Media Planner 2020 - Food In Canada...Buyers’ Guide & Directory (October issue) Food in Canada’s Annual Buyers’ Guide & Directory is the most complete, up-to-date national directory

foodincanada.com

Med ia Pla n ner

2020

For over 80 years!

Food in Canada Media Kit 2020

In publication since 1938, Food in Canada has earned the highest degree of trust and respect within the industry that is

unequalled by any other magazine, website or enewsletter serving the Canadian food and beverage processing industry.

Food in Canada is the most cost-efficient marketing and advertising choice for reaching the $112 billion per year Canadian food and beverage processing industry.

The Facts About Us

*The Alliance for Audited Media — December 2018 Circulation Audit Statement

75% SENIOR EXECUTIVE MANAGEMENT Chief Executive Officers, Chief Financial Officers, Chairs,

Owners, Partners, Directors, Presidents, Vice-Presidents,

General Managers, other Executive Management

3% OTHER QUALIFIED PERSONNEL

13% PLANT AND PRODUCTION MANAGEMENT Plant and/or Production & Operations Management,

Materials Management, Engineering Management

5% TECHNICAL MANAGEMENT, QUALITY CONTROL & PURCHASING MANAGEMENT

4% SALES, MARKETING & INFORMATION SYSTEMS PERSONNEL

WHO READS Food in Canada?8,162* National Subscribers — THAT’S WHO!

Why Choose Food in Canada?

With pass-along readership of

3.8 readers per copy, your advertising message will reach

more than 31,000 key industry personnel.

Food in Canada Audience by Industry

11% BEVERAGE

18% MEAT

PROCESSING

30% BAKERY

And other industries such as:

Food & Bev. Misc. (8%), Dairy (6%), Food Dist

(6%), Confectionery (5%), Other Allied (5%),

Fish Processing (3%), Institutions (3%),

Flour/Feed milling (3%), Pet Food (2%)

11,645 VISITORS A MONTH

Digital DemoFood in Canada has a highly engaged loyal website audience! Average website session duration is over 5 minutes for Canadian visitors!

foodincanada.com

2020 Editorial Calendar

JUNESpace Closing: May 1 Material Due: May 8

> Sector Report: Food Security

> Special focus: Beverage processing, fermented foods

+ Supplement: Pet Food in Canada

JULY/AUGUSTSpace Closing: July 1 Material Due: July 10

> Sector Report: Fruits & Vegetables> Special focus: Packaging innovations,

automation, logistics> Regional focus: Western Canada

SEPTEMBERSpace Closing: July 31 Material Due: Aug. 7

> Sector Report: Food & Processing Waste> Special focus: Cannabis edibles and

beverages, plant-based proteins, bakery processing

> Tradeshow preview: PACKEXPO

OCTOBERSpace Closing: Aug. 28 Material Due: Sept. 4

2021 BUYERS’ GUIDEThe only directory of suppliers specifically for the Canadian food and beverage processing

industry

> Sector Report: Exporting> Special focus: Animal-based proteins,

logistics> Regional focus: Quebec

+ Supplement: Small business/start-ups

NOVEMBER/DECEMBERSpace Closing: Nov. 2 Material Due: Nov. 9

> Sector Report: Fish & Seafood> Special focus: Frozen processing,

packaging design> Regional focus: Atlantic Canada

> Tradeshow preview: IPPE, Global Pet Expo

+ Supplement: Pet Food in Canada

MAYSpace Closing: Apr. 3 Material Due: Apr. 10

> Sector Report: Confectionary

> Special focus: Cannabis edibles and beverages, packaging, plant maintenance

> Tradeshow preview: IFT 2020

> Regional focus: Quebec

MARCHSpace Closing: Jan. 31 Material Due: Feb. 7

> Sector Report: Animal-based proteins

> Special focus: Logistics, robotics & automation

> Tradeshow preview: Baking Association of Canada, SIAL Canada

> Regional focus: Western Canada

JANUARY/FEBRUARYSpace Closing: Jan. 10 Material Due: Jan. 17

> Sector Report: Bake & Snack Foods

> Special focus: Bakery processing, packaging design, functional foods

> Regional focus: Quebec

APRILSpace Closing: Feb. 28

Material Due: Mar. 6

> Sector Report: Dairy Processing

> Special focus: Beverage processing, plant-based proteins

> Tradeshow preview: Canadian Food Summit

Food in Canada Media Kit 2020

Text Ad728 X 90

2nd Banner728 X 90

Big Box300 X 250

(All rates are NET Canadian)

