MEDIA KIT - Ohio Deputy Registrar AssociationDEMO of DriveTV Click “demo” DriveTVusa Contact Information: Mark Sabino 975 E. Tallmadge Ave. Akron, OH 44310 330-564-2980 [email protected]

MEDIA KIT

The Numbers:

Advertising RatesStatewide Ads:Available in 1, 3 and 12 month terms

Local Agency Ads: Frequency discounts based on total number of ad screens based on term and number of agencies. Please contact a DriveTV Sales representative to develop an effective marketing plan and advertising rates.

DriveTV offers creative assistance for creating your advertisement.

The OpportunityEvery motorist or vehicle owner in the State of Ohio is required to complete certain transactions. Whether the transaction is obtaining a new driver’s license, purchasing license plates, transferring vehicle ownership, obtaining a boating license, or completing any number of related transactions patrons--- there is generally a waiting period standing in line or sitting while the transaction is being processed. Some tasks are annual, others every 4 years, others as-needed. These tasks are completed at Ohio Deputy Registrar locations throughout the state.

DriveTV makes waiting interesting by providing a mix of news, entertainment, public service announcements and advertising on a colorful vibrant display. This colorful digital signage advertising opportunity will soon be available to reach this highly captive and measurable audience throughout the State of Ohio. This digital signage opportunity is extremely targeted, measurable based on verifiable traffic, and free from adjacent interfering messages. This is a brand new and exclusive opportunity never before possible in this exclusive venue.

Typical 50" monitor

180 Ohio Deputy Registrar locations across the State of Ohio

13,000,000 Approximate verified transactions annually

9,750,000 Visits by customers to conduct one or more transactions

1.4 Average persons over age 16 in attendance per visit

18.250,000 Impressions viewed annually

975 E. Tallmadge Ave. Akron, OH 44310330-564-2980 • [email protected]

Static Specs: RGB 276 x 412 pixels 72dpi .png or .jpg

a. Do-It-Yourself and e-mail the artb. Supplied by 3rd party ad agencyc. Created per spec by creative staff at DriveTV

Local Messages

Static or Flash AnimatedSpecs: RGB 942 x 530 pixels 72dpi .png, .jpg or .swf

Statewide Messages

a. Supplied by 3rd party ad agencyb. Created per spec by creative staff at DriveTV

Local Area Screen ZoneDuration of the rotation loop will vary based on the quantity of local advertisers and number of filled positions. This area is used to promote State of Ohio Programs, Deputy Registrar services, and local merchants. Until such time all slots are filled, the loop will repeat more frequently giving more impressions. In a typical 7 minute rotation there is a maximum of 42 :10 second slots.

Typical Rotation:

10 Deputy Registrar services8 State of Ohio programs24 Local advertisers

Advertiser OptionsOption 2: Local and regional banner ads

• Select one local Deputy Registrar office or several within a geographic area. Discounts based on quantity of locations and length of advertising agreement.

• :10 second duration• Displays a static .jpg image• Dimension size: 276 x 412 pixels at 72dpi

(on a 50" TV this is approximately 10"w X 13.5"h)

Option 1: Statewide flash animated ads

:15 second durationMaximum of 24 advertiser slotsDimension size: 942 x 530 pixels at 72dpi(on a 50" monitor this is approximately 32"w X 18"h)

Rotation Schedule

STATEWIDE LOCAL

Statewide Screen Zone

To maintain interest, statewide content is mix of current event news, entertainment and trivia along with public service announcements and advertiser information. A typical statewide rotation includes :

55% non-advertising

45% advertising

13.3 minute rotation schedule includes:

8 Public Service Announcements :10 seconds each4 News and Entertainment :90 seconds each24 Flash animated advertisements :15 seconds each

Ad Creation Options Ad Creation Options

DEMO of DriveTV www.drivetvusa.com Click “demo”DriveTVusa Contact Information:

Mark Sabino975 E. Tallmadge Ave.Akron, OH [email protected]

Sample Schedule - approximate 13 minute rotation

Trivia & NewsMotion

Video ad

PSA PSA PSA PSA

MotionVideo ad

MotionVideo ad

MotionVideo adTrivia & News

Content ApprovalAll content requires approval by the Content Committee at DriveTV in accordance with guidelines established by the Ohio Bureau of Motor Vehicles. Guidelines available at www.drivetvusa.com

Typical 13.3 Minute (800 sec.) Rotation

Qty:

8

4

24

Message Type:

PSA

News and Trivia

Motion Video Ads

Seconds:

10

90

15

Total Seconds:

80

360

360

= 800

Approximate Usage Summary: Sec: %of Use:

Non-Advertising 440 55%

Advertising 360 45%

Let us help create your ad. Our design team at DriveTV has over 40 years of marketing and design experience. We can create eye-catching ads using materials you supply such as logos, photos and copy or help with the design of new materials.

For impact on statewide ads, flash animation allows special effects, movement of logos or objects to get your message noticed.

Art charges by quotation.

DriveTV Creative Services