MediaToday - 6/2009

Produced by: Harry SovaDesigned by: Lee Graham

MediaToday is created for bonafide academic settings.

Clickable web links back to the original source articles are located on each slide.Please support these branded news sources through your in-class discussion and interactive visits.

Read, Consider, Discuss, Enjoy !

12th YearJune, 2009 | Vol 12, # 06June, 2009 | Vol 12, # 06

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

June, 2009 | Volume 12

• Mobile uploads to YouTube jump since iPhone 3GS debut

Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing

iPhone 3GS YouTube: 400% Increase Per Day

The YouTube Blog

The technology could easily be incorporated into today's silicon processing systems and it could be available in the next two years.

Nanotube Memory: the Next Frontier

Sugar on a Stick: Any Computer Anywhere

• Theoretically capable of storing a trillion data bits in a one square inch chip• Storage life: one billion years

Lucas MearianComputerworld

• Linux-based primary education system: one million students in 40 countries• Free open source OS, software and user’s work on portable USB stick

• 1,700% increase in mobile uploads since January, 2009

Sugar is the core component of a worldwide effort to provide every child with equal opportunity for a quality education. Available in 25 languages, Sugar’s Activities are used every school day by almost one-million children in more than forty countries.

Sugar Labs

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

Why: 1) New video-enabled phones2) Faster uploads from mobiles3) Social network sharing

iPhone 3GS YouTube: 400% Increase Per Day

The YouTube Blog

June, 2009 | Volume 12

In the last six months, we've seen uploads from mobile phones to YouTube jump 1700%; just since last Friday, when the iPhone 3GS came out, uploads increased by 400% a day.

http://www.youtube.com/blog?entry=kbaLH7fmm-g

http://www.youtube.com/mobile

It takes just a minute to connect your YouTube account to your Facebook, Twitter and Google Reader accounts.

Complete a simple, one-time connection on our upload page to allow all your friends and followers to get a real-time stream of your uploads to YouTube, which can be essential in this age of citizen reporting and ubiquitous sharing.

The YouTube Blog

http://www.wired.com/gadgetlab/2009/06/3gs-youtube/

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

• Theoretically capable of storing a trillion data bits in a one square inch chip

Nanotube Memory: the Next Frontier

Lucas MearianComputerworld

June, 2009 | Volume 12

• Storage life: one billion years

http://www.youtube.com/watch?v=2ztBLwUmF6A&fmt=18

• Could be on the market in two years

http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=storage&articleId=9134121&taxonomyId=19&intsrc=kc_top

http://www.physics.berkeley.edu/research/zettl/highlights.html

The scientists at the U.S. Department of Energy's Lawrence Berkeley National Laboratory and the University of California said the new technology can potentially pack thousands of times more data into one square inch of space than today's chips.

The technology could easily be incorporated into today's silicon processing systems and it could be available in the next two years, a lead researcher said.

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

• Linux-based primary education system: one million students in 40 countries

Sugar on a Stick: Any Computer Anywhere

Sugar is the core component of a worldwide effort to provide every child with equal opportunity for a quality education. Available in 25 languages, Sugar’s Activities are used every school day by almost one-million children in more than forty countries. Sugar Labs

June, 2009 | Volume 12

• Free open source OS, software and user’s work on portable USB stick

http://www.sugarlabs.org/

http://www.sugarlabs.org/index.php?template=gallery&page=media_01

Sugar on a Stick provides a coherent and consistent computing experience.

Learners can benefit from the increased household ownership of computers; by bringing Sugar on a Stick home, every student has a consistent, comparable computing environment that parents can share in as well.

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

Short Takes

The perfect length of an Internet video ad (viral) is 40 secondswith a maximum of two viewings while <20 = missed and >200 = annoyed

Advertisers hoping to hook viewers on the Internet should create ads that contain 40 seconds of video, and make sure Web surfers are exposed to the ad twice. No more, no less.

June, 2009 | Volume 12

Has Twitter become the new CNN—the emerging authoritativeand immediate—news / information service for the interactive generation?

News media can’t keep pace with the new world of media consumption and the insatiable appetite for information—especially when it has yet to understand the true promise and opportunity that Social Media represents. This isn’t about adapting an existing model to new, popular broadcast channels. It’s about expanding and forcing a fundamental renaissance within the news machine itself—transforming and creating how these media giants can monetize new streams and platforms.

Cost to advertise during The Simpsons? Fox TV CPM=$20-40kwhile Hulu CPM=$60k – Homer says “well, duh….”

Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads.

http://www.contentinople.com/author.asp?section_id=603&doc_id=177205

http://www.techcrunch.com/2009/06/17/is-twitter-the-cnn-of-the-new-media-generation/

http://www.pcworld.com/article/167344/the_simpsons_worth_more_on_hulu_than_fox.html

Display and/or discussion of any given resource does not constitute endorsement of content nor products/services offered

Committed to developing media-rich, interactive publishing platforms dedicated to the premise of multi-cultural education: accessible, economical, and serving the unique needs of the user in an ever-changing world.

Dr. Harry Sova has worked 35-years in the mass media field, authored several educational resources and designed an automated music video complex for an Orlando-based theme park. He holds a Bachelors of Arts degree in Speech, the Masters of Arts degree in Radio-Television-Film, and the Ph.D. in Mass Communication.

Lee Graham has worked in many various roles in the eLearning field over the five years, specializing in design and development of eLearning solutions. He has worked with clients such as Tyco Electronics, Discovery Education, National Institute of Health, United Technologies Corporation and the Abraxas Corporation. He holds a Bachelors of Science degree in Communication.

iPG: an interactive textbook for producers of news, information, and entertainment. Cloud-served, crowd-sourced, multi-media training for the global education, and business marketplace. A new resource for interactive communication in a quickly changing world….

….Now in development

http://trimagination.com/mediatoday

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