MEDIA KIT - AviationTrader.com.au...MEDIA KIT 2019 For further information please contact: Janine Robinson Client Relations Manager Ph: 1800 025 776 Email: [email protected]

MEDIA KIT 2019For further information please contact: Janine Robinson Client Relations Manager Ph: 1800 025 776Email: [email protected]

Tony Shaw Business Manager Ph: 1800 025 776Email: [email protected]

www.aviationtrader.com.au

PO Box 266, Lismore, NSW 2480. Australia.ABN: 68 258 744 856

AVIATION IN FOCUS

2 Aviation Trader Media Kit 2019

AVIATION IN FOCUS

Page

Our Fully Integrated Marketing Package............................................................................................................................3

Overview ..............................................................................................................................................................................4

Our Most Recent Audit Certificate ......................................................................................................................................5

Print Overview......................................................................................................................................................................6

Digital Overview ...................................................................................................................................................................7

Aviation Trader Publishing Schedule .................................................................................................................................8

Aviation Trader Rates & Sizes ...................................................................................................................................... 9-10

Aviation Trader 2019 Rate Card ...................................................................................................................................... 11

Airwaves Magazine Profile ............................................................................................................................................... 12

Airwaves Editorial & Publishing Schedule ...................................................................................................................... 13

Airwaves Advertising Rates - Editorial ..............................................................................................................................14

Airwaves Advertising Rates - Stand Alone (No Editorial) ............................................................................................... 15

Web Banner Ad Rates & Sizes .........................................................................................................................................16

Our Digital Publication ......................................................................................................................................................17

Print Artwork Guidelines .................................................................................................................................................. 18

TABLE OF CONTENTS

Aviation Trader Media Kit 2019 3

Volume 09 / Issue 01 / February 2019

AirmanshipPage 56

QBE’s ongoing commitment to safety excellence...

Harmans LodgePage 57

Peaceful seclusion in the heart of Margaret River wine country...

Consistent & Affordable Safety

Page 58Sandia Aerospace

further enhances its SAI 340A capabilities...

A Stampe et Vertongen SV.4, piloted by Chris Harrison of Tiger Tours, flies over Canola fields just outside Rosedale, Vic. Photo Courtesy: Ariana Bertocchi

OUR FULLY INTEGRATED MARKETING PACKAGE


WHO RECEIVES THE AVIATION TRADER?

• All owners of aircraft on the Australian Register (CASA and CAA Register) equivalent to FAA,

• Approx 2,300 owners of aircraft on the New Zealand Register,

• All Air Operator Certificate Holders and Certificate of Approval Holders,

• All air operators and maintenance, training and design organisations on the NZ Register,

• The Newsagency Network Australia Wide,

• 800 third party subscribers,

• Selected Pilot Shops, Aero Clubs and aviation hubs nationwide,

• Selected aviation FBOs in Australia and South East Asia,

• Senior executives in a growing number of government and non-government enterprises.

‘The Trader’ can also be found in most aviation business reception areas and staff rooms.

Total distribution is 14,950 CAB audited circulation (September 2018) is 11,781.

A comprehensive readership survey conducted in 2013 indicates that each copy of our controlled circulation (10,987) is read by 4.9 people - the overall projected readership therefore exceeds 53,000.

Mission StatementOur mission is to provide a fully integrated advertising platform for clients seeking to actively promote a product, vehicle or service to a targeted and responsive aviation audience.We also strive to develop strong and lasting business relationships by pursuing excellence in customer service and maximising product value.

About Us‘Aviation Trader’ is a highly respected monthly marketing publication carrying corporate and private advertising for aircraft and aviation equipment and services throughout Australasia. The publication was launched in 1988 to fill the need for an effective general aviation advertising medium.

Circulation is strategically targeted to attract maximum response and now exceeds 11,700 (audited). A key objective in our current strategic plan is to maintain the relevance, quality and value of our print publication whilst continuing to invest significantly in digital publication and information delivery resources consistent with the need to guarantee global reach for our advertisers in a cost effective and seamless service environment.

