Media Information DAIRY international 2021 INDUSTRIES

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Editorial Direction • Circulation/Readership • Editorial Features List Sterling Advertising Rates Print & Online • Production Requirements

Editorial Direction

Dairy Industries International has been the global mouthpiece for the dairy industry for 85 years. As the leading magazine for the dairy processor, our coverage is world-wide – we capture trends ranging from bubble tea and indulgent yogurts, to the growing presence of the Chinese and Indian dairy industries in the world marketplace, to how the Covid-19 pandemic has affected dairy companies and suppliers globally.

Together with our quality printed monthly magazine, we offer our weekly e-newsletter for keeping readers ahead of the latest news, as well as a key website, www.DairyIndustries.com with the news online. Our Twitter and Linkedin feeds are constantly updated to provide you with the latest information, trends, new products and new equipment – especially in these challenging times.

Our editorial advisory board consists of dairy industry leaders from around the world, and we get regular contributions from our global stable of writers, to give you the facts about international dairy. We keep a close eye on things that matter to you, such as the post-Brexit situation in the European Union, the rise of products in the added-value marketplace and the results of mergers and acquisitions.

That is what Dairy Industries is all about – adding value to your business, through timely articles and news about what’s important in your world. If you’re interested, we’re interested. This philosophy has kept Dairy Industries International a market leader since 1936.

Suzanne Christiansen, Editor Dairy Industries [email protected]

Editorial Advisory BoardOur Editorial Board is regularly updated to ensure it continues to represent the current expertise in the global dairy sector. At present the board members are:

Dr Judith Bryans, Director General, Dairy UK and President, International Dairy FederationJenny Deeprose, Dairy Journalist & Cheese ExpertDr Fiona Lalor, Food for Health Ireland,University College CorkDonald Moore, Executive Director, Global Dairy PlatformMarian Pusey, Executive Director, Society of Dairy Industry

Message from the Editor

www.dairyIndustries.com

Circulation/ReadershipOnline StatisticsNewsletter registrations > 5,090 Newsletter average open rate 12.6%E-blast average open rate 13.97%Newsletter Geo distribution 75 countriesLinkedIn group > 1,890 members (UP 14% on last year)Twitter > 2,779 followers (UP 17% on last year)

Website StatisticsWebsite: www.dairyindustries.com Users per month: 7,981 (UP 64% on last year) Sessions per month: 12,622 (UP 32% on last year)Page Views: 17,303 (UP 17% on last year)Top Page Views: News, Magazine, Features, Suppliers Directory, Core Topic: Dairy Processing, Events.Top Geographic Regions: USA, UK, India, Germany, Netherlands, France

Targeted Readership


Average Print Circulation 4,235 to 75 countries,

plus bonus distribution at events worldwide bringing print circulation

to over 6,500. Overall readership figure

exceeds 20,200.

www.dairyindustries.com is updated with news daily and the weekly newsletter is recognised as a reputa-ble and reliable source of independent dairy news. The LinkedIn group is used by over 1,890 professionals for discussion, networking and information gathering. Over 2,700 Twitter users follow Suzanne, Sam and Alex.

Dairy Industries International is the only fully monthly magazine for the global dairy processing industry and continues to be the most-read international journal and website. Since 1936, DII has been read by dairy influencers throughout the world. Today DII is more than a 12-issues per year print journal. The news-based website is updated daily, and along with the Twitter feed, LinkedIn group and weekly e-newsletter reaches all corners of the dairy industry, and all corners of the world.Our highly targeted circulation of named key individuals covers the dairy decision makers. Job functions �Board level management 27%�Production engineers, plant managers 43%�R&D, quality control, sales and marketing,

academic, consultants 23%�Other job functions 7%Bonus distribution is provided at major trade fairs anddairy events.The combination of targeted readership andindependent, unbiased editorial from our team ofjournalists and industry specialists, provides a costeffective medium for reaching decision makers in theglobal dairy industry.

EUROPE 46%

AMERICAS 25.5%

UK 22%

ASIA 3%

AUSTRALASIA 1%

MIDDLE EAST & AFRICA 2.5%

Circulation by Region, Sept 2020

Readership Analysis by Product Group %Liquid Milk 15%

Butter, Cream & Dairy Fats 10%

Cheese & Cheese Products 16%

Yogurt, Fermented Products, Dairy Desserts 16%

Ice Cream & Frozen Products 9%

Ingredients 13%

Other – processing and packaging machinery, materials,

associated plant and equipment, food safety and quality

control, microbiology, academic, consultancy etc.) 21%

DII Online

DairyIndustries.com Website Views

Why choose us?

