Media Focus on Africa Presentation for Kenya ICT Board Media Workshop

8/9/2019 Media Focus on Africa Presentation for Kenya ICT Board Media Workshop

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ICT FOR SOCIAL CHANGEDISCUSSION NOTES

By Mburugu Gikunda,

Country Director, MFAF



THINKING POSSIBILITIESy The Medellin City Experience

y Crime

y Rapey Dirty

y Steeped in Poverty

* http://www.comminit.com/en/node/274811/bbc



THINKING POSSIBILITESy Crime combated in the most tradtional way violence

for violence

y More security presence, more criminal deaths, lessdevelopment

y Transformation - 2000



THE TRANSFORMATIONy A lot done to change things, cable cars, walkways,

bridges, housing estates set up, library parks created

y Library Parks- A combination of learning and play -places for the community to gather, to talk, toorganise, to make and perform music, poetry anddance, to access other ideas [thousands of books and

hundreds of computer terminals with broadbandaccess], to network and to discover.



THE LESSONSy Being aware of local challenges, imagining and

devising local solutions

y ICT infrastructure is like a highway y ICT infrastructure a platform for achievement of

solutions applications in various forms andpossibilities.



THE ROLE OF ICT IN SOCIAL

DEVELOPMENTy W hat is development?

y the process of changing and becoming larger, stronger,

or more impressive, successful, or advanced, or of causing somebody or something to change in this way .

Development efforts are not fulfilling the promises madein the Millennium Development Goals (MDGs), to reduce poverty and improve poor peoples lives. W h y not? One fundamental reason is that policymakers and development experts do not recognise the essential rolethat information and communication play indevelopment.



THE ROLE CONTINUED ; THE

COMMUNICATION CHALLENGEy The media, old and new, play a central role. They

provide a forum for political debate and accountability,

and they also help shape social attitudes, challenge thestatus quo and provide new possibilities.

y W hat is the status quo in Kenya?

y How can ICT help push the Kenyan agenda forward?

W hat is that agenda? Economic growth Economicsectors, Agriculture, fishing, tourism, etc.

y Culture W hy?



DEALING WITH THE HOW; MFAF

EXPERIENCEy A not for profit institution working in democracy and

governance.

y Established in Kenya in 2006y Some projects

y Leadership Month

y Harmonised Media Strategy on Elections

y Unsung Peace Heroesy Building Bridges

y Peace and Reconciliation programming



EXPERIENCE WITH NEW MEDIAy SMS; Leadership Month, Elections Media Strategy;

Unsung Peace Heroes, Building Bridges

y Mobile Phones; Elections Media Strategy Voices fromthe arid land, Unsung Peace Heroes, Building Bridges

y Social Media, Interactive website; 2007 Elections,Peace and reconciliation programs (The Team)

y New; Bluetooth technology with billboards



Th

ank you

Media Focus on Africa Presentation for Kenya ICT Board Media Workshop

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