Meet Hugo (An Application)

• 1. Meet HUGOA Plugin Concept

2. Summary Concept Changes The changes are mostly with regard to the design and businessmodel, namely what services are partners paying for. The Hugoconcept -easily set up meets with (potential) friends to go out and dosomething together offline - is unchanged. Impact for end-users: Make each moment special, by creating special invites that translate tonice looking invites over multiple platforms; Offer opt out possibility, which simply means that people have a choiceto keep their profile open or closed. Impact for partners there are now three types of services: A fixed fee for check-ins will get premium listing and the opportunity forspecial deals/clan hosting; Make available merchandised screens that user can use to pimp theirprofile, thereby offering personalised advertising for partner; Native advertisement, where partner advertisement will be shown aswithin Flipboard. Page-size advertisements, the same size as invites. 3. Hugo, as some experiences should always be in (good) companyHugo aims to bring back spontaneity into todays calendar-ruled world. Hugo is ano-fuss app that will instantly introduce you to new potential friends in yourneighbourhood. Find a friend or date instantly to work out, go for dinner, or to visit aplay. An interesting experience rom the invite creation until the end of the event. 4. Join HugoHugo, a new way to meet people around you usingmobiles capability of GPS. Meet people individually or ingroups (clans). And earn cash & cash-equivalents* while atit.The fun of every activity starts with the invite. With Hugoyou can create an invite that stands out in Hugo and onsocial media, one that instantly persuades others to joinyou.Hugo will connect you with (old and new) friends, to meetup to share beautiful experiences together.*(coupons, special prices for Hugo users, free products, etc).http://joinhugo.com 5. Hugo: Instantly Join the Action! Create an invitation or browse through invitations to various activities; Create an invite that inspires to action and share it instantly on Hugo, and social media; flip through invitations in a Flipboard-like experience, by (https://flipboard.com/), eitherrandom or filtered; browse through active profiles around you: see how many common interests you have. discover new venues, and experience premium features as a Hugo user; explore the venue & activity inspiration section via open touristic data/foursquare andspot interesting activities and venues; join clans related to venues and experience vip treatment, special and discounts; join clans related to special categories and themes and get to know likeminded people inyour neighbourhood. One could for instance joint a clan of yoga enthusiast or amateursoccer players who meet once a week in the park or at the beach (2nd release feature). When there is mutual interest the users have a change to chat with each other for limitedtime/messages to confirm the activity. Get to know the person behind the invite via chat and spend a great time meeting new people. 6. How Create an invite in Hugo in layers; Write your invitation text; Add invitation specifics: Set invite to join instantly or set for a specific time later in the day; Choose category & venue; [Choose a design (font, etc) Maybe dismiss this option for unity in design?;] Add a blank colour screen, picture your own or Hugo library; Share your invitation according to your wishes: Share it with selected people, via Hugo/social media/message-service/email. Invite Hugo users via the Hugo app (targeted invites optional); Invite your (current) friends by sharing it via traditional social media; Earn cash and cash equivalents; And who knows, may youll even find love on the way. 7. The Hugo Deal (Users) Earn coins: create your profile; invite friends to join Hugo; create an invitation accept invitations of others; Check in at locations. Earn cash: convince your favourite hangouts tojoin Hugo; join competitions. Enjoy Hugo deals: adjusted prices, guest list, viptreatment at venues, free products; join venue (vip) clans at your regularhangouts for special features. 8. The Hugo Deal For Partners Target new segments of local andtravelling customers with full screennative ads or merchandised invitescreens; Get premium listing in venue overview; Enjoy extra visibility via both Hugo & thesharing of Hugo activity on existing socialmedia; Invite customers to special (instant)events*; Strengthen the bond with customers with: Special deals & hosting venue-basedclans; use the analytics to have betterinsights in the Hugo customer baseand their reactions to special deals; 9. Revenue Models The end-users: Small payment for initial account activation? (via sms, as charities use sms for donation..), exchangecash into Hugo currency; in-app purchase options in a later stadium, paid in app currency such as: video-invitation features, option to enter special groups after payment (clash of clan model), for a small price premium visibility; targeted invites. Services for businesses: Native full page ads for venus or products/brands that are that will appear inbetween invites (Flipboardstyle). Giftcoupons via advertisement or filter screen that can be transferred at shops, fi a coupon that can beused as a ticket to a movie or fowers? Possibly payment at the moment that a date is fixed (post,reaction & acceptance). This can also be discounts with at other businesses/apps, such as ber. Merchandised screen filters for our partners that end-users can use to pimp (merchandise) their invite,for instance a starbucks invite when inviting a friend for coffer (possibly with a discount or giftcoupon). Premium partner option for venues, premium partners get premium listing in search and have theopportunity to offer special deals and host clans. Further they get insights in the analytics of theirvenues with the possibility to benchmark against other (anonymised) venues. 