MEDIA KIT 2019 17th volume STAPLERWORLD – THE PAN EUROPEAN MAGAZIN about forklifts, Warehouse Technology, Special Trucks, Attachments and Application Klick! ISSN-Nr. 1612-1848 www.staplerworld.com + www.stapler-world.com 4. Ausgabe I September 2017 I 15. Jahrgang Das Magazin für Flurförderzeuge und Logistik Frontstapler Telestapler Seitenstapler Mehrwegestapler Arbeitsbühne Kran FTS-/AGV-FACTS Batterien-Special LI-ON- contra Bleisäure-Batterien Seiten 16 bis 31 Neue Kompakt-FTS und bewährte Systeme Seiten 32 bis 39 ISSN-Nr. 1612-1848 www.staplerworld.com 5. Ausgabe I November 2017 I 15. Jahrgang Das Magazin für Flurförderzeuge und Logistik Treibgas-Special Das läuft, und läuft, und läuft ... Seiten 17 bis 29 Ranking 2016/17 Staplerhersteller im Marktvergleich Seiten 30 bis 33 WWW.STAPLER-WORLD.COM
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Media Kit 201917th volume
StaPLeRWORLd – tHe PaN eUROPeaN MaGaZiN about forklifts, Warehouse technology, Special trucks, attachments and application
Klick!
ISSN-Nr. 1612-1848
www.staplerworld.com + www.stapler-world.com
4. Ausgabe I September 2017 I 15. Jahrgang
Das Magazin für Flurförderzeuge und Logistik
Frontstapler
Telestapler
Seitenstapler
Mehrwegestapler
Arbeitsbühne
Kran
FTS-/AGV-FACTS
Batterien-SpecialLI-ON- contra Bleisäure-BatterienSeiten 16 bis 31
Neue Kompakt-FTS und bewährte Systeme Seiten 32 bis 39ISSN-Nr. 1612-1848
www.staplerworld.com
5. Ausgabe I November 2017 I 15. Jahrgang
Das Magazin für Flurförderzeuge und Logistik
Treibgas-SpecialDas läuft, und läuft, und läuft ...Seiten 17 bis 29
Ranking 2016/17 Staplerhersteller im Marktvergleich
Seiten 30 bis 33
WWW.STAPLER-WORLD.COM
STAPLERWORLD THE LIFTTRUCK MAGAZINE is an independently owned magazine that covers construction, operation, use, modification and marketing of industrial trucks as well as all attachments, accessories, and specialized elements that are used for such vehicles. STAPLERWORLD THE LIFTTRUCK MAGAZINE contains reports, interviews, market information, advice and a wealth of other useful and timely information regarding the European industrial truck market – including of course the latest innovations and trends from nonEuropean vendors. STAPLERWORLD THE LIFTTRUCK MAGAZINE covers industrial trucks from the standpoint of their application settings, rather than dealing with them as standalone entities. This in turn means that the magazine also contains information on warehousing technologies, ramps, gates, data transmission, cooling technologies, specialized equipment and much more. STAPLERWORLD THE LIFTTRUCK MAGAZINE also contains articles on explosion protection, use and coordination of industrial trucks, data transmission, trunk radio technology, and the integration of industrial trucks into complex logistics processes. Marketing, financing, sales, the Internet, and reconditio ning used machines also play a key role in
STAPLERWORLD THE LIFTTRUCK MAGAZINE. STAPLERWORLD THE LIFTTRUCK MAGAZINE also offers a number of special issues, of which the most important are STAPLERFACTS, which is probably the most complete compendium of information about all industrial trucks available on the European market. STAPLERFACTS provides the ten to fifteen most important items of information about each vehicle, plus a large quantitative table containing accessory related data. STAPLERWORLD CONTAINER, which covers a key and growing application domain for indus trial trucks, straddle carriers, and terminal traction machines, is published in English. STAPLERWORLD EUROPE, which appears quarterly in nonGerman speaking European countries, contains information of interest to users across Europe; it features articles on applications, provides useful recommendations, and reports on pathbreaking developments in all relevant industries. STAPLERWORLD EUROPE is for all decision makers whose work involves procurement, deployment, financing and modification of industrial trucks. STAPLER-WORLD THE LIFTTRUCK MAGAZINE features news, applications, jobstories, machinetests in four categories:
Counterbalanced Forklifts
Warehouse Equipment
Pedestrial Trucks
Special Forklifts
Forlift/Logistics 4.0,Attachments, Accessoires
Forklifts from 1 to 90 t Electric, Diesel- LPG-powered. Machines, surveys, application, technical aspects, jobstories, market surveys, FORKLIFT-CHECK (Forklift tests)
*All formats in the ingate contain a 3 mm of trimming addition on all sides. additional advertisements Formats upon Request
Multi Media Advertori-al upon request.
