Media Facts interiM reportt-sportgroup.com/pdf/FIA F3_2013 Media Facts... · From this year, the FIA Formula 3 European Champion-ship is the leading junior category in international

2013

Media FactsinteriM report

2 Media Facts and Figures

Content

The Series ��4Media and Communication Management ��6Media Facts – Interim Report �� 10Contacts �� 22

Media Facts and Figures 3

european union

From this year, the FIA Formula 3 European Champion-ship is the leading junior category in international single-seater racing.The FIA’s aim is to re-launch the European championship as a stand-alone series so as to place Formula 3 at the very core of the training process of up-and-coming young drivers� Events together with leading international race series allow the talents of Formula 3 to present themselves at a high level� The calendar for the 2013 season includes ten events in five European countries� With meetings in Austria, Germany, Great Britain, Italy and The Netherlands, the FIA Formula 3 European Championship lives up to its interna-tional ambition� Seven current or former Formula 1 race and test tracks – Monza (I), Silverstone (GB), Hockenheim (D), Brands Hatch (GB), Red Bull Ring (A), Nürburgring (D) and Zandvoort (NL) – are on the calendar, while the Norisring in Nuremberg is a street circuit steeped in tradition where For-mula 3 has raced regularly for over 40 years� New within the calendar is season meeting number nine in Vallelunga (I) nearby Rome� On seven weekends, the FIA Formula 3 European Championship is racing together with the DTM� Moreover, there are joint events with the FIA World Touring Car Championship, the FIA World Endurance Champion-ship and the Superstars World�

a stepping stone into Formula 1

For decades, Formula 3 has been the ideal stepping stone into motorsport’s premier category, Formula 1� Here, up-

and-coming talents not only acquire valuable experience in racing, but also learn how to deal with technical matters� As, unlike many other categories, Formula 3 does not use spec chassis or engines, drivers can develop the cars within the limits of the technical regulations together with the engineers and technicians� Formula 1 World Champions Sebastian Vettel, Jenson Button, Lewis Hamilton, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, Damon Hill, Alain Prost, Nigel Mansell, Nelson Piquet and Ayrton Senna, to name but a few examples from the last three decades, all moved up through the ranks of Formula 3 into the sport’s top class� However, the career path after Formula 3 does not exclu-sively lead to Formula 1� For instance, Jamie Green, Roberto Merhi and Daniel Juncadella all continued their careers in the DTM after winning the Formula 3 Euro Series’ title� Paul Di Resta also moved up into the touring car league as a Formula 3 champion, then went on to win the DTM title as well after four years and eventually made it into Formula 1� Other drivers who shone in Formula 3 are currently mak-ing a name for themselves in endurance racing like Benoît Tréluyer, Marcel Fässler and André Lotterer, 2-time victors in the Le Mans 24 Hours (2011, 2012) who won the drivers’ title in the 2012 FIA World Endurance Championship�

three days oF aCtion

A regular race weekend of the FIA Formula 3 European Championship starts on Friday with a free practice session of almost two hours, interrupted by a five minutes’ break� Two qualifying sessions of 20 minutes each are also scheduled

on Friday, again with a five minutes’ break in between� The fastest time of every driver in first qualifying determines the starting grid positions for race 1, the second-fastest lap time in first qualifying determines the starting grid position for race 2� The starting grid positions for race 3 are based on the fastest lap times in second qualifying� The races are run over a distance of approximately 100 kilometres or a maximum duration of 35 minutes� Every race weekend also includes an autograph session with all drivers�

an international drivers’ Field

The FIA Formula 3 European Championship has a particu-larly high-quality drivers’ field for the 2013 season� Twelve teams from five countries are running a total of 30 drivers from 15 different nations� Drivers are competing for the FIA Formula 3 European Championship title� The 2013 FIA For-mula 3 European Champion can look forward to a test ses-sion with a Formula 1 car of the Scuderia Ferrari�

4 The SerieS

5The SerieS

main red

PMS 1795CC0 M96 Y90 K2

YOUTUBE LOGO SPECS

PRINTgradient bottom

PMS 1815CC13 M96 Y81 K54

on dark backgroundson light backgrounds

standard

no gradients

watermark

stacked logo (for sharing only)

standard

no gradients

watermark

stacked logo (for sharing only)

white

WHITEC0 M0 Y0 K0

black

BLACKC100 M100 Y100 K100

media and CommuniCation management

The Formula 3 media department makes for appropriate media coverage. Throughout the entire year the media department plans and runs all media activities of the championship. In addition, contracted co-writers, trans-lators, photographers, the associated internet desk and a media agency implementing all official printing materi-als, enable to continuously deliver all information around the FIA Formula 3 European Championship to national and international editorial offices.Teams and drivers also can receive all produced pictures and footage (after signing a respective agreement) to pro-mote themselves – for instance on their individual websites�The media department uses all modern communication channels to distribute all news to an extensive worldwide media network�

Prints Exclusive Formula 3 print products such as the For-mula 3 media guide featuring entry list and background

stories, provide journalists and motorsport enthusiasts with extensive information about Formula 3� Before each event as well as after all single sessions, press releases are produced in two languages (GB/D) and distributed to a great number of media all over the world� These, the media guide as well as a wide variety of photos are available in a digital for-mat on the special media section on the Formula 3 website (www�fiaf3europe�com)� Due to a huge pool of journalists, photographers and press teams, also from many major me-dias such as Autosport, Autosprint, Auto Hebdo, motorsport aktuell, Speedweek, motorsport-total�com etc�, on site (172 permanently accredited journalists, over 100 one-event ac-criditations) – not least due to the link to extremely popular host events – the FIA Formula 3 European Championship has an international print presence showing a huge popular-ity among motorsport fans and professionals�

FiA F3 europe Media Guide FiA F3 europe Official Channels

FiA F3 europe Official Website www.fiaf3europe.com

6 MediA And COMMuniCATiOn MAnAGeMenT

by itself keep the followers up to date and in touch with the drivers, but also the re-tweets link and refer to the official website implying a double effect on the cognition of the championship�

FIA website Additionally the integration of the FIA Formula 3 European Championship into the official FIA website www�fia�com in form of a separate rubric as well as news reports and videos provides an extremely valuable extension of the championship s own media channels�

event Guide

Official website The popularity of the series also becomes noticeable in the World Wide Web� A newsletter regularly provides the fans with the latest information� Regularly up-dated video streams provide highlights of single events and the whole season as well as backstage footage of teams and stars� Formula 3 enthusiasts have the chance of inform-ing themselves on the latest state of affairs at any time�

New media The media future will gain center stage to a variety of different terminal devices: TV, PC, tablets or smart-phones� Therefore the FIA Formula 3 European Championship is also present on such platforms: We run a free-of-charge TV live-stream and live timing of all FIA Formula 3 European Championship races on our website� Due to an English com-mentary it addresses international viewers all over the world and fans in countries without live TV coverage�In addition to the video section at our official website an official Formula 3 YouTube channel is linked� This channel provides the users with full length re-live and highlight videos on demand�

Social media Reaching especially for the younger gener-ation Formula 3 has an own facebook fan page whose number of followers is constantly growing� By now more than 4,700 are following real-time posts about results, news or information about the series� Regular video and picture uploads as well as raffles provide followers really up close insights and the possibility to win tickets for a whole For-mula 3 weekend� Furthermore, twitter as a significant platform has been imple-mented in our social media activities� Not only the tweets FiA Official Website www.fia.com

7MediA And COMMuniCATiOn MAnAGeMenT

Choosing FIA Formula 3 European Championship host events such as the DTM, FIA WTCC, FIA WEC and Super-stars a state of the art TV production is available and provides what is necessary to have an appropriate ap-pearance on international TV channels.An existing and proven international TV distribution depart-ment (_wigevision Marketing) with an extensive worldwide network to TV channels is contracted to market Formula 3 in-ternationally� _wigevision Marketing is exceptionally focused on licensing, motion picture communication and brand me-diatisation� They have established a unique worldwide mar-ket position in the area of premium sport events, as a media partner of numerous global companies and as a leading consultant for agencies, marketers and major clients� Their portfolio consists of e�g� DTM, Formula 3, Volkswagen Mo-

torsport, Ferrari, Superstars Series, 24h Nürburgring, Red Bull, CHIO Aachen etc�With them, Formula 3 developed the approach of “distribu-tion before profit”� In a continuous dialogue potential clients are offered the following products: live signal, highlights and footage for news shows, always based on top level HD pro-ductions� Always with the watermark of the championship and the championship graphics, _wigevision Marketing is always on site to co-ordinate the technical links between TV production and the different TV stations�This results in the actual visibility in the worldwide TV land-scape� 1

