MEDIA GUIDE
MEDIA GUIDE
We speak to active pilots and future pilots around the globe, in the international language of aviation. We communicate a passion that only fellow aviators can embrace. We reach out to all segments of general and business aviation, focusing on the more purposeful, personal and business aspects of this market. We engage, educate and entertain in each issue, showcasing new products and services while providing expert advice on technique and safety through the experience of a dedicated editorial staff of pilots and aircraft owners.
I N S P I R AT I O N A LI N F O R M AT I V EE D U C AT I O N A LE X C I T I N G
T O T A L A U D I E N C E
T O T A L C I R C U L A T I O N
D I G I T A L R E A C H
37% of our readers who subscribe to FLYING on an ipad are international28% of FLYING’s 473,000+ online unique visitors are outside of the U.S.
F L Y I N G D E L I V E R S M O R E V A L U E W I T H I N T E R N A T I O N A L R E A C H T H A T Y O U ’ R E N O T G E T T I N G A N Y W H E R E E L S E .
E v e r y i s s u e o f F L Y I N G c o n t a i n s c o m p r e h e n s i v e r e p o r t s o n a v i a t i o n n e w s , a i r c r a f t , a v i o n i c s , p i l o t s u p p l i e s a n d e q u i p m e n t , s a f e t y a n d p i l o t t e c h n i q u e , s h o w s , e v e n t s , m a i n t e n a n c e a n d f l i g h t t r a i n i n g .
EDITORIAL ENEWSLETTERSSUBSCRIBERS 80,000
TOTAL NET COPIES DISTRIBUTED 11,728,341
AVERAGE NET DISTRIBUTION PER MONTH 977,362
CUSTOM EMAILSUBSCRIBERS 48,000
SOCIAL MEDIAFACEBOOK FANS 331,000+
INSTAGRAM FOLLOWERS 17,700+
PRINT AND DIGITAL (REPLICA)FREQUENCY 11x
RATE BASE 160,000
TOTAL AFFLUENT AUDIENCE (HHI $125K+) 673,000
IPSOS AFFLUENT STUDY FALL 20178 TOTAL BRAND FOOTPRINT AUDIENCE
WEBSITEAVERAGE MONTHLY UNIQUE VISITORS 410,000
AVERAGE MONTHLY PAGE VIEWS 1,277,000
@FlyingMagazine @FlyingMagazine Flying Magazine www.flyingmag.com
M A G A Z I N E
MALE 95%
AVERAGE AGE 54
COLLEGE EDUCATED 92%
AVERAGE HHI $190,800
AVERAGE NET WORTH $1,646,000
OWNER / EXECUTIVE SUITE 28%
ON BOARD OF DIRECTORS 24%
MANAGEMENT / PROFESSIONAL 29%
CAPTAIN 20%
PROFESSIONAL PILOT 19%
CHIEF PILOTS 5%
ARE PILOTS, TYPE OF LICENSE: 91%
STUDENT 5%
PRIVATE 49%
COMMERCIAL 26%
ATP 19%
ALL RATINGS HELD:
INSTRUMENT 96%
MULTIENGINE 39%
HELICOPTER 6%
TYPE RATING 19%
CFI/CFII 24%
AIRCRAFT FLOWN:
SINGLE-ENGINE PISTON 84%
MULTI-ENGINE PISTON 16%
TURBOPROP 6%
TURBINE 8%
HELICOPTER 5%
TOTAL HOURS FLOWN:
UP TO 300 23%
301 TO 500 10%
501 TO 1,000 16%
1,001 TO 2,000 14%
2,001 TO 5,000 31%
5,001 PLUS 22%
A U D I E N C EE v e r y i s s u e o f F L Y I N G c o n t a i n s c o m p r e h e n s i v e r e p o r t s o n a v i a t i o n n e w s , a i r c r a f t , a v i o n i c s , p i l o t s u p p l i e s a n d e q u i p m e n t , s a f e t y a n d p i l o t t e c h n i q u e , s h o w s , e v e n t s , m a i n t e n a n c e a n d f l i g h t t r a i n i n g .
O N L I N E
MALE 95%
AVERAGE AGE 46
COLLEGE EDUCATED 91%
AVERAGE HHI $181,200
AVERAGE NET WORTH $1,112,900
OWNER / EXECUTIVE SUITE 23%
ON BOARD OF DIRECTORS 20%
MANAGEMENT / PROFESSIONAL 29%
CAPTAIN 11%
PROFESSIONAL PILOT 19%
CHIEF PILOTS 4%
ARE PILOTS, TYPE OF LICENSE: 86%
STUDENT 12%
PRIVATE 51%
COMMERCIAL 22%
ATP 14%
ALL RATINGS HELD:
INSTRUMENT 79%
MULTIENGINE 31%
HELICOPTER 5%
TYPE RATING 16%
CFI/CFII 19%
AIRCRAFT FLOWN:
SINGLE-ENGINE PISTON 84%
MULTI-ENGINE PISTON 16%
TURBOPROP 6%
TURBINE 8%
HELICOPTER 5%
TOTAL HOURS FLOWN:
UP TO 300 38%
301 TO 500 11%
501 TO 1,000 13%
1,001 TO 2,000 13%
2,001 TO 5,000 24%
5,001 PLUS 16%
G E O G R A P H I C
D I S T R I B U T I O NNEW ENGLAND 4%
MID-ATLANTIC 13%
SOUTH ATLANTIC 15%
EAST NORTH CENTRAL 14%
EAST SOUTH CENTRAL 5%
WEST NORTH CENTRAL 8%
WEST SOUTH CENTRAL 11%
MOUNTAIN 10%
PACIFIC 17%
CANADA / INTERNATIONAL 3%
G E O G R A P H I C
D I S T R I B U T I O NUNITED STATES 71%
EUROPE 11%
CANADA 4%
ASIA 4%
PACIFIC 3%
MIDDLE EAST / AFRICA 2%
SOUTH AMERICA 2%
CENTRAL AMERICA 1%
Editorial Content Subject to Change Without Notice
JAN/FEB: PILOT TUNE-UP
We offer tips on how to ace your checkride, plus ideas on better flight instruction.
