Media Kit 2018 - Caxton Magazines€¦ · · 2018-01-18Media Kit 2018 CAXTON ... Mailer: B6 153 Women can be bullies, too! CAXTON MAGAZINES ENGLISH October 2017 B ... FAMILY & MONEY:

Media Kit 2018

CAXTONmagazines

Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600 durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444 JoHanneSburG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600webSITe www.caxtonmags.co.za

BONA is the go-to brand for today’s black family. The brand promise ‘Be Who You Want to Be’ says it all. We give our audience the inspiration, advice and confidence they need to be better at everything they touch. From their wardrobes to their finances and health, BONA helps the audience take steps (small or big) towards an improved life.

BONA is the only South

African publication

available

in four languages:

English, isiZulu, seSotho

and isiXhosa

ABOUT THE BRAND

Brand insights

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R14

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BONA.CO.ZAJANUARY 2018 R17,00 (VAT incl)

ADOPTING WITHIN YOUR FAMILY: WHAT YOU NEED TO KNOW

I’M HERE TO LIVE!

Stick to your savings goalMake healthy smoothiesKeep your family hydrated

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YOUR BROTHER’S FRIEND?

DATE

CAN YOU

You can wear crop tops

Plus-size? GET YOUR

TIPS HERE

holiday beauty

HOW TO

BRAND AND PLATFORMS

BonamagSA@Bonamag

@Bona_mag

PrintMonthly Readership: 3 179 000Circulation: 71 952 (Jul-Sep 2017)

digitalWebsite: 86 528 UBS

Facebook: 99 645 Twitter: 28 140

Instagram: 33 473 Mailer: 6 153

Women can be bullies, too!

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OCTOBER 2017 R17,00 (VAT incl)

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ENCOURAGE LEARNING

WITH TOYS

FAMILY & MONEY: CAN THE TWO MIX?

Perfect swimwear

Have fun

with curls

Glam up for

the party

HOW TO

Whip up yummy

treats

DIVE INTO

Your man or friends?

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OWNING

MAZWAIHER WORLD

THE PRICEOF LOVE

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DECEMBER 2017 R17,00 (VAT incl)

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beautyfashion

GETTING A

Land reform

explained

MAKE

DELICIOUS

YOGHURT

DESSERTS

TALITHALITEBOHO

DIVORCE?

On seizing the moment

ALTERNATIVE WAYS TO START A FAMILY

�� Bridal hair &

make-up

�� Spring scents

to try

�� Must-have

tops &

sandals

HOW TO

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I’M HERE TO LIVE!


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DATE

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holiday beauty

HOW TO

ABC: Jul-Sep 2017 Effective Measure, Everlytic and Individual Social Media (Oct 2017)

Source: AMPS 2015

www.bona.co.za

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I’M HERE TO LIVE!


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DATE

CAN YOU


Plus-size? GET YOUR

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holiday beauty

HOW TO

15-24 35-4425-34 45-54 55+

PR

iNT

Gender

male 37% female 63%

28%30% 16% 12% 14%

HH Income

Race

blaCK 99%

Coloured/ indian 1%

52% 36% 9% 13% 0%

15-24 35-4425-34 45+

37% 14% 8%

32% 12% 10% 17%

66% 34%

41%

r0-r

5 99

9

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00-r

11 9

99

r12

000-

r 19

999

r20

000+

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r 19

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r20

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DEMOGRAPHiCSW

EBS

iTE

Effective Measure (October 2017)

Age

Gender

HH Income Age

25%

75%L

SM

LSM

Effective Measure (October 2017)

20% 80%

Effective Measure (October 2017)Source: AMPS 2015

7-10 4-6

7-10

4-6

Food & home*68% foodie influencers*66% home and décor influencers74% are interested in cooking and entertaining content73% regularly cook for pleasure55% are interested in home & décor content

Fashion and Beauty*70% fashion and beauty influencers88% like to dress well72% are interested in fashion and beauty content70% enjoy keeping up with the latest trends, fashions and styles

Online84% have a Facebook account62% download/stream videos/ music

Family*68% family life and parenting influencers59% are interested in family life and parenting content87% believe regular family meals are important84% spend a lot of time with their family

Celebrity and Entertainment84% say music is an essential part of their culture72% say entertainment is important to them

Health*78% health influencers67% are interested in health and well-being content

ABOUT THE AUDiENCE

Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016

*InfluencersBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category? • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.

BUttErFlY

MOOD BOARD

Who is the BONA woman?

