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Media Kit
www.rioseo.com#RioSEO
Media Kit
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Table of Contents
Rio SEO OfferingsLocal Listing Manager™Local Map Optimizer™Local IYP Optimizer™Local SEO Location Finder™Local Neighborhood Finder™ (Coming Soon)
Local Search Optimizer™Mobile SEO Location Finder™Local SEO Rank Tracker™Local SEO Citation Tracker™Local Review Checker™Local Roll-up Reporting™Local Listing Management™ Data SheetsAutomated Local SEO Data SheetsEnterprise Local Reporting Data SheetsCase StudiesWhitepapers
Webinars
0506060707
08080909101012-1718-2223-3031-4142-61
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About Us
Since 2009, Rio SEO’s local search technology has helped leading brands and international retailers drive web and mobile traffic to
their location listings on all major search engines, social networks, and data aggregators. Today, Rio SEO’s Store Finder, Mobile Store
Finder and the industries only International Listing Management software powers over 100,000 location listings for top department
stores, pharmacies, sporting goods, auto parts, and other multi-location retailers or service businesses.
Located in San Diego, ranks amoung the largest independent providers of SaaS-based, Local SEO automation solutions and
patended SEO reporting tools.
“From an SEO point of view, Rio SEO’s solution improves search rankings with constantly updated information to the engines.”
- Andrew Shotland, Local SEO Guide
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Picking the right SEO partner is a major brand decision
Since 2006 Rio SEO has provided best-of-breed technology solutions for earned, owned & paid digital media programs, spe-cifically for SEO automation and social me-dia marketing
Thought Leadership
SecurityService
Award Winning Local Listing Management
“Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited opti-mized local business data via bulk feed or API to all the major search engines and data aggregators.” – Local Search Association 2014 Ad to Action Awards ad to action AWARDS
Thought Leadership
2 of the top 5 Pharmacies
2 of the top 5 Auto Part Suppliers
3 top 10 Franchise Systems
5 of the top 10 Department Stores
4 top 5 Travel & Hospitality
3 top Financial Service Providers
2 top 5 Wireless Providers
Driving Quantifiable Resultsfor Top National Retail Brands
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Rio Local SEO Offerings
Local Listing Management
Local Map Optimizer™
Local IYP Optimizer™
Local Neighborhood Finder™
Automated Local SEO Local SEO Location Finder™
Local Search Optimizer™
Mobile SEO Location Finder™
Enterprise Local ReportingLocal SEO Rank Tracker™
Local SEO Citation Tracker™
Local Review Checker™
Local Roll-Up Reporting™
Local Listing Manager™
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Local Listing Management Data Sheets
Local Search Business Listing Management
Increase the accuracy of your local business listings Effortless control of all Internet services Easily increase organic local search presence Optimized bulk location data formatted for searches
Unlimited local SEO bulk feed creation Local Listing Manager™ Data Sheet
Claim & Optimize Map Listings in Bulk
Single content management system to optimize and bulk upload all of your location information Direct links from map listings to optimized local landing pages for better user experience and increased visibility in the SERPSEasily increase organic local search presence
Save time updating local business information when changes are made by automatically creating optimized bulk feeds for map listings
Local Map Optimizer™ Data Sheet
Optimizes local business listings for consistency on Google+ Local, Yahoo Local and Bing Places.
Optimizes accurate bulk local business data to all available feeds from a single point of contact for local internet directories, local maps and for specialty social networks.
Local Listing Manager™ Video
Local Map Optimizer™Video
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Quickly Distribute to Internet Directories
Distributes consistent, optimized local business data with relevant back-links to Inter-net Yellow Pages (IYPs), social networks and directories to increase organic search results.
Higher search results through validated and optimized local business data Save time with bulk upload feeds to informa-tion services like InfoGroup, Localeze, and Acxiom Further distributes local business data to in-car GPS, navigation systems & other mobile devices
Optimized bulk location data formatted for searches
Local IYP Optimizer™ Data Sheet
Automated Local SEO Data Sheets
Local SEO Optimized Landing Pages
Increase the accuracy of your local business list-ings Effortless control of all Internet services Easily increase organic local search presence Optimized bulk location data formatted for searches Unlimited local SEO bulk feed creation
Local SEO Location Finder™ Data Sheet
Optimizes accurate bulk local business data to all available feeds from a single point of contact for local internet directories, local maps and for specialty social networks.
Local IYP Optimizer™ Video
Local SEO Location Finder™ Video
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Best Practice Local SEO and Markup
Easily targets local search terms to maxi-mize local opportunities through content and best practice SEO Measure first page search engine presence on local search targeted terms in both Or-ganic Search and Local Map Listings Increase conversions by optimizing rele-vant local content for consumers
Local Search Optimizer™ Data Sheet
Mobile Search Optimized Landing Pages
Optimized Mobile Landing Pages Search “Near Me” Functionality
Maximize Mobile User Experience
Quickly Deploy Mobile Promotions
Detailed Mobile Analytics
Mobile SEO Location Finder™ Data Sheet
Integrates best practice local SEO elements into both store location pages and local landing pages for the Web and Mobile Web.
Builds and optimizes local mobile landing pages for each business location. Marketers can eas-ily add and manage conversion tools and data displayed on local mobile landing pages.
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Enterprise Local Reporting Data Sheets
Track Organic and Local Search Rankings
Consistently track results in organic and lo-cal search Easily visualize search ranking trends over time
Create customized reporting and data ex-ports on-the-fly
Monitor rankings for specific locations or segments
Compare rank against reviews, citations and traffic
Local SEO Rank Tracker™ Data Sheet
Monitor Local Listing Citation Accuracy
Track and report on active citations in the local ecosystem Visualize citations over time for specific loca-tions or segments
Identify incorrect or duplicate listings on maps and directories
Compare citation accuracy against ranking, re-views and traffic
Stay on top of your local search performance by tracking and reporting on rankings for geo-targeted search terms in local and organic search on Google, Yahoo, and Bing. Quickly gain insight into how each of your brand locations appears on the entire network.
Quickly identify, track and report on your brand’s location information (NAP) across the local search eco-system. Automatically identifies accurate, inconsistent or duplicate citations, and then corrects through local listing management.
Local SEO Citation Tracker™ Data Sheet
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Measure Local Reviews on Internet Directories
Local review tracking for 16 popular local review sites Monitor review growth and rating by loca-tion over time
Identify negative and poor reviews for fol-low-up Local Review Checker™ Data Sheet
Track and report on your brand’s local online reviews on 16 leading review sites and local directories. Automatically identifies location-specific or aggregate reviews and rating scores as they trend over time for your network.
Measure Your Local Search KPI’sAn enteprise local search reporting platform to visualize ROI across all of your locations for traffic, ranking, reviews, and citations. Easily recognize how your local search efforts are contributing to your online success at the national or local level with Rio SEO Local Roll-Up Reporting.
Single dashboard to visualize various local search metrics available at national, local or segmented level
Measure local search success for rank, citation accuracy, reviews, and traffic from search.
Easily report against your local KPIs at a granular level
Alleviates need for multiple software solutions, with the ability to integrate more sources if needed
Local Roll-Up Reporting™ Data SheetLocal Roll-Up Reporting™ Video
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View Our Latest Case Study!
Local SEO Best Practice Deliver Major Cost-Per-Click Reductions
Charming Charlie Sees 250% Increase In Website Traffic with Local Search
Rhino Lining Gets Found By Local and Mobile Searchers
View Our Latest DMD Whitepapers!
How Local SEO Automation Delivers Results for Multi-Location Businesses
Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
How Local SEO + Influencer Retargeting Can Deliver Record ROI
View Our Latest Webinars
Managing Local Listings to Drive ROI for National Brands
Using Local SEO to Drive Online Conversions
Optimizing Local SEO and User Experience across Multiple Screens
How Local SEO Automation Delivers Results For Multi-Location Businesses
2014 Ad to Action Award Winner in Local Listing Manager
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Data Sheet
Benefits• Manage all of your local business information from an easy-to-use dashboard.
• Easily creates optimized bulk feeds for major search engines, data aggregators, and social networks.
• Quickly decreases time spent on managing local listings through automation.
• Efficiently manages local business listing data through bulk import, XML, or direct API.
Product Capabilities Automated Local SEO PlatformCreate optimized and enhanced bulk feeds to any platform that allows formatted feeds or API in one click.
Local Business Listing Management Distribute optimized local business listing data to major search engines (Google, Yahoo!, Bing), as well data aggregators (LocalEze, infoUSA, Acxiom, Factual), and social platforms (Facebook, Yelp, Foursquare).
Real Time Data Distribution Submit local business listings via API to data aggregators directly from the dashboard.
Rio SEO Local Listing Manager™An automated local SEO SaaS platform that creates and manages optimized bulk local business listings across local search engines, data aggregators, online directories, and social networks. Quickly enhances and optimizes local business information for multi location brands from an easy-to-use online dashboard or API.
“From an SEO point of view, Rio SEO’s solution improves
search rankings with constantly updated information to the
engines.”- Andrew Shotland, Local SEO Guide
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Complete Software Solution for Multi-Location Data ManagementRio SEO saves you time, helps to maximize your reach, and assure that consumers can find you when looking for your product or service.
