Media Pack 2010

T H E O R I G I N A L M O T O R R A C I N G M A G A Z I N E

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WELCOMEMotor Sport has always bucked the trend, ever since it first hit the news stands way back in 1924 – and the magazine that never pulls its punches still holds true to the qualities that made it famous. Motor Sport remains definitive, incisive, unique, striving to entertain and inform in a spirit of true independence. There was nothing quite like it in the past, and that’s still true today.

The magazine is back to its best and the word is spreading. In the past three years circulation has increased by an impressive 27 per cent to 33,818* – some achievement in a declining market. Why? Because of our unrivalled stories from motor racing’s history, balanced by the most authoritative, outspoken and thought-provoking coverage of the modern sport, including of course Formula 1. You only have to read our letters pages and blog responses on our burgeoning website to catch the buzz we are creating.

And the development continues. We are expanding our road car coverage to bring our readers more tests, features and opinions on the market’s best models, courtesy of the most respected voice in the industry, Andrew Frankel. Once again, the magazine with the famous green masthead is setting the standard to which others aspire.

Damien SmithEditor

*(average net circulation; ABC Jan-Dec 2009)

Motor Sport is the most recognised motor racing magazine in the world, with its iconic green masthead and wealth of in-depth editorial generated by an elite team of globally-recognised journalists – headed by our Editor-in-Chief, Nigel Roebuck.

We are continuing our investment in this illustrious heritage title to make Motor Sport the most attractive and relevant magazine brand available to the widest possible audience, both in the UK and on a global stage, for many years to come.

“I really appreciate the integrity of Motor Sport. There’s so much to read and when you’ve finished it you find you don’t throw Motor Sport away, as you do with so many other magazines”

M a r t i n B r u n d l e

MOTOR SPORT IS FOR PEOPLE WHO LOVE CAR RACING

“I started reading Motor Sport avidly in 1947 or thereabouts, and I haven’t missed an issue since then, because it’s an exceptionally good magazine, simple as that”

S i r S t i r l i n g M o s s

Since the magazine’s inception in 1924, Motor Sport has been consistently evolving to deliver the most relevant editorial combined with the most visually arresting photography to our discerning, dedicated and wealthy audience.

Reader Demographic ABC1, predominantly

male, aged 45–65, wealthy enthusiasts

READER PROFILE

DEDICATEDn86% of Motor Sport readers attend or compete in racing events, from historic meetings to Grands Prix. PASSIONATEABOUTCARSn82% own two or more carsnOne in four spend any disposable income on purchasing new vehicles

RESPONDWELLTOADVERTISINGANDTRUSTOURBRANDn81% of our readers find the advertising within Motor Sport helpful

EATOUTREGULARLYn84% of our readers dine out at least once a month

HOLIDAYFREQUENTLY n80% holiday twice or more a yearn44% travel six times or more a year for business KEENONTECHNOLOGYn80% are likely to very likely to buy photography equipment this yearn65% are likely or very likely to purchase audio visual equipment this year

Our readers are:

Motor Sport launched as The Brooklands Gazette, the Organ of Motor and Motor Cycle Sport

1924

1925

1929

Name changed from the July issue to the all-encompassing Motor Sport

Motor Sport is taken over by Bentley owner T G Moore

1924 1930s 1940s 1950s 1960s

1936Motor Sport is purchased by Wesley J Tee. Bill Boddy joins as editor

1945Bill Boddy continues to edit Motor Sport throughout the war years

1955In Motor Sport’s greatest sporting success, DSJ wins the Mille Miglia with Stirling Moss

1947Enzo Ferrari

establishes the team that will become the

most famous in motor racing as the world

recovers from war

1960Cover proudly proclaims Largest Certified Net Sales; the ABC audited circulation topped 100,000

1967Motor Sport achieves record average sales of

164,774 ABC Jul - Dec 1967

MOTOR SPORTTIMELINE

1970s 1980s 1990s 2000s TODAY

1975Motor Sport celebrates its Golden Jubilee in August, ignoring the previous name of the Brooklands Gazette