She is a BUTTERFLY A young woman looking to transform her life into something beautiful with the help and guidance of BONA magazine.

Brave:She shows inner strength

Up-and-coming: She is upwardly mobile and she wants to better herself

Trendy: She is fashion conscious and wants to know the latest trends

Tireless: She is hardworking and ambitious. She knows how to hustle

Encouraged: She wants to feel inspired and confident

Real: She is genuine and true. She is rooted in her culture and immediate society

Family Orientated: Her family comes first and she wants the best for her children. She looks out for tips and advice

Looks Forwards: She is hopeful about life

Yearns for Better: She aspires and dreams and therefore she seeks out opportunities

B U

t t E r F l Y

SNAP SHOT

CoST Full Colour

DPS R 83 800.00

FP R 41 900.00

1/2 DPS R 62 500.00

1/2 Hor/Ver R 31 200.00

1/3 Hor/Ver R 29 000.00

Special positions

Inside Front R 51 900.00

Inside Back R 47 800.00

Outside Back R 49 900.00

1st Double Page Spread R 91 600.00

2nd Double Page Spread R 91 600.00

3rd Double Page Spread R 91 600.00

Any Guaranteed Full Page R 45 700.00

advertorial rates

Double Page Spread R 114 500.00

Full Page Full Colour R 57 300.00

Half Page R 43 100.00

2018

Print rate card

January 2018 2-Nov 15-Nov 23-Nov 29-Nov 18-Dec February 2018 23-Nov 6-Dec 13-Dec 19-Dec 15-Jan March 2018 4-Jan 17-Jan 29-Jan 1-Feb 19-Feb april 2018 1-Feb 14-Feb 26-Feb 1-Mar 19-Mar May 2018 8-Mar 22-Mar 2-Apr 5-Apr 23-Apr June 2018 5-Apr 18-Apr 30-Apr 3-May 21-May July 2018 3-May 16-May 28-May 31-May 18-Jun august 2018 7-Jun 20-Jun 2-Jul 5-Jul 23-Jul September 2018 5-Jul 18-Jul 30-Jul 2-Aug 20-Aug october 2018 2-Aug 15-Aug 27-Aug 30-Aug 17-Sep november 2018 6-Sep 19-Sep 1-Oct 4-Oct 22-Oct december 2018 4-Oct 17-Oct 29-Oct 1-Nov 19-Nov All deadlines to be understood as 12 NOON on each respective day.

ADVeRtORIAl clOSINg DAte

ISSue DAte ADVeRtISINg clOSINg DAte

FINAl ADVeRt MAteRIAl DAte

DelIVeR All ADDeD VAlue

ON SAle DAte

Deadlines

advertising rates•all advertising rates exclude vat

•all rates are nett of any agency fees and/or complete material discounts.

Classifieds

Insert rates

adverT SIzeS:300 dpI, CMYK, pdF ForMaT

3 x 1 30mm height x 45mm width

6 x 1 60mm height x 45mm width

6 X 2 60mm height x 92mm width






R 855.79

R 1 711.49

R 3 422.98

R 3 422.98

R 6 845.96

R 6 845.96

R 13 692.02

R 13 692.02

SIzeFuLL CoLour cost

R340.00 R470.00 R510.00 R570.00 R670.00 R730.00 R850.00 R900.00

R1 020.00 R1 120.00 R1 240.00 R1 290.00 R1 350.00 R1 400.00 R1 470.00 R1 520.00 R1 570.00 R1 630.00 R1 690.00 R1 740.00

R370.00 R520.00 R600.00 R670.00 R750.00 R820.00 R940.00

24

6+810+12

16202432364044485256606468727680

paGeS CoST CoST

LOOSE PRE-PRINTED INSERTS(PER 1000)

BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000)

aLL non-STandard bound InSerTS reQuIre

pre-InSerTIon.r480 per 1000 CopIeS

LooSe InSerTS LarGer THan 32 paGeS reQuIre

baGGInG r950 per 1000 CopIeS

advertising and other rates•all rates exclude vat

•all rates are nett of any agency fees and/or complete material discounts.

Digital rate card2018

SoCIaL MedIa Facebook

twitter

Instagram

endorSeMenTS

SoCIaL MedIa ad Spend

Endorsements - Facebook

endorsements - twitter

Facebook post ad spend

twitter ad spend

Instagram ad spend

Branded Facebook cover

Per post (does not include ad spend) - includes eCard.



Sharing client’s social media posts on Caxton Magazines’ social media platforms.

