MEDIA KIT - digitalsignageconnection.com · Kler Post Online Advertising Sales Direct: 770-817-7435 Email: [email protected] 3 COMMUNITY Interactive Technolog INFORMATION IndustrNe

COMMUNITYInteractive Technology INFORMATION

IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News

ConnectivitywebinarsSOCIAL

EDUCATION

hardware

software

DIGITAL DISPLAYS

animation

Digital Menu Boardspath to purchaseSYSTEMS

INTEGRATIONVideoWalls

Systems Installations

TOUCHSCREEN

Self-Service TechnologyIntelligent spaces

LEDs

IT/InformationTechnology

mounts

WAYFINDINGIMMERSIVE ENVIRONMENTS

DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants

Corporate Communications

STADIUMS

NIGHTCLUBSrecreation

transportation

Hotels

educationalfacilities

MUSEUMSBanking

STADIUMS COMMUNITYInteractive Technology INFORMATION

IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking

STADIUMS

RESORTS RESORTS


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation





LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking STADIUMS

RESORTS

COMMUNITY

Interactive Technology

IndustryNewsCONTENT

CA

SE

ST

UD

IES

Product News

webinars

SOCIAL

EDUCATION

hardware

software

DIGITAL DISPLAYS

animation

SYSTEMSINTEGRATIONVideoW

alls

Self-Service Technology

LEDsmounts


PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

KIOSK

A/V

UHD

Restaurants


STADIUMS


transportation

Hotels


MUSEUMS

Banking

STADIUMS

RESORTS


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATIONhardw

are

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8Kinnovatio

n

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking

STADIUMS

RESORTS RESORTS

COMMUNITY

Interactive Technology INFORMATION

IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation





LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels



RESORTS

COMMUNITY


IndustryNewsCONTENT

CA

SE

ST

UD

IES

Product News

webinars

SOCIAL

EDUCATION

hardware

software

DIGITAL DISPLAYS

animation


alls


LEDsmounts


PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

KIOSK

A/VUHD

Restaurants


STADIUMS


transportation

Hotels


MUSEUMS

Banking

STADIUMS

RESORTS

MEDIA KIT 2016

digitalsignageconnection.com

Kyler Post | Online Advertising SalesDirect: 770-817-7435 Email: [email protected]

2


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking

STADIUMS

RESORTS RESORTS

COMMUNITY


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation





LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels



RESORTS

COMMUNITY


IndustryNewsCONTENT

CA

SE

ST

UD

IES

Product News

webinars

SOCIAL

EDUCATION

hardware

software

DIGITAL DISPLAYS

animation


alls


LEDsmounts


PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

KIOSK

A/V

UHD

Restaurants


STADIUMS


transportation

Hotels


MUSEUMS

Banking

STADIUMS

RESORTS

CONTACTS

KYLER POSTAdvertising Sales [email protected]

CRAIG [email protected]

CHRIS BRENNAMANContent [email protected]

JASON KUSHNERDigital Media [email protected]

ELLIE MARGEDANTSales [email protected]

CORY FAUSZCommunications [email protected]


3


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation




TOUCHSCREEN


LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

mediaplayers

DIGITALVideo

8K

innovation

SCALABLE

arenas

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels


MUSEUMSBanking

STADIUMS

RESORTS RESORTS

COMMUNITY


IndustryNewsCONTENT

DISCUSSIONS

CA

SE

ST

UD

IES

Product News


EDUCATION

hardware

software

DIGITAL DISPLAYS

animation





LEDs


mounts


DIGITAL BILLBOARDS

PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

hardware

KIOSK

DOOH NETWORKS

A/V

UHD3DDressingRooms

Restaurants


STADIUMS


transportation

Hotels



RESORTS

COMMUNITY


IndustryNewsCONTENT

CA

SE

ST

UD

IES

Product News

webinars

SOCIAL

EDUCATION

hardware

software

DIGITAL DISPLAYS

animation


alls


LEDsmounts


PUBLICSPACES

retailinnovation

DIGITAL

Video

8K

innovation

SCALABLE

aren

as

KIOSK

A/V

UHD

Restaurants


STADIUMS


transportation

Hotels


MUSEUMS

Banking

STADIUMS

RESORTS

TABLE of CONTENTS

DSC CONTACTS .................................................................2

DSC at a GLANCE ............................................................. 4

DSC AUDIENCE ..................................................................5

BANNERS ADS ...................................................................6

SPONSORED WEB CONTENT ......................................6

WEBINAR ..............................................................................7

CHANNEL SPONSORSHIP ..............................................8

EMAIL BLASTS ....................................................................9

PRODUCT SPOTLIGHT ....................................................9

DSC WEEKLY .....................................................................10

SPONSORED VIDEOS ....................................................10

CONTENT NEWSLETTER .............................................. 11

SPONSORED ENEWSLETTER CONTENT ............... 11

SPECIFICATIONS ............................................................. 12


4

AT A GLANCE

GET CONNECTED TO PROSPECTS.STAY CONNECTED TO CUSTOMERS.

