Media Kit 2015 - Inside Exploration Inc.

Media Kit 2015 | Inside Exploration INC.

Travel and learn together

Since 1983, we have been helping students achieve their language learning goals. Our study abroad programs are designed to fully immerse students in the natural environment of the target language. We offer the trips to combine language learning with travel and adventure – Language Holidays for various age groups - teens, adults and 50+.

Our language programs are offered in 90 destinations, 35 countries and 19 languages.

About Us |

For Young People For Adults For All Ages

The Websites

Portals to Language Holidays

Audiences | Segmentations

Data Source: Google Analytics, sites traffic data are calculated based on 12 months averages; ** Interests segmentations are from 53% of total sites traffics. *** Age groups are based on 60% of total sites traffics.

Our users are also looking for:

Accreditations

Our in-house editors can work with clients to develop branded editorial contents. This type of contents will natively match the styles of other contents in our websites. Comparing with other Ads, Native Advertising brings higher level user engagement to clients.

Ads Planning Contents

Clients Rotation Evaluating Optimizing Submitting

Creation Formats

Our specialists help client to develop their

Ads plan

Types: Air travel, Financial, Insurance, Itinerary, Events, etc.

Types: Article, Social Post, Video, Image

Our in-house editors will work with clients

Clients launch new ads plan with us

Drive higher user engagement for clients

Our analysts monitor, analyze and optimize

Ads based on their on-going performances.

Two weeks before ads go live on websites

Native Advertising

Note: 1. Third party tags are acceptable; 2. Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) 3. For those ad units requiring a Close Button, the close button must be placed in the left upper corner; 4. All ads should have an "Ad" or "Sponsored link" label in the right lower corner; 5. Animations: max 3 rotations, or 15 seconds in length; 6. For ads containing audio: must be user initiated and have a mute button; 7. All Ad specs listed here are IAB standard ads, please contact us for custom ads requests; 8. Submission Lead-Time: 10 business days.

Ad Specs | Online Banners

Ad Units Dimensions Slot Above Fold File Size Animation Close Button Ad Notice

Leaderboard 728*90 Right below the Title Line Yes Max 50k No Not required Required

Full Banner 468*60 Right below the Title Line Yes Max 50k No Required Required

Small Square_A 200*200 Left or right column Yes Max 40k Acceptable Not required Required

Small Square_B 200*200 Left or right column No Max 40k Acceptable Not required Required

Medium Rectangle 300*250 In paragraph Various Max 40k No Required Required

Rectangle 180*150 Left or right column, in paragraph Various Max 50k No Required Required

Ad Specs | In-schools Display

In-school display provides precious ad spaces inside our own schools. Lobbies, classrooms, meeting rooms, reception areas, corridors, etc. They offer non-stop exposure opportunities to our students, perfect for lifting brand awareness and generating sales leads. Owned schools: 32 Annual Students: 55,000 Digital Screens: 64

Place Wall Space Info Board Reception

Tables Showcase Big Screen Type

Poster √ √ √ - √

Flyer - √ √ √ √

Brochure - - √ √ √

Card - √ √ √ -

TV Ads - - - - √

Rates | Online & In-schools Display

Ad Units Price

Online

Leaderboard $60 CPM

Full Banner $48 CPM

Small Square_A $35 CPM

Small Square_B $20 CPM

Medium Rectangle $35 CPM

Rectangle $25 CPM

In-School

Poster $200 / Month

Flyer $140 / Month

Brochure $150 / Month

Card $100 / Month

TV Ads $500 / Month

Take-over

Leaderboard + Small Square / Medium Rectangle

$120 CPM

Full Banner + Small Square / Medium Rectangle

$100 CPM

Inside Exploration INC. Address: 59 Adelaide Street East Toronto, ON Canada M5C 1K6 TOLL FREE: 1 800 219 9924 UK & Europe: +44 1273 201 435 Worldwide: +1 416 925 2112 Fax:+1 416 925 5990 Email: [email protected]