Social media ad spend is mandatory on campaigns in order to meet the client’s goals.

No ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.

No ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.

Min. R3 500 per brand, per campaign. Any campaign period. Not more than 6 posts.

Min. R5 000 per brand, per campaign. Any campaign period. No limit on tweets.

Min. R5 000 per brand, per campaign. Any campaign period. Not more than 6 posts.

cost per day. Design included.

R5 000

R8 500

R7 500

**R4 025

**R5 750

**R5 750

R 5 500

R4 000

R3 500

eLeMenT pLaCeMenT SpeCS / GuIdeLIneS CoST

vIdeo Commercial content video execution

Excludes: additional venue hire, additional equipment hire, travelling (included provided it’s within 30km one way). Any

additional stock footage or images will be negotiated.

From R30 000

CoMpeTITIonS 1 page with entry form Prize value must be over R3 500. R5 000

dIGITorIaLS STandard dIGITorIaL

Digitorial hosting feeDigitorial hosting fee

preMIuM dIGITorIaL

Digitorial hosting feeDigitorial hosting fee

One page. Includes one visual and top or bottom banner when required. Hosted for the campaign duration.

Excluding monthly updates.Including monthly updates (design or content updates).

Max 3 pages. Includes one visual per page and top or bottom banner when required. Hosted for the campaign duration.

Excluding monthly updates.

Including monthly updates (design or content updates).

R10 000

R3 000R5 000

R12 500

R3 000R8 000

• producer • storyboard artist • scriptwriter• treatment • stylist (food/fashion)• photographer• videographer

• editing• sound – music or ambient sound

(excludes final mix)• ingredients (R500 per video)• wardrobe (subject to the shoot)• make-up artist

(subject to the shoot)

Video production includes:

campaign video/Flipagram

gIF

Still images with captions and basic animation.

3-second loop, no sound.

R18 000

R 8 000

all display rates are cpm (cost per thousand impressions). rates subject to change with 2018 supplier increases. cost is subject to client brief, activation mechanism, production requirements and editorial approval.

all rates exclude vat, all rates are nett of any agency fees and/or complete material discounts. rates are subject to the standard terms and conditions of caxton magazines.

if content is supplied ‘booked as’, no changes will be made except agreed upon otherwise.

*poa - price on application ** ad spend includes management fee of 15%

eLeMenT pLaCeMenT SpeCS / GuIdeLIneS CoST

produCTIon CoSTS p/HourStudio design or content creation R850Animation costs R750Digital development R950Rich media creative is generally supplied material from client/agency Additional stock images charged R500Additional music track charged R1 500

CaMpaIGn reporTInGCampaign Reporting: Campaign feedback documents and insights (PowerPoint) are provided for all campaigns developed by Studio to the value of R100 000. Campaign feedback data (Excel) will be supplied for campaigns below R100 000. PR Packages that have a campaign attached to them will only get one report at the end of the campaign. If feedback is required before the end of the full campaign, it will only be data. Clients can purchase full campaign feedback documents (PowerPoint) for R5 000 if required.

MobILe bannerS

Mobile banner

MPU/medium rectangle

Mobile adhesive

R150 CPM

R300 CPM

R250 CPM

320x50

300x250

320x50

dIGITaL eXTenSIonS

web bannerS

newSLeTTer

Microsite/website development

Navigation tab and special section to house sponsored content and digitorials

leaderboard

Half page

MPU/medium rectangle

ROS

Banner package - 10 000 impressions

Banner package - 20 000 impressions

Premium targeted banners

Newsletter mention

Newsletter banner

Sponsored newsletter

R950 p/h development fee

Flat rate for 1 month

728x90

300x600

300x250

728x90, 300x250, 300x600, 320x50

Includes design of 4 banners created by Caxton Creative Studio.

Includes design of 4 banners created by Caxton Creative Studio.

Includes design of 4 banners, rate is based on how targeted the audience is. Building and retargeting an audience is available.

1 x Editorial mention on a newsletter. This may only click through to a digitorial/content article on a Caxton Magazines’ website.

1 x Banner on a newsletter, this can click through to a client’s page or Caxton Magazines’ website.

Newsletter sent out to our database. content consists of all articles and assets created for a campaign.

Min. 4 x digitorials need to exist for this type of newsletter.

