MEDIA FACTS - OMD South Africa

Media Factss O U t H a F R i c a & s a d c

2008

In partnership with OMD, Tony Koenderman’s AdReview provides expert and

accurate media information, ensuring the primacy of our brand in

media and marketing communications.

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change during the natural course of events.

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S o u t h A f r i c a n

MediA FActS

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1

OMD SA 6 Benmore Road, Benmore Gardens, Sandton 2196 Johannesburg. www.omdmedia.co.za

South African Development Country 3

SADC map 3 SADC Key Facts: Geography 4 SADC Key Facts: People 6 SADC Key Facts: Economy 8 SADC Countries in the World 10SA Economic Indicators 11 South Africa: Provinces & Capitals 11 GDP by Economic Activity 12 Personal Disposable Income by Province 12 Share of Personal Disposable Income by Race 12SA Demographics 13 Population Profile Adult 16+ 13 Population Distribution by Age 14 Population by Home Language 14The SA Media Markets 15 Access to Media 15 Access to Telecommunications 15 Above-the-line Adspend in R’millions 16 Growth of Media Opportunities 16 Adspend & Consumer Price Index 17 Above-the-line Adspend by Category 17Television 18 Top five programmes 19 TV Performance 19Radio 20

Newspapers: Dailies 22

Newspapers: Major Weeklies 23

Newspapers: Community 24

Consumer Magazines 25

Business to Business 27

Out of Home 29

Cinema 30

Online Media 31

Useful Contacts 32

SADC Countries 33 Angola; Botswana; DRC; Lesotho; Malawi; 31-37 Mauritius; Mozambique; Namibia; Seychelles; 38-41 Swaziland; Tanzania; Zambia; Zimbabwe 42-45

c o n t e n t s

2

3

sadc : map

4

s a d c k e y f a c t s

Background Climate Terrain Natural resources Land useAngola In 2002 Angola started rebuilding after the end of a 27-year Semi-arid in south and along Narrow coastal plain rises Petroleum, diamonds, Arable land: 2.7%; Total: 1,246,700sq km civil war following independence from Portugal coast to Luanda; north has cool, abruptly to vast interior iron ore, phosphates, other 97%. in 1975. Up to 1.5 million lives may have been lost, dry season (May to Oct) and plateau copper, feldspar, and 4 million people displaced. hot, rainy season (Nov to April) gold, bauxite, uranium Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; Land: 585,370; water; Botswana adopted its new name upon independence hot summers rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. 15,000; total: 600,370 in 1966. Desert in southwest silverDemocratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in Vast central basin is a Cobalt, copper, petroleum, Arable land: 2.9%; of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler low-lying plateau; mountains industrial and gem diamonds, gold, permanent crops: 0.5%; Land: 2,267,600; in 1960. A successful referendum was held in 2005 and and drier in southern highlands; in east silver, zinc, manganese, tin, other 96.6%. water: 77,810; elections for the presidency, National Assembly, and cooler and wetter in eastern uranium, coal, hydropower, timber total: 2,345,410 provincial legislatures in 2006. highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; perma- Total: 30,355 independence from the UK in 1966. winters; hot, wet summers hills, and mountains clay, building stone nent crops: 0.1%; other 89%.Malawi Established in 1891, the British protectorate of Nyasaland Sub-tropical; rainy season Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; 24,400; total: 118,480 (May to Nov) mountains and bauxite other 78%.Mauritius First explored by the Portuguese in 1505; it was held Tropical, modified by SE trade Island: small coastal plain Arable land, fish Arable land: 49%; Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, rising to discontinuous mountains permanent crops: 2.9%; 10; total: 2,040 in 1968. wet, humid summer encircling central plateau other 48%.Mozambique After almost 500 years as a Portuguese colony, independence Tropical to subtropical Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; Land: 784,090; came in 1975. Emigration by whites and a civil war which uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; water: 17,500; ended in 1992 hindered development. The 1990 constitution in northwest, mountains in west graphite other 94%. total: 801,590 provided for multiparty elections and a free market economy.Namibia Colonised by Germany in the late 1800s, Namibia was Mainly desert; hot, dry; Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Total: 825,418 administered by South Africa from 1918. After a 25-year rainfall sparse and erratic Desert along coast; Kalahari gold, lead, tin, lithium, permanent pasture: 46%; bush war, it gained independence in 1990 and has been Desert in east cadmium, zinc, salt, forests/woodland: 22%; governed by SWAPO since. hydropower, fish other 22%.Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon narrow coastal strip, rocky, hilly; permanent crops: 13%; (late May to Sep); warmer during others are coral, flat, elevated reefs other 84.8%. northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British the Mostly semi-arid; subtropical Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; Total: 1,219,912 resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; operated under a policy of the separation of the races. cool nights plain tin, uranium, gem diamonds, other 87.1%. The 1990s brought an end to apartheid politically and in platinum, copper, vanadium, 1994 ushered in black majority rule. salt, natural gas Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Mostly mountains and hills; Asbestos, coal, clay, cassiterite,hydro- Arable land: 10.3%; Land: 17,203; water: guaranteed by the British in the late 19th century; inde- temperate some moderately sloping plains power, forests, small gold and diamond permanent crops: 0.8%; 160; total: 17,363 pendence was granted in 1968. Political parties banned. deposits, quarry stone and talc other 88.9%.Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; Land: 886,037; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; 59,050; total: 945,087 nation of Tanzania in 1964. highlands south natural gas, nickel other 94.6%.Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; Land: 740,724; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to hills and mountains emeralds, gold, silver, uranium, other 93%. 11,890; total: 752,614 in 1923, changing to Zambia upon independence in 1964. April) hydropower Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Mostly high plateau with higher Coal, chromium, asbestos, gold, Arable land: 8.2%; Land: 386,670; South Africa Company in 1923. In 1965 the (White) altitude; rainy season central plateau (highveld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; water: 3,910; government unilaterally declared its independence. UN (November to March) mountains in east lithium, tin, platinum group metals other 91.4%. total: 390,580 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980.

Geography

5

Background Climate Terrain Natural resources Land useAngola In 2002 Angola started rebuilding after the end of a 27-year Semi-arid in south and along Narrow coastal plain rises Petroleum, diamonds, Arable land: 2.7%; Total: 1,246,700sq km civil war following independence from Portugal coast to Luanda; north has cool, abruptly to vast interior iron ore, phosphates, other 97%. in 1975. Up to 1.5 million lives may have been lost, dry season (May to Oct) and plateau copper, feldspar, and 4 million people displaced. hot, rainy season (Nov to April) gold, bauxite, uranium Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; Land: 585,370; water; Botswana adopted its new name upon independence hot summers rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. 15,000; total: 600,370 in 1966. Desert in southwest silverDemocratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in Vast central basin is a Cobalt, copper, petroleum, Arable land: 2.9%; of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler low-lying plateau; mountains industrial and gem diamonds, gold, permanent crops: 0.5%; Land: 2,267,600; in 1960. A successful referendum was held in 2005 and and drier in southern highlands; in east silver, zinc, manganese, tin, other 96.6%. water: 77,810; elections for the presidency, National Assembly, and cooler and wetter in eastern uranium, coal, hydropower, timber total: 2,345,410 provincial legislatures in 2006. highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; perma- Total: 30,355 independence from the UK in 1966. winters; hot, wet summers hills, and mountains clay, building stone nent crops: 0.1%; other 89%.Malawi Established in 1891, the British protectorate of Nyasaland Sub-tropical; rainy season Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; 24,400; total: 118,480 (May to Nov) mountains and bauxite other 78%.Mauritius First explored by the Portuguese in 1505; it was held Tropical, modified by SE trade Island: small coastal plain Arable land, fish Arable land: 49%; Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, rising to discontinuous mountains permanent crops: 2.9%; 10; total: 2,040 in 1968. wet, humid summer encircling central plateau other 48%.Mozambique After almost 500 years as a Portuguese colony, independence Tropical to subtropical Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; Land: 784,090; came in 1975. Emigration by whites and a civil war which uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; water: 17,500; ended in 1992 hindered development. The 1990 constitution in northwest, mountains in west graphite other 94%. total: 801,590 provided for multiparty elections and a free market economy.Namibia Colonised by Germany in the late 1800s, Namibia was Mainly desert; hot, dry; Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Total: 825,418 administered by South Africa from 1918. After a 25-year rainfall sparse and erratic Desert along coast; Kalahari gold, lead, tin, lithium, permanent pasture: 46%; bush war, it gained independence in 1990 and has been Desert in east cadmium, zinc, salt, forests/woodland: 22%; governed by SWAPO since. hydropower, fish other 22%.Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon narrow coastal strip, rocky, hilly; permanent crops: 13%; (late May to Sep); warmer during others are coral, flat, elevated reefs other 84.8%. northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British the Mostly semi-arid; subtropical Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; Total: 1,219,912 resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; operated under a policy of the separation of the races. cool nights plain tin, uranium, gem diamonds, other 87.1%. The 1990s brought an end to apartheid politically and in platinum, copper, vanadium, 1994 ushered in black majority rule. salt, natural gas Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Mostly mountains and hills; Asbestos, coal, clay, cassiterite,hydro- Arable land: 10.3%; Land: 17,203; water: guaranteed by the British in the late 19th century; inde- temperate some moderately sloping plains power, forests, small gold and diamond permanent crops: 0.8%; 160; total: 17,363 pendence was granted in 1968. Political parties banned. deposits, quarry stone and talc other 88.9%.Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; Land: 886,037; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; 59,050; total: 945,087 nation of Tanzania in 1964. highlands south natural gas, nickel other 94.6%.Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; Land: 740,724; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to hills and mountains emeralds, gold, silver, uranium, other 93%. 11,890; total: 752,614 in 1923, changing to Zambia upon independence in 1964. April) hydropower Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Mostly high plateau with higher Coal, chromium, asbestos, gold, Arable land: 8.2%; Land: 386,670; South Africa Company in 1923. In 1965 the (White) altitude; rainy season central plateau (highveld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; water: 3,910; government unilaterally declared its independence. UN (November to March) mountains in east lithium, tin, platinum group metals other 91.4%. total: 390,580 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980.

6

s a d c k e y f a c t s

Pop. 2006 Age Literacy Population Population HIV/Aids (growth pa) structure Ethnic groups Languages % 15+ can % above % urban % adult (est. 2015) read/write poverty line (% in 1m prevalence (% employed) cities)Angola

Botswana

Democratic Republic of the Congo Lesotho

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Zambia

Zimbabwe

Sources: World Bank/CIA World Book

People

16.4 million (2.7%) [20.9 million]1.8 million (-0.4%) [1.7 million]59.3 million (3.0%) [77.9 million]1.8 million (-0.3%) [1.7 million]13.2 million (2.2%) [16.0 million]1.3 million (0.7%) [1.3 million]20.1 million (1.7%) [23.5 million]2.1 million (1.0%) [2.2 million]

0.09 million (N/A) [N/A]46.9 million (0.1%) [47.3 million]1.1 million (-0.4%) [1.1 million]39.5 million (2.1%) [47.1 million]11.9 million (1.7%) [13.8 million]13.1 million (0.6%) [13.8 million]

0-14: 43.7%; 15-64: 53.5%; + 65: 2.8%0-14: 35.8%; 15-64: 60.3%; +65: 3.9%0-14: 47.6%; 15-64: 49.9%; +65: 2.6%0-14: 35.7%; 15-64: 59.3%; +65: 5.0%0-14: 46.1%; 15-64: 51.2%; +65: 2.7%0-14: 23.5%; 15-64: 69.8%; +65: 6.7%0-14: 44.7%; 15-64: 52.5%; +65: 2.8%0-14: 37.7%; 15-64: 58.6%; +65: 3.8%

0-14: 25.4%; 15-64: 68.5%; +65: 6.1%0-14: 29.1%; 15-64: 65.5%; +65: 5.4%0-14: 40.3%; 15-64: 56.1%; +65: 3.6%0-14: 43.9%; 15-64: 53.3%; +65: 2.8%0-14: 45.7%; 15-64: 51.9%; +65: 2.4%0-14: 37.2%; 15-64: 59.3%; +65: 3.5%

Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%; Mestico (mixed European and native African): 2%; European: 1%; Other 22%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other, including Kgalagadi and white: 7%

Over 200 ethnic groups, majority Bantu. Four largest tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande (Hamitic): about 45%Sotho: 99.7%; White, Asian, and other: 0.3%

Chewa, Nyanja, Tumbuka, Yao, Lomwe, Sena, Tonga, Ngoni, Ngonde, Asian, European

Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%; Franco-Mauritian: 2%

African (Makhuwa, Tsonga, Lomwe, Sena, and others): 99.7%; Europeans: 0.06%; Euro-Africans: 0.2%; Indian: 0.1%Ovambo: 50%; Kavangos: 9%; Herero: 7%; Damara: 7%; White 6%; Mixed 6.5%; Nama: 5%; Caprivian: 4%; Bushmen: 3%; Other: 3%

Mixed French, African, Indian, Chinese, and Arab

Black African: 79%; White: 9.6%; Coloured: 8.9%: Indian: 2.5%

African: 97%; European: 3%

Mainland: African: 99% (mainly Bantu from over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and AfricanAfrican: 98.7%; European: 1.1%; Other: 0.2%

Shona: 82%; Ndebele: 14%; Other Black: 2%; Mixed/Asian: 1%; White: under 1%

7

Pop. 2006 Age Literacy Population Population HIV/Aids (growth pa) structure Ethnic groups Languages % 15+ can % above % urban % adult (est. 2015) read/write poverty line (% in 1m prevalence (% employed) cities)Angola

Botswana

Democratic Republic of the Congo Lesotho

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Zambia

Zimbabwe


Portuguese (official), Bantu and other African languages

Setswana: 78%; Kalanga 8%; Sekgalagadi: 3%; English (official): 2%; Other 9%

French (official), Lingala (a lingua franca trade language), Kingwana (dialect of Kiswahili), Kikongo, TshilubaSesotho, English (official), Zulu, Xhosa

Chichewa (official) 57.2%; Chinyanja: 12.8%; Chiyao 10.1%; Chitumbuka: 9.5%; Other: 10.4%Creole: 80.5%; Bhojpuri: 12.1%; French: 3.4%; English (official); 1%; Other: 4%

Emakhuwa: 26.1%; Xichangana 11.3%, Portuguese (official; spoken by 27%); 8.8%; Elomwe; 7.6%; Cisena; 6.8%; Other: 39.4%English (official): 7%; Afrikaans (common language of most of the population/ 60% of Whites) German: 32%; Indigenous languages (Oshivambo, Herero, Nama)Creole; 91.8%; English (official): 4.9%; Other: 3.3%

Zulu: 23.8%; Xhosa: 17.6%; Afrikaans: 13.3%; Pedi: 9.4%; English: 8.2%; Tswana: 8.2%; Sotho: 7.9%; Tsonga: 4.4%; Other: 7.2%English (official, government business conducted in English), siSwati (official)

Kiswahili (official), English (official, language of commerce, administration, and higher education), Arabic, many local languages English (official); Major vernaculars: Bemba, Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, plus some 70 other indigenous languagesEnglish (official); Shona; Sindebele (Ndebele); Numerous minor dialects

Total: 67.4%; Male: 82.9%; Female: 54.2%Total: 81.2%; Male: 80.4%; Female: 81.8%Total: 65.5%; Male: 76.2%; Female: 55.1%Total: 84.8%; Male: 74.5%; Female: 94.5%Total: 62.7%; Male: 76.1%; Female: 49.8%Total: 84.4%; Male: 88.4%; Female: 80.5%Total: 47.8%; Male: 63.5%; Female: 32.7%Total: 85%; Male: 86.8%; Female: 83.5%

Total: 91.8%; Male: 91.4%; Female: 92.3%Total: 86.4%; Male: 87%; Female: 85.7%Total: 81.6%; Male: 82.6%; Female: 80.8%Total: 69.4%; Male: 77.5%; Female: 62.2%Total: 80.6%; Male: 86.8%; Female: 74.8%Total: 90.7%; Male: 94.2%; Female: 87.2%

30% (50%)

69.7% (76.2%)

N/A (small)

51% (55%)

47% (N/A)

90% (90.8%)

30% (79%)

65.1% (94.7%)

N/A (N/A)

50% (75.8%)

31% (60%)

64% (N/A)

14% (50%)

20% (20%)

53% (17%)

57% (N/A)

32% (17%)

19% (N/A)

17% (N/A)

42% (N/A)

35% (7%)

35% (N/A)

N/A (N/A)

59% (30%)

24% (N/A)

24% (7%)

35% (11%)

36% (12%)

3.9%

37.3%

4.2%

28.9%

14.2%

0.1%

12.2%

21.3%

N/A

21.5%

38.8%

8.8%

16.5%

24.6%

8

s a d c k e y f a c t s : e c o n o m y

GDP Exports Export Exports US$ 2006 FOB US$ Partners (%) (growth)

Angola

Botswana

Democratic Republic of the CongoLesotho

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Zambia

Zimbabwe

44.0 billion (14.6%)10.3 billion (4.2%)

8.5 billion (5.1%)

1,5 billion (2.8%)

2,2 billion (8.4%)

6,4 billion (3.5%)

7.6 billion (8.5%)

6,4 billion (4.6%)

0.7 billion (4.5%)

255.0 billion (5%)

2,6 billion (2.1%)

12,8 billion (5.9%)10.9 billion (6.0%)

5.9 billion (-4.8% est)

43.23 billion (2007 est)4.8 billion (2007 est)

1.6 billion (2006 est)











USA (38), China (34.2), Taiwan (5.8)European Free Trade Assoc. (87), Southern African Customs Union (7), Zimbabwe (4)Belgium (29.4), China (21.1), Brazil (12.3)

Excl. South Africa: USA (81.9), Belgium (15)

South Africa (11.6), Germany (9.7), Egypt (9.6), USA (9.5)UK (32), France (15), UAE (11.4), USA (8.3)

Netherlands (59.7), South Africa (15.2), Zimbabwe (3.2)South Africa (33.4), US (4)

UK (25.5), France (17.5), Italy (11.9)

Japan (12.1), USA (11.8), UK (9), Germany (7.6)

South Africa (59.7), EU (8.8), US (8.8), Mozambique (6.2)

China (8.8), India (8.8), Neth-erlands (6.2), Japan (5.3)Switzerland (38.4), South Africa (21.6), China (10.3), UK (7.6)South Africa (24.8), Dem. Rep. Congo (17.6), Botswana (15.7), USA (10.4)

Oil, diamonds, gas, coffee, sisal, fishDiamonds, copper, nickel, soda ash, meat, textiles

Diamonds, copper, oil, coffee, cobalt

Clothing, footwear, vehicles, wool and mohair, food, live animalsTobacco (53%), tea, sugar, cotton, coffee, peanuts, wood products, clothingClothing and textiles, sugar, cut flowers, molassesAluminum, prawns, cash-ews, cotton, sugar, citrus, timber, bulk electricityDiamonds, copper, gold, ura-nium, zinc, lead; cattle, pro-cessed fish, karakul skinsCanned tuna, frozen fish, cinnamon bark, copra, oil products (reexports)Gold, diamonds, platinum, other metals and minerals, machinery & equip.Soft drink concentrates, sugar, wood pulp, cotton yarn, refrigerators, citrus and canned fruitGold, coffee, cashew nuts, manufactured goods, cottonCopper/cobalt (64%), cobalt, electricity; tobacco, flowers, cottonPlatinum, cotton, tobacco, gold, ferroalloys, textiles/clothing

9

Imports Import Imports Currency FOB US$ partners (symbol) (%) US$ 1 = (year)













USA (15.3), Portugal (15.0), South Korea (10.1), China (8.8)Southern African Customs Union (74), EFTA (17), Zimbabwe (4)

South Africa (17.7), Belgium (10.9), France (8.5), Zimbabwe (8.1)

Excl. South Africa: China (64.6), Germany (7.7), India (7.3)

South Africa (33.4), India (8), Zambia (7.6)

France (14.3), India (13.6), China (8.6), South Africa (7.3),

South Africa (36.3), Netherlands (15.6), Portugal (3.3)

South Africa (85.2), US

Saudi Arabia (17.2), South Africa (9.7), Spain (8.1), France (7.8)

Germany (12.6), China (10), USA (7.6), Japan (6.6)

South Africa (95.6), EU (0.9), Japan (0.9), Singapore (0.3)

South Africa (9.8), China (9.4), Kenya (7.8), India (6.7)South Africa (47.3), UAE (10.4), Zimbabwe (5.7)

South Africa (40.8), Zambia (29.6), USA (4.9)

Machinery, electrical equip, vehicles, medicines, foodFood, machinery, electrical goods, transport equip, textiles, fuel, wood, paper and metal products,

Food, mining and other machinery, transport equip, fuel

Food, building materials, vehicles, machinery, medicines, fuel

Food, fuel, semi-manufactured goods, consumer goods, transportation equipmentManufactured goods, capital equipment, foodstuffs, fuel, chemicalsMachinery & equipment, vehicles, fuel, chemicals, metal products, food, textilesFood, fuel, machinery & equipment, chemicals

Machinery & equip, food, fuel, chemicals

Machinery & equip, chemicals, fuel, scientific instruments, food

Vehicles, machinery, transport equip, food, fuel, chemicals

Cons goods, machinery & transport-ation equip, ind. raw materials, oilMachinery, transportation equip, oil products, electricity, fertilizer; food, clothingMachinery & transport equip., other manufactures, chemicals, fuel

Kwanza (AOA) 76.7 (2007)Pula (BWP) 6.2 (2007)

Congolese franc (CDF) 464.69 (2006)Loti (LTL) 7.25 (2007)

Malawian kwacha (MWK) 141.12 (2007)Mauritian rupee (MUR) 31.798 (2007)Metical (MZM) 26.264 (2007)Namibian dollar (NAD) 7.18 (2007)Seychelles rupee (SCR) 6.5 (2007)Rand (ZAR) 70.5 (2007)Lilangeni (SZL) 7.4 (2007)

Tanzanian shilling (TZS) 1,255.0 (2007)Zambian kwacha (ZMK) 3,990.2 (2007)Zimbabwean dollar (ZWD) 30,000 (official rate 2007, non-official varies)


1 0

SADC countries in the World

Country GDP Rank GDP Pop Rank GN Income Rank US$ billion growth millions US$ per capita 2006 2006 2006 2006WorldUnited States 13201.8 1 3.3 299.0 3 44970 10Japan 4340.1 2 2.2 127.6 10 38410 19Germany 2906.7 3 2.8 82.4 14 36620 20China 2668.1 4 10.7 1311.8 1 2010 129United Kingdom 2345.0 5 2.8 60.4 21 40180 16France 2230.7 6 2.0 61.0 20 36550 22Canada 1251.5 8 2.8 32.4 36 36170 23India 906.3 12 9.2 1109.8 2 820 161Australia 769.2 15 2.4 20.5 49 35990 24Finland 209.4 32 5.5 5.3 107 40650 15Malaysia 148.9 37 5.9 25.8 43 5490 80New Zealand 103.9 52 1.7 4.1 119 27250 34

AfricaSouth Africa+ 255.0 27 5.0 47.4 26 5390 84Algeria 114.7 47 3.0 33.3 35 3030 108Nigeria 114.7 48 5.9 144.7 7 640 172Egypt 107.5 50 6.8 75.4 15 1350 143Angola+ 44.0 61 14.6 16.4 57 1980 130Kenya 21.2 80 5.7 35.1 34 580 175Ghana 12.9 98 6.2 22.5 46 520 177Tanzania+ 12.8 99 5.9 39.5 30 350 189Zambia+ 10.9 102 6.0 11.9 69 630 173Botswana+ 10.3 105 4.2 1.8 143 5900 78Gabon 9.5 106 1.2 1.4 146 5000 88Congo, Dem Rep+ 8.5 113 5.1 59.3 22 130 208Mozambique+ 7.6 116 8.5 20.1 50 340 192Mauritius+ 6.4 121 3.5 1.3 149 5450 82Namibia+ 6.4 124 4.6 2.1 139 3230 105Zimbabwe+ 5.0 132 -4.8 13.1 66 340 190Swaziland+ 2.6 146 2.1 1.1 150 2430 124Malawi+ 2.2 149 8.4 13.2 65 170 204Lesotho+ 1.5 153 2.8 1.8 142 1030 153Seychelles+ 0.7 165 4.5 0.09 191 8650 68

Sub-Saharan Africa 709.5 5.7 770.2 842World low income 1611.8 8.0 2403.3 650 World middle income 10049.5 6.5 3085.9 3050 World high income 36583.0 2.7 1028.5 36487+ SADC countriesThis table reads: According to the World Bank, South Africa’s Gross Domestic Product in 2006 was US$255.0 billion (rank 27), its population 47.4 million (rank 26) and the average Gross National Income per capita was US$5390 (rank 84).