Tel. +49-6139-293445
•All prices in EURO, VAT when applicable •All prices for complete designed advertisments.•All colours in CMYK.•Six and more ads/year (different motives and sizes)
•Advertisements in the ingate ask exactly on format with all around 3 mm of trimming addition.
•Advertisements in type area only on format.•EXTRA CHARGES: valid termination discounts for
circuits in the normal output are naturally taken into account
Stickers, Postcards and other forms of media engaegement:Upon request. Please send sample copy to our sales department.
insertsLoose sheets 204 x 292 mm up to 25 gr. within Europe 450,00 EURO/1,000 copies plus shipping costs (no discounts)Prices for heavier inserts upon request. Please send sample copy to our sales department.
OnlineOther prices than above. Please find on following pages.
adVeRtiSeMeNt FORMat aNd SPaCe
*All formats in the ingate contain a 3 mm of trimming addition on all sides. additional advertisements Formats upon Request
Format 1/1 Format 2/3 Format 2/3 Format 1/2 cross Format 1/2 high Juniorpage Format 1/3 cross
Ingate* 216 x 303 140 x 303 216 x 194 216 x 155 110 x 303 140 x 194 216 x 113
Type-area 184 x 245 120 x 245 184 x 163 184 x 123 90 x 245 120 x 163 184 x 82
Format 1/3 high Format 1/4 Format 1/4 Format 1/8 Coverstory
Ingate* 77 x 303 216 x 92 140 x 113 216 x 62(frontcover + two editorial pages)
Type-area 57 x 245 184 x 61 120 x 82 184 x 31
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SUbSCRiPtiON RateS aNd SiNGLe COPieS
Subscription (1 year)6 issues StaPLeRWORLd German + special issues GermanGermany: 120.00 EURO (incl. shipping and tax)Europe: 180.00 EURO (plus shipping)
Single Copies StaPLeRWORLd GermanWithin Germany: 25.00 EURO (plus shipping, plus tax)Within rest of Europe: 30.00 EURO (plus shipping)
Single Copies StaPLeRWORLd CONtaiNeR (Germ./engl.)Within Germany: 25.00 EURO (plus shipping, plus tax)Within rest of Europe: 30.00 EURO (plus shipping)
Subscription (1 year)4 issues StaPLeRWORLd eUROPe english + special issues englishWithin Germany: 120.00 EURO (plus shipping, plus tax) Within rest of Europe: 180.00 EURO (plus shipping)
Single Copies StaPLeRWORLd europe englishWithin Germany: 25.00 EURO (plus shipping, plus tax)Within rest of Europe: 30.00 EURO (plus shipping)
Full Subscription (1 year)Within Germany: 195.00 EURO (plus shipping, plus tax)Within rest of Europe: 285.00 EURO (plus shipping)
Notice of Cancellation8 weeks before end of subscription year
terms of PaymentPayment within 10 days afer invoice receipt: 2 % discount. Payment within 20 days after invoice receipt without discount.
