MedicalMassMediaMonitoring

4M:Medical mass media monitoring

www.sbc.biz.ua

SBC ConsultingSBC Consulting

Was established in 2005 Main activities:

ROI marketing;ROI-marketing;analytics; forecasting;forecasting; media planning; media audit

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Purpose of monitoring

TaskTask – to estimate and evaluate all medical and pharmaceutical periodicals of p pUkraine, and to offer a quality analytics to the CustomersG lG l Th lit ti d tit tiGoalGoal –The qualitative and quantitativeanalysis of the publications’ content whichbears value to the Customers

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For whom this dedicated for?

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End-users

fTop-management of pharmaceutical companies, product-managers, brand-managers, marketing directorsdirectorsPrinted media representatives;Advertising agencies, media auditors, PR-g g , ,specialists;«Оpinion»-leaders/scientific community

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What the Customer receives?Pharmaceutical companiesPharmaceutical companies

TOP management has the possibiliy to: Obtain the current updated condition of allObtain the current updated condition of all periodicals When media planning or\and development of media campaigns;development of media campaigns;Get the competitors’ budget evaluation;Get the evaluation of opinion leaders publications

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Pharmaceutical companies

Product managers haveProduct managers have the opportunities to:

To prove to the Top management the validity of ki f th t th d i imaking of that or other decision;

To evaluate the volume of investments into the printed advertisement on the regular basis;p g ;To get acquainted with the opinion-leaders’ scientific works;To carry out the control over the activity ofTo carry out the control over the activity of advertising agency;To estimate the competitor’s activity;yTo obtain the data for evaluation of “creative” used in competitor’s adverts

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The sources of monitoring

Pharmaceutical (14 all-Ukrainian magazines and newspapers) andmagazines and newspapers) and 39 medical onesinternet monitoring*internet monitoring Monitoring on non-specialized media ** ed a

* optional

**by request

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4M database

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Window of the entered publication

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The image linked to the publication

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Search for any criteria

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Filtration by any type of the publication

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Opinion leader’s works

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АТС-list

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Thanks for your kind attention!

SBC ConsultingSBC Consulting03148, Kyiv, Ukraine

#10 V.Verkhovintsa str., office 375Tel: 38-044-2296889

Email: admin@sbc biz uaEmail: [email protected]: www.sbc.biz.ua

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