Media Kit - k-talk.com

Media Kit

On the web at www.k-talk.com (801) 253-4883

0%

5%

10%

15%

20%

25%

30%

35%

40%

Didn't f inish H.S. High School

Grad

Some College College Grad or

Higher

0%

10%

20%

30%

40%

50%

60%

70%

WHITE BLACK HISPANIC ASIAN OTHER

0%

10%

20%

30%

40%

50%

60%

MALE FEMALE 12-17yr 18-34yr 35-44yr 45-55yr 56-64yr 65+yr

Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio Research Project.

LISTENERS ARE EDUCATED & EXPERIENCED

K-TALK listeners are educated:

69% have at least a year of college

33% have a bachelors degree 13% have been to graduate school

…and they’ve acquired the life experience necessary to make solid, informed decisions!

77% are over the age of 35

27% are over 55

They own their own homes; and They’re heavy Internet users K-Talk listeners share a “thirst for knowledge”…

87% rate radio as “important” to “very important”

The Talk Radio listener is…

Educated • Informed • Active • Involved

70% of those eligible

exercise their right to vote.

...and we’ve got those listeners!

On the web at www.k-talk.com (801) 253-4883

Republican

Libertarian

Other

Democrat

Independent

ModerateLiberal Ultra Liberal

Fiscal Conservative Conservative

Depends on Issue

Ultra Conservative

LISTENERS ARE INFORMED & INVOLVED

Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio Research Project.

K-TALK listeners are involved

58% view themselves as

politically/fiscally conservative

52% identify themselves

as Independents

70% of those who are

registered exercise their right to vote

...and we’ve got those listeners!

Under $20.000

$20-$30,000

$30-$40,000

$40-$50,000

$60-$70,000

$70-$80,000

$80-$90,000

$90-100,000

Over $100,000

$50-$60,000

Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio Research Project.

K-TALK listeners live well…

37% have incomes over $60,000

14% over $80,000

4% over $100,000

...and we’ve got those listeners!

LISTENERS ARE ACTIVE & AFFLUENT

PRIME TIME

Monday-Friday 6:00am - 7:00pm

Ad Libs $ 95 90 Seconds

$ 60 30 Seconds

Telephonic $ 95 90 Seconds

$ 60 30 Seconds

Unit Rate $ 45 60 Seconds

Unit Rate $ 35 30 Seconds

Feature Sponsor $ 35

Traffic Report $ 30

Billboard/Mention $ 25 15 Seconds

Tag $ 20 Bulk Rate Only

OFF-PRIME

7:00 pm-6:00 am & Weekends

Ad Libs $60 90 seconds

Telephonic $60 90 seconds

Unit Rate $35 :60s/:30s

Feature Sponsor $30

Billboard/:10 $20

INFOMERCIALS

Prime Time Segment $600 60 minutes

$400 30 minutes

$265 15 minutes

Off-Prime Segment $450 60 minutes

$285 30 minutes

RATE CARD

On the web at www.k-talk.com (801) 253-4883

COVERAGE MAP

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MV/M

On the web at www.k-talk.com (801) 253-4883