Media Kit

PRESS & MEDIA COVERAGE

Lise Grendene is a Brazilian style icon and It girl. She is something of a world citizen, as from an early age she has constantly been on the move, seeking out new experiences and culture. Lise has lived in almost every fashion capital in the world: New York, Paris and Milan, where she studied at Institute Marangoni and fell even more in love with fashion. After her graduation she moved to the melting pot of London for work experience with Vivianne Westwood. Now she lives between London and Moscow but whenever she can, she flies back to her apartment in Rio de Janeiro for a taste of home.

Her style has been portrayed in many magazines in Brazil and abroad such as Vanity Fair Italy, Vogue And Harper Bazaar Brazil.

Lise’s fashion connections began at birth, as her father, Alexandre Grendene, owns a shoe empire bearing his name. One of its most famous brands is Melissa (see page 70), which over the years has enjoyed partnerships with designers such as Karl Lagerfeld, Marc Jacobs, the Campana brothers - Fernando and Humber, Iranian architect Zap Hadid, Gaetano Pesce, Karim Rashid, Jean Paul Gaultier, Thierry Mugler and Viviane Westwood. Grendene is also responsible for the Ipanema: a major flip-flop brand both locally and internationally.

Nowadays, Lise dedicates her energy and time to her website where she talks about style, fashion, arts, travelling and recipes, among other subjects. As a committee member of the charity Brazil Foundation, she also includes a ‘Do Your Part’ section on her site, where she talks about the projects she has visited, linked to citizenship, mainly in Brazil.

Lise has been an Ambassador for the Fragrance Armani Code in Brazil and her latest projects include fashion advising sessions for brands such as the Portuguese accessory company Parfois and a project with one of the coolest Brazilian e-commerces: Gallerist.

Tropical child, worldcitizen, gipsy at heart.

“You only live once, but if you do it right, once is

enough.” - Mae West

2014MILAN FASHION WEEK

DAY

1February 19, 2014

“This was my look for the first day of the fashion shows.”

Photography by Lee Oliveira

Photography by Saskia Lawaks

Photography by Vincenzo Grillo

Photography by Vincenzo Grillo

Photography by Vincenzo Grillo

Photography by Vincenzo Grillo

@thestyleograph26/02/2014

Likes: 120Comments: 2

DAY

2February 20, 2014

“Today there was; Fendi, Just Cavalli, Costume National,Prada fashion shows and Prada cocktail!”

Photography by Lee Oliveira

Photography by Yvan Rodic

@facehunter20/02/2014Likes: 1500

Comments: 18

DAY

3February 21, 2014

Photography by Lee Oliveira

Photography by Stefano Coletti

DAY

4February 22, 2014

“I Really like these two colors and them as a duois pretty cool... ”

Photography by Lee Oliveira

DAY

5February 23, 2014

“This was my look on the last day of fashion week in Milan.. Back to the hotel to work a little and pack my bags for Paris.”

Photography by Lee Oliveira

Photography by Stefano Coletti

Photography by Stefano Carloni

@mr_tuft08/03/2014

Likes: 44

2014PARIS FASHION WEEK

DAY

1February 26, 2014

“I am always or at least most of the times choosing flat shoes so I can run around the French town without killing my feet!”

Photography by Lee Oliveira

Photography by Lee Oliveira

DAY

2February 27, 2014

“I received this photograph from a very sweet guy I met during the Milan fashion week and luckily for me, he is also here in

Paris! His name is Jonathan Paciullo.”

Photography by Jonathan Paciullo

Photography by Jonathan Paciullo

Photography by Jonathan Paciullo

Photography by Yvan Rodic

@facehunter26/02/2014Likes: 1.6k

Comments: 8

DAY

3February 28, 2014

“I am a passionate lover of black and white looks, so here you can see me in the colors that make my heart race!”

Photography by Jonathan Paciullo

Photography by Jonathan Paciullo

@zoemagazine28/02/2014

Likes: 30

DAY

4February 29, 2014

“Today was a very special day for me and I suppose to all the Japanese fashion lovers.”

Photography by Lee Oliveira

Photography by Lee Oliveira

Photography by Lee Oliveira

@leeoliveira08/03/2014Likes: 1.7k

Comments: 15

@stylesight28/02/2014

Likes: 135Comments: 8

@sacredhands28/02/2014

Likes: 10Comments: 1

@timuremek_photography01/03/2014

Likes: 209Comments: 4

DAY

5March 01, 2014

Photography by Jonathan Paciullo

“This was my last look at Paris Fashion Week.You can even say that the Carnival was my inspiration; mixing

colors, shapes and glitter.”

LISE GRENDENEFOR MARTHA MEDEIROSAT BRAZIL FOUNDATION

GALA

MARCH

152014

FASHION TIPSAT PARFOIS

SHOPPING MORUMBI

MAY

312014

“Found in 49 countries and with more than 500 stores around the globe, the accessories brand Parfois hand-picked brazilian beauty Lise Grendene to do an amazing event with their clients - Lise was responsible for a style workshop. She spent an entire evening at Parfois’s first store in Brazil, helping their best clients to choose accessories that matched their style - Lise used her expertise and sense of style, to help Parfois’s clients to combine their own taste with the amazing pieces.”

THE FAMILY BRAND

IN PRINTED MEDIA

IN BRAZIL

ONLINE MEDIA

SOCIAL EVENTS

STATISTICS

HER

PRCONTACT

PRESS & PUBLIC RELATIONS

For any publication, events or press related inquiries please email:

Camila CastanhoRua Dr. Veiga Filho, 350 - cj. 805

Sao Paulo - SPBrazil - 01229-001

Tel: +55.11.3666-8437Cel: +55.11.99889 - 6667

[email protected]