Media project 2

• 1. Advertisements Males and females both falling for the demoralising of treatment of women Extreme feminists Fashion photographers

2. The beginning ... 3. Katharina Lindner (2004, p.409) The media teaches male and females a certain manner and appearance to adhere to. Media advertisement campaign in 1983 showed women in a balanced place in society e.g. Female astronauts, Ferranti. The changes in advertisements saw a rise of female employment within respected job roles. 4. Erving Goffman (1979, p.29&33) Considersthe feminine touch whereby models hands in advertisements are usually female to show the outlines or the caressing of an object. Uncovered function ranking e.g. Men are used to act as the professional in advertisements, such as doctors. 5. However... Noni Hazlehurst (2009, p.7) Proposes to challenge the objection of females. Concerned of the exposure to the sexualisation of women in our daily lives and how it is beginning to go unrecognised. Emma Rush and Andrea La Nauze (2006, p.14) Argues that girls do no understand themselves to be healthy and imaginative but as hot and sassy. ODea (2007) 20% of Australian girls are fasting for two or more days per week to lose weight. 13% of Australian girls use vomiting to lose weight. 6. The Daily Mail (2013)... 7. Caryn Franklin Fashion advertisements are no longer selling fashion but are selling sex. In the 1980s fashion was focused on empowering the female. Today a females breasts and pout reflect an artistic statement.Although Franklins article is fighting against the demoralising objectification of women it is quite the contradiction to the portrayal of the Daily Mail; there is an apparent sexualisation in almost every release. 8. The objectification of women... 9. This image shows a male model looking straight into the camera, attracting the The advertisement suggests by wearing this fragrance females will be longing for him.The male consumer has fallen for the objectification of the female.with no attempt in woman. 10. The female model wears a jumper with her pose suggesting a sexual nature which she has gained through wearing this garment.The female consumers are also falling for the objectification of females. 11. Andrea Dworkin Fights against sexual violence and speaks out for those who cannot do so for themselves. Her views are not always taken lightly by society. She sees pornography as sexual acts performed for the arousal of others, but as women, who have been seduced by a man, go to the gym or wear make up. Her extreme views leave women trembling at the word feminist. 12. Terry Richardson An esteemed fashion photographer known for his racy and controversial edge. He is employed by the likes of Vogue magazine. He is responsible for the new look of Miley Cyrus. 13. His ever so apparent objectification of females is ruthless on the pages of magazines, yet it is loved by the elite within the fashion world. 14. The adoption of the aesthetics of porn in fashion photography does in fact contribute to the continuing objectification of women.It is undeniably the dictator of sexualising women.As the media keeps pushing the boundaries to become noticed and exposed, the less we are aware of its presence.It is not to say the correct response, yet we find ourselves so deep within it. 15. Project Manager: Meg Plenderleith Researcher: Lottie Dickens Content Creator: Beth La-Garde P&Ds Brogan Watts and Maiken Olsnes