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inform.empower.inspire creating success a platform for 2009- 2010 Media Kit Lifestyle Magazine American African Lifestyle Lifestyle ®
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Page 1: Media Kit

inform.empower.inspirecreating successa platform for

2 0 0 9 -2 0 1 0 M e d i a K i t

LifestyleMagazine

AmericanAfricanLifestyleLifestyle ®

Page 2: Media Kit

We serve as a platform

for those who are setting standards

as the educated, the empowered and the inspired minds.

We are determined to use our resources to uplift our community,

our well being and our boundaries to gain an enriched lifestyle.

OURreaders

OURmission

African American Lifestyle Magazine O u r R e a d e r s Our Mission aims a r e p r o f e s s i o n a l s , is to inform, empower and

to enrich your life with topics like finance, entrepreneurs, educators and everyday inspire by creating a platform for success.

health, entertainment, art & culture, people who are ambitious, driven and striving We bring stories and news that matter to our

education and more. to get the most out of life. communities to keep our readers engaged.

AmericanAfrican

Lifestyle

Lifestyle

inform.empower.inspirecreating success a platform for

Page 3: Media Kit

The POWER of the Lifestyle connection

Lifestyle

Diversity

Showcase

Events

Broadcast

Online we offer an interacitve link

to featured stories covered in our

magazine. Additionally, one can find

recipes, entertainment and more! We make

advertising easy and affordable. We make

connecting easier with breaking news, additional

editorials, links to advertisers, blogs and social networks.

Publishing

E-LifeAA L i fes ty le events a re a

community outreach effort. Our

events allow our advertisers and

community to come together face to

face and enrich each other through the

hands on experience. AA Lifestyle

events are a commitment to give back to

the community through networking.

AA Lifestyle has

been featured on

local and national

television and radio

talk shows. We are in

t h e p r o c e s s o f

developing a regular TV

& radio talk show.

Approaching an

of

500,000+

audience

Online

Currently, our magazine

reaches over 100,000

Northeast Ohio readers.

We are a direct link to

advertisers who want to

share their resources,

mutually benefiting our

community at large.

AmericanAfrican

Lifestyle

Lifestyle

inform.empower.inspirecreating success a platform for

Page 4: Media Kit

personal-touch Alternative Advertising

They can, now how can I?

New & Exciting Products.

Experts shows us “How to:”

Small Company. Big Change

What is your company doing that makes you new and cutting edge and how can

the community benefit. Is it your new products and/or services that make you

stand out? What is your company mission and how do you identify with those

who are aspiring for more? This is a personal connection with your audience, a

chance to build on your community image.

The business owner is a success story in itself. We

want to know about your company and what you

do. We want to know what actions in your past

lead you to be a business owner. This is your

opportunity to expose your company’s personal

identity and explain what principles you live by

that will continue to grow your business.

You're an expert in your field.

how us “how to:” do something new. Just

give us a taste that will intrigue us to want to know more.

This is the opportunity to give

something back. S

This is

an opportunity to gain trust and loyalty by giving something

first.

A new addition to your company means advancement and recognition. Let us know

what's going on with a new team member or a new endeavor that contributes to the goals

you have in line. This is showing grass-root efforts to move forward. Letting us see your

progress implies that you are open to suggestions and proud of forward movement. This

is a great way to open doors by making people aware of your cause.

AmericanAfrican

Lifestyle

Lifestyle

Page 5: Media Kit

2009 due dates

Printed

january/febuary

march/April

may/June

july/august

september/october

november/december

AmericanAfrican

Lifestyle

Lifestyle

Diversity & Black History Celebration

African American Health Awareness

Space

Reservation

Camera

Ready Ads

Promoting Excellence in Education

Entrepreneurship & Business Networking

Beauty & Fashion

Arts & CultureOct. 15, 2009 Oct. 19, 2009 Oct. 23, 2009

June 14, 2010 June 18, 2010 June 23, 2010

April 16, 2010 April 21, 2010 April 26, 2010

Aug. 14, 2009 Aug. 20, 2009 Aug. 24, 2009

Feb. 15, 2010 Feb. 18, 2010 Feb. 22, 2010

Dec. 16, 2009 Dec, 21, 2009 Dec. 23, 2009

Page 6: Media Kit

Age

45% Men

56% Women

Gender

16-18 3%

20- 45 63%

45-65 29%

65+ 5%

Education

College Degree 72%

Post-Graduate Degree 25%

Avg. Income

$36,000

11. Home Furnishings 62%

12. Vacation Package 45%

13. Home Improvements (Remodeling) 39%

14. Landscaping 40%

15. Jewelry 30%

16. Outdoor Furniture 30%

17. Dental Services 27%

18. Automobile 5%

19. Health Club Membership/Spa Services 23%

20. Art and Antiques 21%

1. Dining Out/Fine Foods 80%

2. Home Improvements 65%

3. Travel 63%

4. Interior Design 60%

5. Fashion 35%

6. Outdoor Entertainment 47%

7. Health Care/Physical Fitness 45%

8. Outdoor Landscaping 42%

9. Theater 41%

10.Fine Wine and Beer 39%

Percentage of survey respondents who indicate a high level of interest and/or frequent patronage:

