Media kit Música & Mercado 2015

Our readers drive the economy of your business in Spanish-speaking countries

Media Kit 2015B2B Publicationand Portuguese

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www.musicaymercado.org | [email protected] | Phone +55 (11) 98375-1000 | Q.Q: musicaemercado

the business information for

We lead M.I • pro audio • lighting industry

in Spanish and Portuguese countries

and Portuguese

Our readers drive the economy of your business in Spanish-speaking countries

http://www.musicaemercado.org

mailto:[email protected]?subject=INTERNATIONAL%20-%20Information%20about%20M%26M








WHO we are Founded in 2002, Música & Mercado (M&M) is a trade/B2B publication for all Spanish and Portuguese speaking countries (21). Our audience are those that sell and rent, buy and tinker with entertainment products such as pro audio, musical instruments, pro lighting.

WHAT we do M&M provides an extraordinary connection between your brand/company, distributors, dealers and influential people. We are the extension of the official communication for international brands in Spanish and Portuguese speaking countries. That means your brand message, products releases and company will be seen in 21 countries, by all distributors, dealers, rental companies, retailers and orchestras.

HOW we do it Through your company advertisement and the editorial content in our monster website, iPads/mobile App and the magazine, we are able to connect your company to all professionals, buyers and influential people in these markets.

HEY, this is important to read










Increase sales with M&M

Magazinehard copies

More than 50k emails

iPadApp

OnlineMagazine

Mobile AppWebsite

PowerfulNewsletter

Social Media

Powerful social media management

Reader










Need a distributor

Our main clients are international companies who:

Also they want to boost sales and increase brand awareness

Already have a

distributor

Both of them use Música & Mercado to create connection between their brand and retailers/distributors.










Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Powerful tools to boost your Sales

Website, Mobile Apps and Social Media: daily updated We give digital to whom wants to read digital

Printed magazine and for iPad: every two months We give hard copies to whom want to read in paper

We love to feed the market with business information










Statistics Monthly visitors: + 60.000 More than 4.000 pages with content Average pages accessed: 6.5 per visit Average time: 16 minutes

1st source for the Spanish speaking industry Every Spanish speaking countries Pro Audio M.I Products News Videos Social Media Events

www.musicaymercado.org | www.musicaemercado.orgOur monster site is ‘chic’



http://www.musicaymercado.com.br









Magazine Demographics

Uniformity in brand message across Spain and Latin America. With one investment, your brand message reaches 21 countries: Mexico, every country in Central America, Caribbean, South America and Spain

Freely distributed magazine by post mail all over latin america

Uniformity in brand message across Portuguese speaking countries

5.500 hard copies 5.500 hard copies

Spanish edition

Portuguese edition










It is an indispensable resource for companies looking for distributors worldwide to export their products abroad. Support sales teams – it is the most effective way of showing support by providing information they need to reach their sales

objectives. Promote new product launches - great way to spread the word and create a buzz Faster reach - dealers and distributors get the information faster Save money - placing an ad through M&M is much more economical than trying to build their own mailing lists and doing a direct

mail campaign. Also, the impact of the ads with M&M lasts longer, via our online, printed and gadgets channels. Improve trade show response - Numerous studies prove that including printed or online advertising in the marketing mix increases

traffic and sales at related trade shows. Information blast to the market - Access a large amount of stores/distributors within a short period of time Brand positioning - Solidify the brand’s position and build confidence among stores Communicate news and essential information on the company such as: corporate structure, company’s professionals, business

strategies, marketing activities and product quality. Uniform brand message - online and printed publications reach a vast territory providing uniformity Neutralize rumours and eliminating misinterpretations Increase credibility. This is important if you are new to the corporate musical market or are trying to reach new segments. Increase sales – Dealers who are informed about your brand name tend to buy more Help - there is no miracle and you know how busy your distributors are. Help them! FREE for the industry - The Spanish speaking industry gets Música & Mercado issues for free

Top reasons international brands advertise in Música & Mercado:










Who BUY and sell entertainment/musical products, who define, form opinions, express themselves, rent, DO business and are

entrepreneurs... People who want to BOOST their sales in 21 countries

READ Música & Mercado - Audio, M.I and lighting

Who read Música & Mercado

Influential people read M&M

Must read information written exclusively for pro audio/lighting, musical instruments retailers, rentals, brands, buyers and distributors.










Our content talks about business, brands, market and products in the M.I, Pro Audio & Lighting industries

What we publish:

Six issues a year (for each language) feature industry news, latest product launches and expert advice on topics tailored specifically to the entertainment retail sector.

Plus:• Trends. Market research analysis from Tree Media Group.• Product News. Product showcases to maximize sales.• E-commerce. How to increase your internet incomes.

• Marketing - tips and tricks about marketing and sales• The Insider. Retailer Q&A.• Trade shows. In-depth previews and reviews.• Distributors news, international trends and much more!










From the caliber of M&M editorial content to the diversity of accessible formats, Musica & Mercado provides more reach, more frequency, and

better results than any other B2B industry source in the region.

12 ISSUES PUBLISHED ANNUALLY (6 in Spanish | 6 in Portuguese) Ipad magazine Mobile App Website Social Media

M&M readers take action on advertisements by visiting websites, requesting additional information, or buying products or services.

M&M larger readership means more response to your marketing messages.

50.000 qualified professionals read M&M!