Source: World Bank/World Development Indicators 2007.

sadc economic ind ica tors

1 1

Provinces and capi tals

SOutH AFRicA

Provinces & CapitalsProvince Capital Area* Population# GDP+ Sq Km % ‘000 % %Eastern Cape Bisho 169580 13.9 6906 14.4 8.1Free State Bloemfontein 129480 10.6 2966 6.2 5.5Gauteng Johannesburg 17010 1.4 9688 20.9 33.3KwaZulu-Natal Pietermaritzburg 92100 7.6 10015 20.2 16.7Mpumalanga Nelspruit 79490 6.5 3536 7.4 6.8Northern Cape Kimberley 361830 29.7 1102 2.3 2.2Limpopo Polokwane 123910 10.2 5503 11.3 6.7North West Mafikeng 116320 9.5 3394 7.1 6.3Western Cape Cape Town 129370 10.6 4840 10.1 14.4Total 1219090 100 47850 100 100

This table reads: Eastern Cape has 13.9% of the area of South Africa, 14.4% of its population and 8.1% of its GDP. * Pre-2006 boundaries # Mid 2007 estimates based on 2001 Census with original boundaries. + Regional analysis of GDP conducted 2004.

sa economic ind ica tors

Source: Statistics SA/South Africa Yearbook 2006/7.

Personal Disposable Income by Province 2006Province %Eastern Cape 8.8Free State 5.5Gauteng 34.8KwaZulu-Natal 16.3Mpumalanga 5.8North West 6.3Northern Cape 2.1Limpopo 5.6Western Cape 14.7Total R1232bnThis table reads: Eastern Cape accounted for 8.8% of the R1232bn Personal Disposable Income in 2006.

Source: Bureau of Market Research, UNISA

Share of Personal Disposable Income 1960 1970 1980 1990 2000 2007

Black ColouredIndianWhite

Per Capita per annum

Black 23.2 23.4 30.4 35.7 43.4 46.5Coloured 5.4 6.2 7.4 7.4 7.9 8.3Indian 2.0 2.5 3.3 3.8 4.7 4.8White 69.4 67.9 59.0 53.1 44.0 40.4

This table reads: Whites accounted for 69.4% of Personal Disposable Income in 1960. By year 2000 the white proportion of the total had fallen to 44%. It is expected to fall to 40.4% when 2007 is calculated.

Source: Bureau of Market Research, UNISA

1 2

sa economic ind ica tors

Gross Domestic Product (GDP) by Economic activity 2000 vs 2007Rm at constant year 2000 prices Activity 2000 2007 R millions % R millions % % inc

Primary sectorAgriculture, forestry, fishing 27451 3.0 27379 2.2 -0.3Mining, quarrying 63391 6.9 68280 5.5 7.7Secondary sectorManufacturing 159107 17.3 199007 16.1 25.1Electricity, water 22789 2.5 25777 2.1 13.1Construction 21114 2.3 42353 3.4 100.6Tertiary sectorWholesale, retail trade, hotels, restaurants 122705 13.3 173666 14.1 41.5Transport, communication 80872 8.8 120444 9.7 48.9Finance, real estate, bus. services 156252 16.9 249818 20.2 59.9Personal services 51382 5.6 64937 5.3 26.4General Government services 133158 14.4 153748 12.4 15.4Total value at basic prices 838218 90.9 1125409 91.1 34.3Taxes less subsidies 83930 9.1 110218 8.9 31.3GDP 922148 100 1235627 100 34.0This table reads: Agriculture, forestry & fishing accounted for R27451m (3.0%) of GDP in 2000. In 2007 it accounted for R27379m (2.2%) - a decrease of 0.3% at constant year 2000 prices.

Source: Statistics SA as at Q4 2007 estimates

Population Profile Adults 16+Demographic ‘000 %Total 31109 100Race Black 23446 75.4Coloured 2734 8.8Indian 826 2.6White 4102 13.2Sex Male 15501 49.8Female 15608 50.2Age 16-24 8214 26.425-34 7471 24.035-49 8332 26.850+ 7091 22.8Household income pmR1-699 2049 6.6R700-1099 5033 16.2R1100-1999 5219 16.8R2000-3999 5891 18.9R4000-5999 3369 10.8R6000-9999 3824 12.3R10000-15999 3200 10.3R16000+ 2525 8.1Community250000+ 10723 34.540000-249999 4092 13.2500-39999 3975 12.8Less than 500 12318 39.6ProvinceWestern Cape 3074 9.9Northern Cape 770 2.5Free State 2000 6.4Eastern Cape 4616 14.8KwaZulu-Natal 6363 20.5Mpumalanga 2315 7.4Limpopo 3347 10.8Gauteng 6402 20.6North West 2222 7.1Metro areaDurban 1857 6.0Pietermaritzburg 336 1.1Johannesburg/Soweto 1879 6.0

Demographic ‘000 %Reef 2414 7.8Pretoria 1286 4.1Vaal 658 2.1Cape Town 2003 6.4Cape fringe 290 0.9Port Elizabeth/Uiten. 840 2.7East London 383 1.2Kimberley 144 0.5Bloemfontein 291 0.9Read/UnderstandYes 30310 97.4No 799 2.6Education No school 1320 4.2Some primary 2464 7.9Primary completed 2623 8.4Some high 12671 40.7Matric 8314 26.7Technikon degree 1692 5.4University degree 989 3.2Other post matric 1036 3.3Living Standards Measure (LSM)Group 1 1287 4.1Group 2 3034 9.8Group 3 3366 10.8Group 4 4290 13.8Group 5 4516 14.5Group 6 5379 17.3Group 7 2885 9.3Group 8 2096 6.7Group 9 2359 7.6Group 10 1898 6.1EmploymentWork full time 9177 29.5Work part time 3401 10.9Non working housewife 2362 7.6Do not work 18531 59.6This table reads: According to AMPS 2007 (rolling 12 months’ survey), the adult population is 31.109 million. Of them 23.446 million (75.4%) are Black and 2.734 million (8.8%) are Coloured. (Rounding-off occurs)

Source: AMPS 2007 (A&B)

1 3

sa demograph ics

1 4

Population distribution by age

Age ’000 %0-9 10,175 21.3

10-19 10,067 21.0

20-29 9,011 18.8

30-39 6,836 14.3

40-49 4,623 9.7

50-59 3,358 7.0

60-69 2,309 4.8

70-79 1,121 2.3

80+ 352 0.7

* This table reads: The 0 to 9 age group population is just over 10 million (21.3% of the total) according to the 2001 Census, adjusted mid 2007.

Source: Statistics SA Census 2001 adjusted mid 2007

Population by Home language

1996 2001Language % %

IsiZulu 22.9 23.8

IsiXhosa 17.9 17.6

Afrikaans 14.4 13.3

Sepedi 9.2 9.4

English 8.6 8.2

Setswana 8.2 8.2

Sesotho 7.7 7.9

Xitsonga 4.4 4.4

SiSwati 2.5 2.7

Tshivenda 2.2 2.3

IsiNdebele 1.5 1.6

Other 0.6 0.5

This table reads: IsiZulu home language speakers were 22.9% of the 1996 Census and 23.8% of the 2001 Census.

Source: Statistics South Africa Census 1996 and 2001

sa demograph ics

0-9

10-19 30-3950-59 70-70

20-29 40-49 60-69 80+

21,325

20

15

10

5

0

21,018,8

14,3

9,7

7,0

4,82,3 0,7

IsiZulu

IsiXhosa

Afrikaans

Sepedi

English

Sesotho

Xitsonga

SiSwati Other

Setswana

Tshivenda

25

20

15

10

5

0

17.6

13.3

9.48.2 8.2 7.9

4.42.7 2.3 1.6

0.5

23.8

1 5

Access to Media All Races Black Coloured Indian WhitePopulation '000 31109 23446 2734 826 4102 % % % % %Any of AMPS newspapersDailies (20) 29.2 27.0 33.2 37.2 37.8Weeklies (28) 34.9 28.4 59.8 61.3 56.4Any AMPS newspaper 46.8 40.7 64.2 68.6 65.9Any of AMPS magazinesWeeklies (16) 20.8 12.6 38.9 29.8 53.5Fortnightlies (1) 7.4 9.0 5.4 1.4 0.7Monthlies (88) 29.6 23.4 38.8 39.2 57.5Alternate monthlies (24) 7.7 6.7 10.5 8.1 11.6Any AMPS magazine 39.3 30.9 55.1 50.2 74.7Any AMPS newspaper/magazine 58.0 49.5 76.9 79.5 89.6Cinema/Drive-inPast 3 months 9.8 5.3 11.1 32.3 30.0RadioLast 7 days 93.5 93.9 89.8 94.6 93.1TVLast 7 days 83.4 79.2 95.2 95.3 96.6InternetAccessed last 4 weeks 8.1 3.5 9.6 18.4 31.5Outdoor last 4 weeksBillboards 85.9 84.7 84.6 92.9 91.7In-store 90.6 89.5 93.2 95.2 94.1Bus shelters 53.7 49.6 60.2 72.4 69.5Taxis/minibuses 78.2 77.6 77.9 86.6 79.8Trailer Ads 56.4 52.2 60.6 70.0 75.2This table reads: According to AMPS 2007 (rolling 12 months’ survey), 29.2% of all adults were reached by the average issue of all 18 daily newspapers monitored by the survey. Penetration was highest among white population (37.8%) and lowest among blacks (27.0%).

Source: AMPS 2007 (A&B)

the sa med ia marke ts

Access to TelecommunicationsTelephone main lines 4.729 million Price basket for fixed line (US$ per month) 22.7Mobile subscribers 39.66 million Price basket for mobile (US$ per month) 13.3Population covered by mobile 96% Internet users 5.1 million Price basket for Internet (US$ per month) 63.2PCs per 1000 people 85 Internet hosts 1.08 millionBroadband subscribers per 1000 people 3.5 Country code .za

Source: CIA World Book, ICT at a Glance in 2005 (research republished by World Bank)

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Growth of Media OpportunitiesMedium Dec Dec Dec Dec Mar Mar 1975 1998 2000 2002 2004 2006 2008TV stations nil 37 56 60 67 74 85Radio stations (separate buys) 7 120 105 106 117 115 135Daily newspapers 22 17 17 18 18 20 21Major weeklies 19 20 21 22 25 28 30Consumer mags & newspapers 180 450 480 515 550 610 690Business to business print 219 550 580 580 640 725 775Community newspapers & mags N/A 255 260 272 330 375 475Internet web pages 0.25 bn 1.4 bn +3 bn +8 bn 9.7 bn +12 bn

This table reads: There were no TV channels in 1975. In March 2008 there were 85. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered. Internet: estimated web pages indexed internationally by Google search engine (Google stopped providing estimate in 2006). Source: Media Manager


Above-the-line Adspend in R millionsCategory Year 1997 2006 2007 R' m % R’m % R’m %Daily newspapers 954.5 15.5 2917.3 14.5 3513.9 15.0Weekend newspapers 415.7 6.8 1300.0 6.5 1429.0 6.1Black/Coloured/Asian papers 126.2 2.1 inc. in other cat.Community papers 322.1 5.2 1416.6 7.0 1550.9 6.6Consumer magazines 627.2 10.2 1858.4 9.2 2094.8 9.0Trade, technical, financial 314.3 5.1 532.5 2.6 523.3 2.2Total print 2760.0 44.9 8024.8 39.9 9112.0 39.0TV 2397.8 39.0 7704.4 38.3 9379.4 40.1Radio 725.7 11.8 2645.9 13.2 2964.7 12.7Cinema 69.9 1.1 393.3 2.0 359.5 1.5Outdoor 195.3 3.2 1023.3 5.1 1161.1 5.0Direct mail (unaddressed) not monitored 136.3 0.7 139.9 0.6Internet not monitored 174.1 0.9 272.0 1.2Total 6148.6 100 20102.1 100 23388.6 100Rounding off occurs. Important note: 2006 revised upwards from original data published in 2007 Media Facts. Excludes self promotion by TV stations on TV.This table reads: According to Multimedia, TV accounted for R2397.8 million (39.0%) of the R6148.6 million spend on media in 1997. This rose to R9379.4 million (40.1%) in 2007.