*Prices followed by EU-taxISS
N-Nr. 1612-1848
www.stapler
world.co
m + www.sta
pler-world
.com
4. Ausgab
e I S
eptem
ber 2017 I
15. Jahrgan
g
Das M
agaz
in fü
r Flu
rförd
erze
uge u
nd Lo
gist
ik
Frontst
apler
Telest
apler
Seiten
stapler
Mehrw
egesta
pler
Arbeitsbühne
Kran
FTS-/A
GV-FACTS
Batte
rien-Spe
cial
LI-ON- co
ntra Bleisä
ure-Batterie
n
Seiten
16 bis 31
Neue Kompakt-FTS u
nd bewährte
Systeme
Seite
n 32 bis 39
6
7
edition 1 2 3 4 5 6Counterbalanced Forklifts
E-stacker three / four-wheel from 1 to 8 t
Diesel , Gas and electro-Forklifts
E-Stacker from 1 to 10 t Heavy lift truck from 16 t
LPG Forklifts, Lifttrucks for the beverage industry
Compact forklift E-, LPG- and Diesel
System devices Reach truck, Man-down VNA Stacker
Low and high lift order picker
VNS, reachtruck , double deck loader
Reachtruck / warehouse technology for cold storage
Four way forklift, Mandown-Stapler
Stand on trucks, palett stackers
Special Stackers Stacker/Lifttrucks for low temperature warehouse
Side loaders, four-way / multi-way trucks, off-road forklifts
Four-way forklift with E, LPG and diesel drive
Reachstacker, full / empty container forklift Sideloaders Straddlecarrier, Reach-
Publication date 11.02.2019 30.04.2019 30.06.2019 31.08.2019 31.10.2019 31.12.2019
Change of topics due to current causes reserved. Actual list of topics announced in: www.stapler-world.comeditORiaL tOPiCS 2019
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EDITORIAL TOPICS 2019 dof the Specialeditions FtS-/aGV-FaCtS + CLeaN LOGiStiCS
Change of topics due to current causes reserved. Actual list of topics announced in: www.stapler-world.com
Specialeditions of
StaPLeRWORLdFTS-/AGV-FACTS at
Logimat 2019Clean Logistics
01/2019FTS-/AGV-FACTS
02-2019 Clean Logistics
02/2019FTS-/AGV-FACTS
03-2019 Clean Logistics
03/2019
themes
- Compact AGVs for logis- tics and production- What do the major forklift truck manufacturers offer in current AGV solutions based on standard equip- ment?- Special-AGV heavy loads- Special: AGVs in the health care sector- Maintenance, upgrade and care of AGV systems- Sensors for AGVs for na- vigation and personal pro- tection- Batteries and charging technology- Market overview for Compact- AGVs- Outdoor-AGVs- AGV-Future- Collaboration HumanAGV
Wet and dry cleaning equipment for LOGIMAT 2019 with Trade fair guide. - New cleaning agents. - Cleaning 4.0 - Apps for device monitoring. - SPECIAL: Floor systems, Soil remediation, joint renovation. Walking and Seat cleaning devices (Scrubbing, sweeping, suction).
AGV-FACTS for LOGI-MAT 2019: Compact, special and forklift AGV. - Trade fair guide, trade fair tour.- New navigation and the other way around. - Refurbishment- Examples of older AGV- systems. -AGV market overview: Platform FTS 5 to 100 t. - Outdoor AGV appli-cations Chemistry, Lo logistics, port, industry.
High pressure cleaners, Scrubbing machines, Vacuum cleaner systems, Accessories, safety shoes, equipment for manual cleaning. - Guide for brushes. Brushes for Sweepers. - Accessories: Cleaning agents for large areas - Dosing- hygenia in the CL. - Hygenics in the CL - Requirements, systems, Equipment. All news from the CMS. - All news from the CMS
Forklift trucks and warehouse equipment converted to AGV. - New scanner systems for personal protection and navigation. - Charging technology, batterysystems. - AGV in production-AGV Tugger Trains, Towing Equipment AGV components - Maintenance Concepts for AGV. Ultra Flat AGV Systems- Financial systems for FTS systems.
