GERMAN-LANGUAGE EDITION MEDIAKIT 2020 1 MEDIAKIT 2020
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 1
MEDIAKIT 2020
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 2
PURPOSEWe believe in our longstanding purpose: to be global champions of free market enterprise and entrepreneurial capitalism. Not only do we celebrate the power of the entrepreneur, we also bring an entrepreneurial mind-set to everything we do. It’s our shared purpose that inspires us to help change the world and that drives our business success.
BOLDNESSWe embrace new ideas, make bold decisions and take action. Calculated risk is core to our DNA. We learn from our experiments and seek continuous improvement. It’s important to us that we have a passion for what we do, that we have fun and that we play to win.
INNOVATIONWe have a relentless focus on innovation. Collaboration, teamwork and a commitment to excellence allow us to innovate, develop products faster, grow and lead the way in the media industry. We don’t fear change – we thrive on it. Amid the always-evolving media and tech landscape, we recognize the need to remain nimble and to constantly reinvent ourselves.
INTEGRITYOperating in an ethical way, with honesty and integrity, is the foundation of our business. We’re committed to creating a culture that ensures fairness and promotes transparency. Maintaining the quality of the journalism we produce, the content we create and the products we develop is critical to the integrity of our brand.
RESPECTWe respect the dignity of our employees, consumers, ad-vertisers, partners and competitors. By working together, listening with an open mind and accepting each other, we harness the collective power of each individual to make us better.
OUR CORE VALUES
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 3
The German-language edition of Forbes covers three countries: Germany, Austria and Switzerland. We produce one magazine for three advertising markets.
In addition to the print magazine published in Austria, there is also the option of booking separate advertising activities in Germany (via the digital kiosk Readly) and in Switzerland (print magazine, circulation 10,000 copies).
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GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 4
NR. 1—20 JANUARY
RADICAL CHANGE 1/23/2020 1/30/2020
NR. 2—20 FEBRUARY
SPACE 2/20/2020 2/27/2020
NR. 3—20 MARCH
ARTIFICIAL INTELLIGENCE 3/19/2020 3/26/2020
NR. 4—20 APRIL
MONEY 4/23/2020 4/30/2020
NR. 5—20 MAY
FOOD 5/20/2020 5/28/2020
NR. 6—20 JUNE
30 UNDER 30 DACH 6/23/2020 6/26/2020
NR. 7/8—20 JULY/AUGUST
SMART CITIES 7/24/2020 7/30/2020
NR. 9—20 SEPTEMBER
WOMEN 9/17/2020 9/24/2020
NR. 10—20 OCTOBER
TRADE 10/22/2020 10/29/2020
NR. 11—20 NOVEMBER
FORBES NEXT 11/19/2020 11/19/2020
NR. 12—20 DECEMBER
SECURITY 12/10/2020 12/17/2020
NEWSPAPER SEPTEMBER
FORBES DAILY 10/1/2020
ISSUE PRINTING MATERIAL PUBLICATION
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 5
NO. 1—20 JANUARY
RADICAL CHANGE
• Digital Transformation• Disruption & Innovation• Change Management• Leadership
NO. 7/8—20 JULY / AUGUST
SMART CITIES
• Mobility• Transport• Sharing Economy• Tourism & Travel
NO. 2—20 FEBRUARY
SPACE
• „The Space Economy“• City Planning• Tourism & Travel• Sustainability
NO. 3—20 FEBRUARY
ARTIFICIALINTELLIGENCE
• Automation• Robotics• Machine Learning• List: The Top 30 AI
startups (DACH region)
NO. 9—20 SEPTEMBER
WOMEN
• Female Leadership• Diversity & Inclusion• Luxury • Ranking: Richest
Selfmade Women
NO. 6—20 JUNE
30 UNDER30 DACH
• Forbes 30 Under 30 list 2020 (DACH region)
• Innovation• Future Trends• Young Leadership
NO. 4—20 APRIL
MONEY
• Payment• Investment• Luxury• Ranking: Forbes
Billionaires List
NO. 5—20 SEPTEMBER
FOOD &HEALTH
• AgTech• Sustainability• Food trends• Resources
NO. 10—20 OCTOBER
TRADE &MANUFACTURING
• E-Commerce• Sustainable Investing• Logistics & Shipping• Ranking: The Best
Fund Managers (DACH region)
NO. 11—20 NOVEMBER
NEXTM
• Future Technologies & Future Industries
• Innovation / Disruption • New Markets• Sustainability
NO. 12—20 DECEMBER
SECURITY
• Cybersecurity• Data• Sustainable Business
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 6
FORBES DACH ECOSYSTEM
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WOMEN’S SUMMIT WIEN WEBSITE
WOMEN’S SUMMIT ZÜRICH WEBSITE
SMART CITIESWEBSITE
UNDER 30SUMMIT WEBSITE
UNDER 30SUMMIT WEBSITE
Under 30Summit
LAUNCH: UNDER 30 DACH 2020
June 4th, 2020Vienna, AT
Under 30Summit
EUROPE2050
December,Berlin, DE
Women’sSummit
SUPERWOMAN
March 26th, 2020Vienna, AT
Women’sSummit
SUPERWOMAN
September 18th, Zurich, CH
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2-2020: SPACE
4–2020:MONEY
9–2020:WOMEN
6–2020: 30UNDER 30 DACH
11–2020:NEXT
5–2020:FOOD & HEALTH
10–2020: TRADE & MANUFACTURING
7/8–2020:SMART CITIES
FORBES DAILY
12–2020:SECURITY
3–2020:AI
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 7
As the German-language edition of the world’s most famous business ma-gazine, we are where the old and the new meet.
