Healthy RENO ® Healthy Mind. Healthy Body. Healthy Life. TM MEDIA KIT Healthy-Reno.com POWERED BY since 1998 with
Mar 24, 2016
HealthyRENO
®
Healthy Mind.
Healthy Body.
Healthy Life.TM
M E D I A K I T
Healthy-Reno.com
POWERED BY
since 1998
with
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
OTHER8%
ENTERTAINMENT9%
NUTRITION12%
FITNESS30%
MEDICAL24%
LIFESTYLE17%
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E . T M
HealthyRENO
®
FITNESS, FOOD, WELLNESS & BEAUTYOur community based Healthy Idaho® magazine, in
print an online, with a complete health portal, of-
fers a fresh perspective in meeting the challenges
of today’s hectic lifestyle. Within each issue you
will find creative yet practical advice on maintain-
ing a balanced approach to your health.
THE SOURCEA commitment to compelling, accurate,
timely, trustworthy information based on
research from our Editorial Advisory Board of 35+
medical professionals and industry experts, as
well as our passionate professional writing team.
award-winningcustom content
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E . T M
HealthyRENO
®
editorial calendarSIGNATURE ISSUES
J A N U A R YTHEMENew-Phoria!Art Deadline: December 4
F E B R U A R YTHEMEEngagedArt Deadline: January 5
M A R C HTHEMEMadameArt Deadline: February 5
A P R I LTHEMEBrainpowerArt Deadline: March 5
M AYTHEMESystemizedArt Deadline: April 6
J U N ETHEMEFor the FellasArt Deadline: May 5
J U LYTHEMEEnergyArt Deadline: June 5
AU G U S TTHEMEAppetite!Art Deadline: July 5
S E P T E M B E RTHEMEThe Teen AgeArt Deadline: August 5
O C TO B E RTHEMEBirds and BeesArt Deadline: September 4
N O V E M B E RTHEMEBountyArt Deadline: October 5
D E C E M B E RTHEMECheerArt Deadline: November 5
38% of Renoites die of
cardiovascular disease.
68% of Renoites say they
actively seekinformation about
nutrition and healthy living.
93% of American adults
are still attached to monthly magazines.
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
GROWING STRONG S INCE 1998
SEE OUR DIGITAL MAGAZINE CENTER ONLINE
@ HEALTHY-RENO.COM
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E . T M
Readers are less likely to engage in
other activities while reading, compared with other media
options.
UP.Magazine readership
is UP, and readers spend an average of 43
minutes per issue on magazines.
Sticky. Another demonstra-tion of the power of
magazines. 43 minutes per issue, sticky.
43These 43 minutes of attention are
typically undivided.
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8
media outletsHealthy Reno® presents a variety of options to help you
grow your business. From custom content in print and
online, and from digital to direct, we’re here for you.
TV AFFILIATIONMEDIA PARTNERSHIP Our exlusive media partner promotes Reno’s top health
professionals, online, and on TV through their various
programs.
PRINTEDUCATING THE COMMUNITY print and companion digital, custom content via
mailers and print marketing, and online outreach.
DIGITAL/WEBONLINE & MOBILE MASTERYwebsite creation, site promotions
SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.
NEW MEDIAMOBILE SOLUTIONSTimes, they are a changing—fast.
Emerging technologies are introducing
new methods of marketing your
products and services. Responsive web
design, prominently place interactive content,
digital publishing, PPC and more. Our
custom-content platform gets you
prominently placed like no other platform can.
content interactivitymobile content
MOBILE WEB, DIGITAL, INTERACTIVEMAGAZINE
HealthyMAGAZINE
®
MAGAZINETM
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E . T M
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8
websites that workThe internet is an ocean of information. Don’t get washed up by the competition. Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.
BUILD A BETTER BRANDAs a reflection of your brand, website design is essential to
building your client database. The quality of your website shows
your dedication to your clients by making it easy to find the
information they need to know about your company.