Highest readership numbers for an audited Australasian aviation publication for the third consecutive period.www.auditedmedia.org.au

“ Helibiz has been advertising with Av Trader for well over a decade now. We believe that it’s the Australasian aviation industry’s‘bible’. If you plan to offer your products or services to the Australasian aviation industry look no further, Av Trader is certain to reach your target market.”

Troy Holloway Sales and Marketing Manager Helibiz Pty Ltd.

OVERVIEW


OUR MOST RECENT PUBLISHER’S STATEMENT

Level 8, 15 Blue Street, North Sydney NSW 2060 Tel: +61 2 9954 9800 Fax: +61 2 9956 8220 Email: [email protected] www.auditedmedia.org.au ABN # 37 163 161 402

amaaabc cabLevel 4, 63 York Street, Sydney, NSW 2000Tel: + 61 2 9954 9800 Fax: +61 2 9956 8220 Email: [email protected] ABN # 37 163 161 402

Audit Certificate

Average Net Distribution

1. Geographical Analysis: NSW VIC SA QLD WA TAS ACT NT PNG NZ O’Seas

Verified Bulk Distribution %

2. Analysis of Average Net Distribution

A Average copies printed

B Average copies mailed to individualsless return copies

C Average copies sold through newsagents or other retail outlets, less return copies

D Average cash sales to individuals

E Average copies delivered by request for redistribution to individuals

F Average copies individually distributedto residential locations

G Average copies individually distributedto commercial/other locations

H Average verified bulk distribution

H Analysis of Verified Bulk Distribution

1 Bulk sales

2 Distributed in public by hand

3 Distribution for public pick-up by arrangement

4 Distribution for public pick-up-other

5 Distribution through airlines, airline premises and accommodation

6 Distribution through advertisers/clients

7 Distribution through education facilities

8 Distribution through exhibitions, seminars, conferences

9 Distribution at sporting or other events

10 Other distribution outlets

PNG:

NZ:

O’seas:

TAS:

VIC:

NSW:

ACT:

QLD:

WA:

NT:

SA:

Note: This audit will exclude issues identified in Item 3.

The information contained in this document is in respect of the average number of copies printed and delivered for distribution as

Total Number of Issues in Period

Number of Issues Audited

Is this part of a Multiple Area Title?

1 October 2017 to 30 September 2018 BUSINESS AND PROFESSIONAL PUBLICATIONS

1 October 2017 to 30 September 2018detailed, within the twelve-month period AVIATION TRADER

Helix Aviation Pty Ltd12

12

No11,781 0.28%

197

1,140

657

2,494

2,284

417

2,043

149 2,340

602,2842,043

6572,4941,140

149417197

2,34060

14,563

10,669

794

285 33

33

For the comprehensive Platform Summary Report please contact Aviation Trader.


PRINT OVERVIEW 2018/19

2018-19 Publishing Information - Print Overview Contact Information

Business Manager: Tony Shaw Display Advertising Manager: Lisa Johnstone

Phone: 612 6622 2133 Phone: 612 6622 2133

Fax: 612 6622 2123 Fax: 612 6622 2123

Email: [email protected] Email: [email protected]

General Information Readership Information

Years in Print: 31 Median / Ave Age: 55 (40 - 65) Publishing Frequency: Monthly Median / Ave Household Income: $125 - $155K Audit Body: AMAA % Male / Female Skew: 85/15

Circulation 2018 Primary Readership Target Groups

2017 Circulation (audited): 12,250 Executive / Senior Management: 2.5%

2018 Circulation (audited): 11,781 Corporate (AOC's / C of A's): 18.1%

2019 Circulation (projected): 12,650 Students: 4.5%

Recreational Owners: 9.2%

2018 Circulation Breakdown GA Owners / Pilots: 64.2%

Commercial Pilots: 1.5%

Retail (un-categorised): 794

Aircraft Owners / Pilots: 8,679

C of A's: 876 2018 Overall Readership (Controlled)

