MEDIA KIT 2018
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MEDIA KIT 2018
Everything we do is set out to inspire our discerning audiences. We do this by portraying life at its most beautiful and extraordinary. Whether it be through intimate stories about remarkable people, our experts’ opinions on refined living or cultural enrichment,
or presenting trends as they happen, Singapore Tatler is opening up a world of possibilities.
#WEARESINGAPORETATLER
OUR BRAND PROMISE
ONE BRAND – OMNI-CHANNEL REACH
Print Magazine
eNewsletter
TwitterWebsite
Digital Magazine
Events
Youtube
AWARD-WINNING PLATFORMS
AUDIENCE CORE PROFILE
LEADING LIFESTYLE MEDIA BRAND
140,000Monthly Online Visitors
39.8 yrs old
Average Age
Female47%Male 53%
Online
Female60%Male 40%
Gender
MARKETING MAGAZINELuxury Magazine of the Year
2008 - 2014 / 2016
MARKETING MAGAZINEOverall Magazine of the Year
2014
MARKETING MAGAZINELuxury Digital Media of the Year
2014 - 2016
25,000Email
87,500Print Readership
“Tatler always has experts writing for them. Real
people.”
Asia Tatler Reader Survey
“You know that if it’s in Tatler, it’s the best.”
Asia Tatler Reader Survey
CONTENT CREATOR
THE 300 LIST The definitive guide to the movers and shakers in Singapore society
ASIA’S MOST ELIGIBLE The top 50 eligible men and women from around the region
GEN.T LISTSingapore’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents
ASIA’S TOP 50 TECH STARSThe tech scene’s top 50 rising players aged 40 and under
INFLUENCER NETWORK
DAWN KOHThis entrepreneur and style star works as our Tatler Fashion Insider—picking
out the best pieces and trends
DICK LEESinger and composer, this National treasure and all around bon vivant
pens travel stories for Tatler
MARILYN LUMThe businesswoman and food lover helps us curate the annual T.Dining
Best Restaurants Guide as a panelist
T A T L E R I N S I D E R S
TATLER PLATFORMS
CIRCULATION:
17,500CIRCULATION BREAKDOWN:9,000 Strategic Display Location7,500 Qualified VIPs1,000 Copy Sales
DISTRIBUTION CHANNELS:43% VIP List23% Luxury Condos and Apartments14% Hotels and Country Club6% First & Business Airline Lounges5% Newsstands3% Private Banking Lounges3% Special events and galas3% Others*
TATLER PLATFORMS
87,500MONTHLY READERSHIP #
#Readership: 5 avg number of times an issue is picked up
*Others include: promotional copies for advertisers and agencies
TATLER PLATFORMS
T H E M AT I C S U P P L E M E N T S
FEBRUARY
NOVEMBEROCTOBERSEPTEMBERJUNE
MAY
TATLER PLATFORMS
Featuring the spell-binding jewellery and extraordinary timepieces, Singapore Tatler Jewels & Time is an annual
publication that showcases the best horological and joaillerie
launches of the year.
Singapore Tatler Homes takes readers inside the most beautiful abodes around the globe and
shares insights from the brightest minds in design. From outstanding architecture to luxury interiors, this bi-monthly title serves as a design
dossier for the discerning.
With two issues a year, this magazine serves up the best of gastronomy in an insightful, visually compelling read. The November issue features the Best Restaurants Guide—the dining authority since 1986,
which celebrates the best culinary experiences.
FEBRUARY/APRIL/JUNE/ AUGUST/OCTOBER/DECEMBER
AUGUST MAY / NOVEMBER
BRAND EXTENSIONS
TATLER PLATFORMS
TATLER PLATFORMS
Google Analytics January 2017 - December 2017
GENDER
60% Female
40% Male
NEW VS RETURNING VISITORS
66% New
34% Returning
MOBILE VS DESKTOP
30% Desktop
70% Mobile (incl tablet)
AUDIENCE PROFILE
31% 25-34
28% 35-44
18% 45-54
7% 18-24
11% 55-64
5% 65+
MONTHLY VISITORS
140,000MONTHLY PAGE VIEWS
1.5 millionNEWSLETTER DATABASE
25,000
SEARCH TRAFFIC SOURCE
31% Organic Search
8% Direct
38% Others
20% Social
3% Referral
ONLINE
TATLER PLATFORMS
54,409 SINGAPORE TATLER
7,870 T.DINING BY
SINGAPORE TATLER
14,000 SINGAPORE TATLER
3,600 T.DINING BY
SINGAPORE TATLER
Daily updates on the world of luxury lifestyle via our social media platforms
Last updated on January 2018
SOCIAL MEDIA
TATLER PLATFORMS
TATLER BALL OCTOBER 2018 One of the most anticipated events on the social calendar, being invited to the Tatler Ball is the ultimate affirmation of one’s social status. A tradition in Singapore, it is also a celebrated in Hong Kong, China, Taiwan, Malaysia, Thailand, Indonesia and the Philippines.
GEN.T MAY 2018The who’s who of young Singapore is brought together at this party that celebrates the city’s future leaders. The event marks the annual launch of the Gen.T list – a round-up of Singapore’s 50 most promising young entrepreneurs, creators and innovators.
