Media planning for 5 star

MEDIA PLANNING

TARGET AUDIENCE

DEMOGRAPHICS• AGE:- primary : above 12

years; secondary : above two years.

• GENDER:- male/ female.• INCOME:- 5000 per month

and above.• EDUCATION:- primary,

secondary, undergraduate, graduation, post graduation, uneducated.

• SEC:- lower middle, middle, upper middle, upper class.

PSYCHOGRAPHICS• LIFESTYLES:- people with

sweet tooth, people who travel, when people feel low.

STRATEGY

• THE DURATION OF CAMPAIGN OF CADBURY 5-STAR IS FOR 2 MONTHS.

• IT STARTS FROM 1ST AUGUST TO 30TH SEPTEMBER.• THIS CAMPAIGN IS NOT FOR ANY NEW LAUNCH OR

AWARENESS, ITS JUST FOR MAINTAINING THE STANDARD OF CADBURY 5-STAR.

• THE MEDIUM USED TO PROMOTE IS MAGZINES, RADIO CHANNELS, TVC, HOARDINGS.

• BUDGET IS AROUND 20,00,00,000/-

NEW PRINT AD

RATE CARD FOR MAGZINESMAGZINES READERSHIP (IN ‘000) RATES FOR FULL COLOUR

PAGE

NEW WOMEN 149 1,25,000

MERI SAHELI 1267 2,40,000

FEMINA 1072 1,10,000

ELLE INDIA 1130 1,20,000

SAVVY 30,000 1,55,000

MEDIA PLANNING FOR MAGAZINESMAGZINES CPM

RATEREADERSHIP

COST NO. OF INSERTION

TOTAL COST JUSTIFICATION

NEW WOMEN(M)

838.92 - - - HIGH CPM

MERI SAHELI(M)

189.42 2,40,000 2 4,80,000 HIGH REACH

FEMINA (F) 102.61 1,10,000 4 4,40,000 LOW CPM

ELLE INDIA (M)

106.19 1,20,000 2 2,40,000 LOW CPM

SAVVY 1,55,000 - -

TOTAL FOR 2 MONTHS:- 11,60,000/-

RADIO

RADIO ONE 94.3TIME BAND RATES

0700 – 0800 3500/-

0800-1000 4500/-

1000 – 1100 3500/-

1100 – 1800 2500/-

1800 – 2200 3500/-

2200 – 0700 1500/-

MEDIA PLAN FOR RADIO ONETIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST

0700 – 0800 3500/- MJ HRISHI

0800-1000 4500/- 140SLOTS

MON-FRI3

MJ HRISHI 2,70,000

1000 – 1100 3500/- FORWHOLE

MON-FRI2

MJ RHISHI 1,40,000

1100 – 1800 2500/- WEEKDAYSOF

MJ YAMINI&

MJ PRACHI1800 – 2200 3500/- 1 MONTH MON-FRI

2MJ PRACHI

&MJ GYA

1,40,000

2200 – 0700 1500/-

TOTAL COST FOR 1 MONTH:- 5,50,000/- FOR 2 MONTHS:- 11,00,000/-

RADIO MIRCHI 98.3 FM

TIME BAND RATES

7 a.m – 12 a.m 10,000

12 a.m – 5 p.m 3,750

5 p.m – 10 p.m 6,250

10 p.m – 7 a.m 3,750

MEDIA PLAN FOR RADIO MIRCHITIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST

7 am – 12 am 10,000250

SLOTS

Mon – Sat3

Rj Jeeturaaj 7,20,000

12 am – 5 pm 3750

FORALL DAYS

OF

Mon – Sat2

Rj Suren 1,80,000

5 pm – 10 pm 6250

1 MONTH Mon – Sun2

Rj Anmol 3,75,000

10 pm – 7 am 3750

Mon – sun2

Meera&

Prackriti

2,25,000

TOTAL COST FOR 1 MONTH:-15,00,000 /- FOR 2 MONTHS:-30,00,000/-

RATE CARD OF BIG FM 92.7TIME BAND RATES

07:00 – 11:00 9950

11:00- 13:00 8450

13:00- 17:00 7300

17:00- 21:00 9950

21:00- 02:00 7300

MEDIA PLAN FOR BIG FM 92.7TIME BAND COST/10 SEC SPOT SLOTS PROGRAM COST

07:00 – 11:00 9950

204SLOTS

MON- FRI03

VRAJESH&

RAJU SHRIVASTAV

5,97,000

11:00- 13:00 8450 FOR MON- FRI02

LAVANYA 3,38,000

13:00- 17:00 7300 1 MONTH MON- SAT RUCHI -

17:00- 21:00 9950 MON- SAT03

NITIN 5,97,000

21:00- 02:00 7300 MON- THUR02

RAHUL 2,33,600

TOTAL COST FOR 1 MONTH=17,65,600 /- FOR 2 MONTHS= 35,31,200/-

TVC

RATECARD FOR TVCON GENERAL BASES NOT ACCORDING TO

PROGRAMCHANNEL RATE/10 SEC

MTV 1800

CHANNEL V 1200

ZOOM 2200

CARTOON NETWORK 2300

STAR ONE 3500

SAB TV 5500

STAR WORLD 1000

BINDAS 1700

NICK 2000

POGO 1800

MEDIA PLANNING FOR 5 STAR IN MTVDAYS COST/10

SECCOST X 8.6 SPOTS SLOTS PROGRAM TOTAL

COST

WEEKDAYS 1800 15480

512 SPOTS FOR

(2.00 PM – 5.00 PM)

8(7.00 PM – 10.00 PM)

8

STYLE CHECK,

WASSUP,BEAT BOX,

STUNT MANIA

49,53,600

WEEKENDS 1800 15480 1

MONTH

2.00 PM – 5.00 PM 12

7.00 PM – 10.00 PM

12

STYLE CHECK,

WASSUP,BEAT BOX,

STUNT MANIA

29,72,160

TOTAL COST FOR 1 MONTH = 79,25,760 2 MONTHS = 1,58,51,520/-

MEDIA PLANNING FOR 5 STAR IN CHANNEL V

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 1200 10,320

400 SPOTS FOR

(2.00 PM – 5.00 PM)

6(7.00 PM – 10.00 PM)

