Media Production Analysis Syllabus for 2014

8/11/2019 Media Production Analysis Syllabus for 2014

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MEDIA PRODUCTION and ANALYSIS

Media Production and Analysis: Accredited March 2008 (updated June 2013)For examination 201

The 2014 WACE examination for Media Production and Analysis will bebased on this syllabus !tudents continuin" in the course at !ta"e 2 or #in 2014 must use this syllabus

$or teachers of !ta"e 1 it is ex%ected the 2014 syllabus will be used


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IMPORTANT INFORMATION

Syllabus review

&nce a course syllabus has been accredited by the !chool Curriculum and !tandards Authority' the im%lementation of that syllabus

will be monitored by the Course Ad(isory Committee This committee can ad(ise the )oard of the Authority about any need for

syllabus re(iew !yllabus chan"e deemed to be minor re*uires schools to be notified of the chan"e at least six months before

im%lementation Ma+or syllabus chan"e re*uires schools to be notified 1, months before im%lementation $ormal %rocesses of syllabus

re(iew and re*uisite reaccreditation will a%%ly

Oter s!ur"es !# in#!r$ati!n

The Western Australian Certificate of Education -WACE. Manual contains essential information on assessment' moderation and

examinations that need to be read in con+unction with this course

The !chool Curriculum and !tandards Authority website wwwscsawaeduauand extranet %ro(ides su%%ort materials includin"

sam%le %ro"rams' course outlines' assessment outlines' assessment tas/s with mar/in" /eys' %ast WACE examinations with mar/in"

/eys' "rade descri%tions with annotated student wor/ sam%les and standards "uides

%ACE &r!viders

Throu"hout this document the term school is intended to include both schools and other WACE %ro(iders

Curren"y

This document may be sub+ect to minor u%dates sers who download and %rint co%ies of this document are res%onsible for chec/in"

for u%dates Ad(ice about any chan"es made to the document is %ro(ided throu"h the Authority communication %rocesses

C!&yri't

3 !chool Curriculum and !tandards Authority' 200

This document5a%art from any third %arty co%yri"ht material contained in it5may be freely co%ied or communicated for non6commercial %ur%oses by educational institutions'

%ro(ided that it is not chan"ed in any way and that the !chool Curriculum and !tandards Authority is ac/nowled"ed as the co%yri"ht owner

Co%yin" or communication for any other %ur%ose can be done only within the terms of the Co%yri"ht Act or by %ermission of the !chool Curriculum and !tandards Authority

Co%yin" or communication of any third %arty co%yri"ht material contained in this document can be done only within the terms of the Co%yri"ht Act or by %ermission of the co%yri"ht

owners


200,721208(19

2
http://www.scsa.wa.edu.au/http://www.scsa.wa.edu.au/http://www.scsa.wa.edu.au/


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Rati!naleThe media are an im%ortant %art of our cultureThey "i(e us entertainment and information: theytell us stories about oursel(es and others They%roduce wor/s that are en+oyed and a%%reciated byaudiences for their beauty' their entertainment orinterest (alue' their in"enuity and ori"inality Themedia can amuse us' stimulate us' mo(e us and' attimes' u%set or an"er us: but' at the same time'they %ro(o/e discussion and the de(elo%ment ofo%inions' %oints of (iew and (alues Access to awide ran"e of media achie(ements enablesstudents to understand the ca%acity of the mediaand stimulates creati(ity in their own %roductions

The breadth of the Media Production and Analysiscourse outcomes reflects the im%ortance of medias/ills and understandin"s to so many as%ects ofcontem%orary life The media are central toentertainment' information dissemination'

communication and education and so they are offundamental im%ortance in definin" the ways wesee oursel(es and others The media both reflectand sha%e the culture and (alues of their society:thus' media analysis can %ro(ide critical insi"htsinto the culture and (alues of ones own society aswell as an a%%reciation of the (alues of othercultures

The media s%ea/ to audiences and when studyin"media the role of audiences is critical Audiencesare com%osed of com%lex indi(iduals with uni*uehistories' ex%eriences' attitudes and (alues that

they brin" to their (iewin" and listenin" and whichinfluence their inter%retations of media wor/!tudents' as consumers of media' debate theirmedia ex%eriences in the family or %eer context!tudents own cultural bac/"rounds' (alues andmedia ex%eriences are ta/en into account byteachers when de(elo%in" the teachin"7learnin"%ro"rams

)ehind e(ery media %roduct are the %roducers: themen and women in(ol(ed in the desi"n' ma/in"'editin" and final a%%earance of the %roduct These%eo%le ma/e decisions about the intended

audience' the style of the %roduct' the story to betold and the best way to tell it Their wor/ ischaracterised by decisions about what to includeand what to lea(e out Throu"h the creation of theirown media wor/' students ha(e o%%ortunities toen"a"e in this %roduction %rocess The %roductionof media wor/ desi"ned to entertain' inform'communicate or criti*ue enables students todemonstrate their understandin" of conce%ts aswell as their creati(ity and ori"inality Productionalso %ro(ides students with the o%%ortunity to reflecton and discuss their own creati(e wor/' intentionsand outcomes

The modern media are mar/ed by the con(er"enceof communication and information technolo"ies'brou"ht about by di"itisation ;i"itisation ma/es%ossible the con(ersion of a ran"e of differentmedia that enables them to be understood andmani%ulated throu"h a com%uter At the same time'different ty%es of communication ha(e con(er"edThrou"h networ/in"' the com%uter itself hasbecome a medium located somewhere between the

tele%hone and broadcastin"


