MediaSubmissionGuide_213

Dear Spotlight Advertiser:

The Spotlight Master Control Center (MCC) processes all incoming media that will air on our networks. You may always contact us at via our contact information at the bottom of this page with any questions, comments, or suggestions concerning media.

These instructions are for spots 5 minutes and under. Please contact the MCC for instructions on shows or content over 5 minutes.

To serve you, your clients and your advertising needs, please take note of the following methods and formats by which you may submit your commercial spots to us. We accept both physical tape and electronic files.

The following pages list the formats of media we accept and the exact specifications for these files.

We also provide an electronic upload site for sending us content free of charge, Comcast Ad Delivery Lite. Instructions for uploading via AdDelivery are included in this document.

It is important that you read the file specifications at the end of this document to ensure your file will be compatible and to avoid any delays in fulfilling your order. Feel free to contact us using the info below if you have any questions.

Thank you,The Spotlight Team

MASTER CONTROL CENTER

Submitting Your Media

Comcast Spotlight | Southern Division | Master Control Center2995 Courtyards Drive | Norcross | GA | 30071 Phone> 770.559.2794 | Email> [email protected]

Table of Contents

1 WELCOME TO COMCAST SPOTLIGHT SOUTHEAST MASTER CONTROL CENTER

2 TABLE OF CONTENTS 1

3 ACCEPTED FORMATS: PHYSICAL MEDIA (TAPE) 2

4 ACCEPTED FORMATS: ELECTRONIC MEDIA (FILES) 3

5 FILE SPECIFICATIONS FOR SD AND HD MEDIA 4-5

6 AD DELIVERY LITE: COMCAST SPOTLIGHT FREE DELIVERY SYSTEM 6

-- HOW TO REGISTER OR LOG INTO THE ADDELIVERY LITE SYSTEM 7

-- HOW TO SUBMIT MEDIA 8

-- HOW TO KNOW IF YOUR SPOT HAS BEEN REJECTED 10

-- HOW TO VIEW YOUR MEDIA 11

-- HOW TO ACCESS THE ADDELIVERY LITE USER GUIDES 12

-- HOW TO CONTACT CUSTOMER SUPPORT 13

-- HOW TO MANAGE OR CHANGE YOUR USER INFORMATION 14

-- SYSTEM REQUIREMENTS 14

7 Appendix A: Spotlight Operation Centers and their Markets 15

Comcast Spotlight | Southern Division | Master Control Center 770-559-2794 [email protected] 1

TableOf ContentsMASTER CONTROL CENTER

mailto:[email protected]


Accepted Physical Media MASTER CONTROL CENTER

Physical tapes may be mailed to the address listed below. Please label the media and/or include an accurate log sheet notating the market area in which the spot is intended to air, the name of the client,

the title and length of each cut included. We do not send tapes back so make sure you retain a master for your archives. The MCC retains media for 13 months and then it is purged.

Comcast SpotlightATTN: MCC-<market name>*

2975 Courtyards DriveNorcross, GA 30071

(770) 559-2794

*Example: ATTN: MCC-Jacksonville

These instructions are for spots 5 minutes and under. Please contact the MCC for instructions on shows or content over 5 minutes.

Please follow the guidelines in this document to avoid any delays in fulfilling your order. Feel free to contact us using the info below if you have any questions.

We accept the following tape formats. Note: We do not accept video DVD’s for commercial spot encoding, only data DVD’s with electronic media files on them.

Digital Beta/SX MiniDV & HDV(SP speed only)

HDcam(not SR type)

DVCpro25(yellow top only)

DVcamBetacam SP



MASTER CONTROL CENTER

Accepted Electronic Media

We accept electronic files from various delivery systems including, but not limited to, the companies shown below. Due to IT policy restrictions and volume of incoming media, we are not able to take

delivery via ftp sites. Comcast Spotlight provides Comcast AdDelivery Lite as a free alternative for you to upload to us. Directions for this service are provided later in this document.

Another method you may send your electronic media to us is via Data DVD, CD or a Flash Drive. You may send to the address listed on the Physical Media page. We will be unable to return your media so make sure

you retain a copy for your archives. The MCC retains media for 14 months and then it is purged.

