Media Through The Looking Glass How online and print are collaborating to evolve an industry
Media Through The Looking Glass: How Online and Print are Collaborating to Evolve an Industry
Jan 29, 2015
In the future, media will be personalized to individual tastes. A different product for every person, in digital or print form. The Internet has brought about this shift in the content and advertising space, and is going to disrupt the tangible medium as well. Print is not dead - it is evolving. Entrepreneurs are at the vanguard of this revolution, fusing knowledge gained from what were once diametrically opposing fields to bring innovative solutions to market that are reforming an industry. Personalization is the key trend that will drive several new types of online and print media applications in the future.
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Media Through The Looking GlassHow online and print are collaborating to evolve an industry
Web
CRAZY
+
=
People meet, idea is born
Print is dead, no?
Offset litho revenues decline 18.1% since 2008
Digital print revenues increase 27.2% since 2008
source: Canon IPEX Survey, 2010
The digital press: future of print
Personalization for all
(at least for 1B social network users)
ONLINE
•Niche content•Personalized•Social relevance
The applications are vast…
source: postegram.com
sources: personera.com, hotprints.com, niuu.de
ONLINE
•Design•Content layout•Brand advertising
The applications are still vast…
source: paper.li
source: flipboard.com
“A magazine is so much more beautiful than what's online” – Mike McCue, Founder, Flipboard
The future of media is: Me (You)
•My interests•My friends•Less noise•Less waste
ONLINE &
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