Bulk Data Distribution Networks Include:Google+ Local (Google Places)
Yahoo! Local
Bing Maps
LocalEze
InfoUSA
Axciom
Factual
Yelp
Foursquare
Bulk Data Distribution Fields Include:Business Name, Address, Telephone
Manager Information
Neighborhood Information
Logo and Storefront Images
Description
Proper Categories
Location Hours
Holiday Hours
Local Landing Page URL
Promotions and Offers
Events
Social Networks URLs
Local Map Listing URLs
Review Site URLs
and many more!
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Data Sheet
Benefits• Single point of contact to manage multiple business listings in the map areas of the search results pages.
• Increased local map ranking for targeted categories relevant to business service offerings.
• Consistent local business (NAP (Name, Address and Phone) information provided to local maps when changes are made to your local business listings.
Product Capabilities Direct Management of Business Data Consistent local business data communicated directly with Google, Yahoo and Bing.
Validated Business Listings Claimed listings achieve higher rankings and deliver greater control over your local business information.
Targeted Keyword and Categories Focused listing management on most profitable targeted keywords and categories relevant to your local business offering.
Easy Updates Automated bulk and manual feeds can be submitted any time changes are made to
your local business information, including hours, address, holiday hours, promotions, etc.
Landing Page Control One-click link direct to local landing pages for maximum conversion and user engagement.
International Support Targeted support provided for local relevant search engine listings specific to geographic countries.
Optimize Map Listings on Search EnginesWhen claiming and managing listings direct with Google, Yahoo and Bing, there is the ability to optimize and distribute enhanced data with video,
Rio SEO Local Map Optimizer™
Direct management software solution for optimizing local business listings on Google+ Local, Yahoo Local and Bing Maps. An automated solution to improve local map rankings for multiple business location listings on the three major U.S. search engines.
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images, local descriptions, targeted categories, social media links, areas served, specials, hours/holiday hours and other enhanced content.
Complete Software Solution for Major Local SearchRobust content management system includes optimization, management and distribution of local business data in one easy to use interface.
The Following Data Can Be Collected and DistributedBusiness NameAddressTelephoneManager Information
Neighborhood InformationAreas ServedLogo and Storefront ImagesDescriptionCategoriesHoursHoliday HoursLanding Page URLOffersEventsSocial Networks URLsLocal Map URLs
Review Site URLs
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Data Sheet
Benefits• Single point of contact to manage brand presence with hundreds of local business directories and Internet Yellow Pages (IYPs).
• Increase rankings on local search engine results from Google+ Local, Yahoo Local and Bing Maps.
• Manage local business listing data without the need of IT support.
• Get found through in-car local navigation and GPS searches, using Garmin®, TomTom® and other devices.
• Provides a single point of contact for multi-location data management in major search engines, data aggregates and social platforms.
Rio SEO IYP Link Optimizer™An automated local business management and relevant local link building software solution. Distribute consistent, optimized local business data with relevant back-links to Internet Yellow Pages (IYPs), social networks and directories to increase organic search rankings.
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Product Capabilities Fully Optimized Feeds Use proven optimization techniques to increase ranking and relevancy for targeted keywords and categories most critical to your business.
Bulk Upload Feeds to Information Services Single point of contact management of business location data distributed through bulk feeds to information services such as Acxiom, InfoUSA and LocalEze.
Bulk Upload Feeds to IYPs Single point of contact management of business location data distributed through bulk feed to Internet Yellow Pages, such as Superpages.com, Yellowpages.com and Local.com.
Bulk Upload Feeds to Directories and Social Networks Single point of contact management of business location data distributed through bulk feeds to Internet niche directories and social networks, including Yelp, CitySearch, FourSquare and more.
Localized Link Building Build links from search enginetrusted resources and local directories to increase local organic search page ranking.
Near Real-Time Data Distribution Distribute bulk feeds and changes within 24 hours of adds, deletes and updates.
Higher Rankings Through ConsistencyLocal search ranking algorithms used by search engines to determine rankings are heavily dependent upon consistent local business data. To maximize local search rankings, it is critical to manage your listing presence on all information services – not just a single or limited service.
Local Business Data Feeds Can IncludeBusiness name
Address
Telephone
Manager Information
Neighborhood Information
Areas Served
Logo and Storefront Images
Description
Categories
Hours
Holiday Hours
Landing Page URL
Offers
Events
Social Networks URLs
Local Map URLs
Distribution Network IncludesLocalEze4
InfoUSA4
Axciom4
Yellowpages.com
Superpages.com
Yelp
Factual4
FourSquare
Local.com
GPS Devices
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Data Sheet
Benefits• Easy for consumers to use with full search functionality by IP address, street address, neighborhood, city or zip code.
• Dynamic ad offerings by location, city, state or region.
• Increase organic local search presence through optimized location pages formatted for searchers.
• Easily manage location business data without the need for IT support.
Product Capabilities Direct Management of Location Business Data Robust content management system allows administrators and marketers to easily add and delete local business locations, control local business data and manage promotions without the need for IT support.
Local Page Optimization Targeted for Local Keywords Inject best practice SEO components onto pages with focus on keywords specific to local search habits. Control title tags, descriptions, links, URL structure and more to maximize SEO elements.
Detailed Analytics Measure on-page click activity, to better understand users’ engagement, including click-tocall, click-to-driving-directions, social sharing and checkins, operating hours, rich media views and more.
Increase Conversions Robust landing pages incorporate maximum levels of conversion tools and functionality the web users expect when engaging with local businesses.
International Support Supports U.S. and international locations.
Rio SEO Location Finder™A robust, fully functional formatted store and location finder for multi-location business. Builds and optimizes local landing pages for each business location. Marketers can easily add and manage conversion tools and data displayed on landing pages.
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Enhanced Search and Display Functionality• Search by IP Address, Zip Code, City, Neighborhood
• Display Operating and Holiday Hours
• Display Business Location Images
• Integrate Video and Rich Media
• Display and Quick Link to Google Maps
• Display Local and Global Coupons or Offers
• Link to Social Check-ins and Sharing
Information Displayed on Local Pages with Local Business Data
Images: Storefront, employee of the month, manager, products, services.
Location Information: Address, phone number, hours of operation, holiday hours, in-store services provided, local descriptions, manager announcements.
Promotions: Coupons, loyalty programs, Co-Op
branding/promotion, events, tent sales, community
events, sponsorships.
Social: Facebook, Twitter, Google +1, FourSquare, Yelp and others, check-ins, Likes, sharing, share via email, share via text and text-to-phone.
UX (user experience): Click-to-call, click-to-driving directions, text-to-share, loyalty sign-up, MCommerce, gift card purchase/management.
Rich Media: Video, YouTube, product images, Co-Op advertising/promotion, reviews.
Per Location Analytics: Web traffic, search terms, clickto-call, click-to-coupons, click-to-directions, click-toreviews, click-to-share, click-to-view (videos, etc.), clickto-promotion, integrated with Omniture and others, A/B conversion testing.
Local SEO: Semantic markup, microdata, RDFa, automated static web page builder, verified data, white hat SEO best practices.
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Data Sheet
Benefits• Enhances local web and mobile web pages through SEO automation and increases local search presence on the three major U.S. search engines.
• Easily adjust and target local keyword terms to react to algorithm changes.
• Measures first page presence on targeted search terms for all business locations on search engines.
Product Capabilities Using the Local Search Optimizer™ to automate local SEO allows you to optimize location and mobile landing pages to target both the organic and local search results on Google, Yahoo and Bing.
On-Page Local SEO Through AutomationFor the purpose of achieving organic listings when users search for a Keyword + City, Local Search Optimizer injects the following best practice SEO elements:
• Local Title Tags
• Local Description Tags
• Keyword Meta Tags
• Schema.org Microdata Tags, Semantic RDFa and
Facebook OpenGraph Tags
• Locally Optimized
- Keyword Anchor Text
- ALT Tags for Images
- Headline Tags
- Body Content
- Breadcrumbs
Rio SEO Local Search Optimizer™A robust, automated local SEO platform with schema markup. Designed to automatically integrate best practice local SEO and Schema Markup elements into both store location pages and local landing pages.
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Data Sheet
BenefitsEasy for consumers to use with full search functionality by GPS location, IP address, street address, neighborhood, city, state or zip code.
Dynamic ad offerings by location, city, state or region.
Increase mobile search presence through optimized location pages formatted for mobile searchers.
Easily manage local business data without the need for IT support.
Product Capabilities Using the Local Search Optimizer™ to automate local SEO allows you to optimize location and mobile landing pages to target both the organic and local search results on Google, Yahoo and Bing.
On-Page Local SEO through AutomationDirect Management of Location Business Data Robust content management system lets
administrators and marketers easily add and delete local business locations, control local business data and manage promotions without the need for IT support.
Mobile Page Optimization Targeted for Local Keywords Inject best practice mobile SEO components onto mobile pages with focus on keywords specific to mobile search habits. Control title tags, descriptions, links, URL structure and more to maximize SEO elements.
Detailed Analytics Measure on-page click activity to better understand mobile users’ level of engagement, including click-to-call, click-to-
Rio SEO Mobile Location Finder™A robust, fully functional mobile web-formatted store and location finder software for multi-location businesses. Builds and optimizes local mobile landing pages for each business location and enables marketers to add or increase conversion tools for mobile searchers. This tool also manages conversion tools and data displayed on local mobile landing pages.
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operating hours, rich media views and more.