AOC's: 1,152

Clubs / Flying Schools: 262

Projected Readers Per Copy: 4.9

By Region Projected Audience: 53,836

Australia: 80.1%

Oceania: 19.8%

Rest Of The World: 0.1% By Premises Business: 17.2% Residential: 81.1% Trade Shows & Events: 1.7%

Clubs/Flying Schools

AOC's

CofA's

Aircraft Owners/Pilots

Retail

Commecial Pilots

GA Owners/Pilots

Recreational Owners

Students

Corporate (AOC's/CofA's)

Executive/Senior Management

Commercial Pilots

GA Pilots



Rest of the World

Oceania

Australia


AOC's

CofA's


Retail

Commecial Pilots

GA Owners/Pilots

Recreational Owners

Students



Commercial Pilots

GA Pilots



Rest of the World

Oceania

Australia

2018 CIRCULATION BREAKDOWN 2018 PRIMARY READERSHIP TARGET GROUPS


WEBSITE OVERVIEW 2018/19


AOC's

CofA's


Retail

Commecial Pilots

GA Owners/Pilots

Recreational Owners

Students



Commercial Pilots

GA Pilots



Rest of the World

Oceania

Australia

2018-19 Publishing Information - Web Overview Contact Information

Business Manager: Tony Shaw Web Services Manager: Janine Robinson

Phone: 612 6622 2133 Phone: 612 6622 2133

Fax: 612 6622 2123 Fax: 612 6622 2123

Email: [email protected] Email: [email protected]

General Information Visitor Information

URL: www.aviationtrader.com.au Median / Ave Age: 35 (18 - 70) Years On Line: 23 Median / Ave Household Income: Unknown Audit Body: AMAA % Male / Female: 86/14

Visitation (30 days ended 13/2/19) Visitation Demographics

Visits Visitor Groups

Average Unique Visitors: 22,190 Executive / Senior Management: 8.5%

Average Visits: 38,731 Corporate (AOC's / C of A's): 2.5%

Page Views: 267,168 Students: 10.7%

Average Visit Duration: 4.2 mins Recreational Pilots: 8.5%

Traffic Sources GA Pilots: 36.9%

Organic Search: 75.5% Commercial Pilots: 7.5%

Direct: 23.6% Other Un-categorised: 25.4%

Referral: 0.1% Behaviour

Social: 0.8% New Visitor: 73.5%

Origin of Visits (top five) Returning Visitor: 26.5%

Australia: 79.9% Number of Visits:

USA: 7.7% 1 47.2%

New Zealand: 2.1% 2 9.5%

Canada: 1.1% 3 4.4%

United Kingdom: 1.0% 4+ 38.9%

VISITATION - ORIGIN OF VISITS VISITATION DEMOGRAPHICS - VISITOR GROUPS


AOC's

CofA's


Retail

Commecial Pilots

GA Owners/Pilots

Recreational Owners

Students



Commercial Pilots

GA Pilots



Rest of the World

Oceania

Australia


AOC's

CofA's


Retail

Commecial Pilots

GA Owners/Pilots

Recreational Owners

Students



Commercial Pilots

GA Pilots



Rest of the World

Oceania

Australia


“My aircraft has now been sold thanks to your very professional advert on your web site. In fact the buyer responded to the ad within hours of it being listed. Many thanks”

Brian Hunter

“Congratulations on the latest edition of Aviation Trader, it is the best ever. Your magazine has come of age and is a credit to all the people who put it together. It keeps me informed of what’s available and what’s new in the market. Keep up the good work.”

Warwick Johnson

PUBLISHING SCHEDULE 2019

“I would definitely recommend using Aviation Trader to anyone wanting to buy or sell aviation equipment and I appreciate the assistance you have always provided to me.”