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Out"!$e +) Res&!nses t! $edia!tudents use critical' social' cultural and aestheticunderstandin"s to res%ond to' reflect on ande(aluate media wor/nowled"e of the technolo"ies' terminolo"y'%roduction styles' %rocesses' s/ills and techni*ues'modes of distribution7transmission' audiences and(iewin"7listenin" contexts associated with differentmedia is fundamental to the understandin" and

%roduction of media wor/

Narrative- "!des and "!nventi!ns?arrati(es are intrinsic to media wor/ and thenarrati(e elements of character' settin"' conflict andresolution are essential com%onents of both fiction'such as musicals and non6fiction "enre' such asdocumentaries Codes and con(entions are toolsused in the construction and deconstruction ofnarrati(es The way they are a%%lied can alsoinfluence the style' such as a(ant6"arde and film

noir Producers construct %referred meanin"s and(iew%oints throu"h the selection of technical'symbolic' written and audio codes' and multi%lemeanin"s are inter%reted by different audiences Anunderstandin" of how selection %rocesses constructmeanin"' realism and (iew%oints in a ran"e of"enres is essential in both analysis and %roductionof media wor/

Re&resentati!nThe conce%t of re%resentation is fundamental to theconstructed nature of all media @e%resentationincludes %rocesses of stereoty%in" throu"h whicho(er6sim%lified re%resentations become naturalised'and (alues become associated with %articularissues and cultural "rou%s

Audien"esAudiences are com%lex "rou%s of %eo%le withhistories' ex%eriences' attitudes and (alues whichthey brin" to their understandin" of media wor/ nowled"e of how (alues areembedded in %articular media styles and content'and reco"nition of the (alues held by differentaudiences' are a%%lied in student media%roductions

Sub"ulturesThe existence of subcultural "rou%s is ofteno(erloo/ed in %o%ular media that tar"et massaudiences An extension of audience studies showshow subcultural "rou%s based on ethnicity' lifestyle'

reli"ion and7or economic status ha(e differentbeliefs and (alues nderstandin" how differentmedia cater for subcultural "rou%s %ro(ides sco%efor ex%erimentation with alternati(e styles


4


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Past- &resent and e$er'in' trendsEn"a"in" with the media of different times de(elo%san understandin" of the relationshi% between mediawor/' audiences and cultural context Awareness oftechnolo"ies' styles' narrati(es' re%resentationsand (alues from the %ast illustrates the chan"in"nature of the media and of cultural trends' (aluesand audience ex%ectations Bocal' national andinternational media %ro(ide ser(ices for' and im%act

on' %articular communities Consideration is "i(ento the benefits and %otential %roblems associatedwith "lobalisation' includin" its effects on culturalidentity

Pr!du"ti!n "!nte/tMany factors sha%e the style of %roduction and themedia wor/ that are %roduced


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!ta"e # units %ro(ide o%%ortunities to extend/nowled"e and understandin"s in challen"in"academic learnin" contexts

Unit (AMPAThe focus for this unit is &ers!nal e/&erien"eWithin this broad focus' students in(esti"ate mediaex%eriences in their own li(es' %ro"ressin" from

re%resentation of self to the examination ofcharacters' stars and stereoty%es

!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct fictionalcharacters within stories They examine the mediathat surrounds them !tudents consider howdifferent audiences inter%ret media re%resentationsof %eo%le

!tudents (iew' listen to and analyse common mediawor/ from their e(eryday use They also "enerate

ideas and' with the assistance of their teachers'learn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in theirteacher directed %roductions

Unit (2MPAThe focus for this unit is intr!du"ti!n t! &!int !#view' a conce%t that under%ins the construction ofall media wor/


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Unit *2MPAThe focus for this unit is &ress and br!ad"astin'throu"h which students further their understandin"of non6fiction media The breadth of this focus allowsteachers to choose learnin" contexts that are ofcontem%orary rele(ance and related to studentsinterests


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Res!ur"esTeacher su%%ort materials are a(ailable on the!chool Curriculum and !tandards Authoritywebsite extranet and can be found atwwwscsawaeduau

0!"ati!nal Edu"ati!nand Trainin'in#!r$ati!nocational Education and Trainin" -ET. isnationally reco"nised trainin" that %ro(ides %eo%lewith occu%ational /nowled"e and s/ills and credittowards' or attainment of' a (ocational educationand trainin" *ualification under the Australianualifications $ramewor/ -A$.

When considerin" ET deli(ery in WACE coursesit is necessary to=

refer to the WACE Manual' !ection =

ocational Education and Trainin"'and

contact education sector7systems

re%resentati(es for information on o%erationalissues concernin" ET deli(ery o%tions inschools

Australian 5uality Trainin' Fra$ew!r1 6A5TF7AT$ is the *uality system that under%ins thenational (ocational education and trainin" sector

and outlines the re"ulatory arran"ements in statesand territories


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Assess$entThe WACE Manual contains essential informationon %rinci%les' %olicies and %rocedures for school6based assessment and WACE examinations thatneeds to be read in con+unction with this document

S"!!l8based assess$ent

The table below %ro(ides details of the assessmentty%es for this course and the wei"htin" ran"e foreach assessment ty%e

Teachers are re*uired to use the assessment tableto de(elo% their own assessment outline for eachunit -or %air of units. of the course

This outline includes a ran"e of assessment tas/sand indicates the wei"htin" for each tas/ and eachassessment ty%e


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9rades!chools re%ort student achie(ement in a com%letedunit at !ta"e 1' 2 or # in terms of "rades Thefollowin" "rades are used=

