Media kit - FilFan.com

FilFan.com - Media Kit Last  updated  by  the  Marke0ng  Department  June  2013  

Enormous amount of user-submitted articles and opinions, comments and forums

FilFan.com is the leading Arabic-language entertainment news portal in the Arab region  Category: Entertainment news

Breaking news 24/7, most credible among other media in the same field

Exclusive interviews with the most popular superstars in the region

Rich multimedia content

Launched in 2006, FilFan.com offers in depth movies and television updates and news, as well as extensive coverage of more than 100 events a year ranging from concerts, cultural events, to movies premiere and cinema or music festivals.

Movies, music albums, TV series database.

FilFan.com website also has a mobile-version.

(more info about mobile advertising options in the Mobile Advertising Kit)

Live chat with celebrities from Egypt and the Arab World

Audience  Type  and  Site  Sta/s/cs  

Audience Users spend up to 3 min on site per each visit.

More than 70% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back.

FilFan.com is strongly popular amongst both male and female users, which are part of mainly two age groups: between 18 and 24 years old and between 25 and 34. Visitors of FilFan.com are active on the social media scene and FilFan.com acts like a source of stories, polls, and media content that they would like to share over Facebook and Twitter.

Info sources: Google Analytics

1.8 million Visits

7 million Page Views

800,000 Unique Users

Traffic over all Competitive Edge Dedicated to the entertainment sector, FilFan.com is the only place to find exclusive interviews and up to date news about the industry across the region. FilFan.com has credible and original content in Music, Cinema and TV industries.

Audience  Type  and  Site  Sta/s/cs  |  MENA    

Info sources: effective measure

Adver/sing  Programs  WEB  Standard  Formats  

Ad Unit Size (pixels) Location Rotation*

Leader Board 728x90 All Pages yes

Medium Rectangle 300x250 All Pages yes

Take Over Contact us Home Page and Inner Pages

no

Targeting options: •  Country or geographical region •  Time: specific days or hours •  Ad place:

§  home page, inner page or run-on-site. §  Avoid your ad to appear on the same page with competitor’s ads or with your own ads.

* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.

Leader Board

Take Over

Take Over

Medium Rectangle

Leader Board

Different ad types work to maximize and measure ad program effectiveness:

•  A take-over banner is mostly used for branding.

•  Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations.

Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE.

Adver/sing  Programs  WEB  Crea0ve  and  High-­‐Impact  Displays  

Adver/sing  Programs  Mobile  Internet:  banners  

Key facts Around 120,000 unique users every month on the mobile site. How does it work? Your banner is integrated into FilFan.com mobile site by our dynamic ad server DFP for Publisher. Different ad types work to maximize and measure ad program effectiveness:

•  Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals.

Your banner will appear in this space

Your banner

Measurements of Success:

•  Impressions: the number of times the ad was viewed.

•  CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).

•  Video Plays: the number of times a video-ad was played.

•  Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.

•  Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.

Measurements  of  Success  Performance  Analysis,  Op0miza0on  and  Repor0ng    

Some  of  our  Clients  

United Motion Pictures

Case  Studies  Harry  PoPer  and  the  Half  Blood  Prince  

Client:  UMP  Campaign  period:  from  7th  to  15th  of  July,  2009    Objec/ves:  

•   Create  awareness  about  the  launch  of  the  movie  in  Egypt.  •   Engage  and  reward  users  through  an  online  compe00on  and  capture  data  of  Harry  PoPer  lovers.      

Digital  media  used:  •   WEB  banners  on  FilGoal.com,  Filfan.com  and  FilBalad.com;  •   Mobile  Internet  banners  on  iCroc.com,  FilGoal.com  and  Vodafone  Live!  

   Results:  

•   0.20%  click  through  rate  on  WEB;  •   1.92%  click  through  rate  on  Mobile  Internet;  •   700  registered  users  in  the  compe00on;  •   50  winners  each  won  an  invita0on  to  aPend  the  movie.  

"We  ran  our  first  online  digital  campaign  for  one  of  our  blockbuster  movies  in  2009  ‘Harry  PoPer  and  the  Half  Blood  Prince’.  We   liked  the  honest  and   informed  advice  about  campaign  plan  and  media  choice.  During  the  campaign,  Sarmady's   team  were  pro-­‐ac0ve  and  quick   to  respond  to  changes.  We  found  the  tracking  and  repor0ng  easy  to  use.  Definitely,  we  will  go  with  Sarmady  to  adver0se  digitally  in  all  our  upcoming  campaigns"  Cherine  Zeind  CEO  -­‐  United  Mo/on  Pictures,  Sole  Theatrical  agent  for  20th  Century  Fox  &  Warner  Bros.  Films  in  Egypt  

Case  Studies  "The  Ugly  Truth"  Digital  Campaign  

Client  Need  Communicate  the  presence  of  a  new  movie  in  Egypt  and  engage  consumers  in  going  to  the  cinema.    Campaign  Goal  

•   Engage  consumers  into  a  compe00on  to  win  free  0ckets  by  registering;  •   Drive  traffic  to  the  cinema;  

   Tac/cs  

•   WEB:  Expandable  banner  containing  registra0on  form  for  compe00on,  movie  trailer,  and  cinema  locator  ;  •   Mobile  Internet:  mobile  portal  containing  registra0on  to  win  25  0ckets,  movie  trailer,  cinema  locator;  •   SMS  shots  to  A  and  B  classes  in  Cairo  and  Alexandria,  containing  link  to  the  mobile  portal;  

   Results  

•   1.81%  Click  Through  Rate  on  the  Mobile  Internet  banners;  •   1344  registra/ons  for  the  compe00on.  

    Expandable  banner  containing  movie  trailer,  registra0on  form  and  cinema  locator  

10 Million

29 Million

83 Million

80 Million

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