Media Scope Introduction August 09

A new, independent, b2b online resource which allows advertising buyers to easily

‘reach beyond’ major traditional and digital media opportunities, often within valuable

niche markets

Advertising Buyers

Agency Planners

Agency Buyers

Marketers

Direct Buyers

Small Business

MediaScope ‘levels the buying field’ for all media sellers by allowing advertising buyers to search FREE and Paid listings by their key

buying criteria

*MediaSeller categories will be further developed as the directory populates

*Media SellersWOM

SponsorshipSpecialist Magazine

EthnicPostcards/postersProduct PlacementGuerrilla/Ambient

TransitExhibitions/Events

Performance/SearchClassifieds

Online - Major PortalsTV

RadioPress

MagazineCinemaPay TV

Billboards/OOHDirect Mail

AffiliateDigital RadioDirectories

Long tail digitalExperiential

Samples/vouchersMobile

Branded ContentCharity/Community

Media Sellers – particularly niche independents – (traditional &

digital)

Media Agency or Direct

Planner/Buyer

Client (Buyer)

Increasingly needs more advertising channels and niche

opportunities to build brand and achieve their objectives

Not enough time and resources to access (and

assess) progressively fragmenting advertising

opportunities.

Difficulty reaching media, agency or

direct buyers – and small business

The current media trading landscape......

Looking for cost effective, highly targeted & response

driven opportunities

Small Business

Media SellersWOM

SponsorshipSpecialist Magazine

EthnicPostcards/postersProduct PlacementGuerrilla/Ambient

TransitExhibitions/Events

Performance/SearchClassifieds

Online - Major PortalsTV

RadioPress

MagazineCinemaPay TV

Billboards/OOHDirect Mail

AffiliateDigital RadioDirectories

‘Long tail ‘digitalExperiential

Samples/vouchersMobile

Branded ContentCharity/Community

Disconnect between most media buyers & sellers.....

Advertising BuyersAgency PlannersAgency Buyers

MarketersDirect Buyers

Small Business

“There are a growing myriad of environments relevant to specific messaging. A tool which simplifies and streamlines the process of identifying areas of opportunity, is a real asset for media planners, buyers and advertisers“

Ann Morrison – currently consulting to major agencies and publishers Media Director - Euro RSCG from 1994-2004

“MediaScope promises to be a useful tool for marketers (and their agencies) looking for new ways to connect with consumers and build their brands.  The

hard to find ideas can often be the very boost a brand needs to stand out and get the attention required to take the next step or further evolve its

positioning or build consumer awareness full stop.  I always hated seeing a competitor or similar property engaging in a clever, media first idea. Most of

us are willing to jump through a few hoops to be first and clever – MediaScope looks set to remove the hoops!”Katie May - Founder and CEO of Kidspot/SheSpot

Former Marketing Director at SEEK - initial brand launch and first 6 years

Advertisers ‘reach beyond’ major media.......

Digital Outdoor Print Electronic Misc

Performance/Affiliate Aerial Magazines/Press Radio

WOM/Experiential/Samples

Search/Directories Transit Classifieds on/offline TV Sponsorship

Classifieds on/offline Billboards Trade MagazinesCommunity

RadioAdvertorials/

Branded content

DisplayOutdoor

/Out of Home Specialist Magazines Subscription TV Ethnic/Indigenous

Social Media Postcards/Poster Suburban/Comm Press Cinema Product Placement

Mobile/Apps Digital Billboards/POS Directories   Guerrilla/Ambient

Video       Exhibitions/Events

Podcasts       Free/Vouchers

DM/E-newsletters       Direct Mail

Digital TV/Radio       Community

 Gaming       Charity

......through easy access to independent digital and traditional platforms - often within valuable niche markets

Media Section

.....................Free and Paid Directory Listings......................

MediaScope ‘levels the buying field’..........

Media Type/Channel

Trade Mag, Directory, Digital Radio, Aerial, Transit, WOM, Mag, Direct Mail, Outdoor,

Digital Display, Directories

Market Vertical IT, sport, parenting, lifestyle

entertainment, business

Target  All people, Women, Men, Teens. Kids

GeoInternational, National,

State

VenueShopping centre, entertainment

school, transport/transit

Budget Free, PPC, Affiliate, Less than $1000,

$1,000 - $10,000, $10,000+

......by allowing advertisers to search media according to their key buying criteria

Search MEDIA Options By.......