9rade Inter&retati!nA Excellent achie(ement) Ii"h achie(ement

C !atisfactory achie(ement; Bimited achie(ementE


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UNIT (AMPA

Unit des"ri&ti!nThe unit descri%tion %ro(ides the focus for teachin"the s%ecific unit content

The focus for this unit is &ers!nal e/&erien"eWithin this broad focus' students in(esti"ate mediaex%eriences in their own li(es' %ro"ressin" fromre%resentation of self to the examination ofcharacters' stars and stereoty%es

!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct fictionalcharacters within stories They examine the mediathat surrounds them !tudents consider howdifferent audiences inter%ret media re%resentationsof %eo%le

!tudents (iew' listen to and analyse common mediawor/ from their e(eryday use They also "enerateideas and' with the assistance of their teachers'learn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in theirteacher directed %roductions

Su''ested learnin' "!nte/tsWithin the broad area of &ers!nal e/&erien"e'teachers may choose one or more of the su""ested

contexts -this list is not exhausti(e.= T fictions

comics

ma"aKines

ad(ertisin"

(ideo "ames

stars and heroes

Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia

Unit "!ntentThis unit includes /nowled"e' understandin"s ands/ills to the de"ree of com%lexity described below

Media lan'ua'e

Media #!r$

introduction to /ey terminolo"y includin" codes

and con(entions and new technolo"ies

%ur%oses and characteristics of familiar fictional

media wor/

familiar (iewin" and listenin" contexts

introduction to basic communication model


11


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Narrative- "!des and "!nventi!ns

basic narrati(e elements ie character' settin"'

conflict' resolution

common codes and the meanin"s they construct

features and audience ex%ectations of %o%ular

"enres

sim%le editin" techni*ues

Re&resentati!n stars and heroes and the (alues they re%resent

how familiar stereoty%es are constructed

common stereoty%es as short cuts to meanin"

Audien"es

Readers. s!"ial and "ultural e/&erien"es

%ersonal ex%eriences influence media use

ma/in" lin/s between media wor/ and own

ex%eriences

identifyin" the %ur%oses of media wor/ and

relatin" %ur%ose to own readin" context

0alues- attitudes and ide!l!'ies

usin" codes and con(entions to construct (alues

identifyin" (alues in re%resentations

lin/in" (alues in media wor/ to audience (alues

Sub"ultures

identify familiar subcultures

exam%les of familiar subcultures and how they

can be identified

Past- &resent and e$er'in' trends

chan"in" trends of media %latforms

current %o%ular media and "enres

how audiences res%ond and interact with new

media

Pr!du"ti!n "!nte/t

Instituti!ns and inde&endents

%ur%oses of commercial media

%roduction styles and formats

Media use and tar'et audien"e

tar"etin" mass audiences to ensure %rofit %romotin" media %roducts

measurin" the %o%ularity of media wor/3

Cultural "!nte/ts

lin/in" %o%ular media wor/ to a %articular time

and %lace to a%%eal to a mass audience

C!ntr!ls and "!nstraints

classifyin" media %roducts to meet acce%ted

standards

controls and constraints in a familiar media

%roduction context


12


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S1ills and &r!"esses collectin" information for a s%ecific tas/

awareness of safety when usin" technolo"ies

and resources

team s/ills ie s%ecific role res%onsibilities and

settin" timelines

follows a clear %roduction %rocess ie basic

technical s/ills and %rocesses' basic scri%ts'

storyboards and layouts reflectin" on the %ro"ress of the %roduction

e(aluatin" stren"ths and wea/nesses in the

%roduction

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence is

awarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information

Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les of differentways that these assessment ty%es can be a%%lied

and the wei"htin" ran"e for each assessment ty%e

%ei'tin'Sta'e (

Ty&e !# assess$ent

1F2G

Investi'ati!n

@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate forme" written' oral' "ra%hical' or (ariouscombinations of these


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UNIT (2MPA


The focus for this unit is intr!du"ti!n t! &!int !#view- a conce%t that under%ins the construction of allmedia wor/


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Cultural "!nte/ts

considerin" the needs' interests and (alues of

familiar audiences when constructin" %oint of(iew

ma/in" lin/s between a %articular context and the

%oint of (iew constructed in media wor/


standards a%%ro%riate to= schools ex%ectations

audience ex%ectations

limitations in a familiar %roduction context ie

access to technolo"y' cost' time

S1ills and &r!"esses collectin" and communicatin" information for a

s%ecific tas/

awareness of safety %rocedures when usin"

technolo"ies and resources

team s/ills ie s%ecific role res%onsibilities and

settin" timelines a%%lies a clear %roduction %rocess ie a%%lyin"

technical s/ills and %rocesses

reflectin" on %roduction %rocesses


%roduction

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated in

a%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information



%ei'tin'Sta'e (

Ty&e !# assess$ent

1F2G

Investi'ati!n



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UNIT (CMPA


The focus for this unit is entertain$ent Within thisbroad focus' teachers select learnin" contextsinterestin" to students and build u%on the informalunderstandin"s they ha(e already ac*uired

!tudents are introduced to the lan"ua"e of themedia' learnin" how %articular forms' codes andcon(entions are used to construct stories Theyexamine the %rocess of re%resentation and the way(alues are constructed in media wor/ !tudentsconsider how the cultural ex%eriences of audiencesinfluences their res%onses to media and how mediawor/ are sha%ed by the %roduction context

!tudents (iew' listen to and analyse interestin" andrele(ant media wor/ They also "enerate ideas andlearn the basic %roduction s/ills and %rocesses asthey a%%ly their /nowled"e and creati(ity in%roductions

