MEDIA KIT - central.cvca.ca · MEDIA KIT 2020: CVCA CENTRAL | 4 OUR AUDIENCE DEVICES USED LOCATION AGE BREAKDOWN PAGE STATS TOP CHANNELS CVCA Central content is largely created and

M E D I A K I T

2 0 2 0 V E R S I O N

CONTENTS

WHO WE ARECVCA CENTRAL

THE WEEKLY ROUNDUP

CONTACT USBUNDLES

OUR AUDIENCEHOME PAGE AD PLACEMENTSGUEST-WRITTEN ARTICLES & AD PLACEMENT

AD PLACEMENTSM E D I A K I T

MEDIA KIT 2020: WHO WE ARE | 2

cvca.ca

@CVCACanadaCanadian Venture

Capital & Private Equity Association

central.cvca.ca conference.cvca.ca41% VENTURE CAPITAL

28% PRIVATE EQUITY

10% LIMITED PARTNER

6% DEBT PROVIDER

5% ANGEL/FAMILY OFFICE

5% OTHER

3% VC & PE

2% CORPORATE VENTURE

CORPORATE MEMBER FIRMS

INDIVIDUAL MEMBERS

270+

1800+OUR NETWORK

INVESTING MEMBER FIRMS180+

13%BRITISH COLUMBIA

ALBERTA5%

OTHER WESTERNCANADA

3% OTHER EASTERNCANADA

2%

ONTARIO61% QUEBEC

11%

USA5%

THE CVCA MEMBERSHIP FROM COAST TO COAST

FIND US ONLINE

OUR MISSIONTo help our members fuel the economy of the future by growing the businesses of today. We do this by supporting and connecting a vibrant private capital industry with advocacy, research, and education.

OUR VISIONA thriving Canadian economy driven by private capital.

CVCA is Canada’s professional association for the venture capital and private equity industry.

Our services and support establish a favourable and competitive ecosystem and lay the foundation for greater collaboration, innovation, growth and market intelligence. We unite professionals, drive industry awareness and enable meaningful partnerships.

WHO WE ARE

CVCA Central is the official publication of the Canadian Venture Capital and Private Equity Association (CVCA) and the primary information hub for the Canadian private capital industry. CVCA Central hosts updates from Canadian players and organizations, perspectives from industry experts and provides exclusive

market analyses.

MEDIA KIT 2020: CVCA CENTRAL | 3

central.cvca.ca

MEDIA KIT 2020: CVCA CENTRAL | 4

OUR AUDIENCE

DEVICES USED

LOCATION AGE BREAKDOWN

PAGE STATS

TOP CHANNELSCVCA Central content is largely created and targeted at Canadian and International General Partners. A General Partner (GP) is one of two or more investors who jointly own a firm and assume a day-to-day role in managing it. GPs invest their funds in public and/or private companies, manage the portfolio of investments, and seek to exit the investments in the future for a return. A GP might manage one or a few funds that may have different investment theses, such as geography, industry, or typical size of each investment.

Other readers of CVCA Central include international and domestic CVCA member and community stakeholders, outside of GPs, that include limited partners, professional service providers, relevant governments and crown corporations, various mainstream mediums, and members of partner organizations.

67%

30%

3%

USA OTHER(including India, China,

and South Korea)

CANADA

AVERAGE TIME SPENT ON PAGES

MONTHLY WEBSITE TRAFFIC GROWTH

15% 8%

77%

2:17

9%

25-34

35-44

45-54

18-24

55-64

65+

40%

22%

17%

9%

8%

4%

5% REFERRAL

DIRECT43%

ORGANIC SEARCH32%

SOCIAL16%

5% REFERRAL

HOME PAGE AD PLACEMENTS

(primary wide banner)

(footer banner)

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1679 pixels X 243 pixels

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MEDIA KIT 2020: CVCA CENTRAL | 5

HOME PAGE

GUEST-WRITTEN ARTICLES & AD PLACEMENT

SPONSOR A CVCA ARTICLE + IN-ARTICLE WIDE BANNER

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1679 pixels X 243 pixels

JPEG, PNG or GIFCAD $1,000

MEDIA KIT 2020: CVCA CENTRAL | 6

(in-article wide banner)YOUR AD HERE

ARTICLE GUEST-WRITTEN ARTICLE

Contributed content should be approximately 800 -1000 words in length, written in news article style, and should have a title, byline, introduction, body, provide source(s) for any and all claims, and include a suitable conclusion. The content should aim to satisfy any of the following objectives:

• Brings a particular topic(s) or matter of interest to the greater CVCA audience;

• Provides information on topics of relevance to the CVCA audience;

• Offers relevant suggestions and advice to the CVCA audience;

• Urges the CVCA audience to think about a matter or concept, with absolutely no direct solicitation; and/or

• Discusses various stories, persons, locations, rising issues, and technical developments of relevance to the CVCA audience.

Please note that content should not be prepared and submitted without first discussing it with a CVCA communications or marketing representative.

CAD $800

SPECIFICATIONS PRICE

Every Monday, CVCA members receive a breakdown of the previous week’s transactions, important regulatory updates, exclusive member pricing for industry events, interesting news, people on the move, private capital careers and more!

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THE WEEKLY ROUNDUP

SUBSCRIBEDACTIVE MEMBERS

email OPEN RATE2100+ 62%

THE WEEKLY ROUNDUP

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* Only 2 ads per newsletter. Contact us for availability and inventory!

MEDIA KIT 2020: WEEKLY ROUNDUP | 8

MEDIA KIT 2020: BUNDLES | 9

THE WEEKLY ROUNDUP

A Primary Wide Banner + Sponsored CVCA Article + In-Article Ad

1 month for Primary Wide Banner & In-Article Ad

Save 10% CAD $1,900 CAD $1,710

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C Primary Wide Banner 1 month Middle Roundup Banner 1 week Save 10% CAD $1,700 CAD $1,530

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E Footer Banner 1 month Top Roundup Banner 1 week Save 10% CAD $1,700 CAD $1,530

F Footer Banner 1 month Middle Roundup Banner 1 week Save 10% CAD $1,500 CAD $1,350

G Footer Banner 1 month Bottom Roundup Banner 1 week Save 10% CAD $1,300 CAD $1,170

H Primary Wide Banner 1 month Top Roundup Banner 1 month Save 20% CAD $4,000 CAD $3,200

I Primary Wide Banner 1 month Middle Roundup Banner 1 month Save 20% CAD $3,200 CAD $2,560

J Primary Wide Banner 1 month Bottom Roundup Banner 1 month Save 20% CAD $2,400 CAD $1,920

K Footer Banner 1 month Top Roundup Banner 1 month Save 20% CAD $3,800 CAD $3,040

L Footer Banner 1 month Middle Roundup Banner 1 month Save 20% CAD $3,000 CAD $2,400

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CONTACT US: Jon JacksonHEAD OF COMMUNICATIONS

[email protected]@cvca.ca [email protected]

Fil VarinoHEAD OF DEVELOPMENT & MEMBER ENGAGEMENT

Izadella Sta. RomanaMARKETING & BRAND COORDINATOR