2020 Online Rates/Monthfoodincanada.com

1x 3x 6x 9x 12x(run of site/includes mobile)

Top Banner 1,520.00 1,444.00 1,292.00 1,140.00 1,064.00

Big Box (2) 1,520.00 1,444.00 1,292.00 1,140.00 1,064.00

Advertorial 1,520.00 1,444.00 1,292.00 1,140.00 1,064.00

Text Ad 1,315.00 1,209.80 1,157.20 1,104.60 1,052.00

2nd Banner 1,100.00 990.00 880.00 770.00 715.00

Maximum 5 ads in rotation

Top Banner468 X 60

Big Box300 X 250

Text Ad620 X 125

2nd Banner468 x 60

2020 Enewsletter Rates/Week1x 3x 6x 9x 12x 24x +

(run of site)

Top Banner 1,420.00 1,306.40 1,207.00 1,107.60 1,065.00 994.00

Big Box (2) 1,420.00 1,306.40 1,207.00 1,107.60 1,065.00 994.00

Text Ad 1,315.00 1,209.80 1,117.75 1,025.70 986.25 920.50

2nd Banner 1,100.00 1,012.00 935.00 858.00 825.00 770.00

+ Monday and Wednesday weekly enewsletters

Expandable & Pushdown Banners*

1 Week 1 Month(run of site)

970 x 90 (Push Down) 1,595 2,552

Top Banner Expandable 1,395 2,232

Big Box (2) Expandable 1,395 2,232

2nd Banner Expandable 1,295 2,072

*Creative must be supplied by the client

Top Banner728 X 90 + 320 x 50

(mobile ad)

Rates & Specs

Expandable Big Box

300 X 250 expands

left to 600 x 250

Pushdown Top Banner

970 X 90 expands to 970 X 415

Expandable Top Banner

728 X 90 expands

down to 728 X 315

11,645 Visitors a month

foodincanada.com

100% CASL Compliant

We can customize a content-specific

enewsletter for your category — singularly focused and singularly

branded.

2020 eBlastPlease ask your account manager about pricing.

• Engage targeted prospects with your

customized e-marketing message.

• Reach thousands of potential customers (through

CASL compliant, opt-in subscriber list).

All inclusive foodTV Video Package per Video $4,995 net/

video package INCLUDES: Host client video for 3 months

Includes Food in Canada promoting with

• A minimum of one custom e-blast and one

Big box or text ad on e-newsletter

• Digital advertorial spot for 1 month that

clicks thru to landing page

+ We promote the video as much as possible

through foodincanada.com and Food in Canada social

media accounts

(All rates are NET Canadian)

Rates & Specs

2020 Print Rates/per ad or advertorial1x 3x 6x 9x

Full Page 7,280.00 6,988.80 6,770.40 6,406.40

2/3 Page 5,850.00 5,616.00 5,440.50 5,148.00

1/2 Island 4,995.00 4,795.20 4,645.35 4,395.60

1/2 Page 4,575.00 4,392.00 4,254.75 4,026.00

1/3 Page 3,740.00 3,590.40 3,478.20 3,291.20

1/4 Page 2,910.00 2,793.60 2,706.30 2,560.80

(All rates are NET Canadian)

For Print Ad Material Requirements ask your Account Manager or visit: www.foodincanada.com/wp-content/

uploads/2018/11/2019_FIC_MEDIA_KIT_PrintSpecs_pricing.pdf

Special TacticsInquire with your Account Manager about the

various effective, unique print and digital tactics

such as False Covers, Webinars, plus many more!

WebinarsHost a Webinar! Demonstrate thought

leadership, increase reach/brand

awareness, educate and generate

quality leads by partnering with Food in Canada to

moderate and promote your webinar.

False CoverLet your message make a real impact

by prominently displaying your False

Cover (both sides) as a removable insert

applied to the cover or inside page

of the publication. The False Cover is

easily removed for later reference or usage, and is

particularly effective for special issue highlights.

YOUR AD

COVER

Food in Canada's E-Product Spotlight is designed to generate

leads directly to you and your sales people. Promote your new and existing product, services, events, webcasts and much more.

And it’s simple: Provide us with an image and

up to 60 words of copy along with a URL.