Su''ested learnin' "!nte/tsWithin the broad area of entertain$ent' teachersmay choose one or more of the su""ested contexts-this list is not exhausti(e.=

ad(ertisin" and ima"e

Iollywood film "enre

commercial and community radio

stereoty%es in %o%ular ma"aKines

ima"es and "ender re%resentation

soa% o%eras

comic s%in6offs

Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'

tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia

Unit "!ntentThis unit includes /nowled"e' understandin"s ands/ills to the de"ree of com%lexity described below

Media lan'ua'e

Media #!r$

terminolo"y' technolo"ies and characteristics of

s%ecific media ad(anta"es and limitations of different media

features of commercial and non6commercial

media

(iewin"' readin" and listenin" contexts

audience ex%ectations and use of media


narrati(e elements' structure and "enre

con(entions

"enre reco"nition and audience ex%ectations

technical' symbolic' audio and written codes that

%osition the audience and construct meanin" editin" con(entions

Re&resentati!n

how "rou%s are stereoty%ed in media

why the media use stereoty%es

re%resentations and stereoty%es in different

contexts e" com%arin" %ast and %resentre%resentations

how stars and celebrities are re%resented to

reflect mainstream and subcultural (alues

Audien"esReaders. s!"ial and "ultural e/&erien"es

%ersonal ex%eriences that sha%e own media

%references and the readin" of media wor/

how different audiences use media

how the %ur%ose of the media wor/ and the

readin" context influence audience res%onse andinter%retation


how (alues are de%icted in %o%ular media

throu"h "enre and re%resentations

connectin" (alues in %o%ular media to

mainstream cultural (alues

Sub"ultures

identifyin" subcultures based on cultural

bac/"round' ex%eriences' interests andoccu%ations

re%resentations and stereoty%es associated with

subcultures


%ast and current %o%ular media and audience

ex%ectations im%act of new technolo"ies and "lobalisation on

audience reach' audiences and media use

Pr!du"ti!n "!nte/t


com%arison of commercial and non6commercial

entertainment media in terms of= bud"ets' sources of re(enue' %roduction costs

mar/etin" strate"ies

%roduction styles and formats


media use by different audiences

tar"etin" mainstream audiences


1D


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measurin" audience use

Cultural "!nte/ts

ma/in" lin/s between %o%ular media wor/ and

their cultural contexts


ethics in the media

controls in a familiar media %roduction context

S1ills and &r!"esses collectin"' inter%retin" and communicatin"

information within "i(en contexts

safe %rocedures when usin" technolo"ies and

resources

team s/ills ie acti(e listenin"' ma/in" decisions'

"oal6settin"' time mana"ement' %roductionres%onsibilities

a%%lies the %roduction %rocess ie a%%lication of

technical s/ills and %rocesses' sim%le scri%ts and

storyboards or layout desi"n reflectin" on %roduction %rocesses


%roduction

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence is

awarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information



%ei'tin'Sta'e (

Ty&e !# assess$ent

1F2G

Investi'ati!n



18/38

UNIT (DMPA


The focus for this unit is in#!tain$ent' a term usedto describe non6fiction media "enre that a%%ear tobe real but are constructed in such a way that theyattract and entertain audiences

Within this broad focus students ha(e theo%%ortunity to choose from a ran"e of non6fictionmedia styles and "enres and examine ways in whichcodes' con(entions and techni*ues are used todramatise and re6%resent reality while at the sametime en"a"in" and informin" audiences


19/38


constraints in commercial and non6commercial

media

audiences (alues im%actin" content

S1ills and &r!"esses in(esti"atin"' assessin" and communicatin"

information within "i(en contexts

safe %rocedures when usin" technolo"ies andresources

team s/ills ie collaboration and ne"otiation

within the team' "oal6settin"' time mana"ement'%roduction res%onsibilities

a%%lies the %roduction %rocess ie %re6

%roduction' %roduction and %ost6%roduction roles's/ills and %rocesses

reflectin" on media %roduction %rocesses

e(aluatin" stren"ths and wea/nesses within the

%roduction

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information



%ei'tin'Sta'e (

Ty&e !# assess$ent

1F2G

Investi'ati!n



20/38

UNIT *AMPA


The focus for this unit is &!&ular "ulture3 Thisin(ol(es identifyin" what is meant by %o%ularculture and considerin" the ty%es of media' ideasand audiences from which %o%ular culture e(ol(es!tudents (iew' listen to and analyse a ran"e of%o%ular media' de(elo% their own ideas' learn%roduction s/ills and a%%ly their understandin"s ands/ills in creatin" their own %roductions

There are many as%ects of %o%ular culture that canbe used to %ro(ide students with interestin" andrele(ant learnin" contexts' and an o%%ortunity toex%lore how audiences consume %o%ular media

Teachers should select learnin" contexts that arefamiliar to students or %ro(ide stimulation and newex%eriences


21/38

mar/etin" strate"ies to tar"et s%ecific audiences

lin/s between tar"et audiences and "enres

Cultural "!nte/ts

effect of other cultures media on the (alues and

re%resentations in media

lin/in" %o%ular media to the Australian cultural

context

the im%act of American or )ritish or other

international media on Australian media


effect of bud"ets on technolo"ies' %roduction

%ersonnel' style of %roduction

censorshi% and classification and im%act on

audience (alues and ex%ectations

S1ills and &r!"esses in(esti"atin" and analysin" media

/nowled"e and a%%lication of safety %rocedures

%roduction s/ills ie inde%endent mana"ement of

time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction%rocesses' identifyin" %roblems and a%%lyin"a%%ro%riate solutions

fulfillin" defined %roduction roles

im%lementin" %roduction %rocesses based on

%ro%osals' scri%ts and %lans

usin" con(entional "enres' styles and

con(entions

reflectin" on the %roduction %rocess

e(aluatin" own and others %roductions ie %eer

and7or %rofessional

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front ofthis syllabus for further information