Whether it’s a new design or re-design, we will create a
professional and effective look for an affordable price. In
addition, we will work to optimize your website’s placement in
major search engines such as Google, Yahoo!, and Bing.
HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION
• PROFESSIONAL LAYOUT AND DESIGN
• FRESH, CURRENT, CUSTOM CONTENT
• POWERFUL MEDIA AFFILIATION
• COPY WRITING ASSISTANCE AVAILABLE
• ANIMATED HEADERS
• JAVASCRIPT TRANSITION EFFECTS
• OFFICE TOURS (VIDEO/SLIDESHOW)
• PHOTO GALLERIES (BEFORE AND AFTER)
• CLIENT TESTIMONIALS
• GOOGLE MAPS AND DIRECTIONS
• FULL TEXT SITE SEARCH
• UPCOMING CALANDER EVENTS
distribution
MARKET PROFILEIn a growing marketplace where emphasis is placed on
beauty, fitness and wellness, Healthy Reno® is the portal
that can strategically launch your business into success
by reaching large audiences of active, health-conscious
readers—digitally and in print—as well as educated
professionals in various industries around the area.
MORE EXPOSURE• Monthly Digital Magazine | 1000’s of downloads / views• Printing Soon | 2014
When we print Healthy Reno® the magazine will follow our format in other cities, and will be direct mailed to CEOs, doctors, dentists, attorneys, accountants, etc., and subscribers.
• 10,000 Direct-Mailed copies and personal subscriptions
• 90,000+ Readers
GET PUBLISHEDReach local readers and tourists by advertising in a repu-
table, high-quality publication with a proven track record.
Promote your practice, products, services and events.
ONLINE MAGAZINE FLIPBOOKYou can view the magazine from any computer, right from
our homepage, or you can download the magazine to your
smartphone or tablet. This feature is linked, and interactive,
and gets richer every month.
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E . T M
59% of Renoites are
overweight or obese.
75% of our readers are
women, 21 – 55 years old, with an active, health-conscience
lifestyle.
81% of Renoites have tried some kind
of diet.
63%Renoites are considered inactive. 62%
of Renoites want to lose weight, and
82% say exercise and physical activity are important to them.
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8
*STATISTICS AND DEMOGRAPHICS BASED ON HEALTHY
MAGAZINE AGGREGATE IN OUR OTHER MARKETS, INCLUDING
UTAH, IDAHO, CALIFORNIA, AND COLORADO.
18-34, 59% women | median age 24 | 41% of readers
35-54, 72% women | median age 47 | 26% of readers
55+, 63% women | median age 61 | 33% of readers
READERSHIP DEMOGRAPHICS*
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
HealthyRENO
®
iMediaHealthy Reno® magazine is now being distributed in more ways than ever.
DIGITAL HEALTHY RENO MAGAZINEWith the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining digital applications.By owning this digital/print space at the local level, the future is definitely bright!
VIDEO PRODUCTIONToday, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!
MOBILE SOLUTIONSAs mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.
Home Page
mobileresponsive
design
tablet
Evolved, motivating content, in your hand, in your head, in your heart...
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o mS I N C E 1 9 9 8
MOBILE WEB, DIGITAL, INERACTIVEMAGAZINE
Introducing MyNews4’s Healthy Reno®
MYNEWS4’S HEALTHY RENOHealthy Reno® Magazine and MyNews4 have teamed up to launch a new health section to the popular MyNews4.com website. Healthy Reno® contains over 65 health centers from children’s health to cosmetic surgery offering thousands of articles, videos, events and special offers. Each local healthcare provider is given a free health directory listing and expanded opportunities to showcase their practice throughout the website. Check us out at health.MyNews4.com and see how we can promote your expertise, products and services to the local community you serve. All Healthy Reno®
content is conveniently organized into 65 health centers. Each of these health centers showcases a group of local health professionals creating an effective online forum to demonstrate their expertise and services to their local target demographic.