Increase Conversions Robust landing pages incorporate maximum levels of conversion tools and functionality that mobile users expect when egnaging with local businesses.
International Support Supports U.S. and international locations.
Enhanced Search and Display Functionality • Search by GPS Location
• Display Operating and Holiday Hours
• Display Business Location Images
• Integrate Video and Rich Media
• Display and Quick Link to Google Maps
• Display Local and Global Coupons or Offers
• Link to Social Check-ins and Sharing
Information Displayed on Mobile Pages with Local Business DataImages: Storefront, employee of the month, manager, products, services.
Location Information: Address, phone number, hours of operation, holiday hours, in-store services provided, local
Promotions: Coupons, loyalty programs, Co-Op branding/promotion, events, tent sales, community events, sponsorships. descriptions, manager announcements.
Social: Facebook, Twitter, Google +1, FourSquare, Yelp and others, check-ins, Likes, sharing, share via email, share via text and text-to-phone.
UX (user experience): Click-to-call, click-to-driving directions, text-to-share, loyalty sign-up, MCommerce, gift card purchase/management.
Rich Media: Video, YouTube, product images, Co-Op advertising/promotion, reviews.
Per Location Analytics: Web traffic, search terms, clickto- call, click-to-coupons, click-to-directions, click-toreviews, click-to-share, click-to-view (videos, etc.), clickto- promotion, integrated with Omniture and others, A/B conversion testing.
Mobile SEO: Semantic markup, microdata, RDFs, automated static page builder, templates by browser, browser IO recognition (Droid v. Windows, iPad, etc.), verified data, white hat SEO best practices.
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Data Sheet
Benefits• Track results in organic and local search results for all of your locations in one dashboard.
• Easily visualize search ranking trends based on custom filters and location segments over time.
• Customized reporting and export capabilities to create local search progress reports automatically.
• Monitor rankings across third-party sites such as social networks and local online directories.
Rio SEO Local Search Rank Checker™An enterprise local SEO SaaS platform that tracks and reports rankings for geo-targeted search terms in local and organic search on Google, Yahoo, and Bing. Helps gain insight into how each of your brand locations appears on the entire network. Local search ranking reports are available in a easy-to-use online dashboard.
Product Capabilities Monitor Your Local Search Rankings Insight into organic and local search results for the top 50 results in Google, Google Local/Maps, Yahoo, Yahoo Local, Bing, and Bing Local.
A Complete View of Your Local PerformanceVisualize your local rankings using our online dashboard to see ranking performance for individual locations, as well as roll-up reports across multiple filters or location sets.
Hyper-local Reporting CapabilitiesEach location’s search rankings can be geo-targeted to deliver results that customers would see if they were browsing for your product or service near where they are located.
Save Your Custom Reports for Quick Lookup
Save reporting time with custom reports by filtered store types, specific segments and selected search engines, and time intervals for review at any time.
Measure Ranking of Third-Party SitesEach location can also be tracked for ranking from third-party sites to see if your brand is being found on social networks, online directories, or review sites.
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Enteprise Local Search Rankings Reports Include:Google Organic Search
Google+ Local
Yahoo!
Yahoo! Local
Bing
Bing Maps
Local Rankings Measured on Third-party Sites Including:LinkedIn
YouTube
TripAdvisor
Local Directories
News Articles
Local rankings compared with traffic to location finder and landing pages over time
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Benefits• Easily track and report your active citations that appear across the local search ecosystem.
• Visualize your citations over time for the entire network, location segments, or individual locations.
• Quickly identify incorrect or duplicate citations that appear on local directories and map listings.
Product Capabilities Discover Your Active Citations
Automatically track and report on citations in the local search ecosystem that include your business information across local listings, social networks, and review sites.
Identify Duplicate or Inconsistent Listings
Citation reporting allows you to find and report on duplicate and inconsistent listings that can impact your brand’s online visibility and user experience.
Chart Citation Trends Over Time
Quickly measure and report on your brand’s local citations over time with customizable charts by source, which allows for easy export via PDF for distribution.
Data Sheet
Rio SEO Local Citation Tracker™An enterprise local SEO SaaS platform to identify, track and report on your brand’s location information (NAP) across the local search ecosystem. Automatically identifies accurate, inconsistent or duplicate citations, and then corrects through local listing management.
“78% of local searches on mobile and 61% of local
searches on laptops result in offline purchases.”
- comScore, Neustar Localeze, 15 Miles
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Local data accuracy compared with local ranking over time
Identify Local Citations Using Business Factors, Including:Business Name
Local Phone Number
Business Address
Business Zipcode
Local Landing Page URLs
Locate Citations Across Various Local Directories, Including:Yelp
Yahoo! Local
YellowPages
CitySearch
InfoUSA
Localeze
Acxiom
Factual
Foursquare
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Benefits• Track reviews on 16 popular local review sites from a single dashboard.
• Monitor the number of reviews by location and review growth over time.
• Monitor average star ratings by location and rating trends.
• Gain insight into the effect of reviews and ratings against local rankings.
Product Capabilities Monitor and Report Your Local Reviews
Automatically track reviews and star ratings about your locations when present on 16 local review sites, including:
Data Sheet
Rio SEO Local Review Checker™An enterprise local SEO SaaS platform that tracks and reports your brand’s local online reviews on 16 leading review sites and local directories. Automatically identifies location-specific or aggregate reviews and rating scores as they trend over time for your network.
“90% of customers say buying decisions are influenced by
online reviews.”
- Dimensional Research survey sponsored by Zendesk
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Customize Your Reporting Frequency
Reporting can be set to monitor every day, week or month. Quickly gain insight into any new reviews you have and any changes to your star rating.
Interactive Roll-Up Reporting
Enables you to monitor your review growth and star rating over time. We track each review site independently, but also aggregate your reviews and rating to produce an average score. You have control to alter the time period so you can view reviews from the last seven days to ‘all time’ (since the report was set-up).
Choose the Review Sites that Matter to You
Easily group your reviews by their star rating so you can quickly see and respond to any bad reviews or bask in the glow of the good ones.
Customized Review Checker Reports
Create reports by date range, location segments, or custom filters to export in PDF format. Includes all charts, tables and snippets of the 20 most recent reviews.
Number of reviews compared with local ranking over time
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Data Sheet
Benefits• Single dashboard to visualize various local search metrics available at national, local or segmented level.
• Measure local search success for rank, citation accuracy, reviews, and traffic from search.
• Easily report against your local KPIs at a granular level.
• Alleviates need for multiple software solutions, with the ability to integrate more sources if needed.
Product Capabilities Detailed Web Analytics
Easily visualize search traffic to local landing pages with integrated web analytics that can be segmented by location, store type, or nationally.
Identify Local Ranking In Each Market
Tracks and reports rankings for geotargeted search terms in local and organic search on Google, Yahoo, and Bing. Helps gain insight into how each of your brand locations appears on the entire network.
Measure Local Listing Citation Accuracy Quickly identify, track and report your brand’s location information (NAP) across the local search ecosystem by identifying accurate, inconsistent or duplicate citations compared to your up-to-date data.
Monitor Sentiment With Local ReviewsRoutinely tracks and reports your brand’s local online reviews across 16 leading review sites and local directories. Automatically identifies location-specific or aggregate reviews and rating scores as they trend over time for your network.
Rio SEO Local Roll Up ReportingAn enteprise local search reporting platform to visualize ROI across all of your locations for traffic, ranking, reviews, and citations. Easily recognize how your local search efforts are contributing to your online success at the national or local level with Rio SEO Local Roll-Up Reporting.
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Reporting On Customer Reviews • Google+
• Yahoo Local
• Yelp!
• Superpages
• Average ratings by site
• Rating by location, city, state, national
• Identify opportunities for improvement
Creating Segmented Reports• Individual locations
• By city, state, national
• Select store types and filters
Essential Local Search Metrics to Track & Report• Website analytics
• Call tracking
• Click activities
• Conversion measurement
• Local ranking reporting
• Brand consistency on local citations
Monitoring Local Data ConsistencyTrack critical business information• NAP
• Operating hours
• Services and products
• Categorization in directories
• Local URLs
• Additional contact information
Scan and compare external networks• Data aggregators
• Social networks
• Niche local online directories
• GPS devices
Track Local Ranking• Organic rankings on search engines
• Local map rankings
• Yelp!
• Foursquare
• Insiderpages
• Whitepages
• And, many more!
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Local SEO Best Practices Deliver Major Cost-Per-Click Reductions
Case Study
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Case Study
The ChallengeThe study was performed to review a large group of multi-location retailers in the fashion, sporting goods, department stores and auto parts industries, Identify their processes and best practice local seo tactics and measure the ROI through a cost per click or acquisition method for comparison to their avergae cost per click through paid campaigns.
Our findings show that decisions must be made unilaterally across channels to excel in local search. The pain points and difficulties with managing local SEO involve many departments and time-consuming factors that are uncontrollable when unidentified prior to embarking on a Local SEO campaign including the strategic disciplines required for achieving data fidelity across hundreds or thousands of individual locations.
