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1. Our marketing strategy:The Black Hood Yasmine M-Jerome,
Sharnece Bent & Nicola L-Burke
2. How effective is the combination of your main product
andancillary texts? The content used in our documentary we would
say is generallyinteresting, our print advert and radio advert
allowed us to showcasewhat our documentary is about to its true
extent. If there was no use of ancillary texts then our production
would not be as successful because our ancillary texts were used to
attract and promote ourdocumentary. Overall this means that the
ancillary texts used are very useful.
3. How did each ancillary text appeal to the target audience?
Target audience: 16-19 year olds We have mainly targeted people of
the black decent and ethnic background. Our radio advert appealed
to this audience as we have a black male rapping about street life
and gangster music. Our print advert appeals to our target audience
as there is a picture of an inner city hood area and a black youth
with his hood up. However our ancillary texts appeal to people
outside our target audience and we can see this from our target
audience feedback.
4. Inspiration from previous print adverts..The use of bold
font The colour red The image of the hand isemphasises the The
image of the gun is stereotypical highlights danger enough to make
peopleseriousness of the think about thetopic being to black youths
consequences of gang lifediscussed or knife crime
5. Print Advert Our print advert captures our target audiences
attention in different ways which we purposely used. By having a
black person in a hood at the corner states who our documentary is
targeted towards. By including an image of a block of flats this
relates the audience of an urban area. By the use of The Black Hood
being in a bold text this highlights and portrays the genre of our
documentary.
6. An urban area where a young teenager A dark place involved
in gang life may be found.The Black Hood Referring to the colour of
our A hoodie that target audience one may wear we aim to
target
7. Radio Advert Our radio advert contains as much information
as possible for a viewer know when to watch it and what it is about
For example: the date, time and the channel that it will we aired
on
8. Where will the text appear?
9. Choice FM Radio StationBus stations, on buses, youth clubs,
take out shops and schools.
10. Why are these formats appropriate?Radio adverts are
appealing to all ages and the fact that ourradio advert is
showcased on a popular radio station whichteenagers listen to
either at home or on their phone, means it isappropriate.Print
adverts can be shown everywhere meaning they canattract audiences
from a wider area.
11. What did you learn from the audience feedback?Our audience
feedback revealed that several changes had to made withinour
documentary, these included;The structure of the interviewsSounding
issues (music, presenters and voiceovers)Changing the facts
12. Print Advert Feedback (pictures from the blog)
13. Radio Advert Feedback (pictures from the blog)