Joint renovation. - Cleaning in exterior Range - New scrubbing machines - Large-area Sweepers Cleanig. - Cleanig 4.0: Fleetmana-ger for systems without CanBus access- Brushes, suction cups - Accessories Detergents - Accessories for dry and Wet cleaning.
interchange Formats • PDF (According to PDF/X-1a Standard) • TIFF or JPG (low compression/high quality)
Without adjustment signs, document infor- mation, alpha channels and OPI-functions. Scriptures and images at all times embedded.
Picture resulution • Halftone pictures min. 300 dpi • Line drawings min. 600 dpi • No picture compressions like LZW etc.
ColoursCMYK (ISOcoated, www.eci.org) or grey scales (tone value increase 15 %). Please send a print-out with valid data for reference. Spot colours will be unconsidered.
Side-CutAdvertisings within side-cut exactly in trim med size plus all around 3 mm bleed difference.
For the correctness of printed advertisements liability is excluded in case that they do not fit these specifications.
Magazin FormatDIN A4, Width 210 x Height 297 mm.
bleed of PageWidth 216 x Height 303 mm.
Print areaWidth 184 x Height 245 mm.
Composition, Print and bindingComputer-to-Plate, sheet offset printing, wire binding.
Print Ready FilesDelivery of digital print ready files together with proof by client. By request we create or digitalise advertisements by original costs. Information upon request.
data deliveryPlease give magazin title, issue No. and customer/motive description. For delivery by (ISDN/FTP), please set up a folder.
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baNNeR NeWSLetteR
StW-Newsletter is published bi-weekly. Subscribers: 9000 (June 2018)
banner Price: 675.– eURO
• Size 450 x 60–90 pixels• All prices are for the delivery completely designed advertisements.• All prices in EURO plus VAT.• File Formats: JPEG, GIF or PNG.• File size: max. 100 KB, resolution: 72 dpi (based on the largest banner box).• All colors in RGB.• Banner with sound can not be implemented.• Please advertise only on the given format sizes (see box)
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STAPLERWORLD-e-paper has successfully started in October 2013, the first purely electronic edition rounding up the print edition E-Papers published STAPLERWORLD for Special Topics: •AutomatedGuidedVehicleSystems •fair guide LOGIMAT / CeMAT, Intermodal, etc. •IndustrialTires •Warehouse/storage •Forkliftcomponents •AttachmentsOrder Picking etc. E-Paper brings a host of innovations. We can integrate photos, links, embedded presentations, videos, and other media upon request. E-Paper may be downloaded in STW-Webshop for a nominal fee.
advertising forms and prices:Splash Cover: Before opening the E-Paper thesplash cover appears for 3 secondsas a full-surface motif. Booking requires a payed advertisement in the STAPLERWORLD print issue. Price per issue: 1.800,–.
technical specifications:Ad will be needed in two resolutions 1024 x 768 pixels and 768 x 1024 pixel (JPEG, RGB, PNG etc.)
Links, videos, image galleries: Each advertisement in the E-Paper Edition can be linked with pictures, websites or Videos, Prices: Links can be integrated in advertisements (Icons): Price per issue: 1 element 500,– 2 items 650,– 3 Elements 850,–
Specifications for the integration of Picture Galleries: Every Advertisement can be combined with up to 10 picturefiles. Max data volume 10 MB, image size: 1024 x 768 or 768 x 1024 pixel.
Specifications for Videos: Format MP4, FLV, AVI, H.264 codec standard resolution 680 x 480 pixels, 30 fps, HD resolution 1024 x 768 pixels, 24 fps.
advertising Rates StW-e-Paper Special conditions for collective booking advertisements in STW-e-paper newsletter Banners, banners and STAPLERFACTS-CLOUD banners.