1 See interims report media data 2013 on the following pages�

state oF the art tv produCtion

8 MediA And COMMuniCATiOn MAnAGeMenT

9MediA And COMMuniCATiOn MAnAGeMenT

a worldwide tv presenCe

Live or re-live broadcasts in 138 countries and regions, broadcast of highlights in 168 countries worldwide: the FIA Formula 3 European Championship boasts a really strong TV presence.The inaugural season of the revived FIA Formula 3 Euro-pean Championship sees the strongest young talents from 15 countries on the starting grid� Motorsport enthusiasts from the drivers’ home countries are able to follow the action on the TV screens and often even live� The race weekends to date demonstrated: The 30-vehicle grid, featuring drivers from Australia, Austria, Brazil, Canada, Colombia, Germa-ny, Indonesia, Israel, Italy, Japan, Sweden, Switzerland, the Netherlands, the UK and the USA makes for an unforget-table season packed with spectacular race action�Motor-sport station Motors TV is showing all 30 rounds (three per racing weekend) live and in full length� The digital station can be received by cable networks in several countries all over the world� auto motor sport channel brings the high-lights of every race weekend in eight European countries� In Germany, television partner n-tv is broadcasting the races 1 (on Saturday) and 3 (on Sunday) live� In Austria, ServusTV covers the races re-live and brings highlights, too, while the Italian TV audience is provided with the race highlights by Rai Sport� In addition to Motors TV, two further TV stations are reporting in Great Britain: Sky Sports (Max Power) and

ESPN UK (Planet Speed) are showing thrilling race round-ups� ESPN (Planet Speed) and ESPN2 (Planet Speed) are also bringing the action to American homes� Canadian and Australian motorsport fans are being served, too: Speed2 (Canada), Fox Sports, Speed (Motorsport Mundial) and ESPN/ESPN HD (Planet Speed) (all Australia) show all the important highlights of the weekend� In Pan-Asia, the motor-racing enthusiasts also can watch the race highlights – cour-tesy of Star Sports�Moreover, there is also massive interest from Israel: Roy Nis-sany is bringing no less than two Israeli TV stations for his debut season in the European Championship� ESPN Israel (Planet Speed) is showing highlights, Sports Channel is even broadcasting the championship rounds live�Additionally, all rounds of the junior series are broadcasted as a live-stream with English commentary on the official website�

Presenter live stream

10 MediA FACTS – inTeriM repOrT

live re-live highlights other

Legend

Germany

n-tv

Pan Europe

Motors TV

Israel

eSpn, Sports Channel

Great Britain

Sky Sports, eSpn

Australia Fox Sports, Speed, eSpn

Canada Speed2

South America

eSpn

USA eSpn

Pan Asia Star Sports

Austria

ServusTV

Italy rai Sport

11MediA FACTS – inTeriM repOrT

Spectators During the first half of the season, the toughest junior formula series in motorsport attracted 2013 an aver-age crowd of 52,667 visitors on site which in total makes an amount of over 300,000 spectators on site�

speCtators 2013

Visitors on site 01 Monza (i) 3,000 02 Silverstone (GB) 35,000 03 hockenheim 1 (d) 87,000 04 Brands hatch (GB) 21,000 05 Spielberg (A) 44,000 06 norisring (d) 126,000 07 nürburgring (d) 08 Zandvoort (nL) 09 Vallelunga (i) 10 hockenheim 2 (d) Total 316,000 Average 52,667

source: host event organizer


global tv distribution 2013 1

Duration (hh:mm:ss) Technical reach Viewer rate 2 Broadcasts Broadcasters Quantity of countrieseurope 3 236:25:10 101,710,000 n.a. 433 29 37north America 4 12:30:00 68,099,400 n.a. 115 4 2South and Central America 5 12:00:00 112,901,946 n.a. 140 7 53Asia 6 42:00:00 416,024,652 n.a. 676 15 29Middle east 7 01:00:00 26,760,000 n.a. 65 5 23Africa 8 47:35:00 13,012,000 n.a. 126 50 53Oceania 9 16:12:00 4,934,190 n.a. 74 5 6international TV stations 10 70,000 n.a. 15 1 Total 367:42:10 743,512,188 n.a. 1,644 116 203