10. Founding PartnersWe will launch the app with founding partners. Founding partners will be partners that pay a fixed fee for servicesfor the first year. The total amount of these fees will help launch Hugo.The deal for the founding partners: A fixed fee for the 1st year of services; Founding partners can choose for one or more services (fixed fee per service)*: Native full page ads for venus or products/brands that are that will appear inbetween invites(Flipboard style). Merchandised screen filters for our partners that end-users can use to pimp (merchandise) theirinvite, for instance a starbucks invite when inviting a friend for coffer (possibly with a discount orgiftcoupon). Giftcoupons via advertisement or filter screen that can be transferred at shops, fi a coupon that canbe used as a ticket to a movie or fowers? Possibly payment at the moment that a date is fixed (post,reaction & acceptance). This can also be discounts with at other businesses/apps, such as ber. Giftcoupons via advertisement or filter screen that can be transferred at shops, fi a coupon that canbe used as a ticket to a movie or fowers? Possibly payment at the moment that a date is fixed (post,reaction & acceptance). This can also be discounts with at other businesses/apps, such as ber. a (5% or 10%) discount for life; Finally they will get a special mention in our documentation, app and websites as being the partners thatmade it possible to launch.*Each services has a fixed price, lets say 5000 Euros, so if partner chooses for service 1 and 3, they pay 2*5000 Euros 11. Thoughts on TargetSegments & LaunchThe more interesting the (deals of) the venues, the more friends that participate, the quicker people will join.To gain that traction we will use a special strategy on launch. First we will first focus on the market segment of generation x, y and z. Though the app will be availableto all age groups, we will direct our communication on them first. As this generation is growing up withtechnology as we know it now, the use of apps is part of their daily life. The use of apps to communicatewith friends, organise their leisure time and meet new people is common to them. As Hugo is aboutsharing experiences, we will incorporate this in our strategy via competitions. Additionally we will launch the application per city/country region to offer a complete experience from thestart. This approach limits the active target segment to a geographic area. Mind you, everyone has thesame authorisations within the app, privileges according to points, the launch per city is only for themarketing approach. Secondly we aim to bring in venues quickly to bring interesting venues under the attention of our users.Therefore at the start the invites will always be in sceneries where people will have to pay; a meet up in abar, restaurant or cinema, rather than a yoga or soccer gathering in the park. As soon as we havecontracts with said venues, the user will be made aware of special deals upon selection of the venue. 12. Hugo CompetitionsCompetitions to increase traction: who/which community/school can get thelargest instant party; who brings in most venues in x time; best designs are bought by Hugo fortemplates. Users decide with starts. etc.Prices: Cash Cash equivalents such as an x amount ofbeer for next community event or use ofvenue for class party high school (noalcohol). [to be negotiated by Hugo teamw venues and potential partners(Heineken, etc)]. Hugo Intelligence will track activity basedon user invites and venue check-ins viathe app/invite with use of gps/geo-sensing. 13. The Roll Out Secure contracts with founding partners. Invite students to help us launch as part of their thesis.This way we have insiders to reach students viacommunications they use in their own language. Roll out via student communities, set up of nationalcompetitions. We may have to invest, possibly with apartner to create some great launch parties to set up afitting image so that they want to join us. Find partners to offer special national deals and theprices for our competitions. 14. Notes Final pricing plan to be decided upon for founding partners. Facebook address data will be used for location data (rather dan 4sq). When choosing a venue to check-in or to create an invite, existing Hugo deals willshow. This will also show existing (venue) clans and other current Hugo activity at thelocation. The app will be accessible as a standalone mobile application and if possible as aFacebook app. New releases will offer: video-invitation features, inspiration section, including existing open activity (fi from fb events, eventbrite,meetup) option to enter special groups after payment (clash of clan model), for a small price premium visibility (via Hugo currency/points that can be earnedor bought); individuals to become a community host via subscription model.