6

ROOMIES,V R FAMILY,

CAMPUS TOP 10, AX

UR EX, CAMPUS

BLOG

24,76,800

WEEKENDS 1200 10,320 1 MONTH 2.00 PM – 5.00 PM

107.00 PM – 10.00 PM

10

ZABARDAST HITS, PAST FORWARD, AX UR EX, CAMPUS

BLOG

16,51,200

TOTAL COST FOR 1 MONTH = 41,28,000 2 MONTHS = 82,56,000/-

MEDIA PLANNING FOR 5 STAR IN ZOOMDAYS COST/10

SECCOST X 8.6 SPOTS SLOTS PROGRAM TOTAL

COST

WEEKDAYS 2200 18,920 368 SLOTS

FOR ALLDAYS

(2.00 PM – 5.00 PM) 4(7.00 PM – 10.00 PM) 8

45,40,800

WEEKENDS

2200 18,920 OF 1 MONTH

2.00 PM – 5.00 PM 67.00 PM – 10.00 PM 10

24,21,760

TOTAL COST FOR 1 MONTH = 69,62,560 2 MONTHS = 1,39,25,120/-

MEDIA PLANNING FOR 5 STAR IN CARTOON NETWORK

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 2300 19,780 372SLOTS

FOR ALLDAYS

(2.00 PM – 5.00 PM) 06(7.00 PM – 10.00 PM) 07

TOM N JERRY,POKEMON,RICHIE RICH

51,42,800

WEEKENDS

2300 19,780 OF 1 MONTH

2.00 PM – 5.00 PM 087.00 PM – 10.00 PM 06

TOON TOAST, HERO TIME, RICHIE RICH

22,15,360

TOTAL COST FOR 1 MONTH = 73,58,160 2 MONTHS = 1,47,16,320/-

MEDIA PLANNING FOR 5 STAR IN STAR ONE

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 3500 30,100 352SLOTS

FOR ALLDAYS

(2.00 PM – 5.00 PM) 4(7.00 PM – 10.00 PM) 8

DMG, MILE JAB HUM TUM,GEET,SARABHAI VS SARA BHAI

72,24,000

WEEKENDS

3500 30,100 OF 1 MONTH

2.00 PM – 5.00 PM 67.00 PM – 10.00 PM 8

MOVIEMANO YA NA MANO 33,71,200

TOTAL COST FOR 1 MONTH = 1,05,95,200 2 MONTHS = 2,11,90,400/-

MEDIA PLANNING FOR 5 STAR IN SAB TV

DAYS COST/10 SEC

COST X 8.6

SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 5500 47,300320

SPOTSFOR ALL

DAYS

(2.00 PM – 5.00 PM) 4(7.00 PM – 10.00 PM) 08

TARAK MEHTA KA ULTA CHAMA, LAPATGUNJ,YEH CHANDA KANOON HAI, PAPAD POL

1,13,52,000

WEEKENDS 5500 47,300 OF 1 MONTH

2.00 PM – 5.00 PM 37.00 PM – 10.00 PM 08

TARAK MEHTA KA ULTA CHASMA, MOVIE. 41,62,400

TOTAL COST FOR 1 MONTH = 1,55,14,400 2 MONTHS = 3,10,28,800/-

MEDIA PLANNING FOR 5 STAR IN STAR WORLD

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 1000 8,600

428 SPOTS

FOR

(2.00 PM – 5.00 PM)

7(7.00 PM – 10.00 PM)

8

FRIENDS, THE SIMSONS,UGLY

BETTY, 25,80,000

WEEKENDS

1000 8,600 1 MONTH 2.00 PM – 5.00 PM

67.00 PM – 10.00 PM

10

SIMPSONS,FRIENDS, HOW I

MET UR MOTHER,

11,00,800

TOTAL COST FOR 1 MONTH = 36,80,800 2 MONTHS = 73,61,600/-

MEDIA PLANNING FOR 5 STAR IN BINDAAS CHANNEL

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 1700 14,620

408 SPOTS

FOR

(2.00 PM – 5.00 PM)

5(7.00 PM – 10.00 PM)

9

DADAGIRI, EMOTION

AL ATTYACHAR, MUSIC

40,93,600

WEEKENDS

1700 14,620 1 MONTH 2.00 PM – 5.00 PM

67.00 PM – 10.00 PM

10

MOVIES,MUSIC 18,71,360

TOTAL COST FOR 1 MONTH = 59,64,960 2 MONTHS = 1,19,29,920/-

MEDIA PLANNING FOR 5 STAR IN NICK

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 2000 17,200

448 SPOTS

FOR

(2.00 PM – 5.00 PM)

4(7.00 PM – 10.00 PM)

10

SPONGE BOB

48,16,000

WEEKENDS

2000 17,200 1 MONTH 2.00 PM – 5.00 PM

77.00 PM – 10.00 PM

14

SPONGE BOB 28,89,600

TOTAL COST FOR 1 MONTH = 77,05,600/- 2 MONTHS = 1,54,11,200/-

MEDIA PLANNING FOR 5 STAR IN POGO

DAYS COST/10 SEC

COST X 8.6 SPOTS SLOTS PROGRAM TOTAL COST

WEEKDAYS 1800 15,480

488 SPOTS

FOR

(2.00 PM – 5.00 PM)

5(7.00 PM – 10.00 PM)

11

BOB THE BUILDER,OSWALD,

PINGU49,53,600

WEEKENDS

1800 15,480 1 MONTH 2.00 PM – 5.00 PM

77.00 PM – 10.00 PM

14

BOB THE BUILDER,OSWALD,

PINGU

26,00,640

TOTAL COST FOR 1 MONTH = 75,54,240 2 MONTHS = 1,51,08,480

AD IN THEATRE

TVC IN CINEMAXCinemax - Eternity Mall, Thane 10 LAKHS/MONTH

Cinemax - 101 Growel’s, Kandivali (E) 10 LAKHS/MONTH

Cinemax - Infiniti Mall, Versova 10 LAKHS/MONTH

Cinemax - R Odeon Mall, Ghatkopar 10 LAKHS/MONTH

Cinemax - Sion 10 LAKHS/MONTH

TVC IN 5 CINEMAX FOR 2 MONTHS = 1,00,00,000/-

HOARDING

HOARDINGS

• HOARDING IN RAILWAY STATIONS- BORIVILI STATION - 20 LAC / 2MONTHS- ANDHERI STATION – 15 LAC/2 MONTHS- DADAR STATION – 37 LAC/2 MONTHS- CHURCHGATE – 30 LAC/2 MONTHS- ----TOTAL COST:- RS- 1,02,00,000/-

TRAIN

• 1 FULL TRAIN OF 12 COACH :- 4 LAC/ MONTHSO FOR 2 MONTHS = 8,00,000/-

Budget

• Magazine:- 11,60,000/-• Radio:- 76,31,200/-• Tvc:- 15,47,79,360/-• Hoardings:- 1,10,00,000/-• Theatre:- 1,00,00,000/-

TOTAL COST

18,45,70,560/-