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Compassion. Action. Change. 7 th Annual International Together Against Stigma Conference San Francisco, Feb 18-20, 2015 Theresa Ly, California Mental Health Authority Joseph Robinson, Each Mind Matters Outreach & Engagement Aubrey Lara, Each Mind Matters Outreach & Engagement Media Tools, Resources, and Programs
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Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Jun 09, 2020

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Page 1: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

7th Annual International Together Against Stigma ConferenceSan Francisco, Feb 18-20, 2015

Theresa Ly, California Mental Health AuthorityJoseph Robinson, Each Mind Matters Outreach & Engagement

Aubrey Lara, Each Mind Matters Outreach & Engagement

MediaTools, Resources,

and Programs

Page 2: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

California Mental Health Services Authority (CalMHSA) & Prevention & Early Intervention (PEI) Programs

Working on behalf of California’s 58 counties, the California Mental Health Services Authority implements Mental Health Prevention & Early

Intervention Programs that impact the entire state.

Stigma & Discrimination

ReductionStudent Mental Health

Suicide Prevention

Page 3: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Addressing Mental Health through Public Health

Stigma & Discrimination

Reduction

Student Mental Health

Suicide Prevention

Changing the environment by affecting policies, practice standards, and changing

the media conversation around mental health & suicide prevention

Engaging communities by implementing social

marketing campaigns and training & education

programs across diverse communities

Impacting the individual by

boosting supportive services

Resulting in Wellness & Recovery

Page 4: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Engaging All Californians in Suicide Prevention: Know The Signs – SuicideisPreventable.org, elSuicidioesPrevenible.org

Available materials vary by include posters, brochures, print ads, billboards, online ads, a flip chart, as well as TV and radio spots.

All materials can be viewed and downloaded from the Resource Center at www.YourVoiceCounts.org

Page 5: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Providing Services for Suicide Prevention: MY3 Suicide Prevention Mobile App & Crisis Lines

Page 6: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Engaging All Californians in Stigma Reduction: The Great Minds Gallery – EachMindMatters.org

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Page 7: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Targeted Stigma Reduction

Page 8: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Children and Transition Age Youth: Reach Out Here - Online Peer ForumsWalk In Our Shoes – Performance/Media Campaign

PerformanceStatewide

school-based performance tour

WebsiteEducational, interactive

website (English and Spanish)

MediaTargeted mass media (radio,

digital, cable TV)

Comprehensive campaign targeting 9-13 year olds

www.ReachOutHere.comwww.BuscaAopyo.com

www.WalkInOurShoes.orgwww.PonteEnMisZapatos.org

Page 9: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Student Mental Health:Directing Change – Student Film Content

Page 10: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Student Mental Health:University of California– Resources and Promising Practices

Resources and Promising Practices for Students, Faculty, and Staff including:• Peer Programs• Special Populations• Videos/PSAs• Directing Change Film

Contest• Social Media• Red Folder Initiative• Evidence-Based Training

http://www.ucop.edu/student-mental-health-resources/index.html

Page 11: Media Tools, Resources, and Programs - Each Mind Matters · Suicide Prevention. Changing the environment by affecting policies, practice standards, and changing the media conversation

Compassion. Action. Change.

Contact Information

Theresa Ly, Program ManagerCalifornia Mental Health Services Authority

[email protected]

Joseph Robinson, Program ManagerEach Mind Matters Outreach & Engagement

[email protected]

Aubrey Lara, Associate Program ManagerEach Mind Matters Outreach & Engagement

[email protected]