%ei'tin'Sta'e *

Ty&e !# assess$ent

20F#0G

Investi'ati!n



22/38

UNIT *2MPA


The focus for this unit is &ress and br!ad"astin'throu"h which students further their understandin"of non6fiction media The breadth of this focus allowsteachers to choose learnin" contexts that are ofcontem%orary rele(ance and related to studentsinterests


23/38


narrati(e con(entions in media wor/

codes and con(entions to construct realism

constructin" %referred meanin"s' (alues and

%oint of (iew

Re&resentati!n

re%resentation of minority "rou%s

stereoty%es as +ud"mental re%resentations thatser(e the interests of %articular "rou%s

connectin" stereoty%es to the cultural context

selection %rocesses includin" sources of

information' %resentation style' selection'omission and em%hasis

re%resentation of issues

Audien"es


social %ractices and cultural ex%eriences that

influence the readin" of media wor/

how different contexts influence the %oint of (iew

of media wor/


chan"in" (alues and re%resentations

interrelationshi% between (alues' %roducers and

audiences

mainstream and subcultural (alue systems

Sub"ultures

com%arin" re%resentations in media wor/

%roduced for mainstream and minority audiences

cult fi"ures and subcultural (alues


current trends in media

technolo"ical trends

"lobal access and issues of %ri(acy and

accuracy

Pr!du"ti!n "!nte/t


characteristics' benefits and limitations of

concentrated media ownershi% characteristics' benefits and limitations of

inde%endent media %roduction


access and media use by audiences

Cultural "!nte/ts

com%arin" cultural influences on media wor/

cultural factors that brin" about chan"es in media

style and content

C!ntr!ls and "!nstraints constraints im%osed by mainstream and minority

audiences

ethical issues and le"al conse*uences

censorshi% and self6re"ulation

effects of %olitical %ressures on the re%ortin" of

issues

%rofessional codes of beha(iour

S1ills and &r!"esses in(esti"atin"' analysin" and e(aluatin" media

inde%endent a%%lication of safety %rocedures in

all %roduction contexts


time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction%rocesses' identifyin" %roblems and a%%lyin"a%%ro%riate solutions

refinin" s/ills within defined %roduction roles

im%lementin" %roduction %rocesses based on

%ro%osals and %lans

mani%ulatin" "enres' styles and con(entions

reflectin" on the %roduction %rocess

e(aluatin" own and others %roductions ie %eerand7or %rofessional

0ET inte'rated units !#"!$&eten"ynits of com%etency may be inte"rated ina%%ro%riate learnin" contexts if all AT$re*uirements are met ?o unit e*ui(alence isawarded for units of com%etency achie(ed in thisway Please refer to the ET section at the front of

this syllabus for further information


2#


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%ei'tin'Sta'e *

Ty&e !# assess$ent

20F#0G

Investi'ati!n



25/38

intended audiences Narrative- "!des and "!nventi!ns

non6realist narrati(es

multi%le %lots' multi%le (iew%oints' mani%ulation

of narrati(e structure' chronolo"ical order

codes' con(entions and aesthetic (alues

Re&resentati!n

%atterns of re%resentation

re%etition and naturalisation of stereoty%es social %roblems arisin" from stereoty%in"

Audien"es


how %ersonal (alues and beliefs influence the

readin" and inter%retation of media wor/includin" communication theories

de(elo%in" audience %rofiles based on cultural

ex%eriences' (alues and beliefs

how different contexts or intended use of media

wor/ influence inter%retations


cultural contexts that contribute to audience

(alues and readin" of media wor/

(alues in the %roduction and content of

ex%erimental and alternati(e media wor/

Sub"ultures

iconic fi"ures and the (alues they embody


chan"in" audiences' ex%ectations and (alues

im%act of "lobal interconnectedness onindi(iduals and communities

Pr!du"ti!n "!nte/t


media industry issues such as the %rofit moti(e

and dominance of mainstream media institutions


aesthetics' %ersonal ex%ression and niche

audiences

the im%act of media access and interaction onsocieties and indi(iduals

Cultural "!nte/ts

com%arin" media aesthetics in different cultural

and historical contexts

cultural and ideolo"ical influences that ha(e

contributed to chan"es in media


re"ulations and ethical %ositions that sha%e

media for %articular audiences

formal and informal censorshi%

im%act of bud"et constraints


2


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S1ills and &r!"esses a%%lyin" formal %rocesses and selectin"

a%%ro%riate strate"ies to communicate ideas

inde%endent mana"ement of safety %rocedures

in all %roduction situations


time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction

%rocesses' antici%atin" %roblems and a%%lyin"effecti(e solutions

effecti(ely a%%lyin" s/ills within the defined

%roduction roles

ex%erimentin" and mani%ulatin" "enres' styles

and con(entions

critically reflectin" on %roduction %ro"ress

critically e(aluatin" own and others %roductions

ie %eer and7or %rofessional



%ei'tin'Sta'e +

Ty&e !# assess$ent

20F#0G

Investi'ati!n



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UNIT +2MPA


The focus for this unit is &!wer and &ersuasi!n'which may ran"e from the seducti(e nature of%o%ular media to %ro%a"anda and %olitical%ersuasion