ELECTRONIC FILE SPECIFICATIONS

For electronic files, what works for one broadcast or cable system may not work for another. We have compiled specific file settings you should use to ensure your file will playback properly and with the

highest possible quality on Spotlight systems. You need only submit one file, HD or SD, at exactly ready to air length. The MCC will create any versions necessary from that file, maintaining proper aspect ratio and

quality.

It is important that you read and follow the file specifications that follow to ensure your file will be compatible and to avoid any delays in fulfilling your order.

Comcast AdDelivery will alert you if any of these specs are out of range so you will know up front if your file is compatible. We hope this immediate feedback will help meet deadlines and get the best on-air

quality for your client. If you have specific questions or issues, feel free to contact us 24 hours a day using the info at the bottom of this page.



Spotlight SD Specs



Spotlight HD Specs


The following pages describe Comcast Spotlight’s free, electronic upload site and specifications: Comcast AdDelivery Lite.For questions specific to AdDelivery you may contact the AdDelivery team directly.

It is important to follow the specifications and exact durations listed on the previous pages. This will allow for predictable on-air results and faster processing times.

A User’s Guide to Getting Started with Comcast AdDelivery Lite

Comcast AdDelivery Lite is a free HD and SD spot ad delivery service offered to Comcast Spotlight advertisers. Ad Delivery Lite’s cloud-based system is easy to set up and use, and because it leverages Comcast’s national fiber network, delivery is always fast and reliable.

AdDelivery Lite offers Spotlight advertisers the following benefits:

Fast and easy onboarding; new registered users are typically authenticated within the same day Free HD and SD ad delivery to Comcast Spotlight Operations Centers Simple conversion for most file formats A rigorous quality control process Immediate acceptance or rejection notification upon upload

Getting started with AdDelivery Lite is easy. Just follow the simple instructions included in this guide. Please refer to it, and the detailed screenshots, when getting started with the AdDelivery Lite system.

If you need additional assistance, please contact AdDelivery Lite Customer Support.

Customer Support:1-855-858-1942 > Option #[email protected]

Comcast Spotlight | Southern Division | Master Control Center 770-559-2794 [email protected] 6 Page 2

OPERATIONS CENTER INFO

Ad Delivery will deliver your content to the Spotlight Operations Center you choose for further processing. You may also feel free to contact the Operations Center if you have additional questions.

These instructions come from the Spotlight Southern Division. The contact information to the Southern Division Master Control Center is:

Email: [email protected]: 770-559-2794




Starting: How to Register or Log into the AdDelivery Lite System

Go to www.comcastaddeliverylite.com/ to register or log into Comcast AdDelivery Lite. If you are a returning Sender, simply enter your email address and password. If you are a first time

Sender, click on Register.

Complete the fields on the Registration screen. When you are finished, click Create.

An End User License Agreement will pop up. Scroll down and click I Agree to continue the login process (this will only appear the first time you log into the application).

Next you will see a brief description on AdDelivery Lite and a button to click on to download the Comcast AdDelivery Lite File Format Specification document.


Important Reminders: Email addresses and passwords are

case sensitive. Do not use the back button on

your browser to navigate through the Comcast AdDelivery Lite application. Doing so will cause you to leave the application.


http://www.comcastaddeliverylite.com/

1 How to Submit Media

When you log into Comcast AdDelivery Lite you will be directed to the Submit Media screen where you enter spot/media information and upload media files. You can also navigate there directly by clicking on the submit button on the left side of the screen.

Important Reminder: All spots must be ready to air without slates or black. Please be sure to refer to the Comcast AdDelivery Lite File Format Specifications document to see your file format choices. Your spots must be formatted in one of these formats in order to upload successfully.

Enter the Client Name and Agency Name if you know them. Enter the Title of the spot. The Ad ID/ISCI Code field is optional. If you don’t have an Ad ID/ISCI

code, the system will automatically assign your spot an ID number to easily identify your spot. Next, choose the duration of the spot from the drop down menu. Spot durations can range from: 05 to 5

minutes in length. Choose the Comcast Spotlight Operations Center that is to receive the media file from the drop down

menu within Destination. If you are unsure which Operations Center to choose, please see Appendix A: Operations Centers and their Markets on page 12.