Digital Signage Connection (DSC) is the official year-round news and information portal of DSE. It is the best way to reach digital signage professionals, including DSE attendees, in one place, all year long. DSC is fast becoming the industry’s choice for timely, relevant information and the place to stay connected with others in the digital signage community.

With multiple advertising programs to assist with all of your company’s objectives, it is easy to take advantage of what DSC has to offer. Use the site to your company’s marketing advantage:

TOP 10COUNTRIES:

SOCIAL CONNECT

• Increase awareness of your brand

• Generate leads• Acquire new clients

• Retain loyal customers• Create customized programs• Connect with industry

professionals

United StatesCanadaJapanUnited KingdomIndia

AustraliaChinaSouth KoreaGermanyFrance

* Countries in blue are Digital Signage Connection visitors

DigitalSignageConnection

@DSConnection

www.digitalsignageconnection.com/blog

WEBSITE monthly avg.

Visitors

25,879

New Visitors

51%

Page views

38,203

WE REACH DECISION MAKERS IN THESE

CATEGORIES:

• Ad Agencies• Banking• Bars/

Nightclubs• Brand

Marketers• Casinos• Corporate

Campuses• DOOH

Networks• Educational

Facilities

• Government• Healthcare• Hospitality• Houses of

Worship• Museums• Restaurants• Retail• Stadiums• Systems

Integration• Transportation

* Monthly website stats calculated from 12-month average of March 2015 - February 2016.


5

AUDIENCE

OUR AUDIENCE IS COMPRISED OF A NEARLY 50/50 SPLIT OF INTEGRATORS AND KEY END USERS, INCLUDING:

7-Eleven • A/X Armani Exchange • Alamo Dome • 24 Hour Fitness • 20th Century Fox • Amazon • AMC

Theatres • American Dairy Queen Corp • Alberta Gaming • Avon • American Airlines Arena • Apple, Inc. •

Arizona State University • ATT • AVI-SPL • Bank of America • Bank of the West • Bare Escentuals

• Bass Pro Shops • Bi-Lo • bebe • Bell Canada • Black & Decker • Bloomingdales • Bluewater Technologies •

Books-a-Million • Boston Childrens Hospital • Boyd Gaming Corporation • BP America • Bose Corporation • Boston

College • Brooks Brothers • Buffalo Wild Wings • California State University • Cardinal Health •

CBS Outdoor • Chase • Charlotte Russe • Charles Schwab Bank • Carter’s • Capital One • Checkers

• Chick-fil-A • Children’s Healthcare of Atlanta • Choice Hotels • Cincinnati Reds • Chevron • Chicago Transit Authority •

Chicos FAS, Inc. • Costco • Diversified Media Group • Dunkin Brands • Ford Motor Company • Gap • General Mills

• Georgia Institute of Technology • Georgia World Congress Center • Golden Nugget Casinos • Green Bay

Packers • Hard Rock Hotel • HEB Grocery • JHM Hotels • Kaiser Permanente • Kohls • Las Vegas Sands

Corp • Live Nation • Luxottica Retail • Macy’s • Marriott International • McCarran International Airport •

McDonalds • MEIJER • MGM Resorts International • Microsoft Corp. • Neiman Marcus • New York City Transit • Nike

• Norfolk Southern • Northwestern University • Orlando Magic • Park N Fly • Patagonia • PepsiCo • Porsche

Cars N.A. • Princess Cruises • QuikTrip • Rite Aid Corp • Sams Club • SeaWorld Parks & Entertainment • Servus

Credit Union • Simon Property Group • Six Flags Entertainment • Southwest Airlines • Sprint Nextel • Tampa

Bay Buccaneers • Target Corporation • TBS • TD Bank Group • Texas Tech University • The Coca-Cola Company

• The Kroger Co. • The Metropolitan Museum of Art • The Ohio State University • The University of Iowa •

The Wendy’s Company • Technical Innovations • Tilted Kilt Corp. • Tim Hortons • T-Mobile • Tourism Vancouver

• Union Pacific • United Airlines • University of California • University of Illinois • University of Nevada, Las Vegas

University of New Mexico • USC • USPS • Utah Transit Authority • Venetian Palazzo Sands

• Verizon • Walt Disney Parks & Resorts • Wells Fargo • Whole Foods Market • Zoo Atlanta


6

BANNER ADS

A maximum of 10 advertisers per ad position means greater exposure for you!

