MEDIA KIT 2017 · lifestyle magazine, Hong Kong Tatler Homes offers readers a privileged insight into the regional and global homes of celebrities, designers and socialites. From

MEDIA KIT 2017

HONG KONG TATLER HOMES MEDIA KIT 2017 2

HONG KONG TATLER HOMES

Hong Kong Tatler Homes is your guide to the very best in life — at home. As a spin-off from Hong Kong Tatler, the city's must trusted and enduring high society and luxury lifestyle magazine, Hong Kong Tatler Homes offers readers a privileged insight into the regional and global homes of celebrities, designers and socialites. From extravagant mansions to the ultimate, must-have designer pieces, the magazine opens the door into a world of unparalleled elegance and luxury in local and international interiors.

The high-quality English glossy magazine is published twice-annually.

PRINT ScHEDuLE June 2017 | December 2017

ABOuTuS



Hong Kong Tatler Homes offers an insight into the products, the designers and the brands that make up the high-end world of Tatler. From special features on how luxury heritage brands stay current to how to store your fine wines and must-have products for the elite, Hong Kong Tatler Homes will show readers a lifestyle worth aspiring to.

STYLE WATcHA peek into the lives of designers plus luxury style inspirations, with special in-depth features in each issue

cELEBRITY HOMESHollywood names, fashion designers and starchitects open their doors to us

ASIAN HOMESSpectacular mansions in Hong Kong and around the region

cONTENT


PRINT

Hong Kong Tatler Homes sets the benchmark for luxury interiors magazines in Asia.The magazine is distributed in Hong Kong, Macau, and selected cities in the region to

a database of qualified VIPs. The magazine is also available on subscription and is sold at the city's best bookstores and specially selected newsstands.

Hong Kong Tatler Homes is also available at online magazine stores Magzter and Zinio.In addition, copies are placed at strategic display locations.

189,200 Readers

69%Qualified VIPs &

subscribers

23%Copy sales8%

Strategic Display Location

45,500 Circulation Copies

DISTRIBuTION cHANNELS

cIRcuLATION BREAKDOWN

Hong Kong Tatler subscription base

Home Journal subscription base

News trade + single copy sales

6000

11,200

10,500China VIPs 13,000

Cafes + restaurants 800 Architects + designers 1,000

Private clubs 2,400

Promotional copies 600

DISTRIBuTION


PRINT

Hong Kong Tatler Homes reaches Asia’s most affluent, sophisticated and receptive reader base — decision makers with significant spending power.

HOME OWNERSHIP78% own their own homes 30% own an investment property or holiday home48% own two or more properties in Hong Kong

60%FEMALE

40%MALE

74%30 YRS +

26%

GENDERAGE

* Hong Kong Tatler Reader Survey 2014/2015

63% magazine readersare CEOs/partners or owners/professionals

AuDIENcE


Hong Kong Tatler Homes 2017 will be released in June and December.

BOOKING DEADLINE Six weeks preceding the month of publication.

cLOSING DEADLINE No postponement accepted after the fifth week preceding the month of publication. Closing date for all material is the first day of the month preceding the month of publication.

cANcELLATIONNo cancellation accepted after 6 weeks preceding the month of publication.Bookings for fixed and prime position advertisements are non-cancellable.

AccREDITED ADvERTISING AGENcY cOMMISSIONS 15% of gross.

GuARANTEED POSITIONS Depending on availability of space and subject to the following surcharges:- Fixed position: 20% loading- Page facing editorial: 15% loading

NON-STANDARD ADvERTISINGRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team ([email protected])

MAGAZINE SIZE MEASuREMENT IN MM (W X H)

Size Trim Bleed** Type AreaFull Page 228 x 305 234 x 311 208 x 285

Double Page Spread 456 x 305 462 x 311 208 x 285 each page

Front Cover Reverse Gatefold 450* x 305 456 x 311 205 x 285 each page

*225(L)+225(R) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

ADvERTISING

type no./pages pricing

standard advertising

Full page (rop) 1 96,900

double page spread 2 193,800

special insertion

outside Back 1 152,700

inside Back 1 116,000

iFc spread 2 253,200

1st dps 2 242,500

2nd dps 2 232,700

3rd dps 2 223,000

dps before content 2 213,300

1st ad facing toc 1 111,900

2nd ad facing toc 1 109,500

3rd ad facing toc 1 104,700

Masthead 1 101,600

editor’s note 1 101,600

ADvERTISING

Issue Booking Deadline Material DeadlineJune 30 April 19 MayDecember 30 October 10 November



DIGITALPLATfORMSFrom customized content to email marketing, display advertising to social media interactions, product listings, video promotions and live broadcastings, Hong Kong Tatler Homes offers an array of digital services to enhance advertisements goals and create a 360-degree approach to digital marketing in an exclusive curated space for luxury brands. Our experienced and savvy editors and prominent columnists produce all exclusive online content and daily updates – from interior design and real estate trends to latest desirable properties and ideas for creating a beautiful home – captivating and entertaining our well-heeled readership.

SOCIAL • PRINT • DIGITAL


cONTAcT uS

For Hong Kong and Macau advertising enquiries, please contact:

Oceana OuGeneral Manager, SalesT: + 852 2859 4398E: [email protected]

For international advertising enquiries, please contact:

Edmond cheukInternational Sales DirectorE: [email protected]

Edipresse Media Hong Kong Limited6/F Guardian House, 32 Oi Kwan RoadWanchai, Hong Kong T: +852 2547 7117F: +852 2858 2671 E: [email protected] W: www.edipressemedia.com

MEDIA KIT 2017 · lifestyle magazine, Hong Kong Tatler Homes offers readers a privileged insight into the regional and global homes of celebrities, designers and socialites. From

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