Findings showed that using software like Microsoft Excel to manage spreadsheets that support the web of local search data is no longer an effective use of time and resources. The sheer number of changes that occur within a multi-location organization and the dynamic ever-changing local search environment is growing too fast to use numerous spreadsheets as an accurate and efficient way of managing a local presence Geo-location map listings, reviews and ratings, discussions
about your company and your products/services, and perhaps user-generated content (UCG) on social media networks are all factors that impact local search rankings. The knowledge and skills required to manage local SEO seem to grow each day with many unknown technical and editorial factors can thwart local business rankings. These factors influence your rankings in local search.
The SolutionAll retailers studied shared a common 6 step blueprint for Local SEO Dominance and experienced a drastic decrease in cost per action or acquisition. Their investment in a scalable Local SEO automation tool to complete the best practice processes achieved the lowest CPC and quickly acquired relevant, long-term traffic. Retailers included in this case study have automated the following key steps for acquiring relevant local organic search traffic at the lowest cost-per-visitor.
Local Landing Pages for Every Location
It’s imperative for mutli-location businesses to have a robust and fully functional, formatted store and location finder. Enterprise businesses must be able to auto-build and optimize local landing pages for each business location. Marketers must have the ability to easily add and
Local SEO Best Practices Deliver Major Cost-Per-Click ReductionsNinety percent of consumers use search engines to shop locally reports BIA/Kelsey. It has become essential that retailers and other multi-location businesses have explored all viable local SEO efforts to maximize brand visibility and garner the lowest cost per aquistion from the web, mobile web and mobile apps.
Local SEO has now become its own ecosystem of directories, maps and mobile applications that require tactics and processes that far exeed the complexity of everday orgamic SEO. From managing and optimizing citations from Internet Yellow Pages (IYPs) and directories, to claiming map listings on search engines with optomized listings, data feeds, categories, reviews and images can be exhaustive, and the cost of time and capital can become a significant burden when done incorrectly or not at all.
Local branded and non-branded terms are playing a bigger part in search results, including the Google Knowledge Graph Carousel and the search engine’s recently launched Local Carousel. Building locally optimized landing pages with optimized local location data and proper schema markup is no longer a luxury but a requirement to garner the lowest cost traffic.
Rio SEO recently analyzed the cost-per-click (CPC) of engaging customers who practice what we consider Best Practice Local SEO in some of the most competitive industries using our Automated Local SEO platform and the benefits experienced.
The 3 areas of Local Search:
“Buy Your Local Traffic!”
“Map listings have Rank
too!”
“Good Old Search Engine
Optimization”
Paid ResultsPaid Search allows marketers to deliver targeted ads locally. BUT at a much higher CPC.
Local ResultsOptimized map listings drive faster conversions and allow brand ownership.
Organic ResultsDelivering quality local content for each market is a key to long term search success.
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manage conversion tools, and edit data displayed on landing pages without the need for IT support. Consumers must find a store locator easy to use with auto search functionality by IP address, street address, neighborhood, city, and/or zip code. Displaying dynamic ad offerings – such as coupons and loyalty programs by location, city, state or region to drive in-store foot traffic – is a must have to drive sales.
Mobile Friendly Local Pages for every location
A fully integrated mobile web-formatted store and location finder for mobile users seeking multi-location businesses is critical as mobile shopping becomes mainstream. The ability to simultaneously build and optimize local mobile landing pages for each business location enables marketers to add conversion tools for mobile searchers. When integrated with the web store and location finder, this tool automates the management of conversion tools and data displayed on local mobile landing pages..
Automated Local SEO injected in local pages
Store location web pages/local landing pages automatically integrate best practice local SEO and Schema markup. Local web and mobile web pages are enhanced through SEO automation to increase local search presence on the three major U.S. search engines. The targeting and adjusting of local keyword terms to respond to algorithm changes is made easy through automation. Measuring first page presence on targeted search terms for all business locations on search engines is not only desirable, but a necessary reporting feature.
Local Listing Management Software to optimize feeds
Management of bulk local business listings that distribute local business content to the local search engines, directories and social platforms can also be automated. Enhancing, optimizing and automating the process of providing bulk business feeds anywhere that brands manage local listing data is a must have. Automation makes input of local bulk listing data to major search engines, data aggregators and social platforms easy. Not only that, automation decreases the team time spent on managing local listings, while increasing brand and non-brand rankings on all local search platforms without IT support.
Optimize Claimed Listings on all Data Aggregators
Local business listing management and relevant local link building with paid engagements to data aggregators like InfoUSA. Neustar/LocalEze and Acxiom assures consistent, optimized local business data with relevant backlinks to local landing pages from IYPs, social networks and directories have proven to increase organic search rankings. A single point of contact for managing brand presence with hundreds of local business directories and IYPs increases rankings and automatically feeds multiple locations through in-car navigation and GPS searches, using Garmin, TomTom and other devices.
Google, Yahoo and Bing Map Management Using a local listing management software solution for optimizing local business listings on ALL THREE ENGINES Google+ Local, Yahoo Local and Bing Maps is a given for multi-location businesses. Why? This provides an automated solution for improving local map rankings for multiple business location listings on the three major U.S. search
engines. Only claiming Google and ignoring Yahoo and Bing can cost you 40% or more of the available traffic. Having a single point of contact to manage multiple business listings in the map areas of the search results pages makes map management easy for multi-location businesses. The software results in increased local map rankings for targeted categories relevant to business service offerings through consistent local business NAP (name, address and phone) information provided to local maps when changes are made to your local business listings.
The ResultsThe six-step process described above for automated local SEO reducing labor to a minimum while increasing both online traffic and in-store foot traffic
Department StoresThe reduction in CPC for department stores in 2013 recorded outstanding results. Starting at an average of 60 cents-per-click for SEM Local SEO overall cost for this group delivered unique users at an average rate of 7 cents-per-click, customers also collected valuable local click event analytics data on the number of clicks to coupons, maps and phone number. These insights allowed the customers to deliver a higher quality user experience.
Average CPC for Local SEO at 7 cents compared to Paid Search at 60 cents
Retail Fashion and Sporting GoodsRetailers in fashion, fashion accessories and sporting goods significantly improved within a short, six week to eight week implementation time period. Retailers recorded unique deliveries from search at costs well below 10 cents through summer 2013 with continued Q4 2013 decrease in costs closer to 5 cents.
60¢ Paid
Local 7¢
Less than5 - 10¢ CPC
Loca
l
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Also worth noting, multiple retailers confirmed that visitors to an optimized location-landing page resulted in a one in three to one in four in-store coupon redemption rate from coupons displayed on local landing pages.
Noteworthy: Based on an analysis of four months’ worth of internal Radio Shack data, the consumer electronics retailer estimated that 40 to 60 percent of clicks on its store locator resulted in visits to a physical store. Of those consumers who did shop at a store, 85 percent made a purchase. The CE retailer also experienced a 30 percent increase in average order value
Automotive Parts
The automotive parts customers surveyed experienced an average CPC below 9 cents during the entire year 2013. With total mobile traffic a whopping 54% of all web traffic from search. Google’s report, Understanding the Mobile Consumer, states “94% of smartphone users look for local information on their phone and 90% take action as a result, such as making a purchase or contacting the business.” (Source: Our Mobile Planet: United States, Google/Ipsos OTX MediaCT, US, May 2012)
Key Take Aways
• Automated local SEO delivers highly relevant users at the lowest CPC.
• Local SEO delivers long-term branded and non-branded relevant traffic.
• Automation delivers a defendable and measurable ROI.
Under 9¢ CPC
54% Of All Traffic
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charming charlie Sees 250% Increase in Website Traffic with Local Search
Case Study
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Case Study
Within 90 days of deploying local search automation software from Rio SEO, charming charlie gained first-page search results, cut the time needed to create local landing pages, experienced huge year-over-year growth in website traffic and a major boost in mobile traffic.
State of the Local and Mobile Search IndustrySources such as Google and comScore note that about 70 percent of all online searches are local, making it essential that retailers and other multi-location businesses have strong local visibility on the web and mobile web. A recent Google report revealed that retailers like Radio Shack are seeing increased conversion rates and in store revenue per customer.
An analysis of four months’ worth of Radio Shack data, found that 36 percent of clicks were on its store locator page. Based on internal data, the consumer electronics retailer estimated that 40 to 60 percent of clicks on its store locator resulted in visits to a physical store. Of those consumers who did shop at a store, 85 percent made a purchase. The CE retailer also experienced a 30 percent increase in average order value.
The ChallengeAs a women’s fashion, jewelry and accessories retailer with some 240 stores, charming charlie recognized the importance of local search results on the web and mobile web to attract new customers and increase sales. However, with limited resources, the web team was challenged with coordinating local content, building local store landing pages and then optimizing those pages to be found for local and mobile search.
“Most of the company’s focus had been on stores,” said Kim LaFleur, vice president of e-commerce at charming charlie, in a February
2013 Internet Retailer article. “There was little internal infrastructure dedicated to managing our web presence.”Local search efforts at charming charlie were conducted manually with static store locator pages and maps. An additional challenge was keeping the store hours up to date.
“What was happening is that someone would sometimes update a Word document when something changed and provide it to the internal team,” LaFleur said. “But it was often tough for the small team dedicated to the web to keep up with the newest information.”
The combination of these factors led to poor search engine results for branded and non-branded consumer search queries. With the help of the team at Rio SEO and its automated search engine optimization solutions, charming charlie was able to focus on local search efforts across its stores nationwide.