Run-of-Site (ROS) banner ads will be displayed in standard positions acrossall pages of the site, except sponsored vertical pages.

Leaderboard: 1080 x 90 Rectangle: 300x250

Rates:

ROS 3 mo. 6 mo. 12 mo.Leaderboard $2,700 $4,300 $6,500Rectangle $2,200 $3,200 $4,300

SPONSORED WEB CONTENT

If you are looking for an advertorial position—this is it! Put your content on display, front and center, with this premium position on the DSC homepage. You will receive one of the rotated positions, which will link to a DSC page dedicated to your content.*

Use sponsored content for:

* Countries in blue are Digital Signage Connection visitors

Rates:

• Case studies• White papers• Videos

• Articles• New product

announcements

• Installations• And much more…

1 mo.$1,500

3 mo.$3,900

6 mo.$7,200

12 mo.$12,000

All materials submitted for Sponsored Content must be within 700 words and are subject to review by the DSC editorial team to ensure content is of editorial and informational value and not solely a sales pitch.

Leaderboard1080x90

Sponsored Content 350x335

Rectangle 300x250

WEBSITE ADVERTISING


7

WEBINAR

As part of our Education on Demand channel, webinars are a key means to share your company’s expertise with our audience, as well as generate leads for your sales team. Webinar sponsors will receive all of the registrant contact information after the event.

You will receive:

• A live webinar event, which will be recorded and then hosted on DSC for 6 months

• All registered leads from live webinar• 2 pre-webinar promotional email blasts• One month banner ad on DSC and DSE

sites for webinar promotion• DSC eNewsletter promotion

You may also choose to have your pre-recorded webcast hosted on our site.

Rates:

WEBINAR

HOSTED WEBCAST

1x$2000

3x$5000

3 mo.$500

6 mo.$1,200

12 mo.$1,800

WEBSITE ADVERTISING


8

CHANNEL SPONSORSHIP

DSC makes the user experience easier by curating information into channels.Channel Sponsorships offer exclusivity and focus for your marketingmessage within a content channel of your choice.

PREMIUM CHANNELS INDUSTRY CHANNELS

• Ask The Board• Industry News• Guest Posts• Case Studies• Installation of the Week

How it Works:

1. Visitors click on a sponsored channel

2. They are taken to the channel’s landing page which will feature your exclusive horizontal (700x90) and rectangle (300x250) banner ads.

Rates:

PREMIUM CHANNELS

INDUSTRY CHANNELS

WEBSITE ADVERTISING

6 mo.$3,000

12 mo.$4,800

6 mo.$2,000

12 mo.$3,600

Sponsoredchannel

Sponsoredchannel

• Arts & Entertainment • Content• Corporate Communications• DOOH• Educational Facilities• Public Spaces• Restaurants• Retail• Stadiums/Arenas• Systems Integration• Transportation


9

CUSTOM EMAIL BLASTS

Utilize our email lists to connect with our exclusive audience of 18,000+ end-users, integrators, distributors, installers and other industry professionals. You may also send to DSE attendees only.You supply the HTML and a subject line and leave the rest to us!

Rates (DSE exhibitors receive discount):

FULL LIST FULL LIST (EXHIBITORS)

DSE ATTENDEES ONLY DSE ATTENDEES ONLY(EXHIBITORS)

PRODUCT SPOTLIGHT

This monthly email blast is a great way to communicate a product or service to 18,000+ industry professionals at a rate that is sure not to break your budget. A limit of 10 companies per Spotlight eblast increases your visibility!

Rates:

AUDIENCE/EMAILMARKETING

1x$2,000

6x$11,000

12x$21,600

1x$300

8x$2,000

1x$1,400

6x$7,200

12x$12,000

1x$1,400

6x$7,200

12x$12,000

1x$800

6x$4,200

12x$7,200


10

eNEWSLETTERS

1x$500

WEEKLY DSC eNEWSLETTER

Gain exposure on a weekly basis in the eNewsletter that delivers fresh features, headlines and product news to 22,000+ opted-in subscribers every Thursday!