Tina Lamattina

EDITION MATERIAL DEADLINE DISTRIBUTED

January 2019 27 Dec 4 Jan

February 2019Australian International Airshow Edition 31 Jan 7 Feb

March 2019 28 Feb 7 Mar

April 2019 28 Mar 4 Apr

May 2019 25 Apr 2 May

June 2019 30 May 6 Jun

July 2019 27 Jun 4 Jul

August 2019 25 Jul 1 Aug

September 2019 29 Aug 5 Sep

October 2019 26 Sep 3 Oct

November 2019 31 Oct 7 Nov

December 2019 28 Nov 5 Dec

January 2020 26 Dec 3 Jan


“A quick note to say thank you very much for the advertising services provided. We placed the ad in late October, had the aircraft under contract by mid-November, and completed the sale mid-December. Your publication also has global reach because our buyer was in Canada but found us via Aviation Trader.”

Qwilton Biel

Prices for one insertion^/ full colour include:

(H) (W)

A Full page 380mm x 263mm – $2959.40 + GST

B Half page 190mm x 263mm – $1671.20 + GST

C 1/4 page vertical 190mm x 111mm – $934.50 + GST

D 1/4 page square 158mm x 149mm – $957.70 + GST

E Strip advert 98mm x 263mm – $1040.10 + GST

^ Discounts apply to 3 or more months forward booked. Call for details.

A

B C

DE

ADVERTISING RATES & SIZES

Below you will see sizes often chosen by corporate advertisers. Aviation Trader is a free format publication so the choice of advert dimension is yours. Please refer to the Advertising Table on page 11 for a full rate matrix.

“Mendelssohn Pilot Supplies have advertised in every issue for over 10 years. We have always received a professional and reliable service with great results.”

Roy Mendelssohn


A TYPICAL COMPOSITE PAGE LAYOUT

C

F

H

E

D

G

I

JF F G

H H I

J K

L M

N

FULL COL MONOF 5 x 2col 48mm x 73mm – $198.00 + GST $120.50 + GSTG 6 x 3col 58mm x 111mm – $352.20 + GST $212.70 + GSTH 10 x 2col 98mm x 73mm – $388.10 + GST $233.10 + GST I 7 x 3col 68mm x 111mm – $410.80 + GST $248.10 + GSTJ 6 x 4col 58mm x 149mm – $471.50 + GST $285.50 + GSTK 8 x 3col 78mm x 111mm – $469.50 + GST $283.50 + GSTL 10 x 4col 98mm x 149mm – $710.10 + GST $460.10 + GSTM 10 x 3col 98mm x 111mm – $575.30 + GST $342.80 + GSTN 7 x 7col 68mm x 263mm – $830.80 + GST $549.00 + GST

^ Discounts available for multiple insertions

Popular sizes and prices for one insertion^/ full colour include:

LEFT FACING PAGE(H) (W)


RATE CARD 2019

Display Advertising Rates 2019/20Exclusive of GST

ClassifiedAdvertising

Rates 2019/20*Inclusive of GST

Price per line: $13.20Minimum charge: $39.60

(minimum 3 lines)

Colour photo: $80 extra

No of Lines Total cost

3 4 5 6 7 8 9

10

$39.60$52.80$66.00$79.20$92.40

$105.60$118.80$132.00

For a confirmed quote please call:

(02) 6622 2133 or 1800 025 776

Important Notes:1. Aviation Trader is printed on a web press that includes an automated on line stapling and trimming process. This enhances the presentation

of the fi nished product. We have authorized our printers to reduce the image size of our pages post transmission by approximately 4% to meet their prescribed minimum trim tolerances and to preserve the integrity of the image space. This will result in advertisements appearing marginally smaller than quoted dimensions in the fi nal print product.

2. The press we use is set up for full colour printing only. No discount is offered by our printer for pages or part pages that do not include colour. Our default advertising rate is therefore full colour. We do however offer a discount to advertisers whose budgets or marketing allocations will exclude the use of full colour in their advertising material. This discount is underwritten by Aviation Trader in good faith and in an effort to ensure that we accommodate needs of all our clients.

All prices are for one insertion only. For pricing involving spot colours please contact our production team.

*Quoted rates remain current at the June 2020 edition.

