Medical presentation 1

Health Research International GmbH

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Background/ Facts : PPP

PPP consults global HC industry players and branding teams for all marketing research issues of the product life-cycle • started in 1995

Over 16 years of global qualitative research for the life-science industry have formed our methodological and analytical expertise for your excellent quality marketing research projects

• exclusive Health Care & Life Science focus

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HQ Hamburg, Germany (PPP+ Searchlight Pharma Partner)

Barcelona, Spain (PPP+Medfeedback) San Diego, USA

(PPP+Head-To-Toe Market Research)

From 1995-2011 our business and strategy outreach grew: we cover The Globe From 3 Offices

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Our Specialty,

Medical Marketing, Research Consultancy

& Medical Fieldwork,

Exclusive Work Focus

We are covering • G5 • USA • LATAM • ASIA/ Pacific RIM • CEE/ Russia

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Across our companies in Germany, Spain, US: • We provide Medical consultancy and conduct fieldwork for at least 450 projects a year (focus: qualitative > quantitative research)

This means: • around 10 000 HCP and patient contacts/ year for interviews and

• focus groups (face-to-face, by telephone and online)

• Covering all indications from head to toe means :

• familiarity with state-of-the-art research methods • familiarity with health system structures around the world • expertise in recruiting, interviewing and analyzing interviews with • all kinds of HCPs, patients • expertise for study logistics • expertise/ knowledge transfer in analysis

• Involvement : 45% Rx/ 30% OTC/ 25% medical equipment products

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WITH BRANDING TEAMS WE ARE… • Interacting • Understanding/ learning, Listening • Guiding/ Prioritizing • Data Mining • Adding expertise • Convincing • Implementing • Interacting with Branding Agencies

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• Project Selling • Project planning • Project realization • Project analysis • Project presentation

1. For established brands 2. For new brands 3. In the healthcare arena

FOR BRANDING RELATED MARKETING RESEARCH PROJECTS OUR TASKS ARE…

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As Consultants for Branding Teams of the Life-Science Industry we are involved in all marketing issues within a product life-cycle…

• Status quo market analysis

• Insight generation+A&U studies

• Idea screenings • Concept development • Feasibility studies • Brand personality tests • Clinical trial and TPP

reseearch • Value proposition

definement

• Competitor analysis/ Image studies

• Positoning studies • Message testing • Story Flow testing • Creative concept testing

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We Are Testing for • Nameing • Packaging • Logos • Instructions for use • Folder tests • Ad concepts • Websites • Patient activation and support campaigns

• Conjoint studies • Pricing studies • Health economic studies

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We are proud to work with

Tiotropium Bromide

Avastin

Opatanol

DPP4 inhibitor

Pradaxa

Axura

Mucosolvan

Systane

Tomtovok

Spiriva

Mucoangin

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