aGV is a booming but quite challenging market. Not only Lifttruck manufacturers are eying this market still aGV-only suppliers try to convince customers. induytry, logistics, transportation and healthcare are the première fields of application. FtS/aGV-FaCtS is an online-journal plus printed issue and covers technological, econo-mical and complementary topics. Market surveys round up articles, features, inter-views and application stories. FTS/AGV-FACTS is published bilingual annually and is bound for technical decision makers in the industry. The bilingual issue FTS/AGV-FACTS is an important target medium made by an industry leading publishing company with roots in the business tracing back some 3o years. Prominent writers, opinion leaders, consultants and universities make this issue a perfect platform covering basic techniques, components, system design innovations and communica-tion matters of all kind.Circulation is 10,000 copies – FTS-/AGV-FACTS has been established in September 2012 and now is an important industry panel that in addition to STAPLERWORLD MAGAZINE and STAPLERWORLD/FORKLIFTWORLD EUROPE focuses on current topics. Please check prices, advertisement sizes etc. on the price calculator for print and online-advertisements:Ingrid West-Hein Fon +49 6139 293445/ +49 170 7451817 · [email protected]
CLEAN LOGISTICSSpecial edition of STAPLERWORLD for cleaning, preservation and maintenance of logistics areas
Advertising Rates: Please check Page 5
Perfect cleaning plays an eminently important role in logistics. The market for cleaning equipment and auxiliaries in Central Europe has a highly appreciated volume of around EUR 2.8 billion - in addition to cleaning in production and in the in the public sector/transportation/municipalities plays a clean logistics environment play an extremely important role. Clean logistics areas facilitate transhipment processes, reduce mainte-nance and repair costs, and improve the quality of the goods. Increase occupationalsafety, reduce insurance premiums and raise the cost of the image. A team of experts is dedicated to this exciting topic, Editors, consultants and cleaning experts in the STAPLERWORLD special edition CLEAN LOGISTICS.
Translated with www.DeepL.com/Translator
Focus on the following topics:
• Indoor and outdoor cleaning• Sweeping, vacuuming, scrubbing, broaching, conservation• Bodenpfl ege and soil maintenance• cleaning procedures• Cleaning management and integration in industry 4.0• Cleaning as an image factor - best practice solutions• fair reports (CMS, LogiMat, CeMAT, Inter Airport and others)
NEW16
CLEAN LOGISTICSSpecial edition of STAPLERWORLD for cleaning, preservation and maintenance of logistics areas NEW
Date of Publication 2019
Contact editor-in-Chief Dipl-Wirt.-Ing. Oliver Bachmann Tel. +49 6139 9628123 · Mobil +49 152 29225539 · [email protected]
Spring 2019 28th February 2019Summer 2019 30th July 2019autumn/Winter 2019 30th October 2019
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www.stapler-world.comOne of the most respected websites of the material handling industry complements the German end English issues of STAPLERWORLD – THE PAN EUROPEANFORKLIFT MAGAZINE. Daily updates, videos, interview of the month, weblinks and many more features make this site a valuabla source of information. Competent, current, timely and comprehensive. Detailed background informa-tion, reports, market surveys. Also users can sign in for the bi-weekly newsletter. A link database to hundreds of companies, organisations and institutions rounds up the website.
access Statistics (period 05-2018 until 07-2018):User per month 10.764For more information concerning numbers contactKevin Meyer, Tel. +49 (0) 6139 293-443
booking procedures:•Booking a month or respective 4 weeks•The current number of hits are being supplied by the TechTex Publishing Company•Volume discounts from print orders also apply for online orders•Technical issues: PNG, gif, animated gif, bmp, jpeg etc.
edit iON 2019 t H e W e b P O R t a L F O R t H e F F Z - i N d U S t R i e
WORLD.COM 18
baNNeR-FORMat, PRiCeS/SaMPLe OF WebSite-baNNeRS
• All prices in EURO plus VAT.• All prices are for the delivery completely designed advertisements.• File Formats: JPEG, GIF or PNG.• File size: max. 100 KB, resolution: 72 dpi (based on the largest banner box).• All colors in RGB.• Banner with sound can not be implemented.• Please advertise only on the given format sizes (see box)
List of prices, due to January 2015b
ann
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Form
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Pix
eln
Wid
th x
Hei
gh
t
Ho
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Vertical Banner 120 x 240 440.– 375.–
Vertical-Banner
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MiCRO-adVeRtORiaL
Maximum text amount: 8,000 to 9,000 Characters including spaces 2 to 10 images (suitable for slideshow, 1,068 x 764 pixel) animated slideshow included
the advertorial will remain 24 months on the StW-server. Companylink active for two months,Link extension/month: 55.– eURO
Microadvertorial Price: 2,245.– eURO
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the social network Facebook uses the Stap-lerworld-editorial staff for the permanent announcement of important brief informati-on, to survey users and to inform them about what is going on in everyday editorial work.
