Meet The App Network

Email: [email protected]: oren.todorosFacebook: Oren TodorosTwitter: @OrenTodoroshttp://www.appsmarketing.mobi

Who Your App Is Really For

We believe that breakthrough apps deserve exposure and reach, with the

same impact and enthusiasm that went into developing them.

Meet the app network

Think of it as the aisles in the ever expanding app store.

Apple segments apps so visitors can connect with them on a personal level.

62% of apps are discovered via searching for a specific app

60% of users browse through top app store rankings

46% rely on word of mouth

App discovery facts

Apps for Moms delivers essential apps that make every Super Mom's daily life a little more fun and manageable.

Apps For Execs delivers apps that increase your productivity, save you time, and help your workflow.

Apps For Girls identifies parent-approved apps that are perfect for girls.Games, Fashion, Books, Social, and more…

Apps For Boys identifies parent-approved apps that are perfect for boys.Awesome games, Books, Utilities, Educational and mor

Our feature this week is a joint effort between Lorraine Akemann of MWA and Oren Todoros of AppsMarketing.mobi. We are parents based on opposite sides of the world, who come together on occasion to share our enthusiasm for mobile apps.

I spent a whole week visiting my sister last week. She recently purchased an iPhone and asked what apps should be downloaded on it. Well, The worlds have collided! Just a few days ago I was told about Apps for Moms.

Here’s a quick look at two separate apps, each developed to help save parents time in the App Store. The Apps for Boys and Apps for Girls apps are “curated apps”, meaning they each bring together a collection of apps specifically geared towards boys and girls

The effect of cross-promotion

Apps for Moms Launch utilizing cross promotion

Knowing & engaging with your targeted end-users

Knowing & engaging with your targeted end-users

96% of iPhone Moms are involved in household purchasing decisions 90% of iPhone moms use it for personal entertainment 79.5% of iPhone Moms use their phones to check emails 79% of iPhone Moms use their phone for shopping related activities 71% of iPhone Moms have household incomes between $32,000 and $165,000 60% of iPhone Moms depend on their phone to locate the nearest store 59% of iPhone Moms say they let their children use their iPhone 41% of iPhone Moms download apps specifically for their children 41.9% of iPhone Moms use their phone to keep track of shopping lists 39.4 % do comparison shopping 39.4% download coupons 22.5% use it as a recipe resource

Moms are looking to the iPhone and other smartphones as both a valuable organizational tool and an entertainment portal, making the iPhone a valuable advertising platform. Source: TechCrunch

From soccer moms to iPhone moms

Email: [email protected]: oren.todorosFacebook: Oren TodorosTwitter: @OrenTodoroshttp://www.appsmarketing.mobi

Have an awesome app?We’d love to talk.