*POA

R 25 000

R300 CPM

R300 CPM

R300 CPM

R300 CPM

R 4 000

R 8 000

POA

R 6 500

R 3 000

R 10 000

banner TaKeoverS

Roadblock

Page takeover

Sectional sponsorship

Site takeover

728x90, 300x250, 300x600, 320x50

728x90, 300x250, 300x600, 320x50

728x90, 300x250, 300x600, 320x50

728x90, 300x250, 300x600, 320x50

R1 500 per day

R1 500 per day

R2 500 per day

R3 500 per day

PR Packages2018

Tweet Tweet Buzz

paCKaGe deSCrIpTIon CoST

Be Like the Cool Kids

Break the Internet

Maximum 4 magazine brands

6 x Tweets per brand (24 Total)

Total posts = 24


10 x Tweets per brand (60 Total)

1 x Facebook post per brand (6 Total)

1 x Instagram per brand (6 Total)

Total posts = 72


10 Tweets per brand (100 Total)

1 Facebook post per brand (10 Total)

1 Instagram per brand (10 Total)

Total posts = 120

R 30 000

R 125 000

R 90 000

pr paCKaGe ruLeS Subject to availability. Highest bidder for key events. only 12 packages per year, 1 per month. Any other launches must be discussed before engaging with client. Calendar supplied Q1 for available annual dates. We cannot guarantee an event to trend – it has to be trend worthy and valuable content for our users. Ideally needs to be part of a bigger campaign. Caxton Magazines have full editorial control, no client approval on social media elements. Excludes production, travelling and accommodation costs, ad spend, volume discounts and VAT. Client can request a social listening post-campaign PowerPoint/Excel report at an additional cost of R5 000. POST PR PACKAGE FEEDBACKThe post campaign recon will be provided 14 working days after the PR Package has been concluded in an Excel spreadsheet. If a post campaign analysis is required, this will be billed at R5 000 - this includes a full campaign performance overview and feedback in a PowerPoint document.

add-on ITeM CoST To add-on deTaILStwitter Ad Spend Recommended

Facebook Ad Spend Recommended

Instagram Ad Spend Recommended

Digitorials

editorial Attendance

Photography

green Room events

Social listening

POA

R 500

R 500R 5 000

R 1 000

R 12 000

R 25 000

R 5 000

Per post

Per post

Per post

Per post

Per brand

Per day

Min. charge

Per package

Will be advised at strategy stage if needed.



One sign-off client to provide press release + brand assests [e.g.: fonts, colours, cI] inlcudes one image + client branded top banner

During work hours offsite for client launch, media day, event, activations etc.

Includes: 1 x photgrapher, 1 x art director, 1 x stylist, ingredients and/or props to the max. value of R 1500.

POA - to discuss with Marketing Team.

Full campaign listening beyond PR Package analysis (includes: client performance + Caxton performance + other influencer

performance) recommended for bigger national client events e.g.: World Food Day, Slipper Day, Valentines Day.

For more information, please contact: Reinhard Lotz, Group Marketing Manager [email protected]

BONA Food for Fun & Funds

It is a skills development programme that teaches the Bona market how to bake and cook for profit and uplift themselves. The programme has been going strong for more than 5 years with Bona magazine and we have changed a lot of lives. The events are centred around cooking demonstrations where our skilled chefs (Dorah Sitole & Lesley Jacobs) demonstrate new recipes and recipes that were featured in the magazine to the attendees. The chefs constantly promote the sponsors’ products. There is also a lot of branding opportunities around these events.

Each event hosts 200 guests.Sponsorship sold to 3 – 4 non-competing brandsSponsorship: R680 000.00 excluding VAT & agency comm

BONA Women Helping Women Events

4 x events nationwide - Each Saturday of August The journey of womanhood is one of both great difficulty and joy. It is one of self discovery and growth. BONA want to give women a platform to share their stories with other like minded women. Ladies will be encouraged to share both their successes and failures in life and how they have managed to overcome them. The events will feature one national ambassador that will travel to different locations where the event will take place. There will be a representative for each province the event takes place in. This will be a tea party themed event. Topics will mainly focus on, but are not limited to marriage, pregnancy, parenting and women in business.

Each event hosts 60 guests.Sponsorship: R440 000 excluding VAT & agency comm

60th Anniversary (September) Fashion & Beauty Trends (October)

Food for Fun & Funds Events (Until October)

Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish BONA stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.

CAXTON EVENTS & SPECiAL iSSUES

Media Kit 2018 - Caxton Magazines€¦ · · 2018-01-18Media Kit 2018 CAXTON ... Mailer: B6 153 Women can be bullies, too! CAXTON MAGAZINES ENGLISH October 2017 B ... FAMILY & MONEY:

Documents