1. An “advertisement order” within the meaning of these Standard Terms shall mean a contract regarding publication of one or more advertisements
placed by an advertiser or any other party in a printed publication for purposes of dissemination.
2. In case of any uncertainty, advertisements shall be called off within 12 months of the date upon which the contract becomes effective. If the
contract entitles the customer to place individual advertisements, the contract must be performed in its entirety within one year of publication of the first advertisement, insofar as such advertisement was called off and run within the time limit stipulated in the first sentence of the present clause.
3. Where a valid contract has been concluded, the customer shall be entitled to call off additional advertisements exceeding the contractually stipula-
ted quantity, either within the time limit agreed or that stipulated by clause 2 hereunder.
4. If an advertisement order cannot be fulfilled owing to circumstances beyond the publisher’s control, the customer shall pay the publisher the
difference between the discount granted and the amount due for the volu-me of advertisements actually provided, without prejudice to any further legal obligations. Such payment shall be excluded insofar as the publisher’s default is the result of force majeure originating in the publisher’s sphere of risk.
5. Advertising orders and third-party inserts for particular issues or particular positions in a given issue must be received by the publisher sufficiently early
to allow the publisher, if need be, to notify the customer prior to the issue clo-sing date that an order cannot be performed in the manner requested. Classified advertisements shall be printed under the relevant rubric without conclusion of a specific agreement therefor.
6. The publisher shall prominently position the word “advertisement” in any advertisement whose design makes it unrecognizable as such.
7. The publisher shall be entitled to refuse any advertising order, con-tractually stipulated insert, or insert for which an order has been placed
insofar as the content, provenance or technical form of such advertisement is in violation of statutory or official regulations or insofar as the publisher cannot reasonably be expected to run the advertisement.Insert orders shall only be legally binding for the publisher insofar as a copy of the insert has been submitted to and approved by the publisher. Inserts whose format or appearance creates the impression in the reader that they constitute editorial content of a newspaper or magazine, or which contain third party advertisements, shall be refused. If an order is refused, the custo - mer shall be notified without delay.
8. It shall fall to the customer to deliver advertising copy to the publisher in a timely manner, as well as error-free printed documents or inserts. Where
printed documents are clearly unsuitable or damaged, the publisher shall request replacement copies without delay. The publisher warrants that the printing quality it supplies will be that which is customary for the selected publication insofar as technically possible for the printed documents concerned.
9. Where the published advertisement is illegible in whole or in part, or is erroneous or incomplete, the customer shall be entitled either to a
price reduction or to a replacement advertisement that is devoid of anomalies or errors, but only insofar as the advertisement, as originally printed, would have failed to fulfill its intended purpose. Where the publisher fails to take remedial action within a reasonable period set for this purpose, or where the replacement advertisement is flawed, the customer shall be entitled to reduce the price or terminate the contract. Compensatory claims for consequen-tial losses, infringement of pre-contractual rights and unlawful action shall be excluded for all orders, including telephone orders. Claims resulting from the publisher’s inability or failure to perform the contract shall be limited to compensation for foreseeable damage and to monies paid for the advertise-ment or insert concerned. The foregoing shall not apply to damage caused intentionally or to gross negligence on the part of the publisher or the legal representatives or agents thereof. The foregoing shall be without prejudice to the publisher’s liability for lack of promised attributes. Additionally, the publisher shall not be liable for any gross negligence of its agents in connection with commercial transactions. In all other cases the liability of com-mercial agents shall be limited to foreseeable damage that shall not exceed the charge for the advertisement concerned. Claims (to the exclusion of claims regar-ding concealed defects) shall be lodged within four weeks following receipt of the invoice and proof of publication.
