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MEDIA MEDIA LITERACY LITERACY and and PERSUASION PERSUASION
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MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Jan 02, 2016

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Page 1: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

MEDIA MEDIA LITERACYLITERACY

and and PERSUASIOPERSUASIO

NN

Page 2: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

What is “MEDIA”?

• Newspaper

• Magazine

• Websites

• Television

• Radio

• Blimps

• Clothes

Means of communicating messages

Page 3: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

What is “LITERACY”?

The ability to read for knowledge, communicate clearly, and think critically.

Page 4: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Messages are constructed.

Page 5: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Messages are representations

of the world.

Page 6: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Messages have economic and

political purposes and contexts.

Page 7: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Individuals create meaning in media messages through

interpretation.

Page 8: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Unit Objectives:

Page 9: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

#1

Become more informed

consumers of the media

Page 10: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

#2

Analyze and evaluate communication for

technique, effectiveness, and

bias.

Page 11: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.
Page 12: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

A rhetorical technique is a way of communicating a message.

Advertisers use PERSUASIVE techniques.

Page 13: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

“According to the American Lung Association, cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer."

“Lady Gaga was more popular than Justin Bieber in 2011 because Gaga's fan pages collected ten million more Facebook fans than Bieber's.”

Logos – appealing to logic or reason

Page 14: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Ethos – appealing to credibility or character

Using experts or people who seem like “experts” (doctors, lawyers, celebrities)

Page 15: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

Pathos – appealing to the audience’s emotions

“Mom, if you got me a new cell phone, it could save my life in an emergency.”

Page 16: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.
Page 17: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

1. Cardiologists recommend Ecotrin more than any other aspirin.

2. Advil Liqui-Gels provide up to 8 hours of continuous pain relief.

3. Miley Cyrus appears in Oreo advertisements.

4. People who drink Red Bull have twice as much energy!

5. A magazine ad shows people smiling while smoking cigarettes.

Page 18: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

1. A child is shown covered in bug bites after using an inferior bug spray.

2. LeBron James endorses Nike

3. “Sprite Zero is 100% sugar-free!”

4. A 32-oz bottle of Tide holds enough to wash 32 loads.

5. A commercial shows an image of a happy couple riding in a corvette.

Page 19: MEDIA LITERACY and PERSUASION What is “MEDIA”? Newspaper Magazine Websites Television Radio Blimps Clothes Means of communicating messages.

For Tomorrow

• Write a brief letter to persuade me to eliminate homework from this class.

• Use at least one example of each rhetorical technique.

• Not everything you write has to be 100% “true”…be creative

• We will share in class tomorrow.