MEDIA PACKAGESMyNews4’s Healthy Reno (health.MyNews4.com) represents an excellent opportunity to promote your practice to the local community. With millions of monthly page views and thousands of unique visitors each month, MyNews4.com is one of the most popular websites in the state of Reno.
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o mS I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
ONLINE INTERACTION
There are 3 ways local healthcare providers can participate on Healthy Reno®:
• Showcase Package (Advisor or Expert)• Health Directory Listing (Basic or Enhanced)• Banner Ad (Leaderboard, Side Banner)
SHOWCASE PACKAGESHealthcare providers desiring maximum exposurein their respective health center will want toparticipate in our Advisor or Expert program.Both packages offer a professional home page withunlimited space to showcase the following onlinecontent elements:
• Articles• Videos• Events• Promotions• Photo Galleries (e.g. before and after photos)• Patient Testimonials/Reviews• News/Press Releases• Professional Bio
• List of Services
PROVIDER SHOWCASE - One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Magazine’s eye care center, who has the vision of our capability, and is promoted extensively throughtout the site.
“For over ten years, Healthy MagazineTM has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D.
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8
packages & pricingADVISOR PACKAGEStarting at $500/monthAn exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Reno® pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.
**Ask about our very powerful, exclusive SEO program.
EXPERT PACKAGE Starting at $99/monthExperts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.
HEALTH DIRECTORY LISTING - All local healthcare providers are given a free healthdirectory listing. Additionally, providers can upgradeto an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search. An enhanced listing is $300 for 12-months.
BANNER ADSTwo run-of-the-site banner ad options are available.
Leaderboard banner - These are sold and maintained by our media affiliate.
Side banner ads - $250/month for run-of-the-site and $150/month for specific health center pages.
1.Advisors
get top billing
2.Experts get 2nd tier
placement
3.Enhanced listing
4.Basic Listing
Leadboardad
Medium rectangle ad
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
FREE
HealthyRENO
®
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
Premium Positions Open 3x 6x 12xBack Cover $2,800 $2700 $2600 $2500
Inside Front Cover (pages 2,3) $1275 $1250 $1225 $1200
Inside Back Cover $1175 $1150 $1125 $1100
Community Profile (2 pages) (one time) $1575 $1550 $1525 $1475
Full Color Ads Open 3x 6x 12xFull Page $1150 $1100 $1050 $975
3/4 Page $975 $950 $925 $875
1/2 Page $775 $750 $725 $675
CD-Size $575 $550 $525 $475
1/4 Page $475 $450 $425 $375
1/8 Page $275 $250 $225 $175
Marketplace $105 $95 $85 $75
Double Truck $2,700 $2,340 $2,160 $1,980
1/4Vert1.75
x 9.75
1/2 PageHorizontal
1/4 Page
Mktplace
1.75 x 1.75
1/8Page1.75
x 4.75
CD Size
5.25 x 4.75
CD Size
1/2 PageVertical
1/4 Page3.625 x
4.75
1/8 Page
1/8 Page3.625 x
2.25
advertising ratesGuidelines
• Ad must be submitted in PDF format with all fonts included or converted to paths/outlines• Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.• Rates are net; agencies must add commission• Payment required upon approval of ad• Ad creation and/or photography available for an additional fee
Full Page(without bleed)
8.375 x 10.875
7.5 x 4.75
3.625 x 9.75
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8
EDUCATE THE COMMUNITY.
BE THE EXPERT IN YOUR FIELD.
EVOLVING YOUR PRACTICE IS ONE CALL AWAY.
CORPORATE
866.884.3258
EMAIL [email protected]
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
HEALTHY-RENO.COM8 6 6 . 8 8 4 . 3 2 5 8 | i n f o @ H e a l t h y - R e n o . c o m
HealthyRENO
®
S I N C E 1 9 9 8