Local SEO Efforts Lead to Explosive GrowthWomen’s fashion and accessories retailer, charming charlie, has 240 store locations nationwide, but its stores faced challenges being found on the web and mobile web by local customers.
With a small e-commerce support team of three people, it was difficult to support a growing number of store locations plus their local business listings. By automating its local search process, charming charlie was able to quickly ramp up localized search results for all of their store locations.
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The Solutioncharming charlie deployed the Rio SEO Local Search Solutions™ au-tomated software suite to ramp up its local presence across the three major U.S. search engines. Within 90 days of initial implementation of the software tools, the retailer achieved double the number of first-page search result positions for all of its locations.
With the location builder feature, charming charlie was able to build local and mobile landing pages for each store location. Both the web and mobile web versions of charming charlie local store landing pages were optimized for the targeted term “fashion accessories.” With the retailer’s previous store locator function, all traffic was delivered to a single page on the website and search engines were unable to index the information on them. Furthermore, customers were not able to have clickable search results, which hindered conversions.
The local search software suite from Rio SEO automatically optimized and integrated best practice local SEO elements into charming charlie’s local store landing pages. The software tools delivered more local search web traffic and valuable web analytics so the retailer could continue to optimize search results and content relevancy for regional customers.
The map feature of the Rio SEO local search platform has creat-ed automated, optimized local map listings for each of charming charlie’s store locations. This allows customers to view maps sup-plied by Google, Yahoo and Bing, and then pinpoint the most convenient exact store location with relevant and consistent in-formation that is targeted to them. This solution replaced a pre-viously cumbersome, manual task that burdened their team. Plus, Google Maps evaluates the local landing page URLs that are at-tached to the map listings and helps businesses gain high web page visibility.
An additional feature of the technology is that it helped manage local business listings and link development by distributing optimized, current, consistent local business data. It also increased search engine page rankings while building relevant back-links through Internet Yellow Pages and business directories
The ResultsWithin 90 days of deployment, charming charlie experienced strong results driven by Rio SEO’s automated local search tools, including major upticks in website traffic and significant improvement in visibility across the three major U.S. search engines. Specifically, charming charlie achieved:
• A 250% increase in website traffic year-over-year
• Double on-average the number of local first-page Google search rankings in all 240 store locations within the first 30 days
• Five times the growth in first-page positions in 90 days
• About 55 percent of search traffic came from mobile devices and tablets
• 75 percent of this mobile traffic is from new visitors• A 50 percent reduction in time spent creating local store landing
pages
For the non-branded search “fashion accessories San Diego,” charming charlie appeared 99 percent of the time on the first page of the search results. Within a week’s time, the retailer rose to the No. 1 position on the first results page. Within 90 days, charm-ing charlie increased its first-page visibility to 2.5 positions. Prior to deploying Rio SEO Local Search Solutions, none of the retailer’s 240 store locations were found on the first results page when consumers searched in San Diego.
Using a branded term “charming charlie San Diego,” it took only 90 days for the retailer to achieve the top three positions on the first search engine results page when customers searched locally.
Organizationally, the charming charlie web team has saved on op-erational costs by using the Rio SEO local software tools, along with one consistent content management system. It now takes the team half the amount of time to create a store location web page than it previously did. This time savings is now being applied to other online marketing initiatives.
Additionally, the Rio SEO local search platform can be implemented quickly and with minimal IT support.
According to John Hnanicek, chief information officer of charming charlie, “There was virtually no disruption in our online marketing op-erations. The deployment and integration of the local SEO automa-tion system was handled quickly and efficiently without a hitch.”
Since social media networks influences local search visibility, the soft
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ware suite also enabled localized sharing on local store landing pages. As a result, charming charlie has experienced a lift in customer social check-ins (e.g. Facebook likes).
About charming charlie
charming charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. Winner of several awards over the past few years, charming charlie has been recognized for leading a retail revolution. Its uniquely designed in-store experience features an unparalleled variety and volume of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. With more than 200 stores in the U.S. stocked full of all the latest trends, charming charlie is spreading style from coast to coast with fabulous, affordable fashions and insider style advice that has women coming back again and again. More information is available at www.charmingcharlie.com or http://www.facebook.com/charmingcharlie.
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Rhino Linings Gets Found by Local and Mobile Searchers
Case Study
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Case Study
The ChallengeIf a business has multiple stores, branch offices, applicators, and/or a local presence, but lacks local web and mobile coverage on the Internet, it can be missing out on new customers every day. Local business listings with reviews, directions, photos, etc., are now displayed on top of organic search results, making it more important than ever to be found through local search on all the major search engines.
When Rhino Linings approached Rio SEO to help improve its local and mobile web search results, it had limited local visibility on the search engines for the key term “truck bed liner” for its 500+ U.S. and Canadian locations. As the leading manufacturer and applicator of spray-on truck bed liners this was a huge hurdle in driving business.
The Rhino Linings retail businesses had originally been in charge of their locations’ local and mobile SEO, and understandably had very little knowledge or expertise in SEO, yielding in poor results. Rhino Linings applicators were not only losing out on potential customers by not being found locally online, but applicators who had left the Rhino Linings network were still able to use the Rhino® brand name and contact information to get leads from listings that remained in search
engine results long after an applicator left the network.
With the help of software partner Rio SEO, Rhino Linings agreed that the company would have much better results by managing all of its independently owned and operated retail locations local and mobile data from one central location. This would enable all of the locations to have a unified look and feel and give Rhino Linings one central interface to upload, store, display and update all the data for each applicator.
The SolutionUtilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process. Rio SEO’s Local Search Solutions use five key local SEO modules to deliver multi-location businesses maximum local search exposure on both the web and mobile web. Rio SEO’s Local Search Solutions are unique in providing the most comprehensive service that covers all aspects of local search position, allowing Rhino Linings to manage all the elements on one platform.
Rhino Linings is the Strong Leader in Spray-On Truck Bed Liners
Since the company’s inception in 1988, Rhino Linings Corporation has set the standard in the protective coatings industry. As the brand name leader in spray-on truck bed liners, consumers have come to know and trust Rhino Linings® product quality, strength and durability.
The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions.
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In less than three months from the launch of the program, Rio SEO’s five modules allowed Rhino Linings to solve its problem of not being found in local search in an extraordinarily short period time.
Rio SEO’s Rio SEO Local Search Optimizer™ automated platform automatically integrated best practice local SEO elements into Rhino Linings® store location applicator landing pages.
The Rio SEO Location Finder™ module built and optimized each of the Rhino Linings local landing pages for each applicator location, while enabling them to add local conversion tools to be found easier by online searchers. The Rio SEO Mobile Location Finder™ allowed Rhino Linings to optimize these same pages and conversion tools on the mobile web as well. Both the web and mobile web versions of Rhino Linings local landing pages were optimized for the targeted key word phrase “truck bed liners”.
Rio SEO Local Map Optimizer™ enabled Rhino Linings to have direct MAP management, optimizing its local business listings on Google Places, Google+ Local, Yahoo Local and Bing Maps. The solution automated its local map rankings for all its retail location listings on the three major U.S. search engines, replacing a very time consuming and disorganized task that was previously tackled by the Rhino Linings® retail businesses.
The Rio SEO IYP Optimizer™ allowed Rhino Linings individual retail location pages to integrate with the Internet Yellow Pages. The technology manages its local business listings and local link building by distributing optimized, consistent local business data and increase search engine page rank, while building relevant back-links through the Internet Yellow Pages and business directories.
Finally, Rhino Linings worked with Rio SEO to create a corporate controlled, centralized call center, with call tracking for easy addition and deletion of phone numbers of both new and old retail locations. This helped to remedy the problem of being found by local searchers as well as former applicators continuing to get leads from listings that persisted in the search engine results after said applicators had left the network.
The ResultsShortly after Rio SEO’s Local Search Solutions were implemented Rhino Linings saw a dramatic increase in local and mobile search traffic to its website and local landing pages. The Rio SEO team provided
Rhino Linings with monthly reporting of key performance indicators (KPIs) rolled up and down to the applicator level to show value to both management and the individual retail locations.
• 100% location page-one coverage for searches with local intent looking for their products
• 236% average monthly year-over-year increase in mobile traffic
• 55% average monthly year-over-year increase in organic search traffic
• 55% of unique visitor deliveries to Rhino Linings local retail landing pages converted to a phone call
• Applicators received an average of 12 new leads per month, with applicators in the largest markets getting 62 – 164 new leads per month
Rio SEO and Rhino Linings saw impressive results in a very short amount of time, and the rankings have endured and continue to improve over time. Six months post-implementation, Rhino Linings appeared in ALL first page organic results for the term “truck bed liner” in 100% of all searches with no local results. Those first page results had one, to as many as 10 listings - and an overall average of 5 listings per location. Utilizing Rio SEO’s Local Search Solutions, Rhino Linings has achieved a strong local and mobile web presence that continues to support Rhino Linings® retail businesses nationwide.
About Rhino LiningsSince the company’s inception in 1988, the mission of Rhino Linings Corporation (“Rhino”) has been to develop top-quality proprietary, high performance polymers based on polyurethane, polyurea and epoxy formulations. Rhino takes pride in developing protective coatings products that time and again dominate the spray on lining market for industrial, commercial and retail applications. As a result of this success, Rhino has formed several strategic business units including, Rhino Vehicle Protection, Rhino Industrial, Rhino Military, Rhino Epoxy and Rhino Concrete Solutions.
