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• Age : 18-45• Gender : Female• (as this magazine is for woman)• Income : 3 lacs & above• Education : School & College students, • Graduates, Undergraduates,• University students.• Occupation : Full time workers, Partime workers, • Business Executives, Teachers, • Professors, Self employers, • Fashion Designers.
>>A2 and B2 (junior officers and executives, free - lancers)
>>C and D (shop owners, skilled workers)
•Target Audience Psychographics LifestyleActivities : Modern shopers, active, habitual, persona and fashion.Interests : Lifestyle, trends, gossips, passion.Opinions :
• We are relaunching the idiva magazine which is the part of times if india group.• The introductory price for the magazine is Rs 5/- .• It is a national launch.• The budget for the print campaign is Rs 2.5crore.• The campaign duration is for 2 months and the
size of advertisement is halfpage for newspaper and double spread full page for magazine.
•Media planning for DailiesDailies CPM Cost of ad
(rate*800sq.cm)
No. of insertion
Total cost Justification
Times of India
1.05 6264000 30 0 Free i.e it’s a times group magazine
Hindustan Times
1.08 3200000 3 9600000 High readership
The Hindu 1.09 1840000 3 5520000 High reach and cost effective
The Telegraph
2.56 2472000 3 7416000 Target audience
Total cost 22536000
•Media planning for MagazinesMagazines CPM Cost of ad No. of
insertion Total cost Justification
India Today(weekly)
8 0 Owned by times group
Femina(fortnightly)
964.39 325000 4 1300000 High reach and target audience