Examining messages that inform, entertain, or advertise
Creating different forms of media
Contributing to society through the use of media
The average American spends at least 10 hours a day using media
290 million own at least one TV
234 million own a cell phone
211 million are online
116 million surf the mobile web
• The average person will see approximately
150 advertisements in 24 hours from all media involved [Radio, TV, News Papers, Billboards]
• Examine Commercials
– Who’s the target audience?
– How does it get the viewer’s attention?
– What do they want the viewer to do?
• Similar to a television commercial
– Define target audience
– Get the viewers attention
– Call to Action
• How much time do you usually spend on social media?
• What can you do on social media?
• What shouldn’t you do on social media?
• Decide who the target audience is.
• Decide what you want the audience to do in response to your PSA
• Choose the approach that can best reach your audience
• Balance words and images