Free and Paid Listings appear in *categories

RESULT Advertiser finds media matching exact needs

*Media can list in all appropriate categories. Categories will be further developed as the directory populates

Site Development & Launch Phases

Phase 1 – first half of August 09 -Launch splash page announcing site –with Video Introduction and ability to capture

segmented data base of media buyers, sellers, services and associations-Present to Industry Associations, Groups and key industry contacts

Phase 2 - September 09-Directory opens for businesses to add Free and Paid listings

– manual submit & payment

Phase 3 – November 09 - Launch to advertising/media market

Phase 4 – February/March 2010 - Add remaining functionality and automation such as email alerts, export function, auto submit, auto payment etc (based on market feedback and support)

The first 12 months will be dedicated to populating the directory with listings.......and raise awareness and

traffic for the MediaScope resource

How media can reach advertisers.......

MediaScope Directory:Free Listings – Business Name, Address, Phone, Email, - Website redirect link + 10 word descriptionPaid Listings – Launch offer - *$195 for 12 months (+ gst) Free Listing Features + - Logo, direct weblinks 30 words of intro text, 1 image, 300 words of text

(in a std format meeting buyers needs), Contact Us form -Promo on MediaScope home page, newsletter, photo gallery and through twitter -Highlight your membership of industry assoc, sales representation agent, audit bureau, parent company etc

- Opportunity to add google maps and video stream -Social network functionality including ‘send to a colleague’

- Link to your articles, media mentions and show testimonialsAlso available:

- Home Page Advertorials - Display – leaderboard/banner & mrec -Monthly Media Overview Features - sponsorship

Coming: - Segmented Newsletter Advertising - Surveys to segmented data base

*Add $15 to change copy per category

Who is behind MediaScope?

Denise Shrivell – has been in the advertising and publishing industry, in Australia and overseas, for almost 25 years.

Currently:

-MediaScope – launching in Nov 2009

-Consultant – advertising sales, training/mentoring and revenue strategy – specialising in digital media

-Produces articles – for various B2B titles and Digitalministry.com

Previously:

-Essential Baby - Sales and Marketing Director – 2000-2007-CEO@home – launched in 1999 – portal for the ‘household manager’-Fairfax Business Magazines and BRW Online - Strategist & BDM-News Ltd - Senior Manager – Daily and Sunday Telegraph-My Business Magazine (David Koch) - National Advertising Manager-Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and May, DDB Needham, Halmarick MediaServices)

“Our aim is to provide the

Australian media market with a

useful, up to date and value for money resource - and we’re going to work hard

to achieve this”

Media Sellers – particularly

Niche independents

– (traditional & digital)

Media Agency or Direct Buyer

Client (Buyer)

Client receives recommendations (and has easy access) for media to help build reach and brand

Easy direct access to a resource which allows them to increase

the ‘scope’ of their media recommendations – and look good to their clients! (Also

somewhere to direct their many media enquiries.)

Media has central resource to

highlight their products and

services to buyers – and generate leads and sales

By using MediaScope......

Finds targeted, cost effective advertising

opportunities

Small Business

Training & Education Digital

Employment Outdoor

PR Agencies Newspapers

Technical Magazines

Ad Agencies Radio

Marketing Agencies TV

Consultants Outdoor

Merchandise/Signage Advertising

Graphic Designers Audit Bureaus

Sales Representation Creative Groups

Measurement/Stats PR/Marketing

Free and Paid Directory Listings

Services SectionIndustry

Assoc/Groups& Clubs

‘No Charge’ Paid Listings

MediaScope will also offer directory categories for Services and Industry Sectors....

We are currently presenting MediaScope to major industry associations, groups, clubs and key market contacts - discussing ways we can add value to our

industry - more news soon!

Subscribe to the MediaScope email update NOW for latest news and announcements - http://www.mediascope.com.au/subscribe

Please contact Denise to discuss how MediaScope can help your business - and with

suggestions, comments and feedback:-

Media Buyers - Link MediaScope

from your intranet, desktop, browser or

i-page, for easy, fast, reach!

Denise [email protected]

Phone: 0424 100325twitter.com/deniseshrivell

MediaScope – Open for directory listings in Sept - Launch to market in Nov

Launch Offer - Paid Directory Listing – $195 for 12 months (+ gst)