2 Columns (7.3 cm)

3 Columns (11.1 cm)

4 Columns (14.9 cm)

5 Columns (18.7cm)

7 Columns (26.3cm)

ColourRate

MonoRate

ColourRate

MonoRate

ColourRate

MonoRate

ColourRate

MonoRate

ColourRate

MonoRate

2 cm 80.7 49.7 122.1 75.6 160.2 98.2 201.0 123.5 276.4 167.93 cm 121.0 74.5 180.1 110.3 240.4 147.4 301.3 185.1 414.6 251.94 cm 158.4 96.4 239.5 146.5 314.3 190.3 393.9 238.9 541.9 324.95 cm 198.0 120.5 293.5 177.2 393.0 238.0 492.3 298.6 624.8 406.16 cm 237.4 144.4 352.2 212.7 471.5 285.5 578.9 346.4 733.1 470.67 cm 271.7 163.2 410.8 248.1 539.0 322.0 623.0 404.3 830.8 549.08 cm 310.9 186.9 469.5 283.5 568.0 368.0 711.8 461.8 927.1 605.19 cm 349.3 209.8 528.2 319.0 639.1 414.1 783.2 502.0 948.6 680.910 cm 388.1 233.1 575.3 342.8 710.1 460.1 845.2 557.7 1040.1 742.611 cm 426.8 256.3 583.2 376.9 763.7 488.7 907.9 591.7 1105.6 816.912 cm 465.7 279.7 636.2 411.2 809.2 533.2 990.6 645.6 1189.4 874.413 cm 504.5 303.0 689.3 445.6 876.5 577.5 975.6 699.3 1243.2 947.414 cm 532.6 315.6 726.0 463.5 922.0 600.0 1036.7 739.2 1319.4 1000.915 cm 570.6 338.1 777.7 496.5 987.8 642.8 1110.8 792.0 1413.6 1072.316 cm 560.6 360.6 805.7 529.7 957.7 685.7 1144.7 844.7 1429.6 1121.617 cm 595.7 383.2 855.9 562.6 1004.3 715.3 1199.6 880.8 1518.8 1191.618 cm 630.7 405.7 906.4 595.9 1063.4 757.4 1270.1 932.6 1583.3 1236.819 cm 665.8 428.3 934.5 606.7 1084.5 799.5 1274.5 965.7 1671.2 1305.520 cm 700.8 450.8 983.6 638.6 1141.5 841.5 1341.6 1016.6 1696.4 1346.421 cm 719.6 457.1 938.2 670.4 1198.5 883.5 1408.6 1067.3 1752.1 1384.622 cm 753.9 478.9 982.9 702.4 1238.3 908.3 1399.0 1096.5 1835.5 1450.523 cm 765.1 500.6 1014.1 720.9 1248.6 949.6 1462.6 1146.3 1887.0 1484.524 cm 798.5 522.5 1058.1 752.1 1284.0 972.0 1526.2 1196.2 1969.1 1549.125 cm 831.7 544.2 1102.4 783.7 1337.5 1012.5 1565.2 1221.4 2051.0 1613.526 cm 864.9 565.9 1107.4 814.9 1390.9 1052.9 1627.7 1270.2 2133.1 1678.127 cm 898.2 587.7 1150.1 846.3 1390.5 1093.5 1663.7 1292.4 2177.7 1705.228 cm 912.4 590.4 1176.2 861.2 1420.1 1112.1 1690.3 1340.3 2258.3 1768.329 cm 943.2 609.7 1218.2 892.0 1470.7 1151.7 1722.0 1359.5 2339.0 1831.530 cm 975.0 630.0 1260.3 922.8 1521.3 1191.3 1781.5 1406.5 2420.1 1895.131 cm 914.4 650.9 1255.8 953.6 1547.8 1206.8 1840.8 1453.3 2457.3 1914.832 cm 944.0 672.0 1277.5 965.5 1597.6 1245.6 1900.1 1500.1 2536.6 1976.633 cm 973.4 692.9 1317.3 995.5 1647.4 1284.4 1927.0 1514.5 2615.8 2038.334 cm 1003.0 714.0 1357.2 1025.7 1636.7 1296.7 1985.3 1560.3 2695.0 2100.035 cm 1027.8 730.3 1397.2 1056.0 1684.9 1334.9 2043.7 1606.2 2725.7 2113.236 cm 1053.7 747.7 1383.2 1086.2 1733.0 1373.0 2102.1 1652.1 2803.6 2173.637 cm 1081.6 767.1 1399.9 1094.7 1752.0 1382.0 2160.5 1698.0 2881.6 2234.138 cm 1068.4 783.4 1437.7 1124.2 1799.4 1419.4 2181.4 1706.4 2959.4 2294.4