Source: Nielsen Media Research’s Multimedia

1 7


Tobacco & Related

Health &

Beauty

Media Promo- tion

Banking/Insurance

Travel transport & leisure

Household

Beverages

Businessto

Business

Food Retail

Education /gov.

Misc small display

0

5

10

15

20

25

30Above-the-line Adspend by Category

2007 R'm %Food 785.0 3.4Beverages 1432.1 6.1Health & beauty 2023.6 8.7Household 1088.8 4.7Banking/insurance 2601.7 11.1Travel, transport & leisure 3793.0 16.2Tobacco & related 6.9 0.0Retail 5604.6 24.0Business to business 3533.8 15.1Education/government etc 1536.4 6.6Misc small display 306.6 1.3Media promotion 676.0 2.9Total 23388.6 100

This table reads: According to Nielsen’s Multimedia, above-the-ine expenditure on Food was R785.0 million in 2007 (3.4%) out of the total of R23,388.6 million. Note: rounding off occurs.

Source: Nielsen Media Research’s Multimedia

Key indices 1999 to 2007Year CPI GDP Rand to Prime Adspend % incr. % incr. US$ Rate % % incr.1999 5.2 2.0 6.12 15.50 11.52000 5.3 4.2 6.96 14.50 11.12001 5.7 2.7 8.61 13.00 8.32002 9.2 3.7 10.54 17.00 16.82003 5.9 3.1 7.58 11.50 17.72004 1.4 4.9 6.46 11.00 23.32005 3.4 5.0 6.38 10.50 15.82006 4.6 5.4 6.78 12.50 17.22007 (est) 7.1 5.1 7.06 14.50 16.3

This table reads: In 1999 the Consumer Price Index (CPI) rose by 5.2% over 1998. The Gross Domestic Product (GDP) rose by 2.0%, the US$ bought R6.12, the Prime lending rate was 15.50% and adspend increased by 11.5%.

Source: Nedcor Economic Unit/Nielsen Media Research’s Multimedia

1 8

The market: New pay TV competitors to be launched in 2009 will greatly pressurise the TV mix and cannibalise audience. Viewership trend: continues in flux as stations jostle for audience via programming opportunities.

Station Ownership/ Comment Last 7 days viewership Language ‘000 AMPS 2007 Black Coloured Indian WhiteSABC 1 SABC Free-to-air. 17615 2139 648 1879 All official languages

SABC 2 SABC Free-to-air 12825 2417 644 3001 All official languages

SABC 3 SABC Free-to-air 9481 2010 708 2662 All official languages

eTV eTV Free-to-air. 13002 2243 693 2627 Mainly English

M-Net M-Net Analogue/digital pay 457 443 98 1286 Mainly English TV station, predominantly upper income audience. M-Net only analogue subscriber base under 157,000 and shrinking in favour of DStv package (NB: audience includes analogue, open time and digital via DStv)

DStv MultiChoice Digital satellite pay Mainly English station, over 84 channels 965 298 155 1613 (plus interactive offerings) 37 of which carry advertising, including digital M-Net. Subscriber base over 1,379,000 (SA only) and growing. (NB: audience non-M-Net)

This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days black viewership ex AMPS 2007 is 17.6 million adults. Source: OMD/AMPS 2007

te lev is ion

1 9

Top 5 programmesStation Programme Genre Day AMR TimeSABC1 Generations Soap Wed 24.3 20h00-20h30 Zone 14 Drama Mon 21.3 20h30-21h00 Zulu News News Wed 15.9 19h30-20h00 Zola 7 Reality Thu 15.5 20h30-21h00 Shakespeare-Entabeni Drama Tue 15.2 20h30-21h00SABC2 Muvhango Drama Tue 13.5 21h00-21h30 7 de Laan Soap Wed 11.0 18h30-19h00 Mazinyo Dot Q Sitcom Sun 10.0 19h00-19h30 Nuus News Thu 9.9 19h00-19h30 Strictly Come Dancing Variety Thu 8.8 21h30-22h00SABC3 Days of Our Lives Soap Wed 10.2 17h00-17h45 National Geographic Special Documentary Sun 7.0 18h00-19h00 Isidingo Soap Mon 7.0 18h30-19h00 News News Sun 6.9 19h00-19h30 Music Music Tue 6.4 16h45-17h00e-TV International Smackdown Sport Wed 12.6 20h30-21h30 International ECW Sport Sat 12.3 17h00-18h00 The Foreigner Movie Sun 11.2 20h00-22h00 Live Lotto Draw Competition Wed 10.3 21h30-21h35 e-News Early Edition News Sat 10.1 19h00-19h30M-Net Carte Blanche Magazine Sun 2.5 19h00-20h00 Egoli Soap Thu 1.9 18h00-18h30 Desperate Housewives Drama Thu 1.6 20h30-21h30 Prison Break Drama Tue 1.5 20h30-21h30 Binnelanders Soap Mon 1.4 18h30-19h00This table reads: SABC1’s leading programme w/c 10 March 2008 was Wednesday’s Generations broadcast between 20h00 and 20h30. It achieved 24.5 AMR against all adults.

W/c 10th March, 2008. Base: all adults

TV PerformanceStation SABC1 SABC2 SABC3 eTV M-Net Total Cost 20x30” spots R525000 R400500 R455500 R456500 R371500 R2209000Performance in ARAll adults 162.4 92.6 80.9 104.3 12.7 452.9English/other 63.2 44.8 119.5 126.0 28.8 382.3Afrikaans/both 63.0 125.7 101.5 121.0 41.7 452.9Nguni 226.8 69.1 55.4 89.8 0.5 441.6Sotho 164.3 108.4 66.0 84.6 1.2 424.5Income high 71.1 69.5 82.0 81.4 48.5 352.5Income medium 167.3 89.0 82.2 114.8 8.1 461.4Income low 180.7 94.6 68.1 93.4 1.2 438.0Spots spread 15h00-23h00 Mon-Sun week commencing 10th March 2008. Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated.This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R525,000 without negotiation. The schedule yielded 162.4 AR (TV ratings) against all adults, and 226.8 against Nguni speaking adults.

te lev is ion

Analysis: via Telmar

2 0

The market: The medium is in a state of flux as stations vie for audience and revenue. New regional stations will intensify regional competition. The large number of community stations is yet to make a significant impact in listenership, research or revenue. Listenership trend: audience fragmentation and fluctuation.

Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS 2007 000 %National stations5fm English Popular music format to all major 1755 5.6 SABC metropolitan areas countrywide.

Metro English Contemporary black-orientated 4739 15.2 SABC music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas.

SAfm English SABC Full service content “for the well informed.” 602 1.9

Radiosondergrense Afrikaans/SABC Full service national community/cultural station. 1818 5.8

Radio 2000 Eng/Afr/SABC Mainly sports. Audience fluctuates with events covered. 301 1.0

Radio Pulpit/Kansel Eng/Afr (+ others) Religious. 241 0.8 Radio Pulpit

Regional/inter-regional stations702 English Mainly talk and news format to greater 379 1.2 Primedia Gauteng (FM).

94.7 (Highveld Stereo) English Adult contemporary music format 1305 4.2 Primedia with humour, news & sports bulletins to Gauteng.

Classic FM English Classic, good music and news. Gauteng 235 0.8 Classic FM based. Plus netcast.

Kaya FM English/Thebe/Shanike/ Adult contemporary music for urban 1229 4.0 New Africa Inv. blacks in greater Johannesburg.

YFM English/HCI Youth station (mainly black) to greater Johannesburg. 990 3.2

Jacaranda Eng/Afr Contemporary music format with news, sports 2360 7.6 Kagiso bulletins & morning talk to Gauteng and beyond.

North West FM Setswana/Eng Adult contemporary to NW Province and surrounds. N/A N/A Various Launched Feb 2008.

M-Power FM Mainly English Adult contemporary to Mpumalanga and surrounds. N/A N/A Various/AME Launched Dec 2007.

Capricorn FM Mainly English Adult contemporary to Limpopo and surrounds. N/A N/A Various Launched Dec 2007.

567 Capetalk Eng/ Primedia Talk and news for Cape metropolitan areas. 162 0.5

Good Hope FM Eng/Afr Adult contemporary music format 722 2.3 SABC with news & sports bulletins to Western Cape.

Heart English Adult contemporary music format broadcasting 619 2.0 Makana Trust/Kagiso to Western Cape metropolitan area.

Kfm Eng/Afr Adult contemporary music with news, sports and 1203 3.9 Primedia (+Broadcape) entertainment info to Western Cape metropolitan area.

East Coast Radio English Adult contemporary music with news and 1817 5.8 Kagiso sport to KwaZulu-Natal.

rad io

2 1

rad io

Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS 2007 000 %Gagasi Eng/Zulu Adult contemporary music format broadcasting 1499 4.8 Makana Trust/Kagiso KwaZulu-Natal metropolitan area.

Algoa Eng/Afr Adult contemporary music with news, 804 2.6 AME sports and talk to Eastern Cape.

Ofm (Oranjé) Eng/Afr Adult contemporary music with news 478 1.5 AME (+Kagiso) sports & talk to Free State, N. Cape & NW Province.

Lotus fm Eng/Indian Community/cultural station for 425 1.4 SABC Indian communities in KwaZulu-Natal, Gauteng & other areas.

African language stationsUkhozi FM Zulu Full service station for Zulu speakers 5959 19.2 SABC in KwaZulu-Natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility.

Umhlobo Wenene Xhosa Full service station for Xhosa 4559 14.7 SABC speakers in Eastern Cape, Gauteng, S. Free State and other areas.

Motsweding FM Setswana Full service station for Setswana 2826 9.1 SABC speakers in NW Province, N. Cape, NE Free State & Mpumalanga.

Lesedi Sesotho Full service station for Sesotho 3348 10.8 SABC speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga.

Thobela FM N. Sotho Full service station for N. Sotho 3093 9.9 SABC speakers from the Free State, through Gauteng to Limpopo.

Munghana-Lonene Tsonga Full service station for Tsonga 1304 4.2 SABC speakers in Limpopo, NW Province & Gauteng.

Phalaphala FM Venda Full service station for Venda 931 3.0 SABC speakers in far N. Limpopo & Gauteng.

CKI FM Eng/Xhosa Music station for Xhosa speakers 478 1.5 SABC in East London/former Ciskei.

Ikwekwezi FM Ndebele Full service station for Ndebele 1480 4.8 SABC speakers in Mpumalanga, Gauteng & Limpopo.

Ligwalagwala FM Swazi Full service station for Swazi 1340 4.3 SABC speakers in Mpumalanga & Gauteng.

Community Various Various Community appeal, from niche geographic, retail 5324 17.1 Independent/ and religious interest. Almost 100 community/ international special stations monitored in AMPS 2007.

This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with 1.755 million listeners (5.6% of the population) over the past 7 days (AMPS 2007).

2 2

The Market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The last few years has seen the surge in popular journalism with the launch and massive success of Daily Sun.Circulation trend: Long term, most of the larger English dailies experience softening long-term circulation while many smaller niche titles are holding or increasing circulation.Readership trend: The larger English dailies exhibit a Black readership in excess of 50%, blurring the editorial appeals between ‘Black’ and ‘White’ categories.

Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec ‘07 AMPS ‘07 BW FC 000 000 Exc VAT Exc VATBloemfonteinVolksblad Media24 Afr AM 28.5 131 R52.5 R76.57Cape TownCape Times INC Eng AM 49.7 305 R81.80 R130.88Cape Argus INC Eng PM 71.3 336 R93.45 R149.52Daily Voice INC Eng AM N/A 497 R70.80 R113.28Die Burger Media24 Afr AM 91.7 434 R115.02 R163.19Kaap/Cape Son (Mon-Fri) Media24 Afr/Eng AM 97.1# 912 R109.96 R173.94DurbanThe Mercury INC Eng AM 40.0 191 R67.10 R107.36Daily News INC Eng PM 50.4 311 R78.80 R126.08Isolezwe INC Zulu AM 98.6 702 Per FC R76.03East LondonDaily Dispatch Johncom Eng AM 32.0 254 R46.00 R86.00JohannesburgBusiness Day BDFM Eng AM 41.1 168 R120.00 R170.00The Citizen Caxton Eng AM 71.5 593 R88.00 R133.00Daily Sun Media24 Eng AM 513.3 4755 R190.00 R305.00Sowetan Johncom Eng AM 135.5 2040 R150.00 R246.00Star INC Eng AM/PM 163.8 1045 R163.70 R261.92Beeld Media24 Afr AM 100.8 554 R133.29 R186.89KimberleyDiamond Fields Adv. INC Eng AM 9.4 63 R22.50 R36.00PietermaritzburgWitness Media24 Eng AM 23.1 123 R38.05 R76.10Port ElizabethHerald Johncom Eng AM 26.9 214 R52.00 R96.00PretoriaPretoria News INC Eng PM 27.1 239 R48.60 R77.76

This table reads: Bloemfontein’s Volksblad is published in Afrikaans by Media24 mornings. Its ABC circulation Oct-Dec 2007 is 28,500 (rounded). Its all adults readership ex AMPS 2007 (12 months) is 131 000. A single column centimetre BW is R52.50 and FC is R76.57 (2008 exc VAT). # Afrikaans edition only.

newspapers : da i l i es

2 3

The market: Most large urban centres had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular jour-nalism via Cape Town’s Son. Circulation trend: long term, static to softening for most titles. Readership trend: per dailies.

Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec ‘07 AMPS '07 BW FC 000 000 Exc VAT Exc VATNationalCity Press Media24 Eng Sun 195.2 2667 R214.00 R303.00

Mail & Guardian M&G Media Eng Fri 51.8 467 R179.00 R185.00

Rapport Media24 Afr Sun 296.2 1612 R340.00 R519.00

Soccer Laduma Media24 Eng Wed 322.0 2190 Per FC R205.00

Sunday Independent INC Eng Sun 43.0 272 R104.50 R167.20

Sunday Sun Media24 Eng Sun 201.1 2846 R106.00 R156.00

Sunday Times Avusa Eng Sun 504.4 3820 R449.00 R715.00

Sunday World Avusa Eng Sun 199.5 1459 R110.00 R152.00

Bloemfontein

Naweek Volksblad Media24 Afr Sat 24.8 220 R35.00 R59.08

Cape Town

Die Burger Media24 Afr Sat 104.8 623 R115.02 R163.19

Weekend Cape Argus INC Eng Sat/Sun 104.1 Sat: 295 R102.55 R164.08

Sun: 287

Durban

Ilanga Mandla-Matla Zulu Mon/Thu 105.7 604 R64.97 R111.04

Ilanga Langesonto Mandla-Matla Zulu Sat/Sun 84.1 547 R33.33 R56.65

Independent on Saturday INC Eng Sat 54.0 163 R79.03 R126.45

Isolezwe ngeSonto INC Zulu Sun 60.0* N/A Per FC R60.00

Post INC Eng Wed 47.2 299 R44.22 R70.75

Sunday Tribune INC Eng Sun 107.3 659 R127.47 R203.95

Johannesburg

The Citizen Caxton Eng Sat 55.1 546 R67.00 R100.00

Naweek Beeld Media24 Afr Sat 86.6 371 R114.85 R159.94

Saturday Star INC Eng Sat 132.2 591 R111.30 R176.08

Weekender BDFM Eng Sat 12.4 65 R51.50 R83.50

Port Elizabeth

Weekend Post Avusa Eng Sat 27.0 149 R52.00 R95.00

* Claimed This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Oct-Dec 2007 is 195,200 (rounded) and its AMPS 2007 readership is 2 667 000 adults all races. A single column centimetre BW is R214.00 and FC is R303.00 (2008 exc VAT).

newspapers : ma jor week l ies

2 4

The Market: SA has over 380 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: Many urban news-papers have put on circulation in line with the increase in local population/urbanisation. 2005 saw the first launch of a series of freesheets into Johannesburg’s massive black township, Soweto (Caxton).

Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Oct-Dec ‘07 BW FC 000 Exc VAT Exc VATGauteng: Greater JohannesburgAlberton Record Caxton Eng(+Afr) Weekly 36.0 free R47.39 R71.10Boksburg Advertiser Caxton Eng(+Afr) Weekly 41.4 free R48.30 R72.45Germiston City News Caxton Eng(+Afr) Weekly 29.3 free R36.45 R55.00Krugersdorp News Caxton Eng/Afr Weekly 27.6 free R40.89 R61.33Randburg Sun Caxton Eng Weekly 58.1 free R56.10 R84.15Roodepoort Record Caxton Eng/Afr Weekly 52.3 free R53.33 R79.99Sandton Chronicle Caxton Eng Weekly 53.8 free R54.80 R82.20Southern Courier Caxton Eng(+Afr) Weekly 55.8 free R50.66 R76.00Gauteng: PretoriaRecord Centurion Caxton Afr/Eng Weekly 46.1 free R57.54 R86.32Gauteng: VaalVanderbijlpark Ster Media24 Eng/Afr Weekly 25.0 free R40.26 R60.38North WestPotchefstroom Herald Media24 Afr(+Eng) Weekly 7.8 sold R28.75 R43.12Rustenburg Herald Caxton Eng/Afr Weekly 22.2 sold R32.00 R48.00MpumalangaLowvelder Caxton Eng/Afr Tue & Fri 15.4 sold: Fri R27.00 R40.50Free StateOns Stad Media24 Afr/Eng Weekly 36.7 free R28.61 R45.26Vista Media24 Afr(+Eng) Weekly 37.1 free R31.23 R47.88KwaZulu-Natal: DurbanHighway Mail Caxton Eng Weekly 50.8 free R48.65 R72.98Northglen News Caxton Eng Weekly 27.3 free R34.09 R51.14KwaZulu-Natal: North/South CoastSouth Coast Herald Caxton Eng Weekly 16.8 sold R29.84 R44.76Zululand Observer Caxton Eng/Afr Tue & Fri 15.9 sold: Fri R32.98 R49.47Eastern Cape: Port ElizabethP. E. Express Media24 Eng(+Afr) Weekly 89.8 free R42.50 R72.25Western Cape: Cape TownConstantiaberg Bulletin INC Eng Weekly 30.6 free R38.45 R61.52Southern Suburbs Tatler INC Eng Weekly 48.2 free R39.10 R62.56Tygerburger (12 editions) Media24 Afr(+Eng) Weekly 285.2 free R201.88 R250.08Western Cape: BolandDistrict Mail Media24 Eng/Afr Weekly 14.0 sold R30.37 R47.07Eikestadnuus Media24 Afr(+Eng) Weekly 9.1 sold R26.41 R39.58Circulation verification: 'Free: Verified Free Distribution; Sold: ABCThis table reads: Alberton Record is published by Caxton in English plus some Afrikaans. Its latest circulation (Verified Free Distribution) is 36,000 (rounded). A column centimetre BW is R47.39 and FC is R71.10 (2008 exc VAT).

newspapers : communi ty

2 5

The Market: SA has well over 400 main-stream consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top five publishers totally dominate circulation and adspend.

Circulation trend: Depends on the category, but the average title is softening. The important Women’s sector is remarkably resilient despite pressure from increasing number of options allied to consumers reducing range of titles purchased.

Readership trend: Like circulation, generally softening. Most English, seemingly white editorial focus, titles show significant, if not dominant, black readership.

Subject/Title Group Lang Appears ABC Circ. Readers FP FP Latest AMPS ‘07 BW FC 000 000 Exc VAT Exc VATCelebrity newsHeat Upper Case* Eng Weekly 67.9 491 Per FC R40370People Caxton Eng Weekly 107.7 904 R13928 R19900Consumer ComputingPC Format Intelligence Eng Monthly 20.6 216 Per FC R21600Current AffairsTime Magazine Time Warner Eng Weekly 59.6 282 R22043 R33800General Interest/TVBona + Caxton Eng+3 Monthly 75.6 2214 R21731 R31040Drum + Media24 Eng Weekly 100.7 1776 R18045 R30070Huisgenoot Media24 Afr Weekly 332.3 1950 R36980 R61620Reader’s Digest Heritage Eng Monthly 65.2 699 Per FC R25590Dish/Skottel Multichoice Eng/Afr Monthly 1656.5 780 Per FC R69500 TV Guide editTV Plus Media24 Eng/Afr Fortnightly 107.3 1365 R16820 R28035 edit. You Media24 Eng Weekly 205.7 2015 R24480 R40800Lifestyle/EntertainmentCountry Life, SA Caxton Eng Monthly 34.5 177 R13075 R18688Longevity Avusa Eng Monthly 29.7 108 Per FC R25500Wine Ramsay$ Eng Monthly 14.6 138 Per FC R18000Men’s InterestFHM Upper Case* Eng Monthly 71.0 737 Per FC R54180GQ Conde Naste Eng 9xpa. 30.9 320 Per FC R31551Mens Health Touchline* Eng Monthly 86.5 871 Per FC R49500MotoringBike SA Bike SA Eng Monthly 32.7 218 Per FC R16667Car Ramsay$ Eng Monthly 104.5 908 Per FC R42100Speed & Sound OverDrive Eng Monthly 46.3 523 Per FC R22262Topcar Media24 Eng Monthly 26.3 500 Per FC R34475Music/YouthSaltwater Girl Atol* Eng 10xpa 31.8 NA Per FC R23650Y Mag + Mojo Eng 6xpa 9.6 440 Per FC R17050Newspaper SupplementsTydskrif - Rapport RCP Media* Afr Weekly see Rapport 1010 R29600 R43200S. Times Magazine Avusa Eng Weekly see S. Times 1302 R46999 R63439

consumer magaz ines

Travel/AdventureGetaway Ramsay$ Eng Monthly 61.1 429 R22700 R32100Retailer’s titlesEdgars Club Mag. New Media* Eng/Afr Monthly 899.7 2086 Per FC R56000 edit SportAmakhosi+ Backpage Eng Monthly 26.1 1174 Per FC R25322Compleat Golfer Ramsay$ Eng Monthly 27.8 110 Per FC R23500Kickoff + Touchline* Eng Weekly 57.8 1880 Per FC R33900Sports Illustrated, Touchline* Eng/Afr Monthly 38.2^ 432 Per FC R36300 SA edit.Stywe Lyne/ Stywe Lyne Afr Monthly 36.0 148 R7400 R11600 Tight Lines (+Eng)Women’s/Home InterestCosmopolitan Associated Eng Monthly 125.5 943 Per FC R50100Elle Avusa Eng Monthly 50.5 389 Per FC R37600Essentials Caxton Eng Monthly 39.3 220 R15940 R22777Fair Lady Media24 Eng Monthly 80.0^ 975 Per FC R38900Femina Media24 Eng Monthly 36.6 256 Per FC R24700Finesse Carpe Diem$ Afr Monthly 88.9 309 Per FC R21050Food & Home Caxton Eng Monthly 33.6 439 R12617 R18024 EntertainingGarden & Home, SA Caxton Eng Monthly 78.6 569 R23388 R33417Gardening, SA/ Primedia Eng Monthly 56.4 281 Per FC R19500 Tuin Paleis (comb.)House & Garden Conde Naste Eng Monthly 50.1 418 Per FC R36305House & Leisure Associated Eng Monthly 38.9 251 Per FC R32100Ideas / Media24 Eng/ Monthly 110.3 258 Per FC R36980 Idees Afr edit.Living & Loving Caxton Eng Monthly 36.9 543 R14680 R20966Marie Claire Associated Eng Monthly 43.7 315 Per FC R38400Rooi Rose Caxton Afr Monthly 106.8 655 R19143 R27340Sarie Media24 Afr Monthly 114.4^ 639 Per FC R33000Shape Touchline* Eng Monthly 46.5^ 204 Per FC R33800True Love + Media24 Eng Monthly 102.8^ 2170 Per FC R43200Vrouekeur Caxton Afr Weekly 87.5 417 R9883 R14123Your Baby Alchemy* Eng Monthly 24.6 281 Per FC R18100Your Family Caxton Eng Monthly 66.7 431 R16833 R24041

+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. ^ ABC suspended 2007. Monthly includes 11xpa.