TIP: The Add’l Recipients box is a good place to enter your Comcast Spotlight Account Executive’s email address and any others who should receive an email notification that the ad you’ve sent has been delivered to the Operations Center.

To attach a spot, click on Browse, which will open up a window where you can select the media file from a folder on your computer.

Click Submit.Comcast Spotlight | Southern Division | Master Control Center 770-559-2794 [email protected] 8


Once you click on Submit a row populates inside the Active Submits table at the bottom of the page. Use the green scroll bar on the right side to move down to the table. You will see information on your spot in the row including an Upload Progress bar. While that spot is uploading, you can continue on and upload more spots.

Important Reminder:Do not close your browser window or navigate away from page until the file upload is complete. If you need to go to another page during upload, open a new browser window or tab, which will keep the upload running in the background. If you close

the window, lose your Internet connection or otherwise interrupt the upload, the job will revert back to the Pending Media sta-tus, and you will have to re-upload the spot to complete the transmission.



You will also receive Notices in the top right corner of the screen telling you the status of your spot. For example:

2 How to Know If Your Spot Has Been Rejected

If the spot you have uploaded is not in accordance with one of the formats on the Comcast AdDelivery Lite File Format Specifications sheet and/or is not in a ready-to-air layout (just the spot itself), it will be rejected very shortly after submitting it. You will get a Notice telling you that it rejected with a “details” link to tell you why it was rejected. At the same time, you will receive an email telling you that your spot rejected with the reasons why. This email will contain a direct link to the guides page where you can download any of the documents that will help you to reformat your spot.

Tip: Please ensure your file is exactly the amount of frames required. The tolerance is only +/- 3 frames, so be as precise as possible. Example: A 30 second SD file with a frame rate of 29.97

should be exactly 900 frames. A file greater than 903 frames or less than 897 frames will fail or cause delays.



3 How to View Your Media

To view details about the spots you have sent, go to the View Media page by clicking on the view button on the left side of the screen.

The Search section at the top of the page allows you to search for spots by Client and/or Title. The table below this section contains your spots.

Double clicking on the spot will take you into a Detail screen where you can view a low-resolution video of the spot, view a storyboard showing every 5th frame of the spot and check Client Information and Media Information.

To move down the page, use the green scroll bar on the right side.



4 How to Access the AdDelivery Lite User Guides

This Guides page provides links to all the documents you need for a successful spot upload. Navigate there by clicking on guides on the left side of the screen. Simply click on the guide you need to download it to your computer or print it.

AdDelivery Lite File Format Specifications gives you the layout and SD and HD formats to choose from when formatting your spot before uploading it.

AdDelivery Lite User Guide walks you through the Comcast AdDelivery Lite web application. Comcast Spotlight Operations Centers and Their Markets will help you know which Operations

Center to choose. The media creation guides give you step-by-step instructions on how to format your spot per

the editing system you are using (Adobe Premier, Avid QuickTime, Final Cut Pro and Vegas).



5 How to Contact Customer Support

If you have questions or comments, you can email Customer Support on the Contact section. You can navigate directly there by clicking on contact on the left side of the screen. This will open up a new support page.

You can call the AdDelivery team or login with your current AdDelivery user/pass and search the Knowledge Base, download more guides or submit and on line support ticket.



6 How to Manage or Change Your User Information

To change user information, including changing a password, double click on your username(email address) at the top of the main screen.

The User Detail screen will pop up. Make any necessary changes and then click Save.

7 System Requirements

Flash Installed (Adobe Flash Player 11.1 or greater)

Operating Systems Supported:

o Windows XP, Vista, Windows 7, Server 2003, Server 2008

For XP users: Service Pack 3 with the latest Windows updates is required

For those with a Windows Servers 2003: Service Pack 2 with the latest Windows updates is required

MAC OS Tiger (10.4), Leopard (10.5), and later (Intel-based Macs only)

JavaScript must be enabled in the browser and be up to date. http://enable-javascript.com/




Appendix ASpotlight Operation Centers and their Markets


MediaSubmissionGuide_213

Documents

formats of media

incoming media

media andor

upload instructions

comcast ad delivery

electronic files

spotlight operation

contact information