* There are no charges for editorial coverage


Proven readershipOur worldwide readership and subscriptions are heavily monitored to ensure we reach the most relevant audience and key decision-makers. We offer transparent audience and readership figures, so you can be sure your message will be seen by the right people.

You’re in safe handsOur extensive industry knowledge built up over the last 80 years means we have established a firm reputation ofloyalty with both advertisers and readers.

ValueWe appreciate that marketing is an investment. That’s why we pride ourselves on providing the best value for clients wishing to take advantage of our extensive, targeted audience.

Quality editorialWe feature unbiased industry news and interviews, analysis, trends, company profiles and regulatory affairs across numerous sectors, including ingredients, labelling, packaging, processing and logistics.

Additional reachOur brand is synonymous with industry-leading events.As a media partner at these events, we print and distribute additional copies at selected shows throughout the year, therefore giving you the opportunity to reach new andadditional audiences.

Let’s get digitalOur multimedia options give you the opportunity to reach the full extent of our readership. Our growing web traffic and weekly enewsletter reach an unrivalled audience. Our new look website offers even greater reader interaction and multiple advert channels.

Editorial Features List 2021


July • Cheese Equipment, Ingredients & Producers • Filtration, Sanitation & CIPOfficial Media Sponsor of the International Cheese & Dairy Awards

August • ANNUAL SUPPLIER PROFILES • Research & Development • Automation & Robotics • Packaging & Labelling September • Inspection & Weighing Systems • Hygienic Equipment • Flooring • Components

October • Testing & Analysers • Yogurts • Safety & Hygiene • Homogenisation & Pasteurisation

November • Flavours & Colours • Sweeteners • Stabilisers & Emulsifiers • IngredientsShow Issue: Fi and Hi Europe

December • Water Treatment • Separation & Filtration • Milk Processing • Future Trends 2022

January • Dairy Production • Flexible Packaging • Hygiene & Safety • Flooring

February • Ice Cream Technology • Packaging • Ingredients & Inclusions • Filling & Capping • Pumps, Valves & Lubricants

March • Automation & Robotics • Conveying • Process Technology • Mixing, Blending & Sieves

April • Colours & Flavours • Evaporators • Powders & Ingredients • Sweeteners

May • Refrigeration & Air Conditioning • Dairy Beverages • Hygiene & Food Safety • Form, Fill & Seal

June • Cultured Dairy • Testing & Technology • Supply Chain Management • Functional Focus

As the leading monthly dairy magazine, Dairy Industries International - now in its 83rd year of publication, offers a new and unique presentation option for reaching its influential readers.

‘SUPPLIER PROFILES’ offer high exposure and extremely good value with each advertisement booked receiving matching editorial space

FREE OF CHARGE! - That’s right...free space!

So, if you book a page advertisement in this special section you will receive an editorial page opposite at no extra cost.

Book a half page advertisement and receive a half page of editorial on the same page at no extra cost! Its that simple.

So, book your space NOW or call for further details

Samantha Bull Advertising Sales Manager Tel number: +44 1474 532 202 Fax: +44 1474 532 203 E-mail: [email protected] www.dairyindustries.com

Your half page advert

Your half page company profile

Your logo

Yourcontactdetails

HALF PAGE OPTION 2

Your half page advert

Your half page company

profile

Your logo

HALF PAGE OPTION 3

(NB: Although the editorial page must comply with our preset template, the content of the editorial used is entirely in the hands of the advertiser)

Your whole page advert

Your logo

YourcontactdetailsYour whole page

company profile

WHOLE PAGE OPTION 1

Supplier Profile August 2021


Advertising Rates 2021 (print)

Classified Adverts Rates 2021 1x 6x 12xQuarter Page £840 £590 £385 Half Page £1,005 £705 £502 Full Page £1,385 £975 £695

Print listing includes4 x 4 cm Box + Specific Heading (12 months)

Online listing includesColour Logo, all contact details, email and website hyperlinks and 200-word company profile Please contact us for other packages

£ Sterling Display Advertising Rates 2021 Four Colour 1x 6x 12xDPS £3,450 £3,140 £2,830Full Page £2,195 £2,045 £1,830Junior Page £1,870 £1,645 £1,560Half Page £1,675 £1,520 £1,340Single Column £1,140 £1,045 £940Quarter Page £1,045 £940 £830

Special positions 15% extraInside Front Cover, Inside Back Cover, OutsideBack Cover Insert, Bellyband, Gatefold and reprints available


Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks. “Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad (Krugman 1972) and encoding in memory (Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42

Repetition breeds success

Dairy Directory Rates 2021

1 x Print Listing Plus Online Listing £675 3 x Print Listing Plus Online Listing £1,587 5 x Print Listing Plus Online Listing £2,291

Please contact Samantha Bull - [email protected] +44 1474 558 975

Advertising Rates 2021 (online)

Leaderboard Banner (90 x 728 pixels)2 weeks £920

4 weeks £1150

MPU (250 x 300 pixels) 2 weeks £760

4 weeks £950

As well as being visited by its core print magazine audience, www.dairyindustries.com taps into an additional global readership.

The Website The DII NewsletterDairy Industries International’s weekly e-newsletter.

White Paper Downloads1 month £2,062

Video Rates

2 weeks £6504 weeks £1,200

E-blastsRent our full newsletter circulation list to reach key industry personnel.100% clean data so no wastage1 x £1617

2 x £1293

Advertising Options

Advertising Options

Leaderboard Banner (90 x 728 pixels)2 weeks £920

4 weeks £1150

MPU (250 x 300 pixels) 2 weeks £760

4 weeks £950


Leaderboard Banner

MPU

Sponsored TextDo you have good news to share with our readers? Profile this with 300 words and a link to your full story. 2 weeks £10404 weeks £1600

Please contact Samantha Bull - [email protected] +44 1474 558 975

Sponsored Text

Sponsored Text

Newsletter MPU

Production Requirements

ADOBE ACROBAT PDF FILES (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed below.• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings.• All application files must be flattened before generating PDF files.1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF – Resolution: 2400 dpi 2) FONTS – Check the Embed All Fonts box – Check the Subset All Embedded Fonts box and specify Below 100% - When Embedding Fails specify Cancel Job – for Embedding specify Base 14 Fonts – Always and Never Embed should remain empty.

ACCEPTABLE FORMATS (print)Adobe Acrobat PDF Files (PREFERRED)Adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI.

ACCEPTABLE FORMATS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. Leaderboard Banner (90 x 728 pixels) MPU (250 x 300 pixels)

TRANSMISSION E-mail ads should be sent to: [email protected]

REMOVABLE MEDIA CDs - Applications & formats must be indicated.

SEND DISCS AND PROOFS TODairy Industries International, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.

PROOFS Dairy Industries International is NOT liable for final output of your ad if it is NOT a PDF and you do not send a proof at 100% with your file.

STORAGE OF PRINTED PDFsAdvertisements running in Dairy Industries International will remain on file one year.

PRODUCTION CHARGESThere will be a production charge to design/produceadverts if required.

PRINTING & BINDINGPrinting by sheet fed litho

FULL PAGEType Area 254 x 180Bleed Size 303 x 216Trim Size 297 x 210

HALF PAGE (HORIZONTAL)Type Area 125 x 180Bleed Size 154 x 216Trim Size 148 x 210

HALF PAGE (VERTICAL)Type Area 254 x 86Bleed Size 303 x 106Trim Size 297 x 100

SINGLE COLUMN Type area 254mm x 45 mm

QUARTER PAGE 125 x 86

JUNIOR PAGEType Area 180 x124Bleed Size 203 x 140Trim Size 200 x 137

DOUBLE PAGE SPREAD Type Area 254 x 399Bleed Size DPS 303 x 432Trim Size 297 x 420

Bell Publishing Your market-leading solution

Bell Publishing Ltd is an international B2B media and events company. Specialists in our field, our niche titles, in the food, dairy, confectionery, tea and coffee and metal packaging sectors, are all highly respected leading journals in their marketplaces.

Our diverse portfolio of publications & websites ensure we are best placed for clients to reach all sectors within the food & beverage production and packaging sectors.

Our hard-working teams are firmly engaged in the industries they serve, and our presence at the major events for each sector puts us at the forefront of news and editorial coverage. Our digital platforms are constantly developing – each title has its own print journal, news-focused website (updated daily), weekly e-newsletter, digital issue and back issue archive, Twitter feed and private LinkedIn group.

Through our verified, named subscriptions our combined titles are read by over 100,000 key decision makers each month.

Each month over 105,000 page impressions are generated across our combined websites.

To find out more about opportunities to benefit from the full Bell Publishing Group audience, simply get in touch:

www.bellpublishing.com email [email protected], or phone +44 1474 532202

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Media Information DAIRY international 2021 INDUSTRIES

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