Media Evaluation Q3

Q3: What kind of media institution might distribute

your media product and why?

Having already thoroughly researched a number of magazines and media institutions in preparation for

my music magazine, I have been able to identify several ways my product could be distributed.

Companies such as Bauer Media Group and Time Inc. Uk sell magazines similar to my own…

Time Inc. Uk sells NME which is sold weekly and Uncut.

Bauer Media sells MOJO and Q which are both sold

monthly.

All of these magazines are being sold in the same market as my own will be and so this means that

they are all in competition with my magazine.

These magazines are all

indie/alternative music magazine and are of similar prices

meaning my magazine will have

to stand out in order to be noticed in the market compared to the classics such as NME which has been

running for a long time.

They will have similar content due to the fact that they are of the same genre, however, my magazine will appeal more to a

different group of people in the target audience seeing as different groups of people may choose monthly or weekly

magazines and I want to appeal to that set of people who buy monthly magazines rather than weekly.

Seeing as NME is sold weekly, there is less chance that it will be any sort of threat to the sale of my own magazine as mine is planned to sell monthly.

Time Inc. Uk also sells Uncut, a monthly music magazine meaning the company may not want to distribute my

magazine which is also a monthly magazine.

Another magazine similar to my own in the market is Rolling Stone magazine. This magazine is published Bi-weekly and is the only music magazine sold by Wenner Media. By using this company to sell my magazine I will be filling gaps in the market and the company’s sales as

monthly magazines are incredibly popular.

I also think that this company will be good for my magazine because

the brand is already well known because of the popular Rolling

Stone magazine which is distributed by Wenner Media and

so people may try my magazine as a sample of what else the company

sells.

I decided to choose the Wenner Media to sell my magazine as I believe that a monthly music

magazine will help the company well as they currently don’t have one.

http://www.tesco.com/

http://www.whsmith.co.uk/http://www.hmv.com/

http://www.asda.com/

Not only have I researched companies selling music magazines similar to my own but I have also found numerous other shops,

including supermarkets, which are appropriate places to sell my product. These

include; WH Smith, ASDA, Tesco, News agents, and Music Shops.

These shops are spread

throughout the country and so are easy for my target audience

to access.

Seeing as my target audience is for ages 16-35 the majority of these people may have a job or may need to buy their own groceries at university or at their own home and supermarkets such as these appeal to my target audience. This is because the supermarkets are also competing against one another for their target market and to do this they make products cheaper in their stores meaning my target audience can buy more and hopefully meaning they can buy my magazine.

Also, the vast majority of people in my target audience use smart phones or own tablets and so by making sure subscriptions and e-magazines are available to buy and view

online, my magazine is easier for them to access and read. This is important as making it more easily accessible to them during their busy schedules will encourage them to buy

the magazine again.