Media evaluation que2

How effective is the combination of your music video with your digipak and magazine advertisement?

Sanan Barissal

• When planning my digipak and magazine advert I researched many others of the indie/ pop genre in order to find out the most used codes and conventions.

• I chose to effectively combine my products by sticking to consistent themes and conventions throughout the three products such as the artist’s style, props used and the themes.

My Digipak

My Magazine Advertisement

• I chose to use the same large bold font which is seen in the opening credits of my music video when creating my magazine advertisement as not only is the boldness easy to read and easily recognisable but it also signifies female empowerment. In addition, it insinuates the individuality of the artist in comparison to other artists of the indie/ pop genre.

• However, when creating my digipak I chose to use a ‘Blackadder ITC’ font because the squiggly handwriting has resemblance to that used in diary entries which creates a sense of personal interaction between the artist and the audience. It also insinuates that the digipak is special which is why the handwriting style font is not used on the magazine advertisement where everyone can see it. It also represents the artist’s girly and feminine side in contrast to the domineering side portrayed in the video which represents her versatility.

• I wanted to synergise my products in order to familiarise the audience with each product related to the artist. I did this by creating a consistent theme which was evident by looking at my digipak and magazine advertisement and is reflected in my music video.

• I also did this by using footage from my music video as still image shots in my magazine advertisement and digipak.

I removed the old age effect when creating my magazine advertisement in order to improve the quality of the image and make it look clearer. I also kept the increased saturation as it promotes the artist as a star from another era

Colour Scheme• I decided to use dull and boring colours such

as grey and darker colours to represent the technological theme which is evident by looking at my digipak.

• I contrasted this by using brighter neutral and pastel colours such as green and pink to represent the natural theme and the wide shots of the fields in the mise- en –scene in both my magazine advertisement and digipak show the strong rural themes which are present in my music video

• I used close up images of the artist on my magazine advertisement and digipak in order to familiarise the audience with the look and style of the artist so they recognise her merchandise or if they saw any of her other work they would instantly distinguish it.

• The front and back panel of my digipak reflect the start and end of my music video as the artist is facing the audience at the start of the audience, however more towards the end she starts to face the other way as if she is running back into the past because she doesn’t like the effects technology has on the present tense.