Lead GeneratorWithin five days you will receive a detailed lead report

that will include full contact information: name, title,

company address, phone and fax of everyone who clicked

open the URL you provided.

100% CASL Compliant

1x 3x 6x 12x +1,060 954 848 636

Limited to 8 positions

Food in Canada Media Kit 2020

Your Company Here

YOUR COMPANY COLOR LOGO HERE

Address: 100-123 Street, Ave Toronto, ON A1B 3Z4

Telephone: (000) 555-1234

Fax: (000) 555-5678

250 Characters here: A brief description about your company.

website at www.ABCcompanyhere.ca

Products: Acacia Gum Acids: Ascorbic

Buyers’ Guide & Directory (October issue)Food in Canada’s Annual Buyers’ Guide & Directory is the

most complete, up-to-date national directory of suppliers

to the Canadian food and beverage processing industry

available. Readers keep and refer to this issue all year!

Box advertising opportunityAs a quick and easy reference tool, Food in Canada’s Buyers Guide is kept and referred

to all year long. When you place a BOX AD in

the 2021 Buyers’ Guide you’re making your

company visible at just the right time — when

buyers are looking for suppliers. MULTIPLE

BOX ADS offer even better coverage as

they appear next to the different product

categories which you want to dominate.

Don’t forget you can also get real time exposure

with a logo and website live link on Food in Canada’s Buyers’ Guide directory online!

Order your Directory Box Ads today and keep selling throughout the year!

Regular Box Ad: $995 per ad ; SuperBox Ad: $1,295 per ad Early Bird pricing

in effective until May 31, 2020

The ONLY national Canadian directory of food industry suppliers!

Digital Enhancement Buyers GuideDIGITAL ENHANCEMENT can be added onto a print

buy for an additional $595 (includes all categories

client is listed in) FOR THE ENTIRE YEAR!

• Listed in the TOP RESULTS instead of showing

up in the alphabetic list your listing will be

one of the top choices (example below)

• 250 word description (client supplied)

on your info listing page

SUPPLEMENTS & SPECIAL ISSUES

YOUR AD

HERE

YOUR AD

HERE

YOUR COMPANY HERE: BOLDED & AT THE TOP

foodincanada.com

The only national supplement in Canada directed to pet food producers.If you supply ingredients or equipment to the pet food

industry, you can’t afford to miss being part of this

important source of information for the Canadian market.

2020 Supplement RatesAd Size 1x 2xFull Page 3,060 2,754

2/3 2,650 2,385

1/2 island 2,440 2,196

1/2 2,140 1,926

1/3 1,830 1,647

1/4 1,630 1,467

( all rates are NET Canadian/ad )

PUBLISHED IN JUNE & NOVEMBER 2020See editorial calender for advertising deadline dates.

Canadian Food Industry ReportA sector-by-sector snapshot of food and beverage

processing and manufacturing industry performance

and innovation. Read about important industry issues

and trends, with emphasis on a well-researched

quantitative and qualitative outlook.

The only resource of its kind in Canada!

Please contact your Account Manager for details.

SUPPLEMENTS & SPECIAL ISSUES

Food in Canada Media Kit 2020

The only nationally distributed food & beverage magazine in Canada

For over 80 years!

EDITORIALVICE-PRESIDENT OF CONTENT | Laura Rance-Unger (204) 792-4382 [email protected]

EDITOR | Kristy Nudds (226) 231-8254 [email protected]

ASSOCIATE EDITOR | Christina Manocchio [email protected]

ART DIRECTOR | Jenelle Jensen (204) 944-5767

225 Duncan Mills Rd, Suite 320 North York, Ontario • M3B 3K9

ADVERTISING & SALESASSOCIATE PUBLISHER | Jack Meli

(647) 823-2300 [email protected]

ACCOUNT MANAGER | Peggy Perin

(416) 409-8003 [email protected]

ADVERTISING SERVICES COORDINATOR | Arlene Bomback (204) 944-5765 [email protected]

PRODUCTION/CIRCULATIONPRODUCTION MANAGER | Shawna Gibson

(204) 944-5763 [email protected]

CIRCULATION MANAGER | Heather Anderson

(204) 954-1456 [email protected]

OUR TEAM

FOR MORE INFORMATION OR TO ADVERTISE CONTACT: Jack Meli (647) 823-2300 [email protected] Peggy Perin (416) 409-8003 [email protected]

foodincanada.com