The READERS profile

Based on US Census Bureau / 2006 American Fact Finder:

AmericanAfrican

Lifestyle

Lifestyle

Page 7: Media Kit

cost EFFECTIVE multi-media

size cost 3x 6x Back Cover $4,000

Inside Covers 3,500

Full page 2,200 10% off 7th Ad Free

½ page 1,200

1/4 page 700 N/A N/A

1/8 page 300 N/A N/A

10% off 7th Ad Free

10% off 7th Ad Free

10% off 7th Ad Free

Four Color magazine layout

AD SIZE REQUIREMENTS

Full Page

7" x 10"

Junior Page

(Digest)54 /8" x 7"

One-Fourth Page

(vertical)33 /8" x 47/8" 12 /8" x 4

Half Page

(vertical)33 /8" x 10"

Half Page

(horizontal)

7" x 47/8"

One-Fourth Page

(horizontal)

7" x 21/4"

Ad Size Requirements

Full page8.0 x 10.5

Half page(vertical)4 x 10.5

Split Half Page(Vertical)

2 x 10.5 (2)

Half page(horizontal)

5.25 x 8

One-Forth Page(vertical)4 x 5.25

One-Forth Page(horizontal)

2.6 x 8

One-Eighth Page(Horizontal)4.95 x 2.125

Additional Marketingthrough the Lifestyle connection-Personal touch Ads-Sponsor Events-Television Commercial-Online advertisingCall for more info

AmericanAfrican

Lifestyle

Lifestyle

p. 216.663.2700

f. 216.373.2705

5311 Northfield Road Suite #420

Bedford Heights, Oh 44146

www.aa-lifestyle.com

[email protected]

Design

[email protected]

Sales & Events

Contact us.

Page 8: Media Kit

2009 Jubilee

Entrepreneur&Business Connect

This is an event of celebration.

We will be networking

with business owners,

professionals, leaders in

their industry, and

entrepreneurs. This is an

opportunity to meet and

m i n g l e w i t h l o c a l

professional in a relaxed

setting.

THE Lifestyle Events

The Lifestyle Events have partnership

opportunities. These opportunities allow

clients to reach our audience through

creative and alternative advertising tactics.

Our signature events are held on an annual

basis. Our events are designed to create

opportunity, growth, and information

though, informing, empowering, and

inspiring in a leisurely environment. An

event outline can be provided upon

request.

February April June September December

-Name association with the other premier businesses

-Exclusive category promotional level

-Opportunity to get involved in event elements

(panel speaker(s), conducting workshops, & product display)

-Full page, full color advertising in the event programs

-Placement of company logo on African American Lifestyle magazines event marketing campaign

-Hyperlink logo on AA-Lifestyle.com

-Company logo on on-site marketing material

-Full registration packages

-Opportunity to place promotional gifts and corporate literature in registration bags

-Reserved seating at all sponsored events

-Complete attendee list for pre- and post event marketing efforts

-Opportunity to host other private functions

(VIP receptions, cocktail parties, evening functions, and customized functions)

General Partnership Benefits

TAKECHARGE

YOURHEALTHofCommunity Health Fair

Lifestyle Runway AliveCOLLEGE STUDENT SHOWCASE

&EDUCATION

ARTSThe

This is close look at our

s t u d e n t a r t i s t s . From

a r c h i t e c t u r e t o

performing arts and

everything in between.

Parents, students, artists,

and educa to r s w i l l

socialize while viewing

b o t h v i s u a l a n d

preforming arts.

This is a community health fair

that is open to all. This is an

opportunity for people to

gain knowledge and advice

from health professionals

in an open panel session

with local doctors and

medical professionals.

Following the panel is a

resource center with many

h e a l t h o r i e n t e d

businesses.

This is a fashion display from local to national designers.

This event will host

models, designers, agents,

buyers, and lot’s of fun.

This event gets consumers

and designers to network

and express their fashion

sense and personality.

Our mission for this event is to promote and encourage out

door family activities. We are

bringing local golfers

together in a community

effort that introduces the

sport of gol f ing to

families through a free

golf clinic. We will also

have volley ball and other

fun outdoor activities.

AmericanAfrican

Lifestyle

Lifestyle

GOLFD I V E R S I T Y

F A M I L Y D A Y

PlayGet out &

African American Lifestyle Magazine presents