1997Magazine re-launched to celebrate the sport’s history

1985Nigel Mansell wins his first Grand Prix at Brands Hatch

“We intend that Motor Sport will continue to be better value, and we

will not be discarding our traditional values. We will continue to be

outspoken. We will continue to be slightly cynical. We will continue to

expose the bogus. We will continue to aim for the highest standards

of honesty, accuracy and good writing”

FROMMOTORSPORTEDITORIAL,DECEMBER1985TODAY

Nigel Roebuck and Damien Smith have led Motor Sport into a new and successful era for the magazine

1988Ayrton Senna and Alain Prost go head-to-head for the F1 world title. Senna prevails

1996Damon Hill celebrates World Championship victory over arch-rival Michael Schumacher

2006Motor Sport goes

online with a dedicated website

2008Lewis Hamilton wins his first World Championship at the last corner of the last race of the season

The Motor Sport website continues to gather pace and interest. What started off as a space for blogs has now become one of the places for comment and discussion on modern and historic racing. Our recent addition of audio podcasts has been a great success, with the team securing top-rated guests such as 1979 Formula 1 World Champion Jody Scheckter, five-time Grand Prix winner John Watson, Williams F1 director of engineering Patrick Head, 1996 F1 World Champion Damon Hill, sporting great Mario Andretti and, most recently, Red Bull team principal Christian Horner. The podcasts are usually recorded in our Chelsea offices each month and the relaxed atmosphere means the team gets to hear some of the greatest – and most hilarious – stories from racing’s past, as well as discussing current issues. Since the website was revamped in February 2008, we have had over half a million visitors and nearly 2,000,000 page impressions. In February 2008 there were 7000 visitors; in February 2010 this had risen to more than 30,000. Since the audio podcasts were launched in June 2009 over 20,000 people have listened to them. This isn’t taking into account the traffic we get on iTunes, where the audio podcasts are also featured.

MOTOR SPORT EMBRACES NEW TECHNOLOGY

www.motorsportmagazine.co.uk

SIZE 3MONTHS 6MONTHS 12MONTHS

Double page spread £4966.50 £4470 £3974

Outside back cover £3465 £3118.50 £2772

Inside front cover DPS £5723.30 £5151 £4578.50

Inside back cover £3003 £2703 £2402.40

Whole page £2599 £2339 £2079

Half page £1443.75 £1299.40 £1155

Quarter page £780 £702 £624

Eighth page £432.50 £389.25 £346

ADVERTISING RATESCLASSIFIEDSECTION

£40.50 per column centimetre, discounts for

series bookings.

LINEAGE£31.50 excluding VAT

for 15 words, £1 per word thereafter. For box

numbers add £12 (UK), £18 (overseas). For supplied photography add £45.

INSERTS£57.75 per thousand

subject to weight/size. Samples must be provided

(loose or bound by arrangement).

All advertisements subject to VAT at standard rate. Agency discounts 10% to PPA-approved agencies only.

CLASSIFIEDSECTION1 column 36mm 2 column 76mm 3 column 116mm 4 column 156mm 5 column 196mm

PAGESIZE TYPEMM TRIMMM BLEEDMMDouble page spread 250 x 410 285 x 460 291 x 466 Whole page 250 x 196 285 x 230 291 x 236 Half page horizontal 122 x 196 n/a n/a Half page vertical 250 x 95 n/a n/a Quarter page horizontal 67 x 196 n/a n/a Quarter page vertical 122 x 95 n/a n/a Eighth page horizontal 59 x 95 n/a n/a

ADVERTISING SPECIFICATIONINSERTS

Loose – maximum 220 x 275mm; minimum 105 x 148mm

Bound – maximum 230 x 285mm plus trims (head trim 15mm, foot trim 5mm and 3mm fore-edge);

minimum 145 x 145mm, plus 15mm head trim (this includes mill off)

FURTHERINFORMATIONCopy date is 21 days prior to

publication. Cancellations in writing six weeks prior to publication

CIRCULATION33,818

(average net circulation; ABC Jan-Dec 2009)

T H E O R I G I N A L M O T O R R A C I N G M A G A Z I N E

38 Chelsea Wharf, 15 Lots Road, London SW10 0QJ Tel: 020 7349 8497 Fax: 020 7349 8494

E-mail: [email protected] www.motorsportmagazine.co.uk