Media Kit | 2016starobserver.com.au.s3.amazonaws.com/wp-content/... · Setting the gay agenda since 1979 Media Kit | 2016 [email protected] 02 8030 5533

Setting the gay agenda since 1979

Media Kit | 2016

[email protected]

02 8030 5533

Star Observer | Fast Facts

2 | Setting the gay agenda since 1979

Setting the gay and lesbian agenda

since 1979

National Australian focus

Affluent and influential monthly

audience of 250,000

Quality and unique content: current

affairs, opinion, analysis, travel, arts

and lifestyle

Not-for-profit, community owned

media organisation

Strategic media partner for events

and organisations nationwide

The news and opinions the gay

and lesbian community trusts.

Website starobserver.com.au

eNewsletter

Social Media |

Magazine

Australia’s most trusted gay and lesbian news, in-

depth articles, interviews, lifestyle content.

Monthly Full Colour + Digital eBook

LUXE Magazine

Lifestyle + prestige content for Star

Observer’s high income audience

segment

High Quality Full Colour + Digital eBook

Event Guides

Mardi Gras, Midsumma, Film Festivals

and major events.

“

Unique Content | In-Depth Journalism

3 | Setting the gay agenda since 1979

National and World News

Opinion and Analysis

Closet Case

LGBTI History

In-Depth Special Features

Community Hero

International Human Rights

Arts

Entertainment

Health

Community

Career

Business

Law

Travel

Property

Fitness

Fashion

Design

Fiction

Regular Sections

AUSTRALIA’S PRIMARY SOURCE

OF IN-DEPTH LGBTI JOURNALISM

Equality Diversity Inclusion

LG BTI Role Models C ommunity

Healthy Living Lifestyle

Core Editorial Themes

The journal of record for the

Australian LGBTI Community

Editorial is consumed in depth and

commands focused attention.

Audience | Affluent and Influential

4 | Setting the gay agenda since 1979

Inner City

ProfessionalsOn the Go Big Spenders

25 to 34 years old 35 to 44 years old 45 to 54 years old

32% earn $78k+

38% are single

77% rent

50% planning to buy property

within 12 months

51% 4 or more short holidays

each year

49% earn $78k+

78% in a relationship

35% own home

43% planning to buy property

within 12 months

43% 4 or more short holidays

each year

47% earn $78k+

67% in a relationship

56% own home

43% planning to buy property

within 12 months

41% 4 or more short holidays

each year

Highly socially active

Digital natives

Successful professionals

Digital natives

Financially secure

High discretionary spend

Diversity Dividends | Loyal Consumers

5 | Setting the gay agenda since 1979

97% Feel welcome at an advertiser’s store

87% More likely to support companies that support the LGBTI Community

89% More likely to visit an advertiser’s website

Over 45% of ALL consumers under 34 years old say they're more likely to do

repeat business with an LGBTI-friendly company.

Of them, more than 54% also say they'd choose an equality-focused brand over a

competitor**.

DIVERSITY: DOES IT HELP OR HURT YOUR BOTTOMLINE?

11% Experienced discrimination or poor customer service they attribute to being LGBTI within last 6 months*

* Star Observer Audience Survey October 2014 **Google Consumer Survey from August of 2014

Brand Safe | Quality consumers, quality brands

6 | Setting the gay agenda since 1979

Leverage our Partnerships | The heart of Australia’s LGBTI Community

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Editorial Integration | Native Advertising

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Native Advertising Add-Ons

Editorial Integration | Editorial Sponsorship

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Print Advertising | Specifications and Rates

Artwork Specification

eBook

Digital Advertising | Specifications and Rates

11 | Setting the gay agenda since 1979

Artwork Specification

eNewsletterWebsite

Publications | Key Dates and Deadlines 2016

12 | Setting the gay agenda since 1979

Publication Special Features Editorial Deadline Artwork Deadline Publication Date

* Date to be confirmed

Website Social MediaeNewsletter