Throu"h this broad focus' students extend theirunderstandin" of both fiction and non6fiction media'examinin" the way the media is able to reflect'challen"e and sha%e (alues' beliefs and ideolo"iesThey (iew' listen to and critically analyse a ran"e ofmedia wor/' considerin" the %ur%oses and (alues of%roducers and audiences

They synthesise a ran"e of ideas' s/ills and%rocesses to create their own media %roductionsthat ex%ress their (iews and show a distinct flair or%ersonal style

Su''ested learnin' "!nte/tsWithin the broad area of &!wer and &ersuasi!n'teachers may choose one or more of the su""estedcontexts -this list is not exhausti(e.=

documentary styles and traditions

re%ortin" world e(ents

local and national media industries

media in other cultures

%olitics and %ro%a"anda

ima"e and %ower

Pres"ribed $edia #!r$s!tudents are ex%ected to wor/ within or across atleast two of the followin" media in any year= film'tele(ision' %hoto"ra%hy' %rint media' radio and onlinemedia

Unit "!ntent


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S1ills and &r!"esses a%%lyin" formal %rocesses and selectin"

a%%ro%riate strate"ies to communicate ideas

inde%endent mana"ement of safety %rocedures

in all %roduction situations

%roduction s/ills ie inde%endent mana"ement

of time and technolo"ies' mana"ement of teammembers' ne"otiatin" and ada%tin" %roduction

%rocesses' antici%atin" %roblems and a%%lyin"effecti(e solutions

effecti(ely a%%lyin" s/ills within defined

%roduction roles

ex%erimentin" and mani%ulatin" "enres' styles

and con(entions

critically reflectin" on %roduction %ro"ress

critically e(aluatin" own and others %roductions

ie %eer and7or %rofessional

Assess$entThe three ty%es of assessment in the table beloware consistent with the teachin" and learnin"strate"ies considered to be the most su%%orti(e ofstudent achie(ement of the outcomes in the MediaProduction and Analysis course The table %ro(idesdetails of the assessment ty%e' exam%les ofdifferent ways that these assessment ty%es can be

a%%lied and the wei"htin" ran"e for eachassessment ty%e

%ei'tin'Sta'e +

Ty&e !# assess$ent

20F#0G

Investi'ati!n

@esearch wor/ in which students %lan' conductand communicate an in(esti"ation The findin"smay be communicated in any a%%ro%riate form-e" written' oral' "ra%hical' or (ariouscombinations of these.


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E/a$inati!n detailsSta'e * and Sta'e +


2H


30/38

Media Pr!du"ti!n and Analysis%ritten e/a$inati!n desi'n brie#

Sta'e *

The Media Production and Analysis examination com%rises a written examination worth 0G of the totalexamination score and a %ractical -%roduction. examination worth 0G of the total examination score

Ti$e all!wed@eadin" time before commencin" wor/= ten minutesWor/in" time for %a%er= two and a half hours

Per$issible ite$s!tandard items= %ens -blue7blac/ %referred.' %encils -includin" coloured.' shar%ener' correction fluid7ta%e'

eraser' ruler' hi"hli"hters!%ecial items= nil

Additi!nal in#!r$ati!n!timulus materials for the examination will be %ro(ided to %artici%atin" schools around Wee/ ,' Term # of theexamination year

A source boo/let containin" stills from the stimulus materials ;; will be su%%lied in the examination

Se"ti!n Su&&!rtin' in#!r$ati!n

Se"ti!n OneS!rt answer

Part A) Sti$ulus $aterial

20G of the total examination

Three *uestions from a choice of f i(e *uestions

!u""ested wor/in" time= D0 minutes

The candidate will be re*uired to res%ond to' reflect on and e(aluatemedia in relation to media lan"ua"es' audiences and %roduction contextsby res%ondin" to stimulus materials which include a ran"e of media

uestions will refer to %re6released stimulus materials

uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of the *uestions

The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams ands/etches


Part 2) Media "!n"e&ts


Three' four or fi(e *uestions

!tudents must answer all *uestions

!u""ested wor/in" time= #0 minutes

The candidate will be as/ed to identify and describe /ey Media conce%tsrelatin" to wor/ studied throu"hout the year

uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of the *uestions

The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams and

s/etches

Se"ti!n Tw!E/tended answer


&ne *uestion from a choice of three *uestions

!u""ested wor/in" time= D0 minutes

The candidate will be as/ed to identify' describe' analyse and7or e(aluatethe relationshi% between the media and the contexts within which theyo%erate and the role of the media in reflectin" and sha%in" (alues

uestions will refer to wor/ studied throu"hout the year

uestions are scaffolded to outline ex%ectations and enable the candidateto address all as%ects of the *uestions

Extended answers include but are not limited to con(entional essayformat The candidate could use dia"rams' s/etches' lists and dot %oints


#0


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Media Pr!du"ti!n and AnalysisPra"ti"al 6&r!du"ti!n7 e/a$inati!n desi'n brie#

Sta'e *


Pr!vided by te "andidate&ne com%leted %roductionA com%leted Practical -%roduction. submission co(er sheetA si"ned ;eclaration of AuthenticityA maximum fi(e %a"e ;ocumentation of Production Process

Sub$issi!n Su&&!rtin' in#!r$ati!n

Individual d!"u$entati!n !# &r!du"ti!n&r!"esses

The candidate will submit u% to fi(e %a"es in len"th -le"ible sin"le6sidedA4 %a"es. a document which demonstrates the candidates understandin"and a%%lication of the %roduction %rocess The followin" areas must bediscussed within the documentation=

a rationale outlinin" the intent of the %roduction and its connection to

audience context -no more than 100 words.

