Media Literacy & Learning: Making Connections for All Students Frank Baker Media educator [email protected] Media Literacy Clearinghouse .

Media Literacy & Learning:Making Connections for All Students

Frank Baker

Media educator

[email protected]

Media Literacy Clearinghouse

http://www.frankwbaker.com


Media savvy, but not media-literate


Kids & Media ( Kids age 6-14 )

69% have TVs in their bedrooms 49% have videogames46% have VCRs 37% have DVD players 35% have cable or satellite TV24% have PC (personal computers)18% have Internet access

"U.S. Multicultural Kids Study 2005."


“Our students are growing up in a world saturated with media messages…yet they(and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects”

Source: R. Hobbs, Journal Adult & Adolescent Literacy, February 2004

“While more young people have access to the Internet and other media than any generation in history, they do not necessarily possess the ethics, the intellectual skills, or the predisposition to critically analyze and evaluate their relationship with these technologies or the information they encounter. Good hand/eye co-ordination and the ability to multitask are not substitutes for critical thinking.” Dr. David Considine, media educator

Media literacy recommended:

American Assn of School Libraries Cable in The Classroom Carnegie Council on Adolescent Development Natl Board of Prof Teaching Standards National Council of Teachers of English National Middle School Assn And more…


What is media literacy?

Take the next few minutes to draft your own,

personal definition, after which we will share.


“Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products.”

Media Literacy Resource Guide, Ministry of Education Ontario, 1997

What media literacy is:

Set of skills, knowledge, & abilities Awareness of personal media habits Understanding of how media works Appreciation of media’s power/influence Ability to discern; critically question/view How meaning is created in media Healthy skepticism Access to media Ability to produce & create media

What media literacy is not:

media bashing“protection” against media just about television just TV production how to use AV equipment only teaching with media;

it is teaching about the mediaVideo: EL

Media Literacy: Ohio ENGLISH

Communication: Oral & Visual Standard

B. Explain a speaker’s point of view and use of persuasive techniques in presentations and visual media.


Grade 6

B. Analyze the techniques used by speakers and media to influence an audience, and evaluate the effect this has on the credibility of a speaker or media message.


Grade 8

2. Determine the credibility of the speaker (e.g., hidden agendas, slanted or biased material) and recognize fallacies of reasoning used in presentations and media messages

Media Literacy: Ohio Social Studies

9th Grade-identify sources of propaganda, describe

the most common techniques, and explain how propaganda is used to influence behavior

Media Literacy: Ohio HEALTH

Draft StandardsGrade 6ATODInstructional ObjectivesMotivators:Investigate how alcohol/tobacco company ads target young people

Media Literacy: Ohio Visual Art

Benchmark C Grade 8

4. Identify examples of visual culture (e.g. advertising, political cartoons, product design, theme parks)and discuss how visual art is used to shape people's tastes, choices, values, lifestyles, buying habits and opinions.

Media Literacy: Ohio LIBRARY

Benchmark A: Explain the intended effect of media communications and messages when delivered by various audiences & for various purposesBenchmark B: Examine a variety of elements and components used to create and construct media communications for various audiences and & various purposesBenchmark C: Critique and evaluate the intended impact of media communications and messages when delivered and received by society as a whole

Media literacy aims to:

help students become independent thinkers teach critical inquiry, critical thinking and

critical viewing involve them in hands-on work, including the

creation and production of media engage students in meaningful, relevant

issues ( i.e. world, community, citizenship) have students working together as part of a

team

Benefits of media literacy

Interdisciplinary and easy to integrate into key elements of existing/emerging curriculum

Inquiry-based and consistent with reflective teaching and critical thinking

Includes hands-on experiential learning and is consistent with learning styles research


Works well in teams and groups, fostering cooperative learning

Proven successful in appealing to at-risk students & in improving retention rates

Compatible with SCANS (Secretary’s Commission on Achieving Necessary Skills) and fosters employment opportunities


Connects the curriculum of the classroom to the curriculum of the living room

A Framework for studying media

Media agencies: who communicates & why

Media categories: what type of text (genres)

Media technologies: how it is produced?

Media languages: meanings

Media audiences: who receives it

Media representations: how is it presented

Media literacy: key concepts

1. All media are Constructed

2. Media use languages with their own set of rules

3. Media convey values & points-of-view

4. Audiences negotiate meaning

5. Media= power + profit

Source: Center for Media Literacy

Key Concepts: Media Literacy

1. All media are constructed

media construct versions of reality



2. Media use languages with their own set of rules

Language of film

Camera workLighting Editing SetsSound/musicCostumes Expressions


3. Media convey values & points-of-view


4. Audiences negotiate meaning

(different

people see the same messagedifferently)


5. Media= power + profit

ABC (Disney)CBS/UPNCNN (AOL/Time Warner)FOX (News Corp) NBC (NBC/Universal) VIACOM

What is the purpose of TV?

The purpose of television is…..

to drive audience (eyeballs) to

advertisers

Change this sentence

This program is

brought to you

by the sponsor.

You are

brought to the

sponsor by the program.

Critical inquiry: asking questions

Who created/paid for the message? (author) Why was it produced? (purpose) For whom? (target audience) What techniques are used? What lifestyles are promoted? Who benefits? Does it contain bias or stereotypes? Who/what might be omitted and why?

A media literacy continuum

Photographs (Visual literacy)

Advertisements with embedded images

Moving images (TV and film)

Media literacy & Bloom’s Taxonomy

Media Literacy Similar Bloom’s Language

Access Identify, recognize

Analyze Understand, deconstruct

Interpret Clarify, paraphrase, represent

Produce Generate, design, construct

Revised Bloom’s Taxonomy

COGNITIVE PROCESS DIMENSION Remember Understand Apply Analyze Evaluate Create

Bloom’s REMEMBER

Recognize, Recall

IN MEDIA LITERACY, STUDENTS NEED TO KNOW BOTH THE CORE CONCEPTS &CRITICAL THINKING QUESTIONS

STUDENTS KNOW BIAS, PROPAGANDA,TECHNIQUES OF PERSUASION, etc.

Bloom’s UNDERSTAND

Construct meaning from….graphic communication

You students represent verbal information visually?

TAKING PAGE FROM A STORY AND

CREATING A MOVIE STORYBOARD OF THE

SCENE

Bloom’s APPLY

Can students use information in another situation?

TAKE MEDIA LITERACY KNOWLEDGE AND APPLY IT TO NEWS, ADS, WEBSITES,

Bloom’s ANALYZE

Break it down into its parts and how they relate to one another

Differentiating, Organizing, Attributing

Bloom’s EVALUATE

To make judgments based on criteria Can students make and justify a decision or

course of action?

WHAT TECHNIQUES ARE USED TO PRODUCE THIS MEDIA MESSAGE?

Bloom’s CREATE

Can students generate new products, ideas or ways of viewing things?

Generating, Planning, Producing

STUDENTS CREATE MEDIA AFTER

LEARNING HOW MEDIA OPERATE

ML Concepts~ Bloom’s

All media are constructed

In what ways are media messages put together

Who does the constructions and how

Students create/produce their own media


Media utilize unique languages with their own set of rules

In what ways are media “languages” ?

What rules apply to different media?


Media convey values and points-of-view

Understand how media communicate values

What techniques do they use?

How do media producers convey points of view?


Audiences negotiate meaning (different people see the same media message differently)

Apply knowledge to different situations

Media Literacy & Learning: Making Connections for All Students Frank Baker Media educator [email protected] Media Literacy Clearinghouse .

Documents

media slide

students media literacy

media ability

media literacy learning

visual media

media messagesyet

media work

media products