MediaCentre Overview. Agenda What is the Media Center Why are we doing it? Current State and Process Schedule Questions What does the schedule look like?

MediaCentre Overview

Agenda

• What is the Media Center• Why are we doing it?• Current State and Process• Schedule• Questions• What does the schedule look like?

• The current outsourced model and workflows for content preparation are at design capacity, have limited scalability, are inefficient and error-prone– Materials processing methodology must be restructured to ensure our

ability to support current operations as well as grow efficiently and cost effectively

– Content preparation must be brought in house and outside vendors eliminated

– The disparate workflows in our three sub-regions must be integrated and unified

– Result will be higher productivity, better quality, increased throughput, uniform management reporting and performance tracking

• Virtually all marquis programmers in region now perform content prep in-house

• Project would commence Q1FY14 and go live Q1FY15

Executive Summary

3

The MediaCentre “Project”

Overall Picture

EMEA MediaCentre• The Media Centre is the key to organizing and simplifying the

process of content acquisition, preparation, file management, file delivery to playout, and deep archive of assets. Benefits provided:

– Better exploitation of program assets across sub-regions/brands– Synergistic workflows– Ability for territory programmers to have visibility of TX assets in other

regions– Standardized policies/procedures to maintain corporate compliance– Complete internal control and flexibility of all workflow and decisions– Reduced time to market on new product offerings– Establish “best practices” to improve quality– Eliminate expensive third party vendor media management costs– Channels retain complete control of all creative and editorial functions– Designed to accommodate needs of all current and future linear and VOD– Built-in hooks to link to non-linear / digital platforms content prep

infrastructure

• Functions performed by MC:– Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy

Creation, Workflow/Process management, Materials tracking, Creation and delivery of TX-ready materials to playout, Automated Technical QC, Facilities to support editorial QC, Processing of content for non-linear distribution 6

Background - Methodology of Analysis

7

• Comprehensive analysis of regional workflow was conducted by hired consultant

• Recommendations made to attain efficiencies within and between regions• RFPs developed and bids were solicited from vendors for two scenarios:

• Scenario 1 – Construct SPT “Owned and Operated” in-house operation

• Designed, financed, staffed, and operated internally• Central Technical Area to be co-located at London-based data centre and

operated remotely from London, Budapest, and Madrid SPT Networks offices

• RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted

• 2 SI solutions were short-listed:• Television Systems Limited “TSL” (proposing Dalet)• Sony Professional Systems, Europe “SPSE” (proposing MBC)

• The commercial proposals of both are comparable• An in-depth comparative analysis has started – Goal for selection: 1 April

2013

• Scenario 2 – Utilize Outsourced Managed Service (with a single vendor)

• SPT defined new expanded workflow and volumes• Services provided to Networks for a monthly fee • RFP sent to multiple Content Prep Services providers• Primary purpose is to “benchmark” pricing against an in-house solution

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Implementation Plan Specifics – London

• London is the primary MC administration point• Requires new infrastructure and additional staffing:

– MC Central Technical Area to be constructed at London-based Data Centre

– Modifications required to SPE IT Network infrastructure to integrate MC

– Development required on multiple support systems to tie into MC (e.g., Harris)

– London NetOps will require new heads– Transition workload from third-party vendors to in-house ops

• Anticipated go-live date of Q1, 2014, however schedule still not finalized

The RFP Story (MediaCentre Core)… So Far…

March 2012 – TSL consultant provides Workflow and Content Process analysis, content flow numbers, and recommendations.

June 2012 – RFP written and distributed January 2013 – Involve Procurement, Legal, Risk Management,

InfoSec Jan-Jun 2013 – Validation & Review of Functional Design Jan-Jun 2013 – Decision Process to select vendor

AnalysisMar 2012

RFP ReleaseJun 2012

Final Decision Process

Jan –Jun 2013

Importance of the Worklows

The value of the workflows to the effort cannot be understated.

The entire RFP and wider effort is based on these.

Huge thanks to the entire team for their time, knowledge, and effort to make these comprehensive touchstones.

RFP Overview - 5 Major Areas in the RFP

TechnicalBuildout

Content & Workflow

Management

System (Workflows)

Regional Requirement

s

Project Managemen

tRequirement

s

Supporting Informatio

n

A compilation of specific technical requirements, workflow diagrams, functional specifications, scenario descriptions, planning assumptions, and project guidelines.