Please note: 10 lines is the maximum manageable size for classifieds. See display section for further advertising options.

Featured AircraftSection 2019/20

Inclusive of GSTSize Cost

A: 86x83mm B: 86x126mm

$305$440


AVIATION IN FOCUS

‘Airwaves’ is a unique industry resource tailored to deliver quality Aviation industry news, reviews and commentary. It also provides marketing opportunities for established and committed advertising clients and senior corporates seeking to leverage business opportunities in the Aviation Industry space.

The publication is backed by Australasia’s leading Aviation industry marketing brand and one of the most respected marketing channels in terms of delivery, relevance and marketing sophistication.

Purpose‘Airwaves’ has been developed to provide committed advertisers, flagship corporates and industry professionals with the opportunity to deliver tailored messages and report important industry developments including strategic investments, new products, innovations, partnerships and initiatives and also important developments in industry governance and representation.

Editorial Coverage‘Airwaves’ is committed to providing exposure to all key industry segments from Corporate Aviation through to Recreational Aviation (both fixed wing and rotary) and also provides key industry stakeholders engaged in Product Representation, Supply and Distribution, Tertiary Education, Flight and Ground Training, HR Management, Maintenance and Repair and Regional Development with an effective and focused communication device.

Frequency‘Airwaves’ is printed and distributed bi-monthly. It’s production schedule ensures that the publication gains exposure at key aviation events, including airshows, trade shows and industry conventions.

Distribution‘Airwaves’ is embedded in ‘Aviation Trader’, Australasia’s leading marketing publication. ‘Aviation Trader’s sophisticated industry database guarantees circulation to all Australasian registered Aviation industry stakeholders and decision makers including Aircraft Owners and Operators, Owners and Senior Business Executives in Original Equipment Manufacturers, Supply Chain and Maintenance Repair and Overhaul Organisations and Flying Schools and Clubs. ‘Airwaves’ is also distributed to an influential database of registered international subscribers.

02 volume 06 / issue 01 / May 2017

AIRAIR

Ultimate Capability...Tony Shaw

‘Electronic warfare’ is clearly here and now. It’s no longer imaginary or confi ned to the domain of futurists. It’s real, it’s sophisticated and it’s deployed in almost all (if not all) theatres of war currently raging on our increasingly fragile planet.

Whilst we see and experience the effects and consequences of digital technologies in our daily lives, most of us don’t get the opportunity to sit one on one with the industry specialists whose task it is to develop and market them. I was very lucky to be given one such opportunity at the Australian International Airshow (Avalon 2017) when Dana Carroll, the Ratheon Company’s manager of communications and public affairs, space and airborne systems, extended an invitation to sit one on one with three of the company’s senior executives.

Ratheon is a major US military contractor and the world’s largest producer of guided missile systems. Amongst many other responsibilities, the company is contracted to design and deliver weapon systems to Australia’s Joint Strike Fighter variant, the F-35A CTOL (conventional take-off and landing).

As anticipated, the exchange was compelling for many reasons, and I’m not talking just about references made to the ANZUS treaty here, albeit that I left feeling that there should never be any doubt about its signifi cance, value or current integrity. After all we are ‘brothers in arms’ at least at operational level and we’ve fought side by side with our alliance partners in every signifi cant confl ict in recent memory. Whether or not the concept remains unbreakable higher up as a new order settles in to the White House is yet to be seen. Some of the Twitter dialogue of recent times tends to leave us feeling that Australia at least should still be wearing short pants. Enough said!

