Media presentation attention_economy

Joanna Darlington

Katherine Weller

Kathryn Robinson

Attention economy treats human intelligence

as a scarce resource, using our interests to

provide the best advertising for our needs.

http://www.readwriteweb.com/archives/attention_economy_overview.php

Advertising.

TV advertising

Free labour is using our everyday habits to

benefit companies. This is not necessarily a

conscious act, yet users and companies can

benefit from the information given.

Cinema adverts

Hairdressers

Virtual call centres

Any questions?