Media News - May 2015

Media Review - May 2015Overview on media news and innovations

DAILIES

INNOVATIONSM

AY

2015

Rossel is launching new ad formats for Dailies.

In order to extend creative ideas, 4 new formats will be

available :

- Ad in the 4 corners of the daily sheet

- Ad in the center of the sheet surrounded by editorial

content

- Ad in the shape of an ascending graph

- Ad on the left page overflowing to the right page

Rossel also wants to take in consideration ideas from

creative agencies and clients.

INNOVATIONSM

AY

2015

‘New’ Persgroep makes promising start

following strong 2014.

De Persgroep announced a takeover bid

for the London-listed company Mecom for

€236 million. Mecom is the holding

company of the Dutch newspaper group

Wegener and the Danish Berlingske

Media.

INNOVATIONSM

AY

2015

De Persgroep bought Humo, Story, TeVe Blad and

Vitaya from Sanoma.

De Persgroep wants to focus on :

- Women

- Lifestyle / Decoration

Sanoma also mentions that Moustique, Tele Pocket and

Story FM are also for sale. Also, Libelle TV will stop in

July, Sanoma wants to focus more on online videos.

INNOVATIONSM

AY

2015

People’s Daily, China’s most read

newspaper will start including BeNeLux

pages in its People’s Daily Overseas

Edition Europe.

This newspaper is aimed at Chinese

people living in BeNeLux or traveling to it.

The audience of the BeNeLux pages is

said to be of 420.000 subscribers (120.000

in China and 300.000 in Europe).

MAGAZINES

INNOVATIONSN

EW

CO

ME

RS

KBC magazine focusing on Lifestyle, Culture,

Travel, Finances, etc.

Target group is clients or families with

property assets between 250.000 and 1

million euros.

Exclusivity Media Launches The Gay Issue

aimed at the Flemish gay community.

New magazine abouts books created by writer

Koen Van Wichelen.

DIGITAL

INNOVATIONS

Eyeo reactivates its mobile AdBlock onAndroid.

AdBlock Browser is a mobile browser available on

Google Play Store.

The aim is to make the Web’s biggest players pay so

they can display non intrusive ads on the browser.

MAY

2015

INNOVATIONS

Spotify is focusing more and more on videos.

The platform wants to include podcasts, videos and

other contents not necessarily linked to music.

Partnerships with Vice, BBC, MTV, CBS and

Comedy Central might be signed…

MAY

2015

INNOVATIONS

Youtube is launching TrueView for Shopping, a new

service allowing brands to promote items within

videos.

Images and information about a product can be

embedded in the video with a « buy » button.

MAY

2015

INNOVATIONS

The Financial Times has introduced a new way to

measure ad performance on a website or an app :

the CPH (cost per hour).

CPH monitores how long an advertisment is looked

at.

The Financial Times can report the duration of each

impression and the total exposure during a

campaign.

MAY

2015

INNOVATIONS

Google is following the « Buy » button trend.

After Facebook & Twitter, Google will add a « buy »

option next to sponsored ads. Users will be redirected

to the Google Shopping page or the Play Store.

It is still unknown how shops will pay to enable this

service.

MAY

2015

INNOVATIONS

Google will start including tweets in its search results. This new fonction is already

available in the US and will soon spread to other countries.

Recent tweets related to the search will be displayed in real-time. Related to that,

when searching for a hashtag, most relevant tweets containing the hashtag will

appear. MAY

2015

INNOVATIONSVessel, a new online video plateform, will be

launched.

Users will have to pay (3$/month) to access the

plateform. Vessel focuses on partnerships with

internet-famous people, comedians, star

presenters, etc.

Users will be able to access their content prior to

their official release date. The exclusivity dimension

is crucial to Vessel.

Vessel wants to position itself asYouTube’s direct

competitor. MAY

2015

INNOVATIONSM

AY

2015

RMB sold its video plateform to Pragma Consult &

HiMedia.

They want to position Vike as a media key player in

the digital video industry.

Pragma Consult will take care of the content and the

partnerships.

HiMedia will take care of the display ads, branded

content, native content, etc.

Pre-roll ads will be handled by RTBF.

INNOVATIONS

Strategic partnership for Sanoma and Pebble Media.

Sanoma settled an agreement for its online display

offer with Pebble Media.

As a result, Pebble Media becomes a main actor of

online ad planification aimed towards women

content.

Sanoma remains, however, the ambassador of its

brands and is still responsible for combined sales for

print, online and audiovisual. The company wants to

focus on its evolution towards digital.

MAY

2015

INNOVATIONS

Metro launches its first free mobile app.

Each morning 810.000 people read the Metro free

sheet. The app is meant to be a way for consumers

to stay informed throughout the day.

The app will offer national and international news as

well as trending topics, traffic info, sports news, etc.

Metro will allow app users to download the paper and

be able to read it even without an internet connection.

MAY

2015

OUT OF HOME

INNOVATIONS

Clear Channel launches the I-conic, the biggest

interactive digital screen of the country.

The screen measures 140m² with a 16/9 format.

It will be set on the Anspach Boulevard in Brussels

(note that this area will be pedestrian starting this

summer).

MAY

2015

INNOVATIONS

DOOH Media – mostly present with digital screens in

shopping centres – is now allowing advertisers to

display 6 to 10 seconds spots.

This allows to :

- extend creative ideas

- give more time to deliver a message.

Average display time is 6 seconds in Belgium

whereas 10 seconds is the normal duration in

shopping centres in France.

MAY

2015

INNOVATIONS

Energy drink Powerade and Ogilvy & Mather Berlin

have displayed interactive hoardings allowing

pedestrian to do some work out exercices.

For example :

- Climbing a wall

- Lifting weights

- Strenght exercices

Pedestrian doing the exercices could then quench

their thirst with free Powerade.

Linktothevideo:http://goo.gl/uyFKO7MAY

2015

RADIO

INNOVATIONS

Norkring launched the first Digital Audio Broadcasting

(DAB+) in Brussels. This is a first step towards

nationwide radio coverage.

Advantages :

- Higher sound quality

- More space than on FM waves (more radios)

- Additional services are possible

According to the European Broadcasting Union, FM

waves should disappear in the next 10 years.

MAY

2015

INNOVATIONS

Nethys has sold its 40% share of DH Radio to IPM

Group.

Nethys (previously Tecteo) had been involved with the

radio since 2010 and had invested roughly 2,7 millions

in it.

The DH and La Libre’s editor remains the only one at

the head of the radio.

MAY

2015

TELEVISION

INNOVATIONS

Transfer starts the sales of ad spaces on Cartoon

Network France.

The network is one of the most important in the South

of the country with a market share of 20,4%. For kids

4-9 years old it even reaches 22,5%.

There are also possibilities of non-spot and co-

marketing campaigns in addition to classic tv spots.

The network’s french website is highly visited by

belgian users (369.000 each year).

MAY

2015

CINEMA

INNOVATIONS M

AY

2015

Compared to other media, summer holiday is one of the busiest season of

the year for Cinemas.

The attendance rate increases by 10% during that season.

What’s more, CPC declines by 15% at that time of the year.

SUMMER ‘15 THEATRICAL RELEASES

Sources

foundhere !

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