T. DINING BEST RESTAURANTS AWARDS NOVEMBER 2018The annual Best Restaurants Awards is the talk-of-the town—a culinary event that unveils the new year’s guide alongside an awards ceremony paying tribute to chefs, restaurateurs and industry experts who paved the city’s culinary landscape.
TATLER PLATFORMS
FLAGSHIP ANNUAL EVENTS
EVENTS
ENGAGE WITH OUR AUDIENCE
TATLER PLATFORMS
EVENT PARTNERSHIPSWe support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches.
EX.- Prince Albert II Monaco Foundation Gala- BMW Women’s International Polo Tournament- National Gallery Singapore’s Young Collector’s Summer Party
CONCEPTUAL MARKETING EVENTSWe team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.
EX.- Miu Miu Lady Pop Up Exhibition- Tatler Table: Ambassador Series - ION Orchard Culinary Creations 2017
CROSS-MARKETING PARTNERSHIPSWe join forces with existing partners to bring unique reader engagement opportunities to our audience.
EX.- Jazz Association Singapore (JASS)- Creating Responsible and Innovative Businesses (CRIB)- SNOW Singapore Committee for UN Women
EVENTS
From the printed word to the moving image, we take an integrated, multi-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.
PRINT VIDEO &PHOTOGRAPHY
SEO(WEBSITE)
EMAIL(EDM)
MOBILE (SMARTPHONE,
TABLET)
SOCIAL(FB, IG)
BRAND
OBJECTIVES
CONTENT
STRATEGY
CREATION
CONTENT STUDIO
BRANDS WE WORK WITH
CARTIER
MARINA BAYSANDS
THE MACALLAN
BENTLEY
BVLGARI
TIFFANY & CO
FENDI
IONORCHARD
LOUIS VUITTON
VAN CLEEF & ARPELS
AUDI
GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 25% loading - Page facing editorial: 15% loading
NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
BOOKING DEADLINE Eight weeks preceding the month of publication.
ACCREDITED ADVERTISING AGENCY COMMISSION15% gross
CLOSING DEADLINE No postponement of booking/s and closing date for all materials are six weeks prior to the month of publication.
CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team at [email protected]
TYPES
STANDARD ADVERTISINGFull Page (ROP)Double Page Spread (ROP)
SPECIAL INSERTIONOutside BackInside BackIFC Spread1st DPS2nd DPS3rd DPS4th DPS1st Ad facing TOC2nd Ad facing TOC3rd Ad facing TOCMastheadEditor’s Note
NO./PAGES
12
112222211111
RATES ($SGD)
9,45018,900
15,75010,50024,15023,62523,10021,21020,26510,080 10,50010,1859,6609,660
6X
8,50517,010
14,1759,45021,73521,21020,79019,00518,1659,030 10,3509,1359,5459,545
12X
7,96015,960
13,3568,92520,47519,95019,42517,85017,1158,505 8,9258,6108,1908,190
MAGAZINE SIZE MEASUREMENT IN MM (W X H)
SIZEFull PageDouble Page SpreadFront Cover Reverse Gatefold
TRIM228 x 305456 x 305452* x 305
BLEED**234 x 311462 x 311 458 x 311
TYPE AREA208 x 273208 x 273 each page 206 x 273 each page
*226(L) +226(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
ADVERTISING
PRINT RATE CARD
AD TYPES RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS, HOMEPAGE)
DESKTOPCarousel Banner (1280x520)Interscroller (1600x1200)Large Leaderboard (970x90)Billboard (1056x350)Responsive Pop-up (1056x350)Slider Banner (960x600)Floating Banner (970X90)
MOBILEInterscroller (640x1024)LREC (300x250)Leaderboard (320x50) Responsive Pop-up (300x250)
EMAIL MARKETINGEndorsed eDM (Full Database - 25,000)eNewsletter Banner (Full Database - 25,000)
CPM $370CPM $370CPM $160CPM $200CPM $370CPM $200CPM $160
CPM $370CPM $160CPM $160CPM $370
ONE-OFF $8,000 $10,000
ADVERTISING
DIGITAL RATE CARD
For further enquiries, please contact our sales team at [email protected]
AD TYPES
CUSTOMISED CONTENT PACKAGESWrite-up Advertorial Package * Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature
Video Advertorial Package* Include basic video shoot and editing* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature Brand Story Package * Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature
ONE-OFF$8,000
$15,000
$15,000
ADVERTISING
DIGITAL RATE CARD
For further enquiries, please contact our sales team at [email protected]
STEPHANIE TAYGeneral Manager - Commercial
T: +65 6595 0217 E: [email protected]
EDMOND CHEUKInternational Sales Director
T: +852 2859 4458 E: [email protected]
For Singapore advertising enquiries, please contact:
For international advertising enquiries, please contact:
Edipresse Media Singapore Pte Ltd.14 Kung Chong Road, #06-02 Lum Chang Building, Singapore 159150
T: +65 6323 1606 F: +65 6323 1692 www.edipressemedia.com
CONTACT US
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