Ad Close............10/29/19Materials Due.......11/05/19On Sale Date........12/17/19
MARCH: NEW TECH
We take a look at the latest from Epic, and how Robinson Helicopter has modernized its factory for the times.
Ad Close............01/07/20Materials Due.......01/14/20On Sale Date........02/25/20
APRIL: ECO-AVIATION/AERO
Ad Close............02/04/20Materials Due...... 02/11/20On Sale Date........03/24/20
MAY: TRAVEL
We look at a low-cost, fun-to-fly travelling airplane, and flying into the backcountry.
Ad Close............03/03/20Materials Due......03/110/20On Sale Date........04/21/20
JUNE: FIRST FLYING EXPERIENCE
Everyone recalls the first time they flew--and whether a pilot got their certificate through civilian flying or in the military, it’s a unique experience.
Ad Close............04/07/20Materials Due.......04/14/20On Sale Date........05/26/20
JULY: BUILD YOUR OWN We test fly one of the most popular homebuilt aircraft, plus we look ahead to Oshkosh and the many forums available to pilots.
Ad Close............05/05/20Materials Due.......05/12/20On Sale Date........06/23/20
AUGUST: WARBIRDS We take a look at warbirds that won’t break the bank, plus review some of the hottest ones of the summer flyins.
Ad Close............06/02/20Materials Due.......06/09/20On Sale Date........07/21/20
SEPTEMBER: ADVENTURE Pilots love adventure, and in this issue we fly in an exotic international locale, plus look at floatplanes that can take you into unique places.
Ad Close............06/30/20Materials Due.......07/07/20On Sale Date........08/18/20
BUYER’S GUIDE Round up of the latest new aircraft plus a window into the used market.
Ad Close............07/21/20Materials Due.......07/28/20On Sale Date........09/08/20
OCTOBER: COOL MODS Just about every aircraft owner looks to ways to spruce up--and power up their airplanes, and we look at some of the most popular mods for turboprops and more.
Ad Close............08/04/20Materials Due...... 08/11/20On Sale Date........09/22/20
NOVEMBER: BIZAV/NBAA We fly one of the hottest business jet aircraft of 2020, and take you behind the scenes at a turbine manufacturer that really delivers.
Ad Close........... 09/01/20Materials Due.......09/08/20On Sale Date........10/20/20
DECEMBER: SPEED We go to the races, but also show you how you can fly fast in your own airplane, no matter what you fly.
Ad Close............09/29/20Materials Due.......10/06/20On Sale Date........11/17/20
We fly one of the first electric aircraft offered for the training market, plus dive into how pilots are helping environmental causes through philanthropic flying.
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2020 FLYINGMAG.COM
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Jr. Spread 14.875" x 4.75" 16" x 5.5" 15.75" x 5.25"
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MARKETPLACE
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ISSUE SPACE CLOSE MATERIALS DUE ON SALE ON TABLETS
January/February ‘20 10/29/19 11/5/19 12/17/19 12/9/19
Learn To Fly 12/2/19 12/6/19 1/21/20 PENDING
March 1/7/20 1/14/20 2/25/20 2/17/20
April 2/4/20 2/11/20 3/24/20 3/16/20
May 3/3/20 3/10/20 4/21/20 4/13/20
June 4/7/20 4/14/20 5/26/20 5/18/20
July 5/5/20 5/12/20 6/23/20 6/15/20
August 6/2/20 6/9/20 7/21/20 7/13/20
September 6/30/20 7/7/20 8/18/20 8/10/20
Buyer's Guide 7/21/20 7/28/20 9/8/20 NA
October 8/4/20 8/11/20 9/22/20 9/14/20
November 9/1/20 9/8/20 10/20/20 10/12/20
December 9/29/20 10/6/20 11/17/20 11/9/20
January/February ‘21 10/27/20 11/3/20 12/15/20 12/7/20
C O N T A C T
AD SALES
Lisa M. DeFrees Associate Publisher [email protected] 315-272-3821
Ben Greenwood Account Manager [email protected] 407-571-4518
DIRECT RESPONSE / CLASSIFIED
Charles Negron Account Manager [email protected] 407-571-4935
CORPORATE
David Carr Publisher [email protected] 954-594-7655