Demographics

Frequency: Bimontly Readers per copy: 5.2

Distribution: 100% Latin American territory & Spain Mexico (32%), Argentina (32%), Spain (19%), Colombia (12%), Chile (6%),

Venezuela (3%), Peru (2%), Ecuador (3%), Bolivia (2%), and 7% divided among: Uruguay, Paraguay, Costa Rica, Cuba, El Salvador, Guatemala, Honduras,

Nicaragua, Panama, Puerto Rico and Dominican Republic.










+ Ipad + Mobile App + Web + Strong Social Media

Prioritary mail to: Physical and online stores, distributors, factories, sales

people, rental companies, schools

Distribution: Free, VIP Subscription, partners

Circulation: 5,500 issues

Magazine readers per copy: 5.2

Per issue, M&M reaches: +28,600 readers that define the dealers purchase

Frequency: Bimontly

Newsletter 50,000 emails to the business people in the market

Print

mag

azine

Magazine Demographics










We know that we always have to be more effective.

Quality of Content

Distribution

Thus we are much better

about…










Take advantage of our mobile appMusica & Mercado’s readers have excellent tools on our mobile app

Video channel and training

Partner Events

Industry news and products

Advertisers contacts

Twitters of our Advertisers

A complete information tool, portable and always updated. Download it and check it out.



https://itunes.apple.com/br/app/musica-mercado-brasil/id705114535?l=en&mt=8%0D

https://play.google.com/store/apps/details?id=hr.app.n154830409https://play.google.com/store/apps/details?id=hr.app.n154830409%0D








M&M for iPadEvery feature that the iPad offers to delight our readers










We look further to provide more results to our readers

M&M is also a HUB for social media










We have considerably expanded our sharing system in social mediaM&M is a Social Media Hub

M&M’s advertisers posted in FB page

Their post is automatically shared in our page

… also in our Twitter profile

The similar process can happen with Youtube and Twitter

12

3

Real example










Don’t just take our word for it!“I always place ads of brands that represent with M&M. The penetration of the magazine in stores within the countries of Latin America is impressive. We receive immediate contacts from dealers of several countries requesting for more information. Advertising with M&M has always brought me excellent results” Daniel Costa Salomao Italo Trading, LLC

"M&M – in addition of being a longstanding partnership and friendship - has enabled us to benefit from Media exposure in all Spanish speaking countries, including in some countries where there is no other MI magazine we could advertise in thus reaching out to dealers we wouldn’t have otherwise without M&M publications. Thank you M&M!"

Nadine Metayer, Sabian (Canada)

“When Eminence needed help finding a good customer base in Brazil, Musica & Mercado was instrumental in helping us achieve our goals. We have found them to be a great partner throughout Latin America with measurable success.

Cobi Stein - Eminence Speakers (USA)

“I advertise in M&M because I can reach dealers and distributors across Latin-America and create brand awareness for our represented brands.”

Chris Adams - SSI International (Novation, Focusrite,Istanbul Cymbals, Rhodes, Mojave Audio)

“We, from Hohner headquarter in Germany, have chosen Musica & Mercado for placing our ads and posting product information for the Latin American markets. We can clearly indicate our ongoing and increasing success in this region through the coop with this publication.”

Wilhelm Wlassow - Hohner (Germany)

“The information contained in Música & Mercado publications permits us to learn more about music stores and market trends of countries in Latin America.”

Thomas Veerkamp • Veerkamp • Mexico





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www.musicaemercado.org | [email protected] | Phone (+5511) 98375-1000

√Our readers driven the economics of your business from spanish-speaking countries

Data # Spanish Edition Editorial Commercial/Artwork Distribution at trade shows

March/April 57 27/January 05/February Prolight+Sound | Musikmesse | Palm

May/June 58 19/March 25/March XSound check Mexico | AES Brazil

July/August 59 29/May 08/June

Sept/Oct 60 17/July 24/July Expomusic Brazil

Nov/Dec 61 15/Sept 21/Sept NAMM - US

Jan/Feb 2016 62 16/Nov 23/Nov NAMM - US

March/April 2016 63 consult us consult us Prolight+Sound | Musikmesse - DE

2015 Editorial/Commercial Deadlines

Our readers driven the economics of your business from Spanish-speaking countries










Advertise and get noticed! Our apps, online and printed channels together reach over 50,000 dealers,

distributors and potential buyers across Latin America, Brazil and Spain

*Price per issue in U$ Dollars

Ad Size 1 insert 3 inserts 6 inserts1 Page $ 1,995.00 $ 1,882.00 $ 1,750.00

Double Page

$ 2800.00 $ 2710.00 $ 2600.00

1/2 Page $ 1069.00 $ 1010.00 $ 950.00

1/3 Page $ 910.00 $ 823.00 $ 748.00

1/4 Page $ 710.00 $ 640.00 $ 550.00

Price List

Ad Size 1 insert 2 inserts 3 inserts1 Page $ 1,995.00 $ 1,882.00 $ 1,750.00

Double Page

$ 2800.00 $ 2710.00 $ 2600.00

1/2 Page $ 1069.00 $ 1010.00 $ 950.00

1/3 Page $ 910.00 $ 823.00 $ 748.00

1/4 Page $ 710.00 $ 640.00 $ 550.00

Spanish Edition Portuguese Edition

Add rich media to your iPad AD We accept credit cards | Wire transfer

*Price per issue in U$ Dollars

Ad Translation: U$ 60.00










Contact us today & build a customized package for your needs

+55 (11) 98375-1000 [email protected]

Contact us now! :-)

Our readers driven the economics of your business from spanish-speaking countries

and Portuguese





















Media kit Música & Mercado 2015

Business

portuguese speaking

pro lighting

pro audio lighting industry

influential people

company advertisement

entertainment products

international brands

mmmagazinehard copiesmore