%re6%roduction %rocess includin" e(idence of %lannin" and research a%%lication of %roduction s/ills -includin" %rimary and secondary

roles.

reflection and e(aluation of the %roduction

Candidates can include other materials' for exam%le' an annotated scri%t'+ournal entries' storyboards or screen ca%tures' %ro(idin" the totaldocumentation does not exceed fi(e %a"es

Pr!du"ti!n"!i"esThe %roductionwill consist of!neof the

followin"=

Audi!visual &r!du"ti!n;uration=between #F minutes

Onecom%leted %roduction that can be (iewed between + but n! $!retan : $inutes durati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to film' tele(ision or

animationProductions to be submitted on );6@' ;; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".

Radi! &r!du"ti!n;uration=between #F minutes

Onecom%leted %roduction that can be heard between + but n! $!retan : $inutes durati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to "enres such asdocumentary' current affairs' news' s%orts %ro"ram' drama or tal/6bac/Productions to be submitted on ;;' C; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".

Online &r!du"ti!n;uration=

between #F minutes

Onecom%leted %roduction that can be (iewed between + but n! $!retan : $inutes durati!n

The %roduction may include but is not restricted to forms such as acom%uter "ame or websiteProductions to be submitted on ;;' C; or !) and able to be %layed ona web browser

Print &r!du"ti!nBen"th=no more than , A# %a"es

Onecom%leted %roduction of n! $!re tan ; A+ &a'esThe %roduction may include %a"es or %ieces from media suchasnews%a%ers' ma"aKines' cartoons' %osters or ad(ertisementsPrint %roductions may be submitted on ;;' C; or !) The %a"es mustnot exceed A# in siKe if %rinted

P!t!'ra&y?o more than , %hoto"ra%hs

Onecom%leted %roduction of n! $!re tan ; &!t!'ra&s -with orwithout text and7or ca%tions.The %roduction may include but is not restricted to "enres such as%hoto+ournalism' documentary %hoto"ra%hy or %hoto"ra%hic art

Photo"ra%hs may be submitted on ;;' C; or !)' or mounted on li"htcard to ensure trans%ortability The card must not exceed A# in siKe


#1
http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/


32/38

Media Pr!du"ti!n and Analysis%ritten e/a$inati!n desi'n brie#

Sta'e +


Ti$e all!wed@eadin" time before commencin" wor/= ten minutesWor/in" time for %a%er= two and a half hours

Per$issible ite$s!tandard items= %ens -blue7blac/ %referred.' %encils -includin" coloured.' shar%ener' correction fluid7ta%e'

eraser' ruler' hi"hli"hters!%ecial items= nil

Additi!nal in#!r$ati!n!timulus materials for the examination will be %ro(ided to %artici%atin" schools around Wee/ ,' Term # of theexamination year

A source boo/let containin" stills from the stimulus materials ;; will be su%%lied in the examination

Se"ti!n Su&&!rtin' in#!r$ati!n



Three *uestions from a choice of six *uestions

!u""ested wor/in" time= 4 minutes

The candidate will be re*uired to res%ond to stimulus materials in relationto media lan"ua"es' audiences and %roduction contexts

All *uestions will refer to %re6released stimulus materials

The candidates short answers could include headin"s and subheadin"s:hi"hli"htin" of rele(ant /ey %oints: lists and dot %oints: dia"rams ands/etches

Se"ti!n Tw!E/tended answer

#G of the total examination

Two *uestions from a choice of fi(e *uestions

!u""ested wor/in" time= 10 minutes

The candidate will be as/ed to critically analyse and e(aluate therelationshi% between the media and the contexts within which theyo%erate and the role of the media in reflectin" and sha%in" (alues

uestions will refer to wor/ studied throu"hout the year

uestions may be scaffolded to outline ex%ectations and enable thecandidate to address all as%ects of each *uestion

Extended answers include but are not limited to con(entional essayformat The candidate could use dia"rams' s/etches' lists and dot %oints


#2


33/38

Media Pr!du"ti!n and AnalysisPra"ti"al 6&r!du"ti!n7 e/a$inati!n desi'n brie#

Sta'e +


Pr!vided by te "andidate&ne com%leted %roductionA com%leted Practical -%roduction. submission co(er sheetA si"ned ;eclaration of AuthenticityA maximum fi(e %a"e ;ocumentation of Production Process

Sub$issi!n Su&&!rtin' in#!r$ati!n

Individual d!"u$entati!n !# &r!du"ti!n&r!"esses

The candidate will submit u% to fi(e %a"es in len"th -le"ible sin"le6sidedA4 %a"es. a document which demonstrates the candidates understandin"and a%%lication of the %roduction %rocess The followin" areas must bediscussed within the documentation=

a rationale outlinin" the intent of the %roduction and its connection to

audience context -no more than 200 words.

%re6%roduction %rocess includin" e(idence of %lannin" and research a%%lication of %roduction s/ills -includin" %rimary and secondary

roles.

reflection and e(aluation of the %roduction

Candidates can include other materials' for exam%le' an annotated scri%t'+ournal entries' storyboards or screen ca%tures' %ro(idin" the totaldocumentation does not exceed fi(e %a"es

Pr!du"ti!n"!i"esThe %roductionwill consist of!neof the

followin"=

Audi!visual &r!du"ti!n;uration=no more than minutes

Onecom%leted %roduction that can be (iewed in n! $!re tan : $inutesdurati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to film' tele(ision or

animationProductions to be submitted on );6@' ;; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".