This table reads: Heat is published by Upper Case Media (part of Media24 Group) weekly in English. Its latest ABC circulation is 67 900 (rounded) and its AMPS 2007 readership is 491 000 adults all races. A full page black & white or full colour is R40 370 (2008 exc VAT).

2 6

consumer magaz ines

2 7

The Market: SA has over 650 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. Circulation trend: Pressure on printing and distribution (ie, postage) costs forces professional publishers to continually weed out non-core market circulation. This is partially responsible for softening circulations over the long term.Subject/Title Group Lang Appears ABC/Circ Readers FP/BW FP/FC Latest AMPS ‘07 A4/FC A4/FC 000 000 Exc VAT Exc VATAgricultureFarmer’s Weekly Caxton Eng Weekly 14.1 147 R5576 R7961Landbouweekblad Media24 Afr Weekly 43.9 218 R14055 R24200Architecture/BuildingLeading Arch & Design Primedia Eng 6xpa 5.7 Per FC R9900SA Builder/Bouer Malnor Eng/Afr Monthly 4.8* Per FC R9650Built Avusa Eng 6xpa 5.0 Per FC R9300Automotive/TransportAuto Eng & Spares Swift Eng Monthly 15.0 Per FC R13950Automobile Future Pub Eng(+Afr) Monthly 8.3 R12770 R14850Fleet Watch Fleetwatch Eng Monthly 5.0 R11250 R13400AviationAfrican Pilot Wavelengths Eng Monthly 6.1 Per FC R7000Business/ManagementEnterprise Mafube Eng Monthly 16.2 112 R18788 R23986Financial Mail BDFM Eng Weekly 30.2 189 R29070 R40110Finweek Media24 Eng/Afr Weekly 36.8 73 Per FC R39400Maverick Business Century Eng 13xpa 14.4 Per FC R20500Business Startup/EmergingBigNews BDFM Eng Monthly 123.1 R26640 R30420Succeed Succeed Eng Monthly 23.2 131 Per FC R22800Catering/HotelsHospitality Avusa Eng 6xpa 4.8 Per FC R9800Hotel & Restaurant Ramsay Eng Monthly 7.6 R9660 R16065Computers/ITComputer Business Review Technews Eng Monthly 5.0 Per FC R15000iWeek IT Web Eng Weekly 7.0 Per FC R13700ConservationUrban Green File Brooke Pattrick Eng 6xpa 3.0 R7500 R10000Electrical/ElectronicsElectricity + Control Crown Eng Monthly 5.0 R10540 R13175

bus iness to bus iness

2 8

Vector EE Pub Eng Monthly 6.5 R10577 R12867Human ResourcesHR Future Osgard Media Eng Monthly 9.1 R8619 R10898IndustryCivil Eng Contractor Brooke Pattrick Eng Monthly 3.0 R8512 R11350Construction World Crown Eng Monthly 4.7 Per FC R11100Engineering News Creamer Media Eng Weekly 14.6 Per FC R17500MarketingAdVantage Primedia Eng Monthly 3.7 Per FC R14300Marketing Mix Systems Eng Monthly 3.9 Per FC R10000The Media Wag The Dog Eng Monthly 3.9 Per FC R15500MedicalModern Medicine IHS Eng Monthly 6.0 R9750 R15450SA Medical Jnl SA Medical Assoc Eng/Afr Monthly 14.1 R11132 R17424MiningMining Mirror Brooke Pattrick Eng Monthly 3.0 R8512 R11350Mining Weekly Creamer Media Eng Weekly 14.5 Per FC R14700Municipal/GovernmentGovernment Digest Malnor Eng Monthly 4.7* Per FC R9660IMIESA 3S Eng/Afr Monthly 5.8 R10620 R11800PharmacyModern Pharmacy IHS Eng Monthly 3.3 R7780 R11760SA Pharmaceutical Jnl Medpharm Eng/Afr Monthly 4.5 R8000 R11500PrintingGraphix IHS Eng Monthly 2.2* R9910 R12350PropertyProperty Professional Future Pub Eng 6xpa 14.7* Per FC R15950RetailWholesale Business Supermarket & Ret Eng 6xpa 14.0 Per FC R20830Supermarket & Retailer Supermarket & Ret Eng Monthly 8.6 Per FC R20830Travel & TourismSA’s Travel News Weekly Now Media Eng Weekly 7.3 R24840 R32292Monthly includes 10 & 11xpa., * Claimed circulationThis table reads: Farmer’s Weekly is published by Caxton weekly in English. Its ABC circulation Oct-Dec 2007 is 14,100 (rounded) and its AMPS 2007 readership is 147,000 adults all races. A full page black & white (2008, excl VAT) is R5576 and a full page full colour is R7961.

bus iness to bus iness

Subject/Title Group Lang Appears ABC/Circ Readers FP/BW FP/FC Latest AMPS ‘07 A4/FC A4/FC 000 000 Exc VAT Exc VAT

2 9

The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The following variants are numerically/strategically important.

Variant/format Comment Base Rate per unit per month exc productionSpectaculars/SupersignsAny size, landscape or portrait, Placed in strategic positions. On quotation mainly illuminated, some rotating

96 sheet billboard 96 & 48 sheet billboards are the @ R9000 illuminated 3m deep x 12m wide dominant outdoor variant in terms @ R4000 non-illuminated of number of sites. Available nationally.48 sheet billboard @ R2800 non-illuminated 3m deep x 6m wide 16 sheet billboard Increasing numbers of smaller and por- @ R798 non-illuminated 2m x 3m trait units are being erected in strategic high traffic urban and highway locations.12 sheet billboard @ R933 non-illuminated 1,5m x 3mPortrait units From R6670 to over R18000 9m x 6m depending on unit, illumination, 6m x 4m location & volume/type of trafficCitiLites/Primelites Internally illuminated, located on major R24750 per face 3m x 6m arterials within suburbs.Street Pole Ads Located on major arterials and traffic R680 per face major arterials routes in suburbs and CBD areas. R560 per face high traffic routes R420 per face lower traffic R320 per face central JHBElectronic bulletin boardsMany different formats Located in strategic positions, garage On quotation forecourts etc. Provides colour and movement. Some variants updated by telephonic/radio link.

Bus sheltersVarious formats depending on Located along many urban @ R3025 illuminated contractor & municipality bus routes. @ R1510 non-illuminated

Trains/Buses/TaxisOpportunities range from posters Availability subject to transport Trains: pasted on vehicles to painted companies carrying advertising. Most R270 for 4 panels per coach all over trains, plus interiors. units in metropolitan areas. Buses: Number of different opportunities R4520 full bus at railway stations and taxi ranks Taxis: for kiosks and promotional units R1330 Mega taxi, R1950 Quantum taxi

Trailer AdsNormally adaptations of Major metropolitan areas. @ R1600 per day 48 sheets to fit on trailer plus out-of-town mileage towed by car Plus R4700 for promoters

out o f home

3 0

The Market: Cinema chains are continually building, upgrading and revitalising cinema houses. Attendances, which in recent years have been under pressure, fluctuate with the offers of Hollywood/Bollywood. Although rates are under extreme pressure, very significant discounts may be negotiated and packages bought. Below is a sample of Ster-Kinekor houses (392 screens in 54 complexes). Rates are negotiable for Nu-Metro, the competing major chain. Foyer, sampling, branding and other opportunities offered.

Area/Centre Screens Chain Capacity Av Weekly Rate Attendance 30" non-peakGautengSandtonCine 11 Ster-Kinekor 1745 11184 R14060RosebankNouveau 10 Ster-Kinekor 1137 5891 R14200JHB CBDCarlton Cine 5 Ster-Kinekor 754 6520 R7100RoodepoortWestgate 10 Ster-Kinekor 1411 7728 R13160BoksburgEast Rand Mall 9 Ster-Kinekor 1427 6866 R11740Pretoria CBDArcadia Sterland 13 Ster-Kinekor 2704 14031 R17420LimpopoPolokwaneSavannah Mall 6 Ster-Kinekor 1062 5420 R8000Western CapeCavendishCineplex 8 Ster-Kinekor 1496 9125 R9800TokaiBlue Route 6 Ster-Kinekor 806 6492 R8520BellvilleTygervalley 10 Ster-Kinekor 1474 8077 R12640Somerset WestMall Cine 8 Ster-Kinekor 1325 7024 R10840StellenboschEikestad Cine 6 Ster-Kinekor 894 3777 R8520Eastern CapePort ElizabethGreenacres Bridge 8 Ster-Kinekor 1095 8344 R10840East LondonVincent Park 5 Ster-Kinekor 710 5027 R6580Free StateBloemfontein CBDMimosa Mall 7 Ster-Kinekor 914 6079 R8900KwaZulu-NatalDurban CBDThe Wheel 9 Ster-Kinekor 1906 7311 R11660MusgraveMusgrave Cine 7 Ster Kinekor 1046 10401 R8900UmhlangaGateway Cine 18 Ster-Kinekor 4054 22214 R24000

This table reads: Sandton’s Cine complex consists of 11 individual movie screens and is owned by Ster-Kinekor. Its capacity is 1745 seats and in an average week in 2007, 11 184 tickets were sold. A 30-second spot (effective Jul 2008 excl VAT) on all 11 screens costs R14060 per week.

c inema

3 1

Medium heading toward maturity. SA has over 200 significant sites that accept or would like to accept commercial advertising. Bigger sites have sub-communities to attract specialist targets. A selection of some of the larger sites follows (all members of Online Publishers’ Association):

Category/site Address/owner Comment Unique browsers+ Base rate* Business & financeBusiness Day Online www.businessday.co.za Online edition of daily. 122.2 R0.39 BdfmFin24 www.fin24.com Online edition of weekly. 339.5 R0.22 Media24Moneyweb www.moneyweb.co.za Independent business & 105.8 R0.25 Moneyweb Holdings financial site.MotoringWheels24 www.wheels.co.za Feeds from group’s daily 250.7 R0.22 Media24 & weekly newspapers.News/current affairsMail & Guardian www.mg.co.za Mail & Guardian online. 435.6 R0.25 Online Mail & GuardianThe Times/ www.thetimes.co.za Community zones: inc 374.5 R0.22 Sunday Times Avusa business, sport, lifestyle, jobs.CommunitiesiAfrica.com www.iafrica.com From major service provider. 403.8 R0.20 PrimediaIndependent Online www.iol.co.za Feeds from group’s daily 1 039.0 R0.20 Independent News & Media & weekend newspapers.MWEB Network www.mweb.co.za From major service provider. 710.7 R0.22 MWEBNews24 www.news24.com Feeds from group’s 1 576.7 R0.22 Media24 newspapers & magazines.IndustryEngineering News www.engineeringnews.co.za Online edition of weekly 92.6 R0.13 Creamer Media magazine.MarketingBizCommunity www.bizcommunity.com Media, advertising & 204.6 R0.18 Biz Community marketing community.Search enginesAnanzi www.ananzi.co.za SA search engine. 257.4 R0.18 AnanziSportSuperSport Zone www.supersport.co.za Community of sites for 333.4 R0.20 Supersport Holdings various sporting codes.TechnologyIT Web www.itweb.co.za Internet, computer and 120.9 R0.30 IT Web Group telecommunicationsWomenWomen24 www.women24.com Feeds from group’s 245.1 R0.26 Media24 major magazines.

