MLP E-Revision From lesson 1 to Lesson 16
Jul 13, 2015
IntroductionThis is the online revision for Media Literacy
Program from Lesson 1 to Lesson 16. Requirement for revision: Media Literacy Program workbook
Lesson 1: Media, media, everywhere
• Understand the Five core concepts and the five key questions (Please take note that the key concepts and the key questions are inter-link. One core concept is always linked to one key question.)
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Lesson 2: Basic Photo appreciation
Camera angles (Page 13 of MLP workbook) and Camera shot sizes (Page 14 of MLP workbook).
http://www.youtube.com/watch?v=2z_IudZI9bk
Fun way of revising this lesson: Watch your favourite dramas/ movies/animes on television or youtube without volume and subtitles. Take note of different camera angles and shot used and try to interpret what the story just using the different camera angles and shot size. Recommended movie for revision: Wong Ka Wai's In mood for love or The Grandmaster
Lesson 3: Advance Photo techniques and photo captions
• Take note of this statement “Caption should be Succinct and informative”. (Page 17 of MLP workbook)
Lesson 4: Slogans and logos
• Try to understand (don't memorize) the elements that create a good logos and slogans. (Page 23 of MLP workbook)
Lesson 5: Jingles
• Try to understand (don't memorize) the elements that create a good jingle. (Page 27 of MLP workbook)
Example of Jingle: http://www.youtube.com/watch?v=eBlD2N_AwgI
PS:(I do hope that when people talk about advertising jingle with you, you won't start singing Jingle Bell in front of them. If you still do so, please don't tell them that you have taken MLP from Civica)
Lesson 6: Music genres, culture and image Lesson 7: Sound effects in movies and Television Commercials• Lesson 6: Record labels. The responsibility of
record labels. (Page 32 of MLP workbook)
• Lesson 7: Take note of soundtracks and its purposes (Page 37 of MLP workbook)
Lesson 9: Print advertisements
• Take note of and try to understand (don't memorize) the techniques of Persuasion used in Print ads. (Page 45 of MLP workbook)
Lesson 10: Movies and Product Placements
• Take note of the different phases a movie is shot. (Page 49 of MLP work book)o Developmentalo Pre-productiono Productiono Post-Productiono Sales and distribution
Product placements. Take note movies like Pirates of the Caribbean and Lord of the Rings do not have product placement.(Page 51)
Example: Product Placement in Men of Steel. http://www.youtube.com/watch?v=iY56r2qj8f8
Lesson 11: Movie Ratings
• Take note of the Singapore Board of Film Censors (BFC) Rating. (Page 53 of MLP workbook)
Lesson 12: TV Sitcoms and Reality news
• Take note of Sitcoms. Read and understand the purple box that talks about Sitcom. (Page 57 of MLP workbook)
Example of Sitcom:http://www.youtube.com/watch?v=kLa7jcKR87o
Lesson 13:Newspapers and TV newsLesson 14: Alternative news sources: citizen media
• Lesson 13:Take note of the difference between of Byline and Headlines. (Page 63 workbook).Differences between TV news and Newspaper news reporting.
• Lesson 14:Take note of the differences between Citizen Media (Stomp, The
Online Citizen etc...) and a newspaper publisher. (Page 71 of MLP workbook). Need to flip between Lesson 13 and 14 to see the differences.