
from blog● Respond to selected comments,
as some are questions or need clarification
Our Librarians post got two commentsAnonymous said... It is not a reality show. It is not a mockumentary. It is supposed to be a comedy, ha haAnonymous said... Hi harps,Thanks for your interest in the show and the world of Middleton. Enjoyed your blog. I laughed at your description of the show as a reality series.Hopefully you've been enjoying the ride so far.Frances and the team.
Fun polls
● FLS use Bravenet for polls in blogs - and do fun polls
Online competition
● Blogalogue’s design a library poster competition
● Poster slideshow on Flickr
● iPod nano as prize
● 1 happy winner – only 2 entrants!
Fear not! Play and see how far you can take it.
The ALIA presentation and paper were compiled using Zoho Show & Wetpaint with only one face-to-face meeting
Zoho Show - http://show.zoho.comWetpaint - http://www.wetpaint.comMost images courtesy of StockXchnghttp://www.sxc.hu