Reference & Test Signals

Status & Alarm

Monitoring

Signal Monitoring & Measurement

Technical Buildout – Central Technical Area“Things that bolt into racks and have LED lights”

Comms/Talkback

External Feeds

Automated QC

Signal Routing

Disk & DatatapeStorage

With HSM

Transcoding

Technical

Buildout

Technical Buildout – Key Items

6 New QC/Version Edit RoomsNew Traffic Area for 8 people

New Playout Area for 3 people

Technical

Buildout

Technical Buildout – Key Items

New Storage Infrastructure 180 terabytes of spinning disk storage

2.1 petabytes of datatape storage

New data networkApprox 1 TB inbound data per day

Transfer of 1.25TB of new content to playout per day365 GB of content to non-linear platforms per day

Extensive Transcoding CapabilitiesApprox 1 TB of transcoded data created per day

Technical

Buildout

Technical Buildout – Key Items

Existing OAP Edit Suites/Seats Existing Graphic/Audio/VO Rooms

Post areas will remain connected to their own dedicated shared storage.

The CWM system will connect and help manage the existing post production areas to improve the process workflow.

Technical

Buildout

CWM helps manage all aspects of preparing

content for air.

Content and Workflow Management System

IngestVoiceove

rQC

PlayoutDistributio

n

Localisation

Compliance

On-AirGraphics

PromoProduction

Content & Workflow Management System “Getting the raw content ready for air” Content &

Workflow Managemen

tSystem

(Workflows)

CWMKey features and benefits

Automates transcoding

to needed formats

Central tracking of all assets

Common system for all content preparation

Automation of file movement

Coordination of the QC process

Manages ingest of all files from the variety of

sources

Push to playout systems

Direct integration with

Vision/BMS/Landmark

Content & Workflow Management SystemContent & Workflow

Management

System (Workflows)

Regional Requirements “What happens in Budapest & Madrid”

Content preparation for linear & digital would

occur at the MediaCentre, as

requested by channel office personnel using

the CWM

Opportunity to share content and resources

across the region

Standardized workflows in place at

channel offices managed by the

CWM

Regional Requiremen

ts

What’s not in the RFP

Business Systems / SPE Enterprise Systems Detail

GPMS

EAGL/DMR

CineShare

Digital Backbone

Vision

Broadcast Master

Landmark

Crackle

Over The Top

MediaCentre (within the RFP)

Content Workflow Management

Technical Buildout

MediaCentre is part of the larger effort toward improvement.Multiple interfaces with existing systems are required but this effort is intentionally not in the RFP.

Not In RFP

Contract

Rights

VOD/OTT

Program

Program

Scheduling

L NL

PlayoutM

edia

Pro

duce

rs

ExternalStudio

ProductionCompany SPE Other

Contract

Digital Media Management

Ingest ConformingQCEdit

Transcode

LibraryTransmissio

nReady

TranscodePackage

Finance

L NL

Business Intelligence

2

1

3

Master Data

Content Organization

Global Rights

Key Areas of Focus

Title Organization Today

Typical Vision Content Organization

Proposed MediaCentre Content Organization

Integration Exchange

Automated

Ordering &

InventoryVisibility

MediaCentre Project… The Other Pieces

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Media Center

Broadcast

Master

GPMS(Global Product Master

System)

Vision 3.5

Vision 3.5

Vision 4.3

CE / Budapest

WE / UK

Inte

gra

tion S

oft

ware

Spain EAGL Websites Marketing

(TBD)

Enhancements & Data Conversion

1

2

3

4

5

6

Vision 4.3

Networks Integration Landscape

Schedule to Launch Project

Workstreams - Validate RFP Questions

Workstreams - Validate Greenlight Questions

Create RFP Amendment

RFP Amendment Distribution/Vendor Response

Evaluate Vendor Responses

NAB Conference

Madrid & Budapest Visit

Oral Presentations

Create/Define Selection Tool

Rate Vendor via Selection Tool

Internal Meetings/Decision Point

Final Decision

Contract Negotiations

Consolidate Greenlight Issues

Prepare Greenlight Presentation

26-Jan 15-Feb 7-Mar 27-Mar 16-Apr 6-May 26-May

Fri, Feb 22

Fri, Mar 29

Fri, Mar 01

Fri, Mar 29

Fri, Apr 12

Fri, Apr 12

Fri, Mar 15

Fri, Apr 19

Fri, Mar 29

Fri, Apr 26

Fri, May 03

Fri, May 03

Fri, May 31