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How Local SEO Automation Delivers Results for Multi-Location Businesses
Executive Summary:Locally targeted ad spending by U.S. national brands is projected to grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. More than two-thirds of the brands surveyed by BIA/Kelsey say they already invest in local marketing initiatives.
Consumer demand for online local information is driving much of this growth. Four in five consumers now use search engines to find local information, according to Understanding Consumer Local Search Behavior, a research report published by Google/Ipsos MediaCT/Purchased in May 2014. The vast majority of those consumers – 88 percent – search on their smartphones.
This white paper provides a step-by-step approach to help multi-location enterprise businesses or brands maximize the value of their local search engine optimization (SEO) efforts. Multi-location brands will learn:• How to measure the effectiveness of your local SEO efforts; • How to quickly track local search performance with automated local search reports; and • How to use summary reports to compare reports with conversions. (i.e., are higher rankings or more online reviews
delivering conversions?)
Note: This whitepaper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors: Bill Connard, V.P. of Local Search Solutions, and Tyler Ludwig, Interactive Marketing Manager, both with Rio SEO. To view the on-demand version of this webcast, please visit http://digitalmarketingdepot.com/webcast/local-seo-automation-delivers-results-multi-location-businesses
Contents:Executive summary ......................................................................................................1Planning your local ROI strategy .................................................................................2Defining your ROI requirements ..................................................................................2Measuring local search traffic .....................................................................................2Identifying local user behavior ....................................................................................3Tracking local rankings and reviewing your SEO impact ...........................................3Tracking local search performance ..............................................................................3How to use reports to compare SEO results with conversions ..................................4
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How Local SEO Automation Delivers Results for Multi-Location Businesses
Planning your local ROI strategyThe first step in measuring the effectiveness of your local SEO efforts is to develop a plan for your approach. For example, what conversion events will you measure? What will be your definition of success? Are you seeking higher SERP rankings? Or increased website traffic? Are you looking to increase the number of online sales or form fills? Knowing the answers to these types of questions upfront is critical for your success in local SEO.
The second step is to implement local analytics to measure traffic and click activity across your brand’s local landing pages and store finders. Remember that each brand location should have its own landing page. Consumers are looking for you locally, and a website can be the hub for all local marketing and SEO efforts.
Lastly, you will need to track and review the results of your local SEO efforts to determine if your SERP rankings are improving , and if your citation are clean and accurate. You will want to compare your online and offline conversions to measure any changes, as well.
Roll-up reporting for your entire network of locations will enable you to understand your overall performance and how each location ranks across the local search ecosystem, which can include hundreds of specialty and yellow pages directories as well as search engines. The following sections explore these three steps – plan, implement and review – in more detail.
Defining your ROI requirementsThere are many ways to measure local SEO effectiveness, and choosing the KPIs that will determine your success is a crucial step. Here are some of the KPIs that can be valuable in defining your ROI requirements:
• Website analytics: Are you separating store finders and local landing pages?• Call tracking: How many calls are coming in? How many “click to calls” are being clicked? (Make sure to tag the click-to-
call button on your mobile pages.)• Click activities: Are you measuring clicks on such things as driving directions?• Conversions: Are searchers filling out loyalty program forms or downloading coupons?• Rankings: Are they improving? If so, is it impacting site traffic? • Brand consistency on local citations: Is your brand name spelled right? Are capitals or hyphens in the right places (or
not)?
Measuring local search traffic Implementing a web analytics program will enable you to measure your local search traffic and all of these metrics. You will need to identify your goals and name all of the click events that you plan to track in your reporting. These click events can include:
• Driving directions;• Coupon downloads;• “Make an appointment;” • Form fills; and• Conversions/purchases.
Roll-up reporting for your entire network of locations will enable
you to understand your overall performance
and how each location ranks across the local
search ecosystem, which can include
hundreds of specialty and yellow pages
directories as well as search engines.
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You should also set your analytics program to segment traffic to store location finders as national or by state, city, or local pages. Identifying traffic by source (i.e., search engine, mobile, or referral) will also allow you to sort out referral traffic and measure how these referrals impact SERP rankings.
Identifying local user behavior To begin tracking your local SEO results, you must first identify what local users are doing on your site. And, specifically, whether or not they are clicking on the content you want them to. As previously mentioned, click events and subsequently, click activity reports, can include clicks on driving directions, click-to-call buttons for mobile searchers, and purchases. You can also track social sharing such as whether or not searchers are sharing your coupons or URLs through their social networks.
Social analytics, or understanding how online word-of-mouth or social sharing impacts site traffic, have become must-have tools as social media usage continues to explode. These types of tools can help you identify important social influencers, how often your URLs are being cut and pasted, and any Facebook Open graph integrations.
Tracking local rankings and reviewing your SEO impact The local search ecosystem goes well beyond the three major search engines (Google, Yahoo!, and Bing) to include hundreds of mapping/GPS sites and systems, data aggregators, specialty directories and online yellow pages. Some of the leading sites in these categories are Yelp, Citysearch, Superpages.com, TripAdvisor and Angie’s List. Data aggregators, which distribute listings across these types of directories, include InfoUSA, Acxiom, Factual, Foursquare, and Neustar Localeze. Begin with a baseline ranking report that covers brand names as well as product categories across all of these sites, and allows you to follow improvements over time.
Ultimately, your goal is to discern whether or not your rankings and cleaner citations are driving traffic and conversions. Are the online searches sending more people into the stores? Are coupons being redeemed and not just downloaded? You can glean many insights into your marketing campaign effectiveness as well by monitoring loyalty program sign-ups, and the relationship between your SEO and paid search campaign efforts. If you are not already utilizing display retargeting, you may want to consider retargeting social influencers with more customized or personalized ads.
Tracking local search performanceAutomating your local SEO efforts is an important step in tracking local search performance. Manual tasks such as SEO and schema markup, online directory listing management and distribution, search engine map management, and development and maintenance of local landing pages and mobile optimized pages are time consuming and tedious. Begin by automating your local reporting, including:
• Scheduling the frequency of your reports: daily, weekly, monthly or quarterly;
• Defining your search criteria based on KPIs: name, address and phone number (NAP) accuracy, local search terms (both brand and product categories) and relevant websites and directories; and
• Hyperlocal reporting data: city, state or national.
How Local SEO Automation Delivers Results for Multi-Location Businesses
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How Local SEO Automation Delivers Results for Multi-Location Businesses
Next, you will need to track the consistency of your local data, particularly the accuracy of location/brand names, addresses and phone numbers, in both listings and citations (brand mentions across directories, social networks, GPS systems and data aggregators). Although this step might seem obvious, it is critical. Local SEO and listing management are closely linked: accurate, complete and consistent listings improve search engine rankings. Monitor the accuracy of each location’s operating hours, products and services, product categories, local URLs, contact information and local URLs.Online reviews and ratings are another critical area to monitor. Customer reviews are some of the most compelling marketing content available to businesses and have the greatest potential to influence new customers. Determine which review sites are appropriate for your brand to track, and then report on reviews by site (i.e., Yelp, Google+, Yahoo! Local, Foursquare) as well as average review scores across sites. You can then use this data to analyze correlations in traffic and ranking trends and identify where your SEO efforts are working and where there are opportunities for improvement.
How to use reports to compare SEO results with conversions Armed with the data from your automated local SEO reporting, you can begin to analyze how your efforts are impacting site conversions. You can learn if you are driving the types of prospects you want to your site. Segmented reports that define, combine and roll-up data are valuable tools to present results at an executive level. For example, by viewing the number of online conversions side-by-side with local search traffic over time you can gauge how traffic quality correlates with purchase trends. Begin by defining your location set – by either geography or store type. You’ll need to identify individual locations by city, state or national, and then select the store types and filters.
Next, combine data sources to enable cross-channel reporting. There are many touch points on the digital consumer journey, including SEO, SEM, social and display. Understanding the relationship between these channels and how they push the consumer down the purchase funnel is critical. Your reporting should show side-by-side channel trends and enable you to drill down to specific sources.
Lastly, create roll-up reports that help you compare multiple segments, overall local network performance and trends over time. By comparing local data accuracy (i.e., SEO) with your local rankings over time, you can understand the relationship between citation accuracy and increases in local rankings (see Figure 1).
Figure 1: Measuring the impact of citation accuracy against average rankings
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How Local SEO Automation Delivers Results for Multi-Location Businesses
ConclusionAutomating your local SEO initiatives can yield numerous bottom-line results. The keys to success are to employ some simple yet effective strategic and tactical approaches that will help you plan and identify critical KPIs, implement local analytics programs to execute your goals, and then track and review your results through a variety of roll-up reports across your brand network. n
About Digital Marketing Depot and Third Door MediaDigital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providingwhite papers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media’s mission is to empower interactive andsearch marketing professionals by providing trusted content and community services they need to be successful.Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced, SMXEast and other SMX conferences. Third Door Media also publishes Search Engine Land and Marketing Land, whichprovide news, analysis and tutorials to help internet marketers do their jobs more effectively.
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Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
© 2014 Third Door Media, Inc. • http://digitalmarketingdepot.com Email: [email protected]
Executive Summary
Mobile devices now represent one-quarter of global Internet use; mobile search accounts for one-third of all search. Perhaps even more important for search marketers, nearly 80 percent of local searches on mobile devices turn into purchases, and almost 90 percent of those purchases are made in a physical store, according to comScore research
sponsored by Neustar Localeze and 15miles.