The Forbes readership is composed of today’s decisionmakers as well as tomorrow’s leading innovators. This can be savvy entrepreneurs, experien-ced executives, young and wild startup founders or talented students. We provide our readers with new ideas and help them make better decisions.
We appeal to all those who act locally, but think globally. We believe in a meritocratic society and celebrate the self-determination of the individual.
TARGET AUDIENCE
• Entrepreneurs• C-Level• Forbes Women-Community• Forbes 30 Under 30-Community• Students• Decision-makers (Business, Finance, etc.)• Startup founders and investors
DISTRIBUTION
• Publication: 11 issues per year• Copy price: € 8.50• Circulation: 30,000 pieces• Distribution: Subscriptions,
Adressed mailing, kiosk and partners
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 8
ADVISORY FEEQualifi ed media and advertising agencies –15% of net price.
CROSS-BORDERADVERTISEMENTSAll stated prices apply to the Austrian market only. Cross-border advertisements (Austria, Switzerland) are possible upon request.
SPECIAL ADVERTISINGA lot more is possible – or we make it possi-ble. Prices on request, please contact us.
€ 15,000203 × 265mm
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€ 13,000203 × 265mm
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 9
Forbes Advoices are not classical advertising. This, as the approach we take with this product is a deeply journalistic one. We want to ask the right ques-tions, get to the heart of the matter and o� er value to our readers. This is the reason why our „Advoices“ are not created by the customers themselves, but by us, by Forbes – by reporters and photographers who are interested in good stories and exciting people.
Apart from a clear labelling, Advoices do not di� er to our regular articles when it comes to the approach. After all, advertising should be read and not ignored. And that only happens if our readers see an added value in continu-ing to read. That’s what Advoices are for.
In contrast to advertorials, where customers deliver the content, Forbes Ad-voice editors do the job.
An Advoice o� ers room to portray a person in-depth. Where does she come from? What does she do in her job? Why are these topics important for her company / organization? What is her career? All these questions can be easily covered on two or four – accompanied by high-quality photography.
Scope: Two- or four-page advoices are possible.
Price: Upon request
FORBESADVOICE
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 10
By 2050, two-thirds of the world’s population will live in cities. This increa- ses challenges in urban areas – how we will live, work and spend our leisu- re time. Smart cities promise greater e� ciency and a highery quality of life through the use of technology. But what role do companies, investors, start- ups and organizations play in this scenario?
To keep the covering all of these topics, we’re combining our annual print is-sue on “Smart Cities” in the summertime with an ongoing digital platform. This platform deals with urban planning and development, the construction industry, mobility, connectivity, smart cities, etc. for a niche audience.
Interested customers can become partners for this campaign, featuring a print magazine and a digital platform on the subject of “Smart Cities”. The campaign starts with a presence in Forbes’ print magazine, published in July 2020, and continues with continouus presence on the digital platform, which is fi lled with new content several times a week. A niche community of around 15,000 weekly readers has formed and regu- larly visits our site.
Scope: Advoice in the print magazine & presence on the digital platform Price: Upon request
SMART CITIES –KAMPAGNE
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GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 11
2019 starteten wir mit „Forbes Daily“ ein Experiment: Wir wollten Men- schen, insbesondere jungen, eine kostenlose Zeitung in die Hand geben, die ihnen hilft, die Welt besser zu verstehen. Mit einer Aufl age von 100.000 Stück und Präsenz an allen österreichischen Universitäten und Fachhoch- schulen sowie Verteilung an urbanen Knotenpunkten erreichten wir Ziel- gruppen abseits der klassischen Forbes-Leserschaft.2019 war das Überthema für die Zeitung „Geld, Schulden, Anlage“. Wir wollten Menschen helfen, besser mit ihrem Geld umzugehen, mehr Wissen über wirtschaftliche Vorgänge zu erlangen und durch positiv konnotierte Geschichten dem Stigma der Verschuldung entgegenwirken. 2020 wird ein ähnliches Projekt lanciert, das Thema ist aktuell noch nicht festgelegt.
Interessierte Kunden können Partner eines Produkts werden, dass die Mar- ke Forbes breit gefächert verteilt. Von jungen Studenten über ältere Inter- essierte decken wir mit „Forbes Daily“ ein breites Spektrum an Menschen ab. Ergänzt wird das Produkt mit einer digitalen Plattform, die die in der Zeitung aufgegri� enen Themen weitertreibt und auch einen Fußabdruck in der digitalen Welt hinterlässt.
Umfang: Anzeige im Printmagazin & Präsenz auf der digitalen Plattform Preis: auf Anfrage
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AB 26 JAHREN IST KEINESCHANDE
SCHULDENHILFEAB 26 JAHREN IST KEINE
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SCHULDENHILFEAB 26 JAHREN IST KEINE
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SCHULDENHILFEAB 26 JAHREN IST KEINE
SCHANDES.4 S.4 S.4 S.4
P A P E RNUMMER 1OKTOBER 2019
DEUTSCHSPRACHIGEAUSGABE
GELD UND GLÜCKHarvard-Professor Michael Norton erzählt, wann
Geldausgeben glücklich machen kann
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IN DIESER AUSGABE
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TIMELINE
1913 1913 1913 1913 1913 1913 1913
RAF CAMORA ÜBER GELD UND SCHULDEN
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FORBESP A P E RNUMMER 1
OKTOBER 2019DEUTSCHSPRACHIGE
AUSGABE
FORBESDAILY
GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 12
DIGITAL INFRASTRUCTURE
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GERMAN-LANGUAGE EDITION
MEDIAKIT 2020 13CONTACT DETAILSGEMAN-LANGUAGE EDITION
Editorial:Klaus Fiala+43 676 370 42 [email protected]
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