source: _wigevision MARKETING1 Detailed report of all countries, broadcasters and shows is available on request�2 Exact figures available at the end of the year � 3 Andorra, Austria, Belgium, Bosn�-Herzeg�, Bulgaria, Croatia, Cyprus, Czech,Rep�, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK, Ukraine� 4 Canada, USA� 5 Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Barbuda, Belize, Bermuda, Bolivia, Bonaire, Brazil, Brit� Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Curacao, Dominica, Dominican Rep�, Ecuador, El Salvador, Falkland Isles, French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St� Barthelemy, St� Kitts, St� Kitts/Nevis, St� Lucia, St� Maarten, St� Martin, St� Miquelon Island, St� Pierre, Suriname, Trinidad & Tobago, Turks and Caicos, Uruguay, Venezuela� 6 Bangladesh, Bhutan, Brunei, Cambodia, China, East Timor, Guam,Hong Kong, Indonesia, Israel, Laos, India, Macau, Malaysia, Maldives, Micronesia, Mongolia, Myanmar, Nepal, New Caledonia, Pakistan, Pap� New Guinea, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam� 7 Algeria, Bahrain, Chad, Dijibouti, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, UAE, Yemen� 8 Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central Africa, Central Africa Republic, Chad, Commores, Congo, Djibouti, Equat� Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome & Principe, Senegal, Seychelles, Sierra Leone, South Africa, St� Helen, Sudan, Swasiland, Tansania, Togo, Tunisia, Turkey, Uganda, Zaire, Zambia, Zimbabwe� 9 Australia, Fiji, Marshall Islands, Micronesia, New Zealand, Palau� 10 Worldwide�

TV As it is appropriate for an internationally established motor-racing series, the FIA Formula 3 European Champi-onship features global TV coverage: Worldwide, the first five rounds of the FIA Formula 3 European Championship coverage amounted to a total of about 367 hours, approx

73 hours per event� On all ten race weekends, numerous TV stations broadcast live from the racetrack, providing excit-ing features and interviews with the drivers� This leads to a technical reach of about 750 million, the actual viewer rate will be available at the end of the year�


For the interim report the live broadcasters of France, Germany, Great Britain and PAN-Europe have been analyzed�

tv viewer rate (in mio., aCCumulated) 2013

France (motors TV - F) Germany (n-tv) UK (motors TV - GB) PAN-Europe 1 (motors TV - EU) 01 Monza (i) 0.27 1.82 0.26 1.24 02 Silverstone (GB) 0.18 2.29 0.12 1.24 03 hockenheim 1 (d) 0.18 3.45 0.08 1.24 04 Brands hatch (GB) 0.18 1.40 0.10 1.55 05 Spielberg (A) 0.14 0.87 0.10 1.24 06 norisring (d) 07 nürburgring (d) 08 Zandvoort (nL) 09 Vallelunga (i) 10 hockenheim 2 (d) General 0.24 Total 0.95 10.07 0.66 6.51 Average 0.19 2.01 0.13 1.30

1 Estimated, based on technical reach over Europe (31 countries) source: X-Media Sports


tv duration (hh:mm:ss) 2013

France (motors TV - F) Germany (n-tv) UK (motors TV - GB) PAN-Europe 1 (motors TV - EU) 01 Monza (i) 20:52:39 01:54:41 18:37:58 02:35:00 02 Silverstone (GB) 09:16:56 01:42:59 07:27:27 02:24:27 03 hockenheim 1 (d) 08:17:20 01:48:34 06:11:07 02:20:43 04 Brands hatch (GB) 13:24:44 01:34:24 09:38:14 02:03:32 05 Spielberg (A) 07:01:57 01:40:18 08:13:32 02:28:47 06 norisring (d) 07 nürburgring (d) 08 Zandvoort (nL) 09 Vallelunga (i) 10 hockenheim 2 (d) General 00:02:16 Total 58:53:36 8:43:12 50:08:18 11:52:29 Average 11:46:43 1:44:38 10:01:40 2:22:30

1 Estimated, based on technical reach over Europe (31 countries) source: X-Media Sports


TV live-stream For the first half of the season the live-stream service on the FIA Formula 3 European Championship web-site counted more than 20,000 visits�

live-stream 2013

Viewer rate 01 Monza (i) 3,295 02 Silverstone (GB) 2,437 03 hockenheim 1 (d) 4,152 04 Brands hatch (GB) 5,820 05 Spielberg (A) 4,811 06 norisring (d) 07 nürburgring (d) 08 Zandvoort (nL) 09 Vallelunga (i) 10 hockenheim 2 (d)

Total 20,515 Average 4,103

source: _wigecreation EDITORIAL


youtube 2013

views (re-live on demand & highlights) additional subscribers per monthJanuary Channel invented in February Channel invented in FebruaryFebruary 2,100 38March 7,454 173April 8,503 154May 13,220 200June 9,440 85July August September October november december Total 40,717 650Average 8,143 130

source: youtube

YouTube Also the new YouTube channel, invented in Febru-ary 2013 is becoming increasingly popular� Full race videos as well as event highlights are available on demand�


Prints Thrilling races, success-hungry talents and high-speed racing cars – it is not surprising that the FIA Formula 3 Euro-pean Championship is positively reflected by national and international press� Between November 2012 and June 2013 the FIA Formula 3 European Championship had a print run of 71,849,364 and 707 press clippings in the European core markets� The amount shows that the series has established itself as an attractive content for the media�

print run 2013 (aCCumulated)

Austria France Germany Italy Netherlands Spain Switzerland UK Totalnovember 38,500 27,071 9,361,455 1,978,050 1,497,744 3,579,770 1,553,275 4,857,317 22,893,182december – 346,787 4,137,680 36,680 387,976 1,803,919 1,396,702 172,210 8,281,954January 113,351 27,071 3,970,501 – 276,788 1,344,914 687,754 68,884 6,489,263February 86,993 357,645 2,643,014 696,030 1,410,796 2,235,102 657,960 137,768 8,225,308March 43,733 27,071 4,702,643 36,680 84,632 1,426,966 600,177 34,442 6,956,344April 772,629 81,934 2,112,244 153,360 158,361 759,129 796,963 202,956 5,037,576May 1,092,758 286,014 1,916,328 110,040 684,023 813,670 876,582 241,094 6,020,509June 459,796 54,142 4,823,768 36,680 804,477 798,008 692,821 275,536 7,945,228July August September October Total 2,607,760 1,207,735 33,667,633 3,047,520 5,304,797 12,761,478 7,262,234 5,990,207 71,849,364Average 325,970 150,967 4,208,454 380,940 663,100 1,595,185 907,779 748,776 8,981,171

source: KANTAR MEDIA

Autosprint

Auto hebdo


Clippings 2013

Austria France Germany Italy Netherlands Spain Switzerland UK Totalnovember 3 1 34 3 10 20 67 12 150december – 3 18 1 8 19 39 5 93January 2 1 25 – 10 8 21 2 69February 4 2 22 2 7 16 14 4 71March 4 1 27 1 5 7 18 1 64April 15 2 11 3 4 5 24 6 70May 24 8 8 3 21 10 19 7 100June 16 2 23 1 7 9 24 8 90July August September October Total 68 20 168 14 72 94 226 45 707Average 9 3 21 2 9 12 28 6 88

source: KANTAR MEDIA

auto motor und sportAutosport

Auto Bild Motorsport


Internet Since its launch beginning of the year, the official website www�fiaf3europe�com is counting over 600,000 page impressions and more than 150,000 single visits�

New media The media future will gain center stage to a varity of different terminal devices: TV, PC, tablets or smart-phones� To this day it is not possible to measure all com-munication channels comparable in the same detail depth� Therefore the FIA Formula 3 European Championship is having a try to display device typical figures and facts�

page impressions 2013

PIs VisitsJanuary 4,654 4,017February 17,457 8,148March 146,471 32,958April 129,137 29,554May 222,071 48,561June 105,199 26,912July August September October november december Total 624,989 150,150Average 104,165 25,025

source: ks-media

Social media – facebook & twitter Active follower acquisition on our facebook page is aimed with constant postings, video uploads and raffles� A rate of 86,7% male fans and 61�3% 13–34-year-olds capture the dominating factors of the demography� The number of facebook followers is increasing month by month to a momentary number of 4,764 fans� Likewise, the championship s twitter account indicates a remarkable growth of popularity, which is shown by 1,637 follower at the moment� This development proceeded within the last five month since its establishment on February 2013�


Fia aCtion For road saFety

Each year 1.3 million lives are lost on the world’s roads and most of those killed are between 15 and 29 years of age. The FIA backed by the Formula 3 European Championship believes this figure is unacceptable.In 2011 the Federation, in support of the UN Decade of Action for Road Safety, launched its FIA Action for Road Safety campaign with the aim of saving millions of lives on the world’s roads� Safety initiatives are being organised in every corner of the globe and now, with the support of Formula 3 European Championship, the campaign continues to gather pace�

But more can be done �� Visit: www.fia.com/campaigns and www.facebook.com/ FIAActionForRoadSafety to see how you can be involved�

together we Can save millions oF lives

21FiA ACTiOn FOr rOAd SAFeTy

FIA Formula 3 European ChampionshipFormel 3 Vermarktungs GmbhAn der Wachsfabrik 3d-50996 Colognephone +49 2236 3783047Fax +49 2236 3783048email [email protected]

www.fiaf3europe.com Cologne, August 2013

Media Facts interiM reportt-sportgroup.com/pdf/FIA F3_2013 Media Facts... · From this year, the FIA Formula 3 European Champion-ship is the leading junior category in international

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