Radi! &r!du"ti!n;uration=no more than minutes

Onecom%leted %roduction that can be heard in n! $!re tan : $inutesdurati!nCandidates are re*uired to nominate a %rimary and secondary %roductionrole7s which will be assessed within the %roductionThe %roduction may include but is not restricted to "enres such asdocumentary' current affairs' news' s%orts %ro"ram' drama or tal/6bac/Productions to be submitted on ;;' C; or !) $ile formats must beca%able of bein" %layed in BC Media Player -www(ideolanor".

Online &r!du"ti!n;uration=

no more than minutes

Onecom%leted %roduction that can be (iewed in n! $!re tan : $inutesdurati!n

The %roduction may include but is not restricted to media such as acom%uter "ame or website Productions to be submitted on ;;' C; or!) and able to be %layed on a web browser

Print &r!du"ti!nBen"th=no more than 10 A# %a"es

Onecom%leted %roduction of n! $!re tan (< A+ &a'esThe %roduction may include %a"es or %ieces from media suchasnews%a%ers' ma"aKines' cartoons' %osters or ad(ertisementsPrint %roductions may be submitted on ;;' C; or !) The %a"es mustnot exceed A# in siKe if %rinted

P!t!'ra&y?o more than 10 %hoto"ra%hs

Onecom%leted %roduction of n! $!re tan (< &!t!'ra&s -with orwithout text and7or ca%tions.The %roduction may include but is not restricted to "enres such as%hoto+ournalism'documentary %hoto"ra%hy or %hoto"ra%hy as artPhoto"ra%hs may be submitted on ;;' C; or !)' or mounted on li"ht

card to ensure trans%ortability The card must not exceed A# in siKe


##
http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/http://www.videolan.org/


34/38


#4


35/38

A&&endi/ () 9rade des"ri&ti!ns

Media Production and Analysis: Accredited March 2008 (updated June 2013)+Appendix 1For examination 201


36/38

9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e (

A ;iscusses how information and a ran"e of codes and con(entions are selected and used to constructnarrati(es' %referred meanin"s' stereoty%es and7or (iew%oints' and describes as%ects of media wor/ thatwill a%%eal to audiences

Performs %roduction roles res%onsibly' selectin" and usin" s/ills' technolo"ies' codes and con(entions to

construct narrati(es' %referred meanin"s' re%resentations and7or (iew%oints Ada%ts %lans and %rocesseswhen %articular %roblems are encountered durin" %roduction

;iscusses lin/s between media wor/ and cultural contexts' "i(in" exam%les of historical e(ents' social andtechnolo"ical trends and7or cultural (alues that ha(e influenced the style or content of media wor/

;iscusses cultural ex%eriences and (alues that influence the readin" of media wor/ by different audiences'and %ro(ides detailed exam%les and reasons for shared and alternati(e readin"s

;iscusses the effect of some s%ecific controls and constraints o%eratin" in the media %roduction context'referrin" to own %roductions and those of others @efers s%ecifically to exam%les such as technolo"ies andteam s/ills' bud"ets' deadlines' school codes of beha(iour and audience ex%ectations

)


37/38

9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e *

A Analyses how selection %rocesses and a wide ran"e of codes and con(entions are used to construct%referred meanin"s' re%resentations' (iew%oints and (alues in media wor/ Analyses how (arious as%ectsof media wor/ will connect to audiences and their (aluesProduces *uality media wor/' %erformin" a ran"e of s/ills' fulfillin" /ey res%onsibilities and mani%ulatin"

codes and con(entions in own media %roductions to construct narrati(es' %referred meanin"s're%resentations and (iew%oints that reinforce or challen"e audience (alues !ol(es un%redictable%roblems that arise durin" %roductionMa/es clear connections between media wor/ and cultural contexts' referrin" to the influence of contextualfactors such as historical e(ents' social attitudes and cultural (aluesAnalyses how shared cultural ex%eriences and (alues influence the readin" of media wor/ and discussesexam%les of %articular audiences or subcultural "rou%s who ma/e alternati(e readin"s

Analyses a ran"e of controls and constraints that influence media %roduction in %ersonal and %rofessionalcontexts !%ecifically discusses exam%les such as technolo"ies' school7com%any ethos and ex%ectations'bud"et' time limitations' censorshi% and audience ex%ectations

2 ;iscusses how the selection of information and the use of a ran"e of codes and con(entions construct%referred meanin"s' re%resentations' (iew%oints and7or (alues Ex%lains as%ects of media wor/ that willa%%eal to audiencesPerforms %roduction roles' fulfillin" res%onsibilities' selectin" and usin" s/ills' technolo"ies' codes andcon(entions to construct narrati(es' meanin"s' re%resentations and (iew%oints Ada%ts %lans and%rocesses when %articular %roblems are encountered durin" %roduction

;iscusses and %ro(ides exam%les of some historical e(ents' social attitudes and (alues that ha(einfluenced the content or style of media wor/;escribes cultural ex%eriences and (alues that influence the readin" of media wor/ and %ro(ides someexam%les and reasons for shared and alternati(e readin"s;iscusses the effect of s%ecific controls and constraints o%eratin" in the media %roduction context'referrin" to own %roductions and those of others Ex%lains exam%les such as technolo"ies' bud"et'deadlines and team s/ills

C


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9rade des"ri&ti!nsMedia Pr!du"ti!n and AnalysisSta'e +

A Critically analyses and e(aluates the selection and mani%ulation of information' codes and con(entions inmedia wor/ and e(aluates how %referred meanin"s' re%resentations' (iew%oints and (alues connect toaudiences and their (alues

Media Production Analysis Syllabus for 2014

Documents