What else did I learn? Sovereignty and the protections required to preserve what it represents need to be high agenda items. When you distil the objective(s) you begin to understand the signifi cance of the proposition and you understand that it’s not possible to be in any sort of ‘safe house’ without the latest technologies and alliances with partners that dispense them. In this context, I’m profoundly aware of the imperative that is the ANZUS treaty (now 65 years young) and I feel comfortable that Australia remains a pro-active partner in it. After all, to settle for a working relationship that can’t deliver ultimate defence capability would be akin to neglect.

So where does Ratheon fi t in the scheme of things? I’d venture to say at a very senior level. I am reminded of a statement made by former Australian Minister for Defence Kevin Andrews at an address to the US Chamber of Commerce in 2015. ‘Access to the most

advanced technology and equipment from the United States and maintaining inter-operability with the United States is central to maintaining the ADF’s potency’. I fully concur with this statement and I’m certain that nothing has changed since it was made.

Ratheon is by no means the only military contractor working with the Australian Defence Force. Having said this, its involvement is signifi cant. There are interfaces and partnerships that span all military disciplines. The company is clear in articulating its role and points out that the differentiator between it and its key competitors is ‘integration’. ‘The phrase “Integrated in Australia” encapsulates the multifaceted nature of Ratheon’s in-

country capability, highlighting our systems integration and mission support pedigree, our integrated business model, as well as our trusted partnerships with our customer,

suppliers, partners and each other’ it says.

In the theatre that is air defence, many will be familiar with the fact that Ratheon is equipping Australia’s F-35 strike fi ghters with state of the

art weapons and weapon systems. Whilst the fi nal confi guration is yet to be understood it seems likely that the company will supply two missile systems, the AIM-120C Air to Air and the AIM-9X ‘Sidewinder’ short range Air to Air, and the JDAM (joint direct attack munitions) GBU-31 guided bomb.

In this artist’s rendering, the F-35 Joint Strike Fighter is armed with the AIM-9X Sidewinder missile and the Paveway bomb on both wings, as it prepares to deploy an Air to Air ‘AMRAAM’ missile. Image courtesy The Ratheon Company.

The F-35’s true pedigree is yet to be revealed but it seems the aircraft will exceed the capabilities of the F-18. It’s appearance at the Avalon Airshow earlier this year was a major attraction.

“So where does Ratheon fi t

in the scheme of things?”

AIR


AirmanshipPage 56








MAGAZINE PROFILE


PUBLISHING SCHEDULEAVIATION IN FOCUS

*Booking cancellations cannot be accepted after material deadline.

EDITION MATERIAL DEADLINE DISTRIBUTED

February 2019Australian International Airshow Edition 7 Jan 7 Feb

August 2019 4 Jul 1 Aug

October 2019 5 Sep 3 Oct

December 2019 7 Nov 5 Dec


AVIATION IN FOCUS

2019 ADVERTISING RATES - EDITORIAL*Size Rate Approved

Editorial Length Images Ad Size (Optional)

Exclusive Feature (3 pages) $2,850 1500 words 4-5 ½ page

Corporate Exposé (2 pages) $2,025 850 words 3-4 ¼ page

Commercial Review (1 page) $1,125 750 words 1-2 ¼ page

Travel Article (1 page) $820 650 words 2 ⅛ page

Industry Update (half page) $660 450 words 1 ⅛ page

Industry Update

Exclusive Feature

Corporate Exposé

Travel Article

Commercial Review

* Rates expressed above are in Australian dollars and exclude GST.

* International currency rates are available on application and are subject to negotiation.

* Frequency discounts apply. Contact us for pricing.