Creating a relevant, compelling online user experience across digital screens is critical for capturing this growing search audience. This whitepaper explores the importance of delivering optimized user experiences by screen size, as well as the steps necessary for developing an effective mobile and local SEO strategy. The whitepaper presents local SEO best practices for desktop, tablet and mobile users, including examples from national home security brand ADT’s mobile search initiatives.
Note: This whitepaper is based on a webcast from Digital Marketing Depot. Thanks to the original contributors: Bill Connard, vice president of local search solutions, Rio SEO; Michael Martin, SEO manager, Covario; and Douglas Cohen, interactive marketing consultant, ADT. To view the on-demand version of this webcast, please visit http://digitalmarketingdepot.com/webcast/optimizing-local-seo-user-experience-across-multiple-screens.
Contents:Three Steps to Developing an Effective Mobile and Local Strategy .................................... 2
Measure local SEO for mobile ........................................................................................... 2Build mobile link equity ..................................................................................................... 2
Driving Traffic with Best Practice Mobile SEO ...................................................................... 3Separate mobile sites ......................................................................................................... 4Responsive web design (RWD) .......................................................................................... 4Dynamic serving or adaptive design ................................................................................. 4Next evolution: app indexing ............................................................................................ 4
Developing an effective local plus mobile user experience ................................................. 5Case study: ADT Security Services ........................................................................................ 5
Plan and test media according to existing analytics .......................................................... 5Optimize top-performing desktop pages and geographic areas ..................................... 6Drive mobile sales .............................................................................................................. 6
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© 2014 Third Door Media, Inc. • http://digitalmarketingdepot.com Email: [email protected]
Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
Three steps to developing an effective mobile and local strategyThe foundation for an effective mobile and local strategy begins with mobile-optimized local landing pages that recognize user devices. These pages can be built using either responsive design or separate templates. The best choice for your organization will depend on your current site structure and the layout and structure of your mobile experience, i.e., whether you want to deliver the same or different content according to device, and how quickly you want those pages to load.
The one imperative is that your technology recognizes the user’s device and can direct each consumer to the best possible experience. Today’s savvy internet consumers have high expectations for their mobile experiences. They want pages that are optimized and responsive to load quickly with the relevant information or website for which they are looking. The next step, therefore, is to deliver separate mobile pages and point the mobile canonical URL to the desktop landing page (and vice versa).
Measure local SEO for mobileAfter you have built mobile-optimized local landing pages and can deliver a quality user experience, you need to begin measuring the impact of your local SEO for mobile. You’ll want answers to questions such as: • Where are users coming from? • What are mobile users doing when they get to our site or app? Leaving, downloading coupons or clicking to call our
local store?
By analyzing search traffic patterns and reporting on click activity by device, you can establish and maintain KPIs that demonstrate the ROI of your local efforts.
An important metric for measuring the impact of local search traffic is to track organic visits by device. This will allow you to measure growth or declines by iPad or tablet users, for example. When you identify patterns in the devices used by your mobile audience, you’ll be able to ensure your content is optimized for those users
Build mobile link equityBuilding mobile link equity is the critical third step in implementing your mobile and local SEO strategy. This is done by syndicating your local landing page URLs to all major search engines, including Google, Yahoo!, and Bing. Then attach those URLs to your map listings as well.
All of your local listings should be distributed throughout the local search ecosystem, which encompasses:
• Data aggregators such as Acxiom, InfoUSA, Neustar Localeze and Factual;• Niche directories such as Angie’s List, Realtor.com and Craigslist;• Internet yellow pages such as Yelp and Superpages.com;• In-car GPS systems such as Tom Tom, Garmin and OnStar;• Mobile applications; and
The one imperative is that your technology recognizes the user’s device and can direct each consumer to the
best possible experience.
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Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
Drive traffic with best practice mobile SEO The connection between mobile consumers and local search is becoming well established. Nearly three-quarters of search results differ for desktop versus mobile users who are searching for localized keywords like “pizza,” “gas station” or “hospital.” When there is no demonstrated local intent – such as searching for generic terms like “laptop,” “server” or “Apple” – nearly half of search page results are the same for both desktop and mobile users.
In response, search marketers have become much more sophisticated about mobile SEO, evolving from developing simple .mobi sites and m. mobile directories to creating sites that use responsive design, and most recently, dynamic serving or
It’s the old “tell them what you’re going to tell them, tell them, then tell them
what you told them” game.
adaptive design. Currently, more than half of search marketers surveyed by Digital Marketing Depot are applying responsive design to their desktop sites. Another 13 percent are adding a separate mobile site (m. or /m) to their desktop version. Just 5 percent said they are either applying dynamic serving to their desktop version or moving from responsive design to dynamic serving. The
Source: Digital Marketing Depot
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Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
Separate mobile sitesDeveloping and maintaining a mobile site that is separate and distinct from your desktop site requires two sets of HTML. Mobile coding should optimize the title tag, meta tag and content for mobile intent. For Google to distinguish between your mobile and desktop sites, you must have within the head code “rel canonical” to the desktop version and then “rel alternate” from the desktop page to the smartphone version (and feature phone version when applicable).
Responsive web design (RWD)Responsive web design (RWD) uses the same URL for mobile and desktop users, and one set of HTML across all device types. To distinguish between mobile and desktop users, the CSS renders the code differently as far as what is visually presented. Currently, this is the method that Google prefers because its crawlers only need to crawl one set of HTML, which is easier for the search engine. But for search marketers, RWD squeezes in mobile optimization with the desktop HTML, using some explicit mobile terminology. With all of that variation in code, RWD can result in relatively slow page load times. To reduce load time, you must reduce “round time,” or the number of times the device must go back to the cell tower.
Dynamic serving or adaptive designDynamic serving or adaptive design uses the same URL for both desktop and mobile users, but a separate HTML based on the device type. Dynamic serving provides explicit pages – including mobile optimized title tags, meta tags and content – that are directed toward the user’s intent, not just screen size. A “Vary HTTP Header” on the server is the flag to the Googlebots to index the URL as a mobile site. Dynamic serving allows search marketers to focus on user intent, rather than device, to provide relevant content and calls to action.
Next evolution: app indexingGoogle is currently beta testing app indexing, which is the next evolution of best practice mobile SEO. The search engine is indexing content in Android apps. Deep links for these apps will appear in Google search results for signed-in Android users.
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Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
Developing an effective local plus mobile user experienceWhen it comes to developing a compelling local search experience, there are clear differences between the wants and needs of desktop and mobile users. Desktop users want a robust local experience that includes engaging page content featuring multiple interactive elements. Your focus should be to drive local business with numerous elements that accurately represent what you do. Specifically, you should provide more content for desktop users, including customer reviews, social streams, ecommerce options, lead forms, surveys, news, press releases, coupons, and a dynamic large map that directs users to the local business.
Mobile users want a simplified experience that provides relevant information in a slimmed-down format, i.e., bullet-point lists of hours, products and services. The call to action should be easy to execute in one or two clicks to trigger a phone call to the local business or load directions to the smartphone, for example. If you have to use a lead form, limit the number of fields that need to be filled in to four or less. Your sales team can always request more data after you’ve captured their email address and identified their purchase intent.
Case study: ADT Security Services Home security marketer ADT is one national brand that has learned the value of investing in best practice local and mobile search. The company enjoys widespread brand recognition, but has found that consumers search locally for home security services. ADT executives recommend the following actions, which have helped the company improve the consumer mobile experience and drive local sales.
Plan and test media according to existing analyticsThe majority of national marketers building out a mobile app or site already have a desktop website and are measuring that site’s performance through such analytics programs as Google Analytics, Adobe Analytics or Webtrends. By mining existing user data, you can identify the types of devices your desktop users own or use to access your information. ADT executives found that their mobile audience skewed toward Apple devices, particularly iPads and iPhones. The demographics of Apple users trend upscale with more disposable income than younger mobile audiences, making the mobile audience a good
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Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
Optimize top-performing desktop pages and geographic areasPrioritize existing content by identifying your most effective desktop pages and optimize that content for your mobile audience through responsive design. Since you’ve already identified which mobile devices represent your largest mobile audience, marketers should work with your development team to optimize the experience for that user base. It will be too difficult to test for every mobile phone or tablet.
Pages can be localized by featuring names, addresses and phone numbers; tracking numbers with local area codes; maps; and “make an appointment” calls to action. By including your location’s name, address and phone number, you increase your brand’s search engine rankings and make it easier for mobile users to store your phone numbers in their contact lists for future follow up. Users can also save the location pinpoint in their Google accounts, which means they can later save the location on their desktop and transfer it to any device.
Drive mobile salesADT’s marketing is very phone-centric. The company drives leads through its national call center and then parcels them out to local sales teams. Prospects and customers don’t realize they are calling a central location because the mobile page features local addresses and phone numbers.
To drive phone calls, the brand’s mobile sites feature multiple inbound call hot links on the top, center and bottom of the page. There is one singular image in the page header to focus the user’s attention, with a search field to find the local office and a location identifier. Additional content is available through drop-down menus that expand or contract according to screen size. Consumers who want more information before they contact the company can open those menus.