Leaderboard: 640x90Horizontal Banner: 640x90 Half-Ad: 300x315

Rates:

1 mo. 6 mo. 12 mo.Leaderboard $1,000 $5,400 $9,600Horizontal Banner $900 $4,800 $8,600Secondary Horizontal $700 $3,900 $6,700Half-Ad $350 $2,000 $3,400

SPONSORED eNEWSLETTER VIDEOS

Be the industry expert in trends, client solutions or help your customers do their jobs better with a sponsored video in the weekly DSC eNewsletter and/or the bi-weekly Content eNewsletter. This is a great advertorial opportunity with huge exposure!

Provide a video (2 minutes or less is recommended) for DSC subscribersto view with their eNewsletter. These Sponsored Videos can be used inDSC’s weekly eNewsletter or bi-weekly Content Inspiration eNewsletter.

Rates:

(Monthly package rates also available)


11

CONTENT eNEWSLETTER

This bi-weekly eNewsletter is for all things content! It goes out every otherTuesday to 22,000+ opted-in subscribers. If you do content, this is for you!

Leaderboard: 640x90Horizontal Banner: 640x90 Half-Ad: 300x315

Rates:

1 mo. 6 mo. 12 mo.Leaderboard $800 $4,320 $7,680Horizontal Banner $700 $3,780 $6,720Half-Ad $300 $1,600 $3,000

SPONSORED CONTENTIN eNEWSLETTERS

Have solid, relevant information for digital signage pros? Sponsor content in one of our eNewsletters. This is a great opportunity to have your article, case study, whitepaper, etc. displayed to the right audience. Promotional space on the eNewsletter links directly to your sponsored article that lives in the website’s feed and archives and can be viewed by site visitors

Rates:

eNEWSLETTERS

1x insertion$800

3x insertion$2,100


12

DETAILS

BANNER ADS:• Leaderboard: 1080x90 pixels;

JPG, 40k max• Rectangle: 300x250 pixels;

JPG, 40k max Advertiser must supply URL where ads should be linked.

CHANNEL SPONSORSHIP:Advertiser will supply:• Rectangle banner: 300x250

pixels; JPG, 40k max• URL to link to banners/

company logo PRODUCT SPOTLIGHT:• Image of your service or product:

300x250 pixels; JPG; 40k max• 50 words of copy• Headline of up to 12 words• URL to link to the image/headline

eNEWSLETTERS:• Leaderboard: 600x74 pixels;

JPG; 40k max• Half-Ads: 300x315 JPG; 30K max• Horizontal Banner: 640x90pixels;

JPG; 30k max Advertiser supplies all creativematerials and URL.

EBLAST:Advertiser will provide:• HTML that is ready to email

- Images MUST be hosted on your website

- For best results, use inline style and tables in your HTML

• TEXT version of the email• Subject line

- Not to exceed 50 characters• Seed list

- No more than 5 email addresses for the test mailing

Email materials MUST be received within 5 business days prior to the eblast date to allow for a test.

Please note that certain coding is not supported by Outlook 2007 and may alter the look of your email when delivered to that email client. For details, please visit:http://www.email-standards.org/clients/microsoft-outlook-2007/

SPONSORED WEB CONTENT:These materials are needed at least 15 days prior to the start date.

Advertiser will supply:• URL Link

Featured Photo min. 800 pixels wide

• Company logo (Illustrator EPS preferred)

• Page text in a Word document• All supporting materials such as

a PDF, images, PowerPoint, video link, etc.

• Headline to be used for the Sponsored Content

* Please note the maximum word count is 700 words

SPONSORED VIDEOS:• This position must be an adverto-

rial piece, not commercial.• Must provide materials at least

4 days before video launch date• Provide the video embed code• Thumbnail image to be used in

eNewsletter (150x84 pixels)• Caption for underneath the

thumbnail image up to 30 words• Headline for the video (optional)• Width must be 600 pixels or less

SPONSORED eNEWSLETTERCONTENTThese materials are needed 10 daysbefore eNewsletter delivery date.

Along with the article content, advertiser will supply:

• Headline (70 characters max, including spaces)

• Article Summary (175 characters max, including spaces)

• Website thumbnail image (279x150 pixels)

• eNewsletter thumbnail image (100x100 pixels)

• Company logo and brief description

• Writer’s headshot and 2-line bio• Any additional images or links for

materials that supplement the

AD SPECIFICATIONS

MEDIA KIT - digitalsignageconnection.com · Kler Post Online Advertising Sales Direct: 770-817-7435 Email: [email protected] 3 COMMUNITY Interactive Technolog INFORMATION IndustrNe

Documents