+ Average month Q4 2007 in 000 as released by Online Publishers’ Association. * Per impression for standard 468x60 (sometimes 120) pixel/max 12k banner run-of-site or equivalent. Excludes volume discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.

on l ine med ia

Industry Interest BodIesAdvertising Media Forum (AMF) Web: www.amf.org.zac/o Ebony & Ivory, Private Bag X2, GREENSIDE, 2034.Tel: +27 011 327 6871, Fax: +27 011 327 6875, E-mail: [email protected]: Paul Middleton (JHB Acting Chair)

Association for Communication & Advertising (ACA)Web: www.acasa.co.zaPO Box 2302, PARKLANDS, 2121.Tel: +27 011 781 2772, Fax: +27 011 781 2797, E-mail: [email protected]: Odette Roper (CEO), Charmaine Bashe (PA)

the Creative CircleWeb: www.creativecircle.co.zac/o DraftFCB, PO Box 78014, SANDTON 2146.Tel: +27 011 566 6277, E-mail: [email protected]: Arlene Donnenberg (Administrator)

southern African Marketing research Association (sAMrA)Web: www.samra.co.zaPO Box 1713, RANDBURG, 2125.Tel: +27 011 886 3771, Fax: +27 011 886 9721, E-mail: [email protected]: Adelaide Cholo (Senior Office Administrator)

MedIA owner BodIesnational Association of Broadcasters (nAB)Web: www.nab.org.zaPO Box 412363, CRAIGHALL, 2024.Tel: +27 011 325 5741, Fax: +27 011 325 5743, E-mail: [email protected]

Contact: Johann Koster (Executive Director)

out of Home Media sA (oHMsA)Web: www.ohmsa.co.zaPO Box 1894, PARKLANDS, 2121.Tel: +27 011 781 9367, Fax: +27 011 781 8963, E-mail: [email protected]: Les Holley (General Manager)

Print Media sA (PMsA)Incorporates Newspaper Association of South Africa, Magazine Publishers Association of South Africa, Association of Independent Publishers of Southern Africa (formerly Community Press Association of South Africa).Web: www.printmedia.org.zaPO Box 47180, PARKLANDS, 2121.Tel: +27 011 484 3624, Fax: +27 011 484 3654, E-mail: [email protected]: Ingrid Louw (CEO)

MedIA Industry BodIesAdvertising Media Association of sA (AMAsA)Web: www.amasa.org.zaJHB: C/o PO Box 2697, PINEGOWRIE, 2123.Tel: +27 011 884 9282, Fax: +27 011 884 7793, E-mail: [email protected]: Rob Smuts (Chairperson) CT: Kim Alberts (Chairperson) Tel: +27 021 880 1037, E-mail: [email protected]

Audit Bureau of Circulations (ABC)Web: www.abc.org.zaPO Box 47189, PARKLANDS, 2121.

Tel: +27 011 484 3624, Fax: +27 011 484 3654, E-mail: [email protected]: Mishack Nekhavhambe (Admin. Manager)

online Publishers Association (oPA)Web: www.opa.org.zaPO Box 4116, CAPE TOWN, 8000.Tel: +27 011 454 3534, Fax: +27 011 454 3534, E-mail: [email protected]: Theresa Vitale (Secretary)

sA Advertising research Foundation (sAArF)Web: www.saarf.co.zaPO Box 98874, SLOANE PARK, 2152.Tel: +27 011 463 5340, Fax: +27 011 463 5010, E-mail: [email protected]: Dr. Paul Haupt (CEO)

Industry Control BodIesAdvertising standards Authority (AsA)Web: www.asasa.org.zaPO Box 41555, CRAIGHALL, 2042.Tel: +27 011 781 2006, Fax: +27 011 781 1616, E-mail: [email protected]: Thembi Msibi (CEO)

Independent Communications Authority of sA (ICAsA)Web: www.icasa.org.zaPrivate Bag X10002, SANDTON, 2146.Tel: +27 011 321 8200, Fax: +27 011 444 1919, E-mail: [email protected]: Paris Mashile (Chairperson), Violet Somtseu (Secretary), Karabo Motlana (CEO)

3 2

usefu l con tac ts

state of the mediaA rapidly growing media sector in a rapidly growing economy. Government grappling with concept of free media.

telecommunicationsTelephone main lines 98 200 Mobile subscribers 2.264 million

research availabilityNo recent accurate or comprehensive media performance data exists. Some earlier research conducted by TV station.

televisionTV sets per 1000: 206 TV stations plus international satellite services. Most important are: TPA1 (Portuguese/mainly urban/supervised by Government) TPA2 (Portuguese/mainly urban/private) TV Globo (Portuguese/broadcast Brazil and Angola/popular for soaps) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 68Stations: AM (21), FM (6), Shortwave (7). Important medium: Canal A (Multilingual/national/ Radio LAC (Portuguese/national/commercial & vibey music with youth target) Radio Cinco (Portuguses/regional around Luanda/launched 1995) RNA (network of regional stations)

PrintDailies (4), Weeklies (8), Magazines (14+) Pan-African titles circulated. Journal de Angola (Portuguese/national daily newspaper) Journal dos Desportos (Portuguese/daily newspaper) Folha 8 (Portuguese/2x per week) Angolense (Portuguese/weekly newspaper) O Independente (Portuguese/weekly magazine) Economia & Mercados (Portuguese/quarterly business magazine)

CinemaToo few cinemas exist to be a viable medium.

outdoorFull range of conventional outdoor opportunities exist. Serviced by local and South African contractors.

onlineInternet users 85 000 Internet hosts 3 337PCs 2 Internet service providers 0Country code .ao

Sources: African Extension, BBC, CIA World Book, World Bank/ICT, own files

3 3

sadc count r ies

Angola

state of the mediaA vibrant albeit small media sector.

telecommunicationsTelephone main lines 136 900 Mobile subscribers 979 800

research availabilityNo recent accurate or comprehensive media performance data exists. Earlier academic research conducted.

televisionTV sets per 1000: 502 TV stations (1 government, 1 private) plus 8 international satellite services: Botswana TV (BTV/English & Setswana/national government owned) GBC TV (English & Setswana/mainly regional around Gaborone) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 160Stations: National (2 government), Regional (2 private), plus overspill from South Africa. Most important are: Radio Botwana 2 (English & Setswana/national) GABZ FM (English & Setswana/regional around Gaborone) Yarona FM (English & Setswana/mainly youth regional around Gaborone)

PrintDailies (2 national), Weekly (10 national, 1 regional), few magazines. South African and pan-African magazines circulated. Daily News (English & Setswana/government) Mgegi/The Reporter (English & Setswana/national daily/private/10 000 ABC circ) Mgeni/Monitor (English & Setswana/national weekly/private/14 000 ABC circ) Midweek Sun (English & Setswana/weekly/private/17 000 ABC circ) Flair (English only/monthly general interest family magazine)

CinemaToo few cinemas exist to be a viable advertising medium.

outdoorFull range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

onlineInternet users 60 000 Internet hosts 5 820PCs per 1000 people 45 Broadband subscribers per 1000 people 0Country code .bw


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Botswana

state of the mediaA vast country with massive challenges but a suprisingly large and comprehensive media industry. Huge potential.


research availabilityNo data exists.

televisionTV sets per 1000: 20Stations: over 75 in total: 3 national/almost national (1 government, 2 private), 72 regional (10 government, 62 private). Includes a large number of church stations. Some important DRC commercial stations: Radio Television Nationale Congolaise (RTNC2/French & others/almost national/cultural/government) Raga Plus (French & others/regional around Kinshasa/entertainment/private) Raga TV (French & others/regional around Kinshasa/entertainment inc soccer/private)

radioRadio sets per 1000: 358Stations: about 170 in total: 7 national, 13 government owned, balance private. State of flux.

Important stations are: Radio Television Nationale Congolaise (French & others/national/government owned) Raga FM (French & others/virtually national/private) Radio Top Congo (French & others/regional/private) Digital Congo FM (French & others/virtually national/mainly news/private) Radio Tele Kin Malebo (RTKM/French & others/regional/music & entertainment/private)

PrintAn elastic situation with an estimated 250 newspapers of all types, down from over 500 in 2002 (many politically orientated titles ceased after the election). Plus French and pan-African magazines circulated. Les Palmares (French only/daily newspaper/mainly Kinshasa) Le Potentiel (French only/daily newspapaer/mainly Kinshasa) Congo News (Fench only/weekly newspaper/multi-regional) Mwangaza (French only/weekly newspaper/multi-regional) Inter Media Magazine (French/monthly magazine)

CinemaNot a viable advertising medium.


onlineInternet users 180 000 Internet hosts 2 209PCs per 1000 people N/A Broadband subscribers per 1000 people 0Country code .cd


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Congo, democratic republic of

state of the mediaA small, poor country with rudimentary local media industry. Much overspill from South Africa.



televisionTV sets per 1000: 10Stations: 1 station, government owned plus international satellite services. Lesotho TV (Sesotho & English/national broadcaster/cultural & social upliftment) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 33Stations: 7 stations (1 government, 6 private). Important stations are: Radio Lesotho (Sesotho & English/national/government owned) Ultimate Radio (English only/regional/private) Joy Radio (English & Sesotho/largely national/social upliftment/private)

Print12 weeklies, few magazines produced for the local market. Public Eye (English & Sesotho/weekly newspaper/largely national/private) The Mirror (English & Sesotho/weekly newspaper/major centres/private) Mololi (Sesotho & English/weekly newspaper/major centres & citizens in SA/private) Family Mirror (English only/quarterly magazine/female target with social issues/private)


outdoorFull range of conventional outdoor opportunities exists. Serviced mainly by South African contractors.

onlineInternet users 51 500 Internet hosts 66PCs per 1000 people 8 Broadband subscribers per 1000 people 0Country code .ls


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lesotho

state of the mediaRather rudimentary media industry. Radio very important.



televisionTV sets per 1000: 20Stations: 1 station, government owned plus international satellite services: Television Malawi (TVM/English & Chichewa/major centres/government) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 226Stations: 9 stations (2 government, 7 private). Some important stations are: Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/

government) Malawi Broadcasting Corp 2 (MBC2/English & Chichewa/national/entertainment/youth/

government) Capital FM (English/regional in south/contemporary music and news) Power 101 (English & Chichewa/south & central areas/music & community upliftment/private)

Print12 weeklies, a few magazines produced for the local market. The Nation (English & Chichewa/daily newspaper/major urban areas/ Daily Times (English & Chichewa/daily newspaper/major urban areas/private) The Nation on Sunday (English & others/weekly newspaper/major centres/private) Malawi News (English & Chichewa/weekly newspaper/major centres/private) Pride Magazine (English only/monthly magazine/general interest) Malawi First (English only/quarterly magazine/business & inflight magazine)



onlineInternet users 59 700 Internet hosts 347PCs per 1000 people 2 Broadband subscribers per 1000 people 0Country code .mw


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Malawi

state of the mediaDespite the relatively low population its high education and income standards are served by a diverse media industry. Print is particularly active.



televisionTV sets per 1000: 210Stations: 4 stations, government owned. Plus international satellite services: MBC1 (French & English/national/general interest/government) MBC2 (French & English/major urban areas/general interest/government) MBC3 (French & English/national/community upliftment & general interest/government) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 350Stations: 9 stations (2 government, 7 private). Some important stations are: Radio 1 (French only/regional around Port Louis/family, music & talk/private) Top FM (English & French/regional around Port Louis/family, pop & talk/private) World Hit Radio (English/regional around Port Louis/family, pop & talk/private) Kool FM (English & French, Creole/national/entertainment/government)