AVIATION IN FOCUS

Size Rate

Full page $2,880

Half page $1,435

Quarter page $760

Eighth page $460

*Full Page (H x W) Live Area: 380 x 263mm

*Half Page (H x W)Live Area: 147 x 255mm

*Quarter Page Vertical (H x W)Live Area: 147mm x 125mm

*Quarter Page Horizontal (H x W)Live Area: 81 x 255mm

*Eighth Page (H x W) Live Area: 81mm x 125mm

*No bleed available on these

ad sizes.

* Rates expressed above are in Australian dollars and exclude GST.

* International currency rates are available on application and are subject to negotiation.

* Frequency discounts apply. Contact us for pricing.

2019 ADVERTISING RATES - STAND ALONE (NO EDITORIAL)*


WEB BANNER AD RATES & SIZES www.aviationtrader.com.au

DOUBLE banner ad (HxW)228 x 310 pixelsHome page: $330Primary Category: Aircraft $1,150 All other categories $420Sub Category: Aircraft $210 All other categories $85Run of Site: Top Five $1,000 Top ten $1,350Best in Category (7) $650

Notes: All prices exclude GST. Prices quoted are for 30 days cycles. Bookings dependent on prior agreements.

SINGLE banner ad (HxW)114 x 310 pixelsHome page: $185Primary Category: Aircraft $750 All other categories $265Sub Category: Aircraft $135 All other categories $55Run of Site: Top Five $600 Top ten $950Best in Category (7) $425

Headline Ad: $460Discounted price $185 (applicable for current print advertisers valued over $275)

Our website has grown progressively since it’s launch in 1997 and is now a powerful additional marketing resource

Average website visits per month: 38,750

Average unique visits per month: 22,200

Average website page views per month: 267,000

Source: AMAA; AMAA Web Audit for further information visit www.auditedmedia.org.au

Video space: $750


OUR DIGITAL PUBLICATION

APPLE AND ANDROID APPS

PRINT REPLICA (Page Turning)


AirmanshipPage 56









Acceptable media for art supplied• When supplying advertising material, please ensure that the

month for publication is entered. • Ensure that the order of consecutive advertisements and left/

right hand pages on double page spreads are noted in the material instructions.

• When sending a revised file, add an ‘R’ at the end of the file name.

File requirements• Files must comply with the APN PRINT Newsprint joboptions

which can be obtained from Aviation Trader.• Acrobat Distiller 6 or above is preferred.• All files to be supplied as composite CMYK and embedded

images at 100% scaling, 300dpi.• All fonts must be embedded into the PDF file.• All advertising material to have no bleed unless providing for

double page spreads a gutter must be included. Call us for details

• No crop, bleed or registration marks required.

File preparation guidelines• It is recommended that the total ink weight should be no

greater than 220%.• 100% Black is preferred over CMYK black where possible.• Type should not be smaller than 8 points.• Coloured type with a black drop shadow should be set to

knockout, otherwise the black drop shadow may overprint the coloured type.

• All coloured reverse type to be no less than 10 points bold or made up of more than two colours.

• Black type smaller than 24 points to be made up of 100% black only.

• For white reverse type we recommend 12 points bold as the minimum size.

• White type/elements to be set to knockout.• Extremely thin and fine type, particularly type with serifs,

should be avoided.• Thin lines and box rules should be reproduced in one colour, to

help with registration and clarity and with a minimum thickness of 0.25mm.

Supplying incomplete art (Material to be designed by Aviation Trader)Photos:Should be suffieciently clear and large enough. Rule of thumb is jpeg files should no smaller than 250k or larger than 4mbText:• Text to be supplied in Microsoft Word or as

content in an email• Logos to be supplied ideally as eps, pdf

or illustrator files. Do not download logos from internet pages if you want them to be represented properly.

Send all material to [email protected] upload via our website. Include: • publication date • address & contact details.

PRINT ARTWORK GUIDELINES

MEDIA KIT - AviationTrader.com.au...MEDIA KIT 2019 For further information please contact: Janine Robinson Client Relations Manager Ph: 1800 025 776 Email: [email protected]

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