Conclusion: The mobile plus local imperativeReaching your prospects and customers with the right message, at the right time and in the right place is critical for success in today’s mobile landscape. Consumers have come to expect a relevant, fast and easy mobile experience that quickly takes them where they want to go to purchase the products and services they need. As internet marketing technology continues to evolve, achieving this goal is easier than ever before. With a clear strategy and a trusted technology partner, today’s national marketers can develop a strong mobile plus local user experience that drives sales and creates measurable ROI. n
Prioritize existing content by identifying your most effective desktop pages
and optimize that content for your mobile audience
through responsive design.
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© 2014 Third Door Media, Inc. • http://digitalmarketingdepot.com Email: [email protected]
Best Practices for Optimizing Local SEO and the User Experience across Multiple Screens
About Digital Marketing Depot and Third Door MediaDigital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.
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How Local SEO + Influencer Retargeting Can Deliver Record ROI
Executive Summary:If one were to summarize the current landscape in a sentence, a quote from Jeff Beard (SVP, General Manager for Neustar Localeze) does it nicely:
What we can clearly see is that the local search market is maturing – what we previously described as a Social, Local and Mobile (SoLoMo) revolution is now embedded in consumer behavior.
The touchpoints for local search stretch from social networks like Twitter and Facebook, to apps like Yelp and See Green, right through to maps and a huge range of local directories. This presents significant opportunity for integrating local search efforts with influencer retargeting. By identifying and tracking these brand influencers, companies can in turn measurably increase the effectiveness of search efforts from mobile devices to desktops.
This whitepaper is based on a Digital Marketing Depot webcast that originally aired on December 13, 2013. Thanks to the following participants: Moderator: Ginny Marvin, Search Engine Land; Speakers: Bill Connard, VP of Local Search Solutions, Rio SEO; Ben Straley, VP of Social Technologies, Rio SEO.
Contents:A wealth of incentive ...................................................................................................26 Best Practices for Local SEO .....................................................................................2Measuring your success ...............................................................................................3The power of influencers .............................................................................................3Making the most of retargeting ...................................................................................3
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How Local SEO + Influencer Retargeting Can Deliver Record ROI
A wealth of incentiveBusinesses have every reason to get local search right, because it drives revenue. According to comScore, eight out of ten searchers follow up with an in-store visit or a phone call, which means that if you’re not in local search, you’re losing business to competitors who are. The same penalty applies to incorrect local listings.
Consumers have so many ways of accessing your information that local search represents a huge opportunity. In the last two years, consumers’ use of social networks to find local businesses has increased 67%, and 71% of social media users say they’re more likely to purchase from a brand they follow online.
You can test your own visibility by entering your type of business with a location modifier in Facebook or Twitter. If you don’t appear in the listings, you need to figure out the reasons why. As social drives local engagement ever more strongly, you should always factor the impact of local search into your efforts.
Concurrently, the popularity of retargeting is growing in two directions: it can effectively drive revenue, traffic and engagement; and it can also lift branded search by 1,046%, according to comScore. And even though more and more marketers will likely include it in their programs, compared to site and search counterparts, social retargeting remains underutilized.
6 Best Practices for Local SEOSuccessfully applied local SEO can reduce the cost per click to under $.10 for businesses like sporting goods, fashion and auto parts retailers. Founder and CEO of San Diego’s Top Local Search, Inc., Bill Connard, offers these six foundational steps:
1. Local pages – As the foundation for local search, make sure you have a landing page for each of your locations. 2. Make these pages Mobile-friendly with best practices like title tags and descriptions schema markup to send
information to search engines. 3. Good Local SEO should also include on-page best practices like hyper-local geomodifiers.4. Local listing management software optimizes feeds once a business assembles and accumulates local business
content, to distribute to its ecosystem. The software organizes the information with URLs for local pages.5. Map Management oversees the listings for the maps on Google, Yahoo, and Bing. Since this addresses such a huge
proportion of local search, businesses need to double-check the accuracy of their categorization and URLs in order to manage traffic back to these maps.
6. Optimize claimed listings on all Data Aggregators like InfoUSA, Localeze, Acxiom and Yext anywhere that your brand or business data is managed on the web. Then communicate that optimized data back to the local landing pages.
Since search engines are driving most traffic, desktop and mobile take priority. They have to deliver the consumer to a local page optimized for content like hours, directions and the ability to share pages with friends, and retailers with multiple locations need to set up pages for each.
In the last two years, consumers’ use of social networks to
find local businesses has increased 67%, and 71% of social media users say
they’re more likely to purchase from a brand they follow
online.
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How Local SEO + Influencer Retargeting Can Deliver Record ROI
The reality is that 94% of smartphone owners look for local information on their phone (Televox) and not through a single browser or OS. And frequent use of map apps or Yelp makes getting your information in places like these mandatory for seizing the huge opportunity local searchers represent. And while everybody seems to rely on Google, you may sacrifice up to 40% of traffic without a presence on Bing and Yahoo!.
Measuring your successMany retailers are challenged by how to measure local search, and far from being managed by SEO or an e-commerce department, responsibility for local listings often falls to store operations. Ultimately, all departments must cooperate, manage listings and identify KPIs together in order to benefit from both foot traffic and e-commerce.
Buying online and picking merchandise up at the store is the way of future, and even now plenty of customers select an item in the parking lot, walk in, show their smartphone to the clerk and then walk out with the item. So the key is what you can measure vs. what you are measuring.
You want the ability to allow search for a product or service in every market where you have a location. Rio SEO software, for example, can determine whether a listing is showing up in a particular market, on a particular engine. From that point, you can divide software costs by traffic from search to discover the cost of unique delivery – how effectively your local search dollars are paying off.
Leaving out a step, particularly using a data aggregator, will incompletely manage your process and likely raise the cost per unique search. Providing and delivering a campaign around all six SEO best practices maximizes your chances for success.
The power of influencersRetail brands and marketers have a huge opportunity to harness the power of local search in the form of the hyper-user known as a “peer influencer.” While these people don’t necessarily have a high profile, their thoughts on stores, products and solutions for problems represent a tremendous source of word-of-mouth (WOM) and awareness.
The best way to determine their impact is to leverage a whole range of third-party data. Demographic, psychographic, behavioral and social insights create a rich profile of your user (urban, suburban, over-indexed for income, etc.), and based on this, you can create the kinds of offers, content and stories that will attract and motivate these users.
Knowing your influencers allows you to integrate content into the landing environment that will drive engagement. You can then measure how much incremental traffic these influencers create and how much it increases sharing and online WOM. In turn, you can figure out how much revenue these factors drive.
Once you can track content, you can then see how individual influencers are talking about your business, (“Hey, I found a great deal at XYZ store. Want to meet me there?”). You can identify who those influencers are, who and how many people they share with – tracking activity all the way through to see what kind of conversion results.
This allows you to retarget these users, because retargeting is particularly effective at engagement and conversion. By focusing on influencers, you can engage the most valuable customers in your audience, and you can cut acquisition costs by up to 700% vs. standard retargeting. Because these people are far more likely to be advocates and satisfied customers – and the people they refer are much more likely to view your product or service with the intent to purchase. Your cost of acquisition goes down, your scale of opportunity goes up.
Leaving out a step, particularly using
a data aggregator, will incompletely
manage your process and likely raise the cost per
unique search.
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How Local SEO + Influencer Retargeting Can Deliver Record ROI
Making the most of retargetingIt’s important to treat this retargeting opportunity differently from site retargeting – watching where the user goes and then peppering that user with advertising. Influencers are the most interested audience, so social retargeting can very efficiently reengage them with a new offer, feature or product.
Consider this an ongoing relationship, leveraged in ways standard retargeting can’t. By combining insights into content, businesses can make advertising work on a very attractive cost-per-action basis. “Lookalike” modeling plays a big part as well: taking demographic and psychographic insights about your influencers and then seeking many more prospects who resemble them.
Discovering lookalikes allows much more efficient scaling of programs. Another big advantage of this kind of social retargeting grows out of its performance-driven nature. You can start with a modest spend and then dial up allocation as results justify.
When it comes to benchmarks, 90% of all sharing is copying a URL and emailing it to the three or four people a user deems most interested in the same product or service. On a mobile phone, people use the native sharing capability of the phone – not Facebook or Twitter. So if your tracking only counts likes or tweets, you may well miss 90% of the impact sharing creates.
While only 1% of an audience is influencers, each one of them influences 15 other people – which can translate into 15 additional visitors to a local listing page. Conversion? Influencers and their contacts are twice as likely to drive to a store or call on the phone. Factoring lookalikes into the mix, your potential audience multiplies five times.
ConclusionLearning who you attract, who else you could attract, and how you could better appeal to both audiences yields benefits all the way to the bottom line. You can reach, reengage and expand your audience with improved offers, promotions or announcements – for a single business or across your entire local presence. From engagement to conversion rates, effectively combining local SEO and social retargeting makes a business both wiser and wealthier. n
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About Rio SEORio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing.
Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. We offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators.
Based in San Diego, Rio SEO is among the largest independent providers of SaaS-based Local SEO automation, Social Media Analytics and patented SEO reporting tools. Rio SEO customers include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at www.RioSEO.com.
About Digital Marketing Depot and Third Door Media:Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is a division of Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced, SMX East and other SMX conferences. Third Door Media also publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.
How Local SEO + Influencer Retargeting Can Deliver Record ROI
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