Print6 dailies, 9 weeklies, over 10 magazines produced for the local market. L’ Express (French & English, Creole/daily newspaper/major centres/private) Le Matinal (French & English/daily newspaper/regional around Port Louis/private) Le Mauricien (French & English, Creole/daily newspaper/major centres/private) Le Defit Plus (French & English/weekly newspaper/major centres/private) Weekend (French & English, Creole/weekly newspaper/major centres/private) Weekend-Scope (French & English/weekly magazine/major centres/private) Business Magazine (French & English, Creole/weekly business magazine/major centres/private)



onlineInternet users 182 000 Internet hosts 4 792PCs per 1000 people 162 Broadband subscribers per 1000 people 2.2Country code .mu


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Mauritius

state of the mediaA rapidly growing entrepreneurial media industry is evolving with the country.


research availabilityLimited data exists.

televisionTV sets per 1000: 10Stations: 1 national & 4 regional (government) and over 34 private/NGO/community stations. Plus international satellite services. Some important commercial services: TV Miramar (Portuguese/regional around Maputo) TVM (Portuguese/major centres/general interest & sport/government) 9 TV (Portuguese/regional around Maputo) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 46Stations: 1 national, 11 regional, 1 sports station (government). Plus some 50 private/NGO/commu-nity stations. Some important commercial stations: Radio Mozambique Antena Nacional (Portuguese/network covering country/government) Radio Cidade (Portuguese/regional around Maputo/youth & entertainment) RM Desporto 93.1 (Portuguese/regional around Maputo/youth & entertainment) 9 FM Maputo (Portuguese/regional around Maputo/music and vibey)

Print2 dailies, 9 weeklies, some magazines produced for the local market. Plus there are more than 20 fax-distributed newspapers. Noticias (Portuguese/daily newspaper/major centres) Diario de Mozambique (Portuguese/daily newspaper/Maputo & Beira) Domingo (Portuguese/Sunday newspaper/major centres) Jornal Campeao (Portuguese/weekly newspaper/major centres/mainly sport) Tempo (Portuguese/monthly magazine/major centres/general interest & sport) Africa Hoje (Portuguese/monthly magazine/official business title)



onlineInternet users 178 000 Internet hosts 15 231PCs per 1000 people 6 Broadband subscribers per 1000 people 0Country code .mz


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Mozambique

state of the mediaA large country with a small diverse population. Media industry relatively mature.


research availabilityNamibian All Media & Products Survey (NAMPS) was conducted up to 2001. Since then no indus-trywide data has been released.

televisionTV sets per 1000: 50Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services. Namibian Broadcasting Corporation (English Afrikaans, German & others/national/government) One Africa TV (English/free-to-air/main centres) DETV (English/free-to-air/main centres) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 137Stations: 1 national, 10 language/regional community (government). Plus 8 private stations. Some important commercial stations: NBC National Radio (English/national/government) Radio Energy (English and others/national/youth orientated) Radio Oshiwambo (Oshiwambo & English/national/largest of NBC language stations) Radio Wave (English/major centres/music/private)

Print3 dailies, about 6 weeklies, some magazines produced for the local market. Allgemeine Zeitung (German/daily newspaper/major centres) Die Republikein (Afrikaans, English and others/daily newspaper/major centres The Namibian (English/daily newspaper/major centres) Onyika/Lanterna (Portuguese and Oshiwambo & English/tabloid newspaper/mainly in north) Namibian Economist (English/weekly newspaper/major centres/business) Windhoek Observer (English/weekly newspaper/major centres) The Big Issue (English/monthly magazine/major centres/entertainment & lifestyle)

CinemaLimited number of cinemas in main centres.


onlineInternet users 80 600 Internet hosts 3 717PCs per 1000 people 109 Broadband subscribers per 1000 people 0Country code .na


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namibia

state of the mediaA very small population highly geared to tourism supports a similarly sized media industry.



televisionTV sets per 1000: 380Stations: 1 national station. Plus international satellite services. Seychelles TV (French plus English & Creole/major islands/government) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 490Stations: 2 stations.: AM Radio Seychelles (French plus English & Creole/larger islands/youth orientated) Paradise FM (French plus English & Creole/larger islands/general interest)

Print1 daily plus a few politically orientated weekly newspapers. Seychelles Nation (French plus English & Creole/daily newspaper/all islands) Regar (English plus French & Creole/weekly newspaper/main islands) The People (English plus French & Creole/weekly newspaper/main islands) Le Nouveau Seychelles Weekly (English plus French & Creole/weekly newspaper/main islands)


outdoorRange of conventional outdoor opportunities exists. Serviced by local and South African contractors.

onlineInternet users 29 000 Internet hosts 187PCs per 1000 people 189 Broadband subscribers per 1000 people 6.8Country code .sc


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sadc count r ies

seychelles

state of the mediaA small poor country with a media industry to match. Much overspill from South Africa.



televisionTV sets per 1000: 20Stations: 2 TV stations, plus international satellite services. Swazi TV (English, Siswati & isiZulu/all major centres/national broadcaster) Channel Swazi (English & Siswati/larger centres/younger upmarket target) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 150Stations: 3 government stations. Plus 1 private religious station: Radio Swaziland national Service (Siswati/national/traditional orientation) Radio Swaziland English Service (English/national/youth & entertainment)

Print2 dailies, a few weeklies and magazines produced for the local market. Swazi Observer (English & Siswati/daily newspaper/national) Times of Swaziland (English/daily newspaper/national) Swazi News (English/weekly newspaper/major centres) Weekend Observer (English & Siswati/weekly newspaper/major centres) Nation Magazine (English/monthly magazine/urban/official magazine) Siyavena Magazine (English/monthly magazine/urban/mainly sport)


outdoorFull range of conventional outdoor opportunities exist. Serviced by local and South African contractors.

onlineInternet users 41 600 Internet hosts 2 672PCs per 1000 people 32 Broadband subscribers per 1000 people 0Country code .sz


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swaziland

state of the mediaA large poor country with a high population, but it supports a remarkably diverse and relatively strong media industry.


research availabilitySteadman Group has conducted commercial media audience surveys since 2002.

televisionTV sets per 1000: 50Stations: 15 licensed stations: 4 near national (1 government, 3 private), 11 regional stations, plus 2 local cable networks and international satellite services. Some important commercial services: ITV (Independent Television/Kiswahili & English/major centres/private) TVT (Telvison ta Taifa/Kiswahili & English/national/government) Channel 10 (English & Kiswahili/regional around Dar-es-Salaam/private) Channel 5 (Kiswahili & English/coastal areas/music & documentaries/private) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 450Stations: 47 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and 2 community. Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private) Radio One (Kiswahili & English/urban/information & education/private) RTD (Radio Tanzania/Kiswahili/national/government) Cloud 21 (Kiswahili & English/coastal areas/private)

Print15 dailies, 27 weeklies, some magazines produced for the local market, plus Pan-East African and international titles. Nipashe (Kiswahili/daily newspaper/major centres) Dar Leo (Kiswahili/daily newspaper/national) Business Times Tanzania (English & Kiswahili/weekly business newspaper/major centres) Mwananchi (Kiswahili/weekly newspaper/popular content/major centres) Bang Magazine (English & Kiswahili/6 x pa/showcases E Africa & educational)



onlineInternet users 384 300 Internet hosts 20 757PCs per 1000 people 7 Broadband subscribers per 1000 people 0Country code .tz


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tanzania

state of the mediaThe range of media available is limited because the State controlled main-stream media until recently.


research availabilitySome local media audience research (mainly Steadman Group).

televisionTV sets per 1000: 50Stations: 1 national (government), 2 regional (private) and 2 foreign satellite stations: ZNBC Television (English & vernacular/urban/government) Muvi TV (English/urban/private) DStv (English/satellite broadcast from SA)

radioRadio sets per 1000: 200Stations: 26 stations: 1 national, 1 regional (government), 1 national, 6 regional (private), 2 interna-tional, 14 community (Catholic church dominant). Some important commercial stations: Radio Phoenix (English & vernacular/urban/general interest/private) Zambia Radio 2 (English & vernacular/major centres/upper income interests) Zambia Radio 1 (Nyanja & other vernaculars/national/government) Hone FM (English/regional/general interest)

Print2 national dailies, 4 national, 3 regional weeklies, a few magazines produced for the local market: The Post (English/daily newspaper/major centres/private) Times of Zambia (English/daily newspaper/major centres/government) Zambian Daily Mail (English/daily newspaper/major centres/government) Zambian Financial Mail (English/weekly supplement to Daily Mail/national/government) Beauty Zambia Magazine (English/monthly magazine/major centres/general interest, health, music) Zambi Business Review (English/monthly magazine/urban/official business title)

Cinema6 cinemas owned by Ster-Kinekor (South Africa).


onlineInternet users 334 800 Internet hosts 7 423PCs per 1000 people 10 Broadband subscribers per 1000 people 0Country code .zm


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Zambia

state of the mediaState domination of media ownership together with an ever-increasing hostile operating and economic environment for privately owned media is shrinking the industry.


research availabilityZimbabwe Advertising Research Foundation (ZARF) produced research until recently.

televisionTV sets per 1000: 10Stations: 1 national (government). Plus international satellite services: ZTV (English plus Shona & Ndebele/urban areas/government) DStv (English/satellite broadcast from SA/paid with foreign currency)

radioRadio sets per 1000: 105Stations: 4 national (government), plus 4 international stations broacasting into Zimbabwe: National FM (Shona & other vernaculars/national/rural appeal/government) Spot FM (English/urban/upmarket appeal/government) Power FM (English/major centres/youth appeal/government) Radio Zimbabwe (Ndebele & Shona/national/government)

Print3 national dailies, 6 national, 6 regional weeklies, 5 community newspapers. (Government owns/controls 13 out of 20 newspapers). A number of consumer and special interest magazines produced for the local market. Overspill of magazines from South Africa. The Chronicle (English/daily newspaper/major centres/government) The Herald (English, Shona & Ndebele/daily newspaper/major centres/government) The Sunday Mail (English/Sunday newspaper/major centres/government) The Financial Gazette (English/weekly newspaper/major centres/business, news & politics/private) Zimbabwe Independent (English/weekly newspaper/urban centres/investigative style/private) Parade Magazine (English/monthly magazine/general interest) Industrialist Magazine (English/monthly/industrial news)

CinemaNo longer a viable advertising medium.


onlineInternet users 1.22 million Internet hosts 15 507PC’s per 1000 people 92 Broadband subscribers per 1000 people 0.8Country code .zw

Sources: African Extension, BBC, CIA World Book, Media 360, World Bank/ICT, own files

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Zimbabwe

Johannesburg: 6 Benmore Road, Benmore Gardens, Sandton, 2196 P O Box 785584, Sandton, 2146 Tel (011) 303 2000 Fax (011) 884 1418

Cape town: Edward Nathan Sonnenberg Building 8th Floor , 2 Lower Loop Street, Foreshore, Cape Town, 8001 Private Bag X23, Vlaeberg, 8018 Tel (021) 425 8838 Fax (021) 425 9499

durban: Media House 43 Imvubu Park Place Riverhorse Valley, Business Estate, Durban, 4017 P O Box 20162, Durban North, 4016 Tel (031) 533 7950 Fax (031) 533 7999

Ghana: OMD MediaReach Ghana 24 Dzatsui Street, ABN Building, Osu Ako-Adjei, Accra - Ghana Tel (233) 249 138 516 Fax (233) 21 784 306 Uwem Afanide

Kenya: OMD Saracen 1st Floor Mobil Plaza, Muthiaga, Nairobi, Kenya Tel 254 (20) 376 0491 Fax 254 (20) 376 0927 Lenny Nganga

nigeria: OMD MediaReach Nigeria 7 Shonny Highway, Sam Shonibare Estate, Maryland Tel 234 (01) 470 4402 Fax 234 (01) 496 2499 OMD MediaReach Nigeria 51 Faramobi Ajike Street, Anthony Village, Lagos Tel 234 (01) 493 2208 Fax 234 (01) 497 8409 Tolu Okunkaya

uganda: OMD Uganda Ltd Plot 14 Lower Kololo Terrace P O Box 36332, Kampala, Uganda Tel +256414 348098/9 George Wanjehi

MEDIA FACTS - OMD South Africa

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