10. Proofs shall be provided only if expressly requested by the customer. It shall fall to the customer to ensure that the proofs returned to the
publisher are devoid of anomalies, errors or defects. The publisher shall integrate all corrections of which it has been notified within the period set on submission of the corrected proof to the publisher.
11. Where no special instructions are provided in regard to the font size to be used for the advertisement, the price of the advertisement shall
be based on the font size that is customarily used for the type of advertisement concerned.
12. Insofar as pro forma payment has not been effected, the invoice shall be issued within eight days following publication of the advertise-
ment, and shall be accompanied by a copy of the printed advertisement. The invoice shall be paid within the period stipulated in the list of advertising rates. The payment period shall commend on receipt of the invoice and shall apply insofar as no pro forma payment or other time limit for payment has been stipu-lated in a separate agreement. Any discount for early payment shall be granted in accordance with the list of advertising rates.
13. Interest and collection costs shall be charged upon default or defer-ment of payment. Insofar as the customer defaults on payment, the
publisher shall be entitled to (1) refrain from performing the relevant contract until such time as payment for any past due amount has been effected; and (2) require pro forma payment for any remaining advertisements. Where justifiable concerns arise in regard to the customer’s solvency, the publisher shall be entitled to make the publication of any further advertisement (in-cluding any advertisement stipulated in a current contract) conditional on pro forma payment of the amount that will be due and on payment of any out-standing amount due, regardless of any previously agreed terms of payment.
14. Upon request, the publisher shall furnish proof of publication with the invoice. Depending on the nature and scope of the advertising order,
such proof shall be supplied in the form of excerpts from the advertisement, whole pages or complete volumes of the publication concerned.Insofar as such evidence is no longer obtainable, the publisher shall instead issue a legally binding certificate attesting to the fact that the advertisement has been published and disseminated.
15. The customer shall assume any cost incurred for the creation of any printed document ordered by him, as well as for any major change
made in originally agreed designs that is requested by the customer or that is attributable to any other action on the part of the customer.
16. Insofar as a contract is concluded for two or more advertisements, the customer shall be entitled to a price reduction insofar as the ave-
rage circulation during the twelve month period starting from the date of pu-blication of the first advertisement is lower than the average circulation (in the case of professional journals, the average number of copies actually distri- buted) stated in the list of advertising rates or elsewhere; or – where the circulation target has not been specified – if said average is lower than the average circulation during the previous calendar year. In addition, price re-duction and rebate claims shall be excluded insofar as the publisher notifies the customer of the decline in circulation in sufficient time to enable the cus tomer to terminate the contract prior to publication of the advertisement.
17. The publisher shall store and forward responses to box-number advertisements with due diligence. Responses to box-number ad-
vertisements that arrive via registered letter or express mail shall be forwarded solely via normal first-class surface mail. Responses to box-number adver-tisements shall be stored for a period of four weeks. Any such letters that are not retrieved within this period shall be destroyed. The publisher shall re-turn all valuable documents without incurring or being under any obligation to do so. In order to protect the customer’s interests and act in the customer’s interests, the publisher shall be entitled to open all offers received so as to ensure that the publisher’s box service is not being used for any improper purpose. The publisher shall be under no obligation to forward promotional ma-terial or agency offers of any kind whatsoever.
18. Original documents shall only be returned to the customer insofar as the customer expressly requests that this be done. The obligation to
store documents shall be extinguished three months after the contract expires.
19. The place of performance shall be the publisher’s head office. The place of jurisdiction for any litigation concerning any business trans-
action with merchants, businesspersons, legal persons under public law, or special funds under public law shall be the place of jurisdiction for the publisher’s head office. Insofar as the publisher’s claims cannot be fulfilled through the is-suance of dunning letters, the place of jurisdiction for disputes with any private customer shall be determined by said customer’s place of re sidence. Where any customer’s address or usual place of residence is unknown at the time any litigati-on is initiated, or if such customer’s address or usual place of residence does not fall within the jurisdiction of